Personalized Nutrition Market by Product Type (Active Measurement and Standard Measurement), Application (Standard Supplement and Disease Based), End-use (Direct-to-consumer, Wellness & Fitness Centers, Hospital & Clinics, and Institutions), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2030

Global Personalized Nutrition Market Analysis

The global personalized nutrition market is predicted to garner $37,286.9 million in the 2022–2030 timeframe, growing from $14,612.1 million in 2021, at a healthy CAGR of 11.48%.

Market Synopsis

Strategic alliances among market players, along with growing health concern is expected to accelerate the growth of the personalized nutrition market. The rising demand for personalized solutions as a result of rising health awareness, the strong trend of digitalization for healthcare, as well as the growing older population all over regions are among the major factors anticipated to pay to market growth over the forecast period. Furthermore, transferring demand patterns, such as a preference for highly nutritious food based on their nutritional content are anticipated to stimulate the growth of personalized nutrition approaches, contributing to market growth.

However, expensive personalized nutritionists along with lack of awareness might be growth-restricting factor for the market. Moreover, the high cost of dietary supplements and nutrition plans, as well as the complications associated with the approach, is expected to stymie market growth. Furthermore, the presence of regulations in the personalized nutrition sector is expected to be a challenge in the forecast period.

According to the regional analysis, the Asia-Pacific personalized nutrition market is anticipated to grow during the review period and generate a revenue of $9,060.7 million in 2030, with CAGR of 12.76%, due to increasing consciousness of consumers about the benefits of personalized nutrition.

Personalized Nutrition Overview

Almost every individual has different feature that responds to diet differently and it is mainly associated with the uniqueness of lifestyle, microbiome, and genetics. Personalized nutrition is the approach that gives guidelines for healthy diet plans, products, and services. Moreover, personalized nutrition is applicable for healthy person as well as patients.

Impact Analysis of COVID-19 on the Global Personalized Nutrition Market

Though the novel coronavirus pandemic had a devastating effect on several industries, the personalized nutrition market experienced a significant growth during this period. Most of the people are taking their health more seriously and adopting health diets during the lockdown imposed by the government to restrict the spread of the coronavirus disease. The coronavirus pandemic brought a great impact on the companies. As the health complications have increased, people have started opting for health supplements to increase their immunity, leading to the increased demand for personalized nutrition. Therefore, the importance of good health has skyrocketed, thus driving the growth of the market.

In addition to this, many companies in different countries have stepped forward to help other countries by offering personalized nutrition through online consultations. For instance, Amway, US based multi-level marketing company, announced in April 2021, that they have launched Nutrilite, vitamin C tablet that is made up of acerola cherry extract, which will support body’s natural defense system. It is specially formed with vitamin C and it gives quick response to the person. The above-stated factors show that the pandemic may generate substantial investment opportunities in the market in the coming years.

Increasing Prevalence of Customized Approaches for Nutrition to Surge the Market Growth

The growing popularity of receiving nutritional guidance based on individual needs is a major factor driving the personalized nutrition market. With an increasing number of obese and unhealthy people, as well as busy and unhealthy eating habits, personalized nutrition is expected to gain traction. Personalized nutrition is a diet that is recommended for meeting individual nutritional needs. Furthermore, personalized nutrition can reveal a complete history of a person's metabolism, environmental exposure, genetic profile, personal wellness goals, and microbiome composition. According to the American Nutrition Association, personalized nutrition is a field that can expose human individuality and enable the development of nutrition strategies for disease management, prevention, and treatment for healthy lifestyles. Furthermore, demand for conscious food choices, healthy lifestyles along with preventive health measures in the food sector is leading to the overall growth of personalized nutrition.

Equivalently, companies that are emerging in personalized nutrition industry are already leading market players to innovate strategies for customers. For example, in November 2019, Amway, US based multi-national company, announced that they have invested USD 200 million in China for the development of innovation center of dietary supplement. This innovation center helps in providing individuals customized solutions for personalized nutrition. These types of initiatives from market leaders are also predicted to drive the growth of the market.

To know more about global personalized nutrition market drivers, get in touch with our analysts here.

Higher Cost of Personalized Nutrition to Restrain the Market Growth

The personalized nutrition services are costly; therefore, they might be unaffordable by many people. This factor is expected to restrain the growth of the global market during the forecast period. Moreover, lack of awareness regarding how personalized nutrition helps in monitoring the health and treatment is one of the factors anticipated to hinder the market value of the personalized nutrition in the next few years.

Growing Technological Advancements in the Personalized Nutrition to Create Massive Investment Opportunities

The global personalized nutrition market is growing at a very fast pace therefore the researchers and scientists have paced up their research and development activities to develop latest technology devices for better use of personalized nutrition by customers. Use of artificial intelligence in personalized nutrition is one of the key factors that might create huge opportunities across the globe. Moreover, according to one of the articles by NCBI (National Center for Biotechnology Information), AI technologies have the potential to achieve personalized nutrition for human health. This technology will link the genomics for the improvement of health and pre diseases monitoring, thereby positively affecting the market growth.

Furthermore, personalized nutrition industry already has leading market players innovating strategies to attract customers. For instance, in February 2021, Bhookha Haathi, the Indian startup, announced that they have launched personalized health solutions that are based on AI. All the products that the company offers are fully organic ISO certified. All such aspects may further lead to lucrative market opportunities for key players in the upcoming years.

To know more about global personalized nutrition market opportunities, get in touch with our analysts here.

Global Personalized Nutrition Market, by Product Type

Based on product type, the market has been divided into active measurement and standard measurement sub-segments of which the active measurement sub-segment is projected to generate the maximum revenue as well as show the fastest growth.

Global Personalized Nutrition Market Share, By Product Type, 2021 

Source: Research Dive Analysis

The active measurement type sub-segment is predicted to have a dominating share as well as be the fastest growing market share in the global market and register a revenue of $25,123.2 million during the forecast period. Active measurement refers to measurement tools such as testing kits, programmes, and apps. These tools are used to keep track of a customizable and accurate nutrient profile based on the needs of the individual. Furthermore, key market players are forming strategic alliances to provide customers with the best type of personalized nutrition. For example, DNAfit, a UK-based company, announced in April 2019, that they had launched health fit, a type of DNA test kit that will assist in exploring a person's nutritional needs and providing personalized diets. These factors, as well as strategic alliances formed by key companies may help the sub-segment grow during the forecast period.

Global Personalized Nutrition Market, by Application

On the basis of application, the market has been sub-segmented into standard supplement and disease based. Among the mentioned sub-segments, the disease based sub-segment is predicted to show the fastest growth and standard supplement garner a dominant market share.

Global Personalized Nutrition Market Share, By Application, 2021

Source: Research Dive Analysis

The disease based sub-segment of the global personalized nutrition market is projected to have the fastest growth and surpass $11,929.6 million by 2030, with an increase from $4,502.7 million in 2021. This market expansion can be attributed to the rising number of diseases worldwide. As a result, personalized nutrition assists patients in receiving prescribed or customized nutrition by scanning multi-factorial diseases using personalized tests. Furthermore, shifting to personalized nutrition can provide dietary advice that is specifically tailored to their genotype. All of these factors may increase demand for the sub-segment and accelerate market growth.

Global Personalized Nutrition Market, by End-use

On the basis of end-use, the market has been sub-segmented into direct-to-consumer, wellness & fitness centers, hospital & clinics, and institutions. Among the mentioned sub-segments, the wellness & fitness centers sub-segment is predicted to show the fastest growth and direct-to-consumer garner a dominant market share.

Global Personalized Nutrition Market Share, By End-use, 2021

Source: Research Dive Analysis

The wellness & fitness centers sub-segment of the global personalized nutrition market is projected to have the fastest growth in the market and surpass $11,566.0 million by 2030, with an increase from $4,387.7 million in 2021. The growth of the sub-segment is mainly attributed to increasing trends of health services such as nutrition consulting, personal training, and fitness center among people. Also, they offer various personalized nutrition solutions such as supplements, energy drinks, and protein powders that are customized fully according to the consumer’s preference. A wellness center is type of health service involving nutrition consulting, personal training, and fitness. Health services mostly includes mind, body, and skin care. Wellness and fitness centers offer various personalized nutrition solutions such as supplements, energy drinks, and protein powders that are customized fully according to the consumer preference. All such elements may increase the demand for wellness & fitness centers and further surge the market growth.

Global Personalized Nutrition Market, Regional Insights:

The personalized nutrition market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Global Personalized Nutrition Market Size & Forecast, By Region, 2021-2030 (USD Million)

Source: Research Dive Analysis

The Market for Personalized Nutrition in North America to be the Most Dominant

The North America personalized nutrition market accounted $6,137.1 million in 2021 and is projected to register a revenue of $14,877.5 million by 2030. The extensive growth of the North America personalized nutrition market is mainly driven by higher disposable incomes with existence of top leading companies augmenting the industry growth in the region. Moreover, the strong presence of leading personalized nutrition providers and manufacturers that offer trending personalized nutrition diets and tests is fueling the market growth across the globe. These factors will ultimately drive the demand in the personalized nutrition market across the region. The North America personalized nutrition market is driven by increasing number of obese people in the region. According to CDC (Centre of Disease Control and Prevention), in 2017–2018, US obesity predominance was 42.4%; that means 1 out every 3 people in US is. obese Also, hectic lifestyle is one of the factors that will encourage people for opting personalized nutrition in any form. In addition, the emergency of COVID-19 has strongly impacted the U.S. population; this factor has had direct impact on the adoption of personalized nutrition across the U.S. The demand for personalized nutrition has risen because people are taking vitamins, proteins, and mineral supplements for enhancing their immunity, which will also increase the adoption of personalized nutrition.

Competitive Scenario in the Global Personalized Nutrition Market

Product launches and mergers & acquisitions are common strategies followed by major market players.

Source: Research Dive Analysis

Some of the leading personalized nutrition market players are BASF SE, DSM, Herbalife Nutrition, Amway, DNAfit, Wellness Coaches, Atlas Biomed, Habit, LLC, Bactolac Pharmaceutical, and Balchem Corporation.