Product Launches and Company Acquisitions by Market Players, such as Herbalife Nutrition, Wellness Coaches, and Others to Foster the Growth of the Global Personalized Nutrition Market

The eating habits of every individual respond in a unique way depending on the unique gene, microbiome, and lifestyle. Personalized nutrition approach offers guidelines to individuals to choose the perfect diets for their individual health. Personalized nutrition is also applicable for patients as much as for healthy individuals.

People in this era are living a busy lifestyle, resulting in poor eating habits and diet plans. By following personalized nutrients anyone can fulfil their personal nutritional requirements. Personalized nutrition is the field that can represent human individuality and outgrow the nutrition strategies that manage, prevent, and treat diseases for healthy lifestyles, as per a statement made by the American Nutrition Association. In addition, personalized nutrition helps in demystifying the impact of nutritional, genetic, biochemical, and phenotypic aspects of the individual’s health. This is main factor contributing to the rising popularity of personalized nutrition.

Impact Analysis of COVID-19 on the Personalized Nutrition Market

The coronavirus pandemic has had a drastic effect on the global economy as well as the industries. Many industries were permanently shut down while others are still struggling to revive from the financial loss. However, the personalized nutrition market has experienced a significant growth during the pandemic.

During the pandemic, people have become more conscious about the food choices and eating habits in order to strengthen their immunity. They are opting for health supplements and support of personalized nutrition. Apart from this, many companies are offering online consultation to the people and supporting them to choose their personalized nutrition during the pandemic. These factors are enhancing the market growth during the pandemic period.

Personalized Nutrition Market Trends and Developments

According to recent report published by Research Dive, the topmost players of the global personalized nutrition market include DSM, BASF SE, Herbalife Nutrition, DNAfit, Amway, Wellness Coaches, Habit, LLC, Atlas Biomed, Balchem Corporation, and Bactolac Pharmaceutical.

These industry players are investing a lot of efforts on the research and development of smart and unique strategies to sustain the growth of the market. These strategies include product launches, mergers and acquisitions, collaborations, partnerships, and refurbishing of existing technology. Some of the recent developments in the personalized nutrition market are as follows:

• In March 2019, Herbalife Nutrition, a premier global nutrition company, announced the launch of Formula 1 Select Meal Replacement shake & Protein Drink Mix Select. The two novel plant-based nutrition mixes are formulated with a high-quality blend of pea, rice and quinoa proteins, and are the perfect nutritional solution for those with common food allergies like dairy, soy, or gluten.
   
• In July 2021, Wellness Coaches, the global leader in health, safety, and wellbeing in the workplace, completed its strategic acquisition of Benovate, a next-gen digital health and wellness for the workplace. Wellness Coaches also launched its updated version of Healthy Ways platform with the integration of Benovate’s patented technology which will help offer real-time, personalized wellness experience to employees.
   
• In September 2021, DSM, a global purpose-led, science-based company, broadcasted about its calculated decision that it will focus entirely on its resources and competencies to address the burning societal and environmental issues and how it is connected to the way the world produces and consumes food.

Forecast Analysis of Global Market

The global personalized nutrition market is projected to witness an exponential growth over the forecast period, owing to the growing R&D activities and technological advancements in personalized nutrition. Conversely, the lack of awareness and high costs associated with personalized nutrition are expected to hamper the market growth in the projected timeframe.

The increasing popularity of receiving nutritional guidance based on individual needs and the rising number of obese and unhealthy people across the globe are the significant factors and personalized nutrition market trends estimated to bolster the growth of the global market in the coming future. According to a latest report published by Research Dive, the global personalized nutrition market is expected to garner $37,286.9 million during the forecast period (2022-2030). Regionally, the North America personalized nutrition market is estimated to observe lucrative growth by 2030, owing to the higher disposable incomes along with the existence of leading personalized nutrition manufacturers and providers in the region.