Which Revolutionary Packaged Food Strategies are Emerging in 2022?
The demand for packaged food products is growing rapidly across the world due to the growing number of working individuals and the convenience these items offer. While many ready-to-eat food items might prove to be harmful for regular consumption, there are some packaged foods one can consume without any worries. Moreover, packaged food product providers can also adopt some trending strategies that are included in the blog to differentiate their brand in this competitive market.
The continuous technological advancements are penetrating most industries and businesses, and the packaged food products sector is also not left out. Post the Covid-19 pandemic, people are now more concerned about what they eat and are trying to adopt a healthy lifestyle. Prominent market players are also upgrading their manufacturing processes with innovative technologies to satisfy customers’ growing demands. Moreover, according to Research Dive’s extensive report, the global packaged food products market is predicted to gather a revenue of $34,434.6 million and grow at a healthy CAGR of 6.03% during the 2022-2030 forecast timeframe. Additionally, an increasing number of working individuals across the globe is also boosting the adoption of ready-to-eat convenient packaged foods like beverages, frozen vegetables, chips, snacks, etc.
Which Packaged Food Products Can Be Consumed Without Worrying Much?
Although it’s a common belief that most packaged foods are unhealthy for consumption since they consist of artificial ingredients, added sugar, refined carbohydrates, and are very low in nutrients, there are some convenient foods that you can gorge on without worries! Here are a few of them:
- Frozen Veggie Burgers
Making a vegetable burger for yourself sounds great, but sometimes we need a quicker option. Frozen veggie burgers are a convenient snack that consists of real food ingredients, unlike others that are mostly loaded with fillers to make them low-cost.
- Canned Beans
Canned beans are one of the most affordable packaged food items that are bought in large quantities since they’re healthy and have cholesterol and blood-pressure-lowering effects. Also, they are a great source of fiber and protein. One just needs to rinse these beans before cooking to wash away the extra salt. Even if you buy low-sodium ones, remember to rinse the canned beans at least once!
- Frozen Fruits and Vegetables
Just like canned beans, frozen veggies and fruits are a great time-saver and go well with stir-fried dishes, quick sides, and provide vitamins and minerals to healthy salads and smoothies. Also, researchers believe they are better than the fresh varieties that probably languish in the refrigerators for days since packaged products are frozen at peak freshness.
Effective Strategies for Packaged Food Products Businesses
- Transparent Packaging for Making Labels Clear
Transparency is a quality that is appreciated everywhere, and the packaged foods industry also values it since about 38% of customers are willing to buy new products with transparent packaging. Considering this, many companies have started avoiding fine printing in their food packaging and are trying to make the labels clear. Some have also gone a notch higher by using Smart Label, a QR code that redirects consumers to a page with details about the food product. Moreover, most organizations are switching to transparent packaging to communicate their openness and trust with the customers.
- Technology-centric Packaging
Since the software is absorbing the world rapidly, many industries including the packaged food products sector are benefitting because of technological aids like creating a virtual experience for their consumers. With the help of QR codes and near field communication (NFC), businesses can provide easy access to a product’s information to customers. Moreover, NFCs can also help with crucial aspects like tamper protection. Besides, technology can also enhance the aesthetics of food packaging. For example, during the 2018 world cup, Budweiser created its red-light cups that were integrated with LED lights that would grow brighter with the cheering of the fans for their countries.
- Giving a Personal Touch with Food Packaging
Most customers believe that businesses have no personalization and are abstract, however, about 70% of marketers swear by personalization and believe that it directly impacts customers.
After all, who doesn’t like seeing their face or name on a food product? Some examples are Starbucks and Coca-Cola’s Share a Coke campaign. If not faces or names, one can also involve personalization to target a specific market segment, for instance, Busch Light Beer cans were made with outdoor and fisherman themes to get appreciated by the target audience.
- Vintage Packaging by Using Nostalgia
Using nostalgia in business ideas or processes reminds people of the ‘good old times’ and sweet memories. Using the same idea in ready-to-eat food products’ packaging can help businesses attract prospective customers’ attention easily. Such clients try to get an air of wisdom and serenity with every product and can also talk about your brand to the next generations, thus creating a communal atmosphere.
Blending Technology with Ready-to-eat Convenient Food Items
Since people these days are getting more concerned about the nutritional values they are taking, trends like transparent labeling and vintage packaging along with technologies like vacuum frying, cold press, 3D printing, sugar reduction, QR codes, and NFCs are greatly adopted by packaged food providing companies. Moreover, businesses are also adopting the above-mentioned strategies to differentiate their brand in the competitive market.
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