Personalized Nutrition: A New Branch of Science and Technology that Promises Healthy Living
Innovative and advanced understanding of nutrition, biochemistry, and artificial intelligence has given people the wings to know what should be included in diets for maintaining good health. Personalized nutrition, also termed as precision nutrition or customized nutrition, is an evolving field of science that makes use of machine learning and “omics” technologies (proteomics, genomics, and metabolomics) to analyse what people consume and foretell how they react to it. Recently, there has been a surge in businesses trying to make a foothold in the personalized nutrition sector.
Many researches and instances have made scientists to settle on the thought that there isn't a one-size-fits-all diet. And now, even some nutrition and food brands are going further to dig out the concept of personalized diets and offering better options that fits individuals as per their needs.
Usually, for people with food allergies, obesity, diabetes, Crohn’s disease, celiac disease, and a host of other diseases, altering their diets or following a specialized diet is nothing new; as this come under a part of their treatment. However, innovative and advanced understanding of nutrition, biochemistry, and artificial intelligence has given people the wings to know what should be included in diets for maintaining good health. The notion of personalized nutrition is currently a trending topic among people in many parts of the world.
What Exactly is Personalized Nutrition?
Personalized nutrition, also termed as precision nutrition or customized nutrition, is an evolving field of science that makes use of machine learning and “omics” technologies (proteomics, genomics, and metabolomics) to analyse what people consume and foretell how they react to it.
Currently, there is rising adoption of health practises, such as mindful food choices, precautionary health measures, and customizations in the food and medicines, to promote healthy lifestyles. All this is leading to the overall growth of the personalized nutrition sector. A report by Research Dive states that the global personalized nutrition market is expected to garner $37,286.9 million by 2030, growing with a CAGR of 11.48% in the 2022–2030 timeframe.
What are the Key Reasons behind the Growing Craze about Personalized Nutrition?
“Personalized nutrition” is a notion that is creating big waves across numerous food and health industries, outdoing precincts, and diffusing across the world. Bearing in mind the health standpoint, nutrition is certainly never going to drop back in today’s epoch of customization and is evolving quickly day-by-day in the world of personalization. The factors that are encouraging the idea of personalized nutrition are the mounting demand for a tailored experience in all facets of life, awareness about healthy food habits among people, the convenience to easily and constantly check on health data via technological innovations, and the invention of personalized medicine, to name a few.
Recent Breakthroughs in the Personalized Nutrition Industry
Recently, there has been a surge in businesses trying to make a foothold in the personalized nutrition sector, owing to the mounting trend for customized nutrition. Some of them are stated below:
- In April 2020, BhookhaHaathi, a nutraceutical startup in India, announced that it is going to launch an Artificial Intelligence-based personalized nutrition solution that will help users in pre-empting their current as well as future health condition and offer personalized nutrition suggestions.
- In November 2021, Curated Wellness, a virtual platform that offers members-only nutritional treatment and online supplement with an aim to eliminate the assumptions around all-inclusive health and supplements, introduced a model that offers a collection of high quality supplements and personalized wellness education from skilled practitioners to customers.
- In March 2022, Zitamine, a provider of personalized nutrition offering finest vitamin and supplement subscriptions, announced about its plans to launch the first personalized nutrition service in Romania, a country of south-eastern Europe. This novel personalized nutrition service is an innovation in the vitamin & supplement industry, invented using science and technology.
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