How Does AR Favor Some of the Booming Industries in the Modern World?
Though most aspects are in the initial or developmental stage, augmented reality is no longer the talks of future but its increasing demand, applications, and intrinsic benefits in numerous industries are becoming increasingly prevalent in the modern world. Hence, it may be a lot more common than you think. Augmented reality efficiently makes the optimum use of our existing surrounding environment and develops a new layer of perceptual information on top of it.
Nowadays, numerous youths across the globe are engrossed in playing games and hence persistently look out for technological enhancements and innovation in order to maximize their overall gaming experience. Pokémon Go is one such game that skyrocketed momentarily soon after its launch as a free mobile app back in the year 2016. Users across the globe would indigenously go on the lookout for virtual Pokémon characters in the everyday surroundings with the help of using your GPS data. Therefore, people would travel great distances just to catch virtual Pokémon. In the year 2017, there were about 60 million active users of Pokémon Go around the world, accounting for 84 percent of the entire mobile AR consumer spending that year. Hence, the application of AR in gaming can innovatively transform the gaming experience for gamers worldwide. Other areas where AR can appreciably helpful are education, medical training, shopping, military, video conferencing, sports broadcasting, and many more.
According to the report published by Research Dive, the global augmented reality market is expected to generate a revenue of $65,323.4 million by 2028, expeditiously growing at a CAGR of 30.9% during the forecast period (2021-2028).
What is Augmented Reality (AR)?
Augmented reality is a technology that favors interactive experience of a real-world environment where the objects that are part of the real-world are amplified by a computer-generated visceral information, providing composite view on multiple sensory modalities such as haptic, auditory, olfactory, somatosensory, and visual. Augmented reality manifests three important features: amalgamation of real and virtual worlds, real-time interaction, and precise 3D authorization. of real and virtual objects.
Functional Applications of AR In Various Industries
AR was first developed in the year 1968 by a computer scientist Ivan Sutherland at the Harvard University. For decades after that, it has been used through head-mounted displays for simulations in the aviation and military industries. Therefore, persistent technological innovations over the years enabled Augmented reality to be useful in a variety of industries in the modern world. Its applications in some of the prominent industries are given below.
AR can significantly help students improve their learning and grasping skills with the help of effective visualization of educational concepts by using the AR technology. Students can get a real-time exposure on understanding concepts rather than dwelling on theoretical knowledge based on books. This makes learning and education more interactive, beguiling, and amusing.
AR is extensively used in the healthcare industry for various purposes. Increasing implementation of AR headsets such as Microsoft’s HoloLens by surgeons in order to derive crucial patient data and images for a composite field of view. In addition, AR significantly helps in visualizing 3-Dimensional anatomy of spine during surgeries.
- Online Shopping
More and more companies across the globe are making AR view available to the customers before they buy a particular product. For instance, IKEA has made a digital furniture placement app called IKEA Place available to their customers, allowing to them to virtually try the furniture at home before they come to a conclusion. LensKart has also made 3D trials available for customers, enabling them virtually try frames before placing the order.
Augmented reality is extensively used in a variety of training purposes. With the help of AR heads-up display technology, the army allows soldiers to learn at a facilitated pace at mission training complexes in live environments using simulations. In addition, they help in Flight or Vehicle simulation, battlefield medical response simulation, military weapon usage, and many more.
The Way Ahead for AR
Incorporation of AR is becoming more and more prevalent in various industries, particularly in gaming due to the increase in the number of online gamers and rising inclination of younger generation in gaming across the globe. In addition, prevalence of virtual reality, increasing internet penetration across the globe has enabled more and more companies to provide a 3D trial experience on their products for a better customer experience. These factors are expected to create tremendous opportunities for the growth of the global augmented reality market in the coming years.
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