Cosmetic Dentistry Market Report
Cosmetic Dentistry Market by Product Type (Dental Systems & Equipment, Dental Prosthetics, Dental Implants, Teeth Whitening, Orthodontics, and Others [Dental Bonding and Veneers]), End-user (Dental Hospitals & Clinics, Dental Laboratories, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028
Global Cosmetic Dentistry Market Analysis
According to the global cosmetic dentistry market forecast, the market size is expected to reach up to $41,496.0 million by 2028, surging from $22,702.6 million in 2020, at a noteworthy CAGR of 7.9%.
Development of technologically advanced solutions to create enormous impact on the global cosmetic dentistry market.
However, high investment cost of cosmetic dental equipment particularly across the developing nations may obstruct the global cosmetic dentistry market growth.
According to the regional analysis of the cosmetic dentistry market, the Asia-Pacific market is anticipated to surge at a CAGR of 8.5%, by registering a revenue of $9,668.6 million, during the forecast period.
Cosmetic Dentistry Overview
Cosmetic dentistry is a dental work that mainly improves the appearance of teeth, bite, and gums. Cosmetic dentistry emphasizes on improvement in overall dental aesthetics such as position, color, size, alignment, shape, and smile appearances. Though cosmetic dental procedures are basically elective rather than crucial, several treatments like dental implants crowns also provide restorative benefits.
COVID-19 Impact on Cosmetic Dentistry Market
In response to the Covid-19 pandemic, business sector namely transportation, petroleum, retail, and tourism industry have been forced to reconsider their business models and policies. Moreover, global cosmetic dentistry market has also witnessed declined growth, throughout the pandemic period. The continuing communal transmission of COVID-19 has led to unprecedented disruptions in business activities. In response to global pandemic, multiple dental association’s worldwide recommended only to perform emergency procedures and delayed elective procedures.
On the other hand, in February 2021, Department of Health of Northern Ireland announced the funding of approximately $2.0 million in order to improve the patient throughput at dental surgeries across the country. The new funding scheme is designed to give financial support for dental procedures and upgradation of clinics which will rise the volume of treatment. Such notable investments by government may help uplift the cosmetic dentistry industry, throughout the COVID-19 crisis.
Development of Technologically Advanced Solutions to Create Enormous Impact on the Global Cosmetic Dentistry Market
In recent several years, cosmetic dentistry has evolved significantly with the development of novel dental materials that facilitate superior results. Computer-aided design/computer-aided manufacturing systems (CAD/CAM systems) have crucial role in digital mapping of the interior oral surfaces such as gums. Patient compliance has massively increased, with a notable increase in the need for minimally invasive procedures. Furthermore, digital intraoral scanning creates an exact 3-dimensional scan that enables dentists to order precise prosthetics and orthodontics for dental reconstructive appliances. In addition to this, dental lasers have witnessed growing use in surgical procedures including teeth whitening and gum lifting in order to decrease blood loss and minimize patient discomfort.
Hence, the number of people recommending for such dental practices is rising, which is driving the global cosmetic dentistry market.
To know more about global cosmetic dentistry market drivers, get in touch with our analysts here.
A High Investment Cost may obstruct the Growth of the Global Cosmetic Dentistry Market
Requirement of high investment in the development of cosmetic dentistry equipment may restrict the global cosmetic dentistry market growth, in the analysis period. In addition to this, lack of skilled personnel particularly in the middle-income countries is also restraining the industry growth.
Massive Increase in the Improvement of the Cosmetic Appearance Worldwide to Create Enormous Opportunities for the Global Market in the Future
The growing adoption of minimally invasive and noninvasive dental procedures is one of the major reasons driving the cosmetic dental industry. Also, growing public awareness regarding the cosmetic procedures, along with the ample availability of user-friendly and technologically advanced products are some of the reasons propelling the market growth. Furthermore, innovative startups are coming in the market with strategic steps. For instance, in November 2020, Rejove Clinique, Indian best skin, orthognathic, and dental clinic, raised around $1 million, 1st -round of funding from a Singapore based Venture Capitalists. Rejove also introduced its cutting-edge dental aesthetic clinique equipped with new technologies and solutions. All these cosmetic dentistry market trends may create enormous opportunities in the global cosmetic dentistry market.
To know more about global cosmetic dentistry market opportunities, get in touch with our analysts here.
Cosmetic Dentistry Market
Source: Research Dive Analysis
The orthodontics sub-segment is expected to have the lucrative growth in the global market and register a revenue of $2,114.8 million by 2028.
Extensively growing prevalence of malocclusion along with increasing awareness regarding dental care in emerging nations are some of the elements propelling the sub-segment’s growth. As per estimations of Align Technology, global medical device company, around 12 million people get affected by malocclusion every year. These factors may increase the adoption of orthodontics sub-segment, in the analysis period. Moreover, growing adoption of composite bonding across the globe for repairing broken or fractured teeth, filling dental gaps or cavities, and improving cosmetic structure is also creating positive impact on the orthodontics sub-segment.
Furthermore, strategic partnerships between key players for technological innovations in orthodontic treatments is also one of the major factors driving the orthodontics market. For example, in August 2021, Sage Dental, company which provides quality dental and orthodontic services, announced the collaboration with the Straumann Group, the key player in esthetic dentistry. As per this agreement, Sage Dental will provide artificial intelligence powered (AI-Powered) digital intraoral scanning and remote orthodontic treatments monitoring for esthetic dentistry.
The dental systems & equipment sub-segment held the highest share of the cosmetic dentistry market in 2020 and it is expected to register a revenue of $13,445.6 million by 2028.
This market growth is mainly attributed to the widespread utilization of instruments namely dental chairs, CAD/CAM technology, and hand pieces in multiple cosmetic procedures. With CAD/CAM technologies, the designing of dental prosthetics has become relatively easy, resulting in the accuracy of practices. These factors are flourishing the dental systems & equipment sub-segment. Also, the growing prevalence of oral disorders, changing and sedentary lifestyles, increasing consumer awareness, and expansion of dental tourism are also driving the sub-segment’s growth. Furthermore, growing adoption of digital dental laboratories across the globe will also provide massive opportunities.
Cosmetic Dentistry Market
Source: Research Dive Analysis
The dental hospitals & clinics sub-segment of the global cosmetic dentistry market holds prominent share and is estimated to grow at the most notable CAGR and surpass $23,094.4 million by 2028, with a rise from $12,974.9 million in 2020.
Notable growth in the dental hospitals & clinics sub-segment can primarily be attributed to the growing incidence of oral health disorders, combined with the growing disposable income in developing nations namely India, China, and Brazil. In addition to this, growing adoption of dental tourism worldwide is also flourishing the dental hospitals & clinics sub-segment.
Global Cosmetic Dentistry Market, Regional Insights:
The cosmetic dentistry market was investigated across North America, Europe, Asia-Pacific, and LAMEA.
Source: Research Dive Analysis
The Market for Cosmetic Dentistry in Asia-Pacific to be the Most Lucrative
Asia-Pacific cosmetic dentistry market accounted $5,085.4 million in 2020 and is projected to generate a revenue of $9,668.6 million by 2028.
The massive support from the government authorities to fortify effective cosmetic dental procedures including implants, aligners, and others in Asian countries, is one of the major reasons driving cosmetic dentistry market, in the APAC region. Moreover, the increasing awareness programs initiated by government as well as non-governmental bodies are contributing to the growth of the cosmetic dentistry market in Asia-pacific region. Furthermore, leading players operating in the market are following key strategies which may also propel the Asia-Pacific cosmetic dentistry growth. For instance, in November 2021, Zenyum, a 2021 top startup player in cosmetic dentistry, announced the alliance with INSEAD, the France based business school, in order to sponsor partner dentists based in 6 of Zenyum's rapidly growing markets. Dentists working in Hong Kong, Singapore, Malaysia, Vietnam, Thailand, and Taiwan, will enroll for the 2-month professional development program. Such elements are accelerating the Asia-Pacific cosmetic dentistry market.
The Market for Cosmetic Dentistry in North America to be the Most Dominant
Cosmetic dentistry market for North America region is highly competitive and leading companies in the market are adopting multiple strategies to garner maximum North America cosmetic dentistry market share. North America cosmetic dentistry market accounted $10,102.6 million in 2020 and is expected to register a revenue of $18,341.2 million by 2028.
This growth is mainly driven by the factors like the growing importance of aesthetics, willingness to spend out-of-pocket, surge of the aging population, and increasing awareness regarding the oral aesthetics and hygiene. Furthermore, increasing R&D activities in dentistry, along with growing government funding for dental programs particularly in the US and Canada are likely to fuel the sub-segment’s growth.
Competitive Scenario in the Global Cosmetic Dentistry Market
Treatment type launches and mergers & acquisitions are common strategies followed by major market players.
Source: Research Dive Analysis
Some of the leading cosmetic dentistry market players are Dentsply Sirona, Henry Schein, Envista Holdings Corporation, Straumann Holdings AG, Zimmer Biomet Holdings, Inc., 3Shape, Takara Belmont Corporation, Planmeca, Ivoclar Vivadent AG, and Brasseler USA.
Porter’s Five Forces Analysis for the Global Cosmetic Dentistry Market:
- Bargaining Power of Suppliers: The suppliers operating in the global cosmetic dentistry are high in number and are much larger and more globalized. So, there will be less threat from the supplier.
Thus, the bargaining power of the supplier is low.
- Bargaining Power of Buyers: Buyers demand effective cosmetic dentistry in lower cost. This has increased the pressure on the dental equipment manufacturers to offer the medications in a cost-effective way. Thus, many suppliers have started offering best yet cost –effective cosmetic dentistry. This gives the buyers the option to freely choose cosmetic dentistry that best fits their preference.
Thus, the bargaining power of the buyer is high.
- Threat of New Entrants: The companies entering the global cosmetic dentistry market are adopting technological innovations to attract customers. Also, these companies are implementing various effective strategies and there is government support in some countries.
Thus, threat of the new entrants is high.
- Threat of Substitutes: There is no alternative treatment type available.
Thus, the threat of substitutes is low.
- Competitive Rivalry in the Market: The competitive rivalry among the industry leaders is rather intense, especially between the global players including Dentsply Sirona, Henry Schein, and Envista Holdings Corporation. These companies are launching their value-added services in the international market and strengthening the footprint worldwide.
Therefore, the competitive rivalry in the market is high.
Historical Market Estimations
Base Year for Market Estimation
Forecast timeline for Market Projection
North America, Europe, Asia-Pacific, LAMEA
Segmentation by Product type
Segmentation by End-user
Key Countries Covered
U.S., Canada, Mexico, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, China, Japan, India, Australia, South Korea, Rest of Asia-Pacific, Brazil, Saudi Arabia, United Arab Emirates, Rest of LAMEA
Key Companies Profiled
Q1. How big is the cosmetic dentistry market?
A. The global Cosmetic dentistry market size was over $22,702.6 million in 2020 and is projected to reach $41,496.0 million by 2028.
Q2. Which are the major companies in the cosmetic dentistry market?
A. Dentsply Sirona, Henry Schein, and Envista Holdings Corporation are some of the key players in the global cosmetic dentistry Market.
Q3. Which region possesses greater investment opportunities in the coming future?
A. The Asia-Pacific region possesses great investment opportunities for the investors to witness the most promising growth in the future.
Q4. What is the growth rate of the Asia-Pacific market?
A. Asia-Pacific cosmetic dentistry market is anticipated to grow at 8.5% CAGR during the forecast period.
Q5. What are the strategies opted by the leading players in this market?
A. Capacity expansion, treatment type development, along with joint ventures are the key strategies opted by the operating companies in this market.
Q6. Which companies are investing more on R&D practices?
A. Straumann Holdings AG and Zimmer Biomet Holdings, Inc. are investing more on R&D activities for developing new treatment types and technologies.
Q7. What are cosmetic dentistry services?
A. Cosmetic dentistry services focus on improving the appearance in terms of position, color, size, shape, and alignment of teeth.
Q8. What are the most popular cosmetic dental procedures?
A. Inlays and onlays, composite bonding, dental veneers, teeth whitening, and implants are some of the most popular cosmetic dental procedures.
1.2.Real time insights and validation
1.4.Assumptions and forecast parameters
2.2.By product type trends
2.3.By end user trends
3.1.Market segmentation & definitions
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.8.1.by product type
3.8.2.by end user
3.9.Market value chain analysis
3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.4.Distribution channel analysis
184.108.40.206.Raw material suppliers
4.Cosmetic Dentistry Market, by Product Type
4.1.Dental Systems & Equipment
4.1.1.Market size and forecast, by region, 2020-2028
4.1.2.Comparative market share analysis, 2020 & 2028
4.2.1.Market size and forecast, by region, 2020-2028
4.2.2.Comparative market share analysis, 2020 & 2028
4.3.1.Market size and forecast, by region, 2020-2028
4.3.2.Comparative market share analysis, 2020 & 2028
4.4.1.Market size and forecast, by region, 2020-2028
4.4.2.Comparative market share analysis, 2020 & 2028
4.5.1.Market size and forecast, by region, 2020-2028
4.5.2.Comparative market share analysis, 2020 & 2028
4.6.Others (Dental bonding and veeners)
4.6.1.Market size and forecast, by region, 2020-2028
4.6.2.Comparative market share analysis, 2020 & 2028
5.Cosmetic Dentistry Market, by End User
5.1.Dental Hospitals & Clinics
5.1.1.Market size and forecast, by region, 2020-2028
5.1.2.Comparative market share analysis, 2020 & 2028
5.2.1.Market size and forecast, by region, 2020-2028
5.2.2.Comparative market share analysis, 2020 & 2028
5.3.1.Market size and forecast, by region, 2020-2028
5.3.2.Comparative market share analysis, 2020 & 2028
6.Cosmetic Dentistry Market, by Region
6.1.1.Market size and forecast, by product type, 2020-2028
6.1.2.Market size and forecast, by end user, 2020-2028
6.1.3.Market size and forecast, by country, 2020-2028
6.1.4.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
6.2.1.Market size and forecast, by product type, 2020-2028
6.2.2.Market size and forecast, by end user, 2020-2028
6.2.3.Market size and forecast, by country, 2020-2028
6.2.4.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
6.2.10.Rest of Europe
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
6.3.1.Market size and forecast, by product type, 2020-2028
6.3.2.Market size and forecast, by end user, 2020-2028
6.3.3.Market size and forecast, by country, 2020-2028
6.3.4.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
6.3.10.Rest of Asia Pacific
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
6.4.1.Market size and forecast, by product type, 2020-2028
6.4.2.Market size and forecast, by end user, 2020-2028
6.4.3.Market size and forecast, by country, 2020-2028
6.4.4.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by end user, 2020-2028
22.214.171.124.Comparative market share analysis, 2020 & 2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by end user, 2020-2028
184.108.40.206.Comparative market share analysis, 2020 & 2028
7.1.4.Recent strategic moves & developments
7.2.4.Recent strategic moves & developments
7.3.Envista Holdings Corporation
7.3.4.Recent strategic moves & developments
7.4.Straumann Holdings AG
7.4.4.Recent strategic moves & developments
7.5.Zimmer Biomet Holdings, Inc.
7.5.4.Recent strategic moves & developments
7.6.4.Recent strategic moves & developments
7.7.Takara Belmont Corporation
7.7.4.Recent strategic moves & developments
7.8.4.Recent strategic moves & developments
7.9.Ivoclar Vivadent AG
7.9.4.Recent strategic moves & developments
7.10.4.Recent strategic moves & developments
Cosmetic dentistry refers to dental work that improves and changes the appearance of a person’s teeth, bite, and gum. The treatment includes teeth straightening, whitening, realignment, and reshaping. Some of other cosmetic dental services include cosmetic gum surgery, tooth reshaping and contouring, tooth colored fillings, dental implants, composite bonding, and onlays & inlays. Aesthetic appeal is observed to be on increase across the globe, which in turn has generated the progress of an extensive range of techniques and procedures that caters to the specific patient needs. The surging demand for orthodontic appliances and dental implants in the developing markets has caused an upsurge in dental tourism, which is expected to drive the growth of the global cosmetics dentistry market in the coming future.
COVID-19 Impact on Cosmetic Dentistry Market
The outbreak of COVID-19 across the globe has undesirably impacted the global cosmetic dentistry market growth. The negative growth of the cosmetic dentistry market is majorly owing to the unprecedented disruptions in business activities due to the spread of coronavirus. Multiple dental associations around the world delayed elective procedures and recommended only to perform emergency procedures in response to the global pandemic.
However, various governments and organizations are coming up with new product launches and other strategies to help the cosmetic dentistry market recover during the pandemic crisis. For instance, in February 2021, the Department of Health of Northern Ireland funded around $2.0 million to improve the patient throughput at dental surgeries across the country.
Cosmetic Dentistry Market Trends and Developments
The companies operating in the global industry are adopting several growth strategies and business tactics such as partnerships, collaboration, business expansion, and product launches to obtain a leading position in the global industry, which is predicted to drive the global cosmetic dentistry market growth in the upcoming years.
For instance, in January 2019, Dentsply Sirona, the leading manufacturer of professional dental technologies and products, and Carbon, a Silicon Valley-based digital manufacturing company, entered into a strategic collaboration in order to deliver groundbreaking denture materials for Carbon digital 3D printing production solutions.
In February 2020, KaVo Kerr, a dental equipment manufacturer group, launched ‘KaVo IXS’ to its sensor portfolio at the Chicago Midwinter Dental Meeting. The KaVo IXS intraoral X-ray sensors feature KaVoTough engineering in both the cable and sensor which were thoroughly tested to outshine Gendex GXS-700 sensors in both durability and strength.
In June 2021, Zenyum, a consumer-focused healthcare brand, raised a $40 million Series B funding, which includes $25 million from L Catterton. The round’s other participants were Sequoia Capital India, Partech, RTP Global, TNB Aura, FEBE Ventures, and Seeds Capital. The aim of Zenyum is to deliver affordable cosmetic dentistry to the patients.
Forecast Analysis of Global Market
The global cosmetic dentistry market is projected to witness an exponential growth over the forecast period, owing to the increasing adoption of minimally invasive as well as noninvasive dental procedures across the globe. Conversely, the high costs associated with the cosmetic dental equipment especially in the developing countries across the globe is expected to hamper the market growth in the projected timeframe.
The continuous development of technologically advanced solutions and the massive increase in the enhancement of the cosmetic appearance across the globe are the significant factors and cosmetic dentistry market trends estimated to bolster the growth of the global market in the coming future. According to a latest report published by Research Dive, the global cosmetic dentistry market is expected to garner $41,496.0 million during the forecast period (2021-2028). Regionally, the North America cosmetic dentistry market is estimated to observe lucrative growth by 2028, owing to the rising importance of aesthetics, surge in the aging population, and the growing awareness regarding the oral aesthetics and hygiene in the region.
The key players functioning in the global market include Dentsply Sirona, Envista Holdings Corporation, Henry Schein, Straumann Holdings AG, 3Shape, Zimmer Biomet Holdings, Inc., Takara Belmont Corporation, Ivoclar Vivadent AG, Planmeca, and Brasseler USA.