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The Global Cosmetic Dentistry Market Anticipated to Register a Revenue of $41,496.0 Million, Growing at a CAGR of 7.9% from 2021 to 2028

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According to the cosmetic dentistry market forecast, the global market size is estimated to cross $41,496.0 million by 2028, growing from $22,702.6 million in 2020, at a healthy CAGR of 7.9%.

COVID-19 Impact on Cosmetic Dentistry Market

The global spread of COVID-19 disease has led to unprecedented disruptions in personal as well as business activities as a result of a precautionary measures that dental equipment manufacturers, other businesses, and governments are following to fight against the spread of the coronavirus. Thereby, there were temporary closures of dental treatments across the globe owing to the outbreak, except to perform emergency procedures.

On the other hand, innovative companies are coming up with novel product launches. For instance, in February 2021 SmileDirectClub, Inc., the notable oral care company, announced the expansion of its advanced whitening line with its new ‘Pro Whitening System’. This system helps whitening teeth up to twice as bright and in just 1 week. Such innovations may help attract customers, which will uplift the cosmetic dentistry market, in the COVID-19 period.

Global Cosmetic Dentistry Market Analysis

Over the past few years, the popularity of teeth-whitening procedures has grown extensively, along with non-metallic inlays and onlays, dental crowns, veneers, and bonding agents which have become among the most recommended cosmetic products. For example, as per the American Academy of Cosmetic Dentistry (AACD), the world's largest organization for cosmetic dental professionals, approximately $2.75 billion is spent each year on cosmetic dentistry specifically in the US. Furthermore, other considerations such as astonishingly increased emphasis on smile restoration, aesthetics, and appearance have gained huge importance. Above-mentioned factors have accelerated the demand for innovative cosmetic dental equipment, which has fueled the cosmetic dentistry market growth.

Higher cost incurred in cosmetic dentistry procedures is one of the major reasons hampering the global cosmetic dentistry industry, during the analysis period.

Developing nations including Brazil, China, India, and Mexico present huge opportunities for key players operating in the cosmetic dentistry market. The demand for cosmetic dental equipment in these countries is growing exponentially due to the rapid growth in the adult (aged 20 and above) population, medical tourism, and increasing awareness regarding aesthetic specialties. In addition to this, increasing disposable incomes, along with the presence of a large number of surgeons in these countries are also creating growth opportunities for the cosmetic dentistry market.

Global Cosmetic Dentistry Market, Segmentation

The global cosmetic dentistry market is segmented based on product type, end-user, and region.

Product Type:

The product type segment is further classified into dental systems & equipment, dental prosthetics, dental implants, teeth whitening, orthodontics, and others.

Among these, the orthodontics is predicted to have the significant growth and cross $2,114.8 million by 2028, with the rise from $1,088.7 million in 2020.

The growth of orthodontics sub-segment of cosmetic dentistry market is mainly attributed to the extensive surge in the public awareness, rising incidence of malocclusion, and massive adoption of composite bonding worldwide. Moreover, notable upsurge in the investments in the research sector of orthodontics is expected to create significant opportunities for the sub-segment’s growth, in the projected period.


The end-user segment is further classified into dental hospitals & clinics, dental laboratories, and others. Among these, the dental hospitals & clinics sub-segment is projected to have the highest share of the cosmetic dentistry market size and register a revenue of $23,094.4 million by 2028.

Availability of the integrated dental hospitals across the European and American countries with a dedicated team comprising some of the best dentists is one of the major factors driving the sub-segment’s growth. Also, modernization of healthcare facilities along with government’s favorable schemes are accelerating the growth of dental clinics & hospitals sub-segment.


Cosmetic dentistry market for Asia-Pacific region is extremely competitive and prominent players in the industry are adopting several strategies to gain largest APAC cosmetic dentistry market share. Asia-Pacific cosmetic dentistry market accounted $5,085.4 million in 2020 and is expected to register a revenue of $9,668.6 million by 2028. The extensively increasing need for advanced and innovative cosmetic dental procedures particularly in China, India, and South Korea is one of the key elements boosting the development of the industry. Also, one of the major factors behind this growth can be the increasing popularity of cosmetic dental procedures among adult population and the developing healthcare infrastructure in the region. Also, strong presence of key players including GC Corporation and Kuraray Dental and their product innovations may also create positive impact on the Asia-Pacific cosmetic dentistry market.

Top Leading Key Players in the Global Cosmetic Dentistry Market

  1. Dentsply Sirona
  2. Henry Schein
  3. Envista Holdings Corporation
  4. Straumann Holdings AG
  5. Zimmer Biomet Holdings, Inc.
  6. 3Shape
  7. Takara Belmont Corporation
  8. Planmeca
  9. Ivoclar Vivadent AG
  10. Brasseler USA.

Along with the company profiles of the key players in the market, the report includes the Porter’s five forces model that gives deep insights into the competitive environment of the market.

Porter’s Five Forces Analysis for the Global Cosmetic Dentistry Market

  • Bargaining Power of Suppliers: The suppliers of global cosmetic dentistry are high and more globalized. So, there will be less threat from the supplier. Thus, the negotiation power of suppliers of cosmetic dentistry equipment decreases.
    Hence, the bargaining power of the supplier is low.
  • Bargaining Power of Buyers: Buyers have high bargaining power, mainly because of increasing buyers’ demand for advanced cosmetic dentistry equipment in lower cost. Thus, multiple suppliers are providing best yet cost-efficient blood pressure monitoring devices. Hence, the buyers can select the service that best fit their preferences.
    The bargaining power of the buyer is high.
  • Threat of New Entrants: The startups entering this market are providing advanced solutions to clients. Moreover, these organizations are mainly focusing on the implementation of multiple strategies, brand development, product innovation, and many others.
    Thus, the threat of the new entrants is high.
  • Threat of Substitutes: There is no alternative treatment type available.
    Therefore, the threat of substitute is low.
  • Competitive Rivalry in the Market: The ventures operating in the global cosmetic dentistry industry are opting for multiple business development strategies to stronghold their market position in the industry. Also, the key players like Dentsply Sirona, Henry Schein, and Envista Holdings Corporation are investing heavily to provide integrated services to the customers.
    Therefore, competitive rivalry in the market is high.
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