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Packaged Tuna Market Report


Packaged Tuna Market by Form (Canned, Pouches, and Others), Distribution Channel (Hypermarkets & Supermarkets, Online, Specialty Stores, Convenience Stores, Online, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 270

Aug 2023

 Packaged Tuna Overview

Tuna fish that has been prepared, cooked, and packaged in a variety of ways for consumer convenience is referred to as packaged tuna. Popular fish called tuna is prized for its mild flavour, adaptability, and nutritional advantages. Seafood is commonly consumed all around the world, and canned tuna provides a handy way to eat it. A more recent packaging choice for tuna is tuna pouches. These flexible, resealable packets have tuna inside that has already been cooked. They come in a variety of flavours and may contain various sauces or seasonings. People who want a quick and hassle-free choice for meals or snacks on-the-go frequently turn to tuna pouches.

Global Packaged Tuna Market Analysis

The global packaged tuna market size was $13.9 billion in 2022 and is predicted to grow with a CAGR of 5.4%, by generating a revenue of $23.4 billion by 2032.

COVID-19 Impact on Global Packaged Tuna Market

Demand for packaged items, such as canned tuna, increased during the pandemic. Consumers opted for shelf-stable and practical food options in response to lockdowns, social isolation policies, and restaurant closures. Due to its durability and versatility as a protein source, canned tuna saw an increase in sales.

The pandemic boosted awareness of health and wellbeing, which led to a focus on wholesome eating options. Packaged tuna is likely to keep luring health-conscious shoppers since it is a lean source of protein rich in omega-3 fatty acids. Brands that highlight the nutritional advantages of their products may have a competitive advantage.

Convenience and Versatility to Drive the Market Growth

Consumers can benefit from the ease and adaptability of packaged tuna. It requires little preparation and has a long shelf life. Tuna is a flexible component for quick and simple dinners because it can be used in a variety of recipes such sandwiches, salads, spaghetti, and sushi. Tuna is renowned for being a lean form of protein and is a good supply of important vitamins, minerals, and omega-3 fatty acids. Consumers that are interested in nutrition look for packed tuna to meet their dietary requirements. Numerous health benefits, including improved cardiovascular health and cognitive function, have been linked to tuna's nutritional profile, which includes its omega-3 content.

Competition from Alternative Protein Sources to Restrain Market Growth

Alternative protein sources, such as plant-based proteins and other seafood options, are a threat to the packaged tuna business. Consumers may look at alternatives to traditional seafood as they grow more ecologically conscious and health conscious, which could result in a change in consumption habits. To compete in this shifting environment, brands in the packaged tuna industry must innovate and adapt. A variety of variables, including shifts in the worldwide supply and demand, changes in the environment, and changes in fishing rules, can cause changes in the price of tuna and other raw materials. Brands of packed tuna may need to modify their pricing or bear higher costs, which can have an effect on their profitability.

Health and Wellness Trends to Drive Excellent Opportunities

The growing emphasis on health and wellness gives packaged tuna businesses an opportunity to market their goods as a healthy and advantageous choice. Health-conscious consumers may respond favourably if you emphasise the high protein level, omega-3 fatty acids, and other helpful elements. Additionally, companies might look into product variations that address particular dietary requirements, such as low-sodium, organic, or gluten-free alternatives. The packaged tuna market may experience growth as a result of ongoing product innovation. To cater to a wide range of consumer tastes, brands might experiment with fresh flavours, seasonings, and marinades. To meet the needs of consumers who are constantly on the go, they can also create easy and ready-to-eat product formats, such as single-serve quantities or snack packs. Sustainable packaging innovations can also draw in ecologically conscientious customers.

Global Packaged Tuna Market Share, by Form, 2022

The canned sub-segment accounted for the highest share in 2022. A convenient and easily accessible source of protein, canned tuna, has a long shelf life. It may be kept for a long time without needing to be refrigerated, giving consumers a practical choice for quick and simple meals. It is useful for stockpiling and disaster preparedness because of its lengthy shelf life. Sandwiches, salads, pasta dishes, casseroles, and other foods can all be made with canned tuna. Customers may easily construct a variety of dishes thanks to its adaptability. Consumers looking for quick dinner options will find canned tuna to be an enticing option because it can be easily be incorporated into various meals.

Global Packaged Tuna Market Share, by Distribution Channel, 2022

The hypermarkets & supermarkets sector accounted for the highest market size in 2022. Normally, a broad variety of packaged tuna items from different brands are available at hypermarkets and supermarkets. Customers can select items that match their interests and demands thanks to the variety of flavours, variations (such as chunk, solid, or shredded), and container sizes that are offered. The wide range of products available makes it easier to serve a larger customer base and promotes purchasing. Supermarkets and hypermarkets are renowned for their ease of use and ability to provide one-stop shopping. Customers may complete their grocery shopping in one place by finding packed tuna with other grocery goods.

Global Packaged Tuna Market Share, by Region, 2022

Europe region accounted for the highest share of the global market in 2022. A number of variables influence the consumption of tuna in Europe, including dietary customs, cultural preferences, and the region's long history of marine cuisine. Tuna is frequently eaten in a variety of dishes, including tuna salads, tuna steaks, and canned tuna. For European customers, sustainability and responsible sourcing are important factors. Many customers are concerned about how fishing practises affect the environment and seek out options for certified sustainable seafood, including packaged tuna. Brands with certificates from the MSC (Marine Stewardship Council) or pole-and-line caught labelling that show their dedication to sustainable sourcing have an edge in the European market.

Competitive Scenario in the Global Packaged Tuna Market

Product development and geographic expansion are major strategies in the highly competitive global packaged tuna market. The Thai Union Group and Sustainable Fisheries Partnership (SFP) joined forces in March 2022 to promote supply chain transparency and take into account its broader impacts on biodiversity. The partnership with SFP, a group dedicated to promoting a sustainable seafood industry and offering wholesome marine and aquatic habitats, will make it possible to audit the supply chain for the Thai Union.


Some of the leading packaged tuna market players are FRINSA DEL NOROESTE, S.A.,, Thai Union Group PCL, Bumble Bee Foods, LLC, Century Pacific Food Inc., PT. Aneka Tuna Indonesia, Jealsa, American Tuna Inc., Grupo Calvo, Ocean Brands, and Wild Planet Foods Inc.




Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Form

  • Canned
  • Pouches
  • Others

Segmentation by Distribution Channel

  • Hypermarkets & Supermarkets
  • Online
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others

Key Companies Profiled

  • Thai Union Group PCL
  • Bumble Bee Foods, LLC
  • Century Pacific Food Inc.
  • PT. Aneka Tuna Indonesia
  • Jealsa
  • American Tuna Inc.
  • Grupo Calvo
  • Ocean Brands
  • Wild Planet Foods Inc. 


Frequently Asked Questions

A. The size of the packaged tuna market was over $13.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.4% during the forecast period.

A. FRINSA DEL NOROESTE, S.A., and PT. Aneka Tuna Indonesia are some of the key players in the global packaged tuna market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Product development and geographic expansion are the two key strategies opted by the operating companies in this market.

A. FRINSA DEL NOROESTE, S.A., and PT. Aneka Tuna Indonesia are the companies investing more on R&D activities for developing new products and technologies.

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