The ongoing changes in lifestyle worldwide are paving a path for multitude of opportunities. This definitely brings in some good news for prominent market players across business verticals. Increase in more and more women workforce coupled with resultant time constraints and socializing at home are driving sales in the frozen food sector. In addition, dependency on nuclear families and young professionals residing alone has opened new avenues. Acceptance of Western culture and rise in demand for freshly prepared food are believed to be the common reasons for the growth of convenience food. Allied Market Research studies can be applied to help business owners identify potential customers, prominent enterprises, and design smart business plans.