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Global Nicotine Gum Market Report


Global Nicotine Gum Market by Gum Type (2mg and 4mg), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, and Online), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 290

Sep 2023

Nicotine Gum Overview

Nicotine gum is used as a smoking cessation aid to reduce nicotine cravings and withdrawal symptoms. It is utilized as an alternative to cigarettes and other tobacco products. Nicotine gum delivers controlled nicotine levels to the body, assisting smokers in gradually weaning off nicotine and quitting the habit. Chewing the gum releases the nicotine from it, which is then absorbed through the tongue lining and into the bloodstream. Because of this, chewing nicotine gum requires the “chew and park” technique, in which the gum is gently chewed until a peppery taste or tingling sensation is detected in the mouth. After about a minute, the gum is “parked” and held between the gums and the inside of the cheek until the tingling stops; chewing is then resumed. The process is repeated as necessary, occasionally switching the position of the gum in the mouth, until the tingling stops, often 30 minutes after beginning.

Global Nicotine Gum Market Analysis

The global nicotine gum market size was $1.3 billion in 2022 and is predicted to grow with a CAGR of 5.8%, by generating a revenue of $2.3 billion by 2032.

COVID-19 Impact on Global Nicotine Gum Market

Due to the COVID-19 pandemic, people have become more aware of the significance of maintaining good health, which includes stopping or minimizing tobacco usage. The higher risk of respiratory diseases and consequences linked to COVID-19 has inspired many people to stop smoking. The demand for smoking cessation aids like nicotine gum has increased as a result of this increased health consciousness.

After the pandemic, it is anticipated that there would still be a greater awareness of the health concerns linked with smoking and a desire to maintain general wellbeing. There may still be strong motivation among many people to stop smoking or cut back on tobacco usage, which could result in a persistent market for smoking cessation aids like nicotine gum.

Smoking Cessation Efforts Among People to Drive the Market Growth

The market for nicotine gum is primarily driven by rising efforts and awareness to stop smoking. Smoking cessation aids like nicotine gum are frequently used by people who want to quit smoking or cut back on their tobacco use to help them with craving control and withdrawal management. The demand for nicotine gum is driven by the rising health consciousness and understanding of the hazards connected with smoking. Regulations and public health initiatives aiming at lowering smoking rates have been created in response to the well-documented health dangers of smoking, including lung ailments, heart issues, and cancer. Governments and healthcare institutions put policies in place to discourage smoking and promote tools for quitting. Nicotine gum is a popular smoking cessation treatment which has regulatory backing and awareness campaigns.

Limited Success Rates to Restrain Market Growth

Although nicotine gum is a useful tool for quitting, different people have different success rates. The complex process of quitting smoking necessitates motivation, behavioural adjustments, and continuing assistance. The user experience may be impacted by these negative effects, which may result in decreased gum compliance. Additionally, some people may get tolerant to nicotine gum over time, necessitating greater doses or different smoking cessation strategies to properly control urges. Some people may not find nicotine gum to be enticing or delightful due to its taste and texture. User happiness and the decision to keep taking nicotine gum as a smoking cessation aid can be influenced by personal preferences for flavors and the chewing experience. This restriction may influence the market demand from heavy smokers.

Increasing Awareness with Public Health Campaigns to Drive Excellent Opportunities

Campaigns for public health and educational programmes can raise awareness and open up market opportunities. The future of the nicotine gum market can be significantly influenced by regulatory backing and education programmes. The safe and responsible use of nicotine gum can be guaranteed through the implementation of efficient laws, such as age limitations, package specifications, and advertising rules. Campaigns for public education can further highlight the advantages of nicotine gum as a smoking cessation aid and remove any myths or stigmas attached to its use. The effectiveness, distribution methods, and formulation of nicotine gum may improve with further investment in research and development.

Global Nicotine Gum Market Share, by Gum Type, 2022

The 2 mg sub-segment accounted for the highest market share in 2022. The symptoms of nicotine withdrawal might be difficult for people who want to stop smoking. The 2 mg nicotine gum helps control cravings, irritability, and anxiety that are signs of withdrawal. The gum aids in reducing these symptoms by offering a controlled dosage of nicotine and facilitates the change to a nicotine-free lifestyle. The 2 mg gum variety is appropriate for people who are trying to cut back on their nicotine consumption. Compared to gum varieties with larger nicotine doses, it enables a steady decrease in nicotine intake. Individuals can control their nicotine cravings and gradually wean themselves off nicotine with the aid of this stepwise technique.

Global Nicotine Gum Market Share, by Distribution Channel, 2022

The pharmacies sub-segment accounted for the highest market size in 2022. The public may easily access pharmacies, making them a convenient venue for anyone looking for nicotine gum as a smoking cessation assistance. Since pharmacies are frequently found throughout neighbourhoods, finding and buying nicotine gum doesn’t require a lot of time or effort. As medical professionals, chemists can provide advice and suggestions on nicotine replacement treatments, including gum. People who want to stop smoking frequently ask chemists for guidance on the proper dosing, duration, and use of nicotine gum therapy. The demand for nicotine gum in pharmacies is influenced by the knowledge and advice that pharmacists offer.

Global Nicotine Gum Market Share, by Region, 2022

The North America nicotine gum market accounted for the highest market share in 2022. North America still maintains a sizable number of smokers despite recent declines in smoking rates. The makers and marketers of nicotine gum in the North America region spend money on marketing and advertising efforts to promote their goods. Educating people about the advantages of nicotine gum as a smoking cessation aid and similar initiatives taken can result in increased market demand. Making public spaces, businesses, and households smoke-free has become more important in the North America region. People are now looking for substitutes to satiate their nicotine cravings in smoke-free environments, which is encouraging quitting smoking and increasing the growth of the nicotine gum market.

Competitive Scenario in the Global Nicotine Gum Market

Product development and geographical expansion are the major strategies adopted by the key players functioning in the highly competitive global nicotine gum market. For instance, in February 2022, Betapharm Arzneimittel GmbH, a business associate of Enorama Pharma, introduced generic nicotine chewing gum in Germany under the trade name Nicotine Beta. The generic medications sold under this brand emphasize the benefits of nicotine replacement therapy (NRT).

Some of the leading players operating in the nicotine gum market are Johnson & Johnson, Novartis AG, ITC Limited, Philip Morris, Cipla Health Limited, Perrigo Company Plc., British American Tobacco PLC, and Teva Canada



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Gum Type

  • 2 mg
  • 4 mg

Segmentation by Distribution Channel

  • Supermarkets/Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online

Key Companies Profiled

  • Johnson & Johnson
  • Novartis AG
  • ITC Limited
  • Philip Morris
  • Cipla Health Limited
  • Perrigo Company Plc.
  • British American Tobacco PLC
  • Teva Canada

Frequently Asked Questions

A. The size of the nicotine gum market was over $1.3 billion in 2022 and is expected to reach $2.3 billion by 2032.

A. Johnson & Johnson and British American Tobacco PLC are some of the key players in the global nicotine gum market.

A. The North America region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Product development and geographical expansion are the two key strategies opted by the operating companies in this market.

A. Johnson & Johnson and British American Tobacco PLC are the companies investing more on R&D activities for developing new products and technologies.

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