Global Electric Blanket Market by Material (Polyester, Cotton, Fleece, Faux Fur, and Others), Size (Twin, Full, Queen, and King), Heat Setting (Low, Medium, and High), Distribution Channel (Online and Offline), End User (Household, Hotel, and Hospital), and Region (North America, Europe, Asia-Pacific, and Latin America): Opportunity Analysis and Industry Forecast, 2023-2032

Electric Blanket Overview

An electric blanket is a blanket or bed covering that is equipped with electrical heating elements. It is designed to provide warmth and comfort by generating heat when plugged into an electrical outlet. The heating elements are usually embedded within the fabric or located in separate compartments within the blanket. Electric blankets typically have adjustable heat settings, allowing the user to control the temperature according to their preference. Some blankets also come with timers or automatic shut-off features for safety purposes, ensuring that the blanket does not overheat or remain on for extended periods.

Electric blankets typically have adjustable temperature settings, allowing users to control the level of heat they desire. They are often made of soft and insulating materials to trap the heat generated by the heating elements and distribute it evenly across the blanket. It can be used on top of the bed sheet or as an extra layer beneath other blankets. Electric blankets are particularly in regions with colder climates, to provide extra warmness and help regulate body temperature during sleep. These factors are anticipated to boost the electric blanket market growth in the coming years.

Global Electric Blanket Market Analysis

The global electric blanket market size was $496.2 million in 2022 and is predicted to grow with a CAGR of 8.3%, by generating a revenue of $1,122.2 million by 2032.

Source: Research Dive Analysis

COVID-19 Impact on Global Electric Blanket Market

The COVID-19 pandemic had a significant impact on various industries, including the electric blanket market demand. The electric blanket market majorly depends on global supply chains for raw materials and components. The pandemic caused disruptions in manufacturing and logistics, including factory closures, transportation restrictions, and delays in the delivery of goods. Electric blankets were considered non-essential items for households, and during period of financial uncertainty, consumers prioritized their spending on essential goods rather than luxury or comfort items like electric blankets. This decrease in consumer spending negatively affected the demand for electric blankets. Furthermore, the tourism and hospitality industry was severely impacted by the pandemic due to travel restrictions and lockdown measures. Hotels, resorts, and other accommodation providers are major customers for electric blankets, particularly in colder regions. With a decline in tourism and travel, the demand for electric blankets from the hospitality sector significantly decreased.

In the post-pandemic period, there is an increased focus on hygiene and safety measures. Consumers are more cautious about using shared items, including blankets in hotels or rentals. This concern for cleanliness and safety influenced consumer preferences and led to an increase in demand for electric blankets.

Rising Awareness Among Consumers of Electric Blankets to Drive the Market Growth

There is a rising demand for electric blankets due to their ability to provide personalized warmth and comfort. Consumers are increasingly looking for products that enhance their sleeping experience and provide relief from muscle stiffness and joint pain. Moreover, electric blankets offer users the ability to customize their level of warmth allowing them to create a cozy and comfortable sleeping environment according to their preferences. This personalization factor is a significant driver for consumers seeking an enhanced sleeping experience. Furthermore, electric blankets are particularly popular in regions with cold climates, as they provide an efficient and convenient way to stay warm during chilly nights. They offer a consistent source of heat, ensuring that users can maintain a comfortable temperature throughout the night. In addition, electric blankets offer several health benefits, such as promoting relaxation, improving blood circulation, and alleviating certain medical conditions such as arthritis and fibromyalgia. As people become more health conscious, the demand for products that provide therapeutic benefits continues to rise. Electric blankets often come with various features, such as adjustable temperature settings and timers, allowing users to customize their warmth levels and control the duration of heating. This convenience and flexibility further enhance their appeal to consumers. As people become more health-conscious, there is an increasing demand for products that offer both comfort and wellness benefits. Electric blankets, with their potential to provide therapeutic advantages, align with this trend and contribute to electric blanket market opportunities during the forecast period.

To know more about global electric blanket market drivers, get in touch with our analysts here.

Safety Concerns to Restrain the Market Growth

While using electric blankets, there persist the risk of overheating and potential fire hazards. The incidents of electric blankets malfunctioning and causing issues such as overheating, electrical shocks, and fires have been reported in the past. These incidents understandably raise concerns among consumers regarding the safety of using electric blankets. When consumers become aware of such safety issues, it can lead to a decline in demand for electric blankets. This hesitancy to purchase electric blankets due to safety concerns can hinder the overall growth of the electric blanket market in the upcoming years. To address these safety concerns, it is essential for manufacturers to focus on product quality and adhere to strict safety standards. Implementing safety features such as automatic shut-off mechanisms, temperature regulators, and improved insulation can help mitigate risks associated with electric blankets. In addition, providing clear instructions for proper usage, maintenance, and care can also contribute to enhancing consumer confidence in the safety of electric blankets.

Advancements in Technology to Drive Excellent Opportunities

Electric blanket manufacturers can leverage technological advancements to introduce innovative features and designs. Moreover, integrating smart technology into electric blankets can offer a range of benefits. For instance, smartphone connectivity allows users to control the blanket remotely, adjust temperature settings, and set timers. This feature provides convenience and flexibility, as users can warm up their beds before they even get in. In addition, smart technology can enable features like personalized sleep profiles, data tracking, and integration with other smart home devices. Furthermore, technological advancements has led to more precise and customizable temperature control in electric blankets. Manufacturers are developing blankets with adjustable heating zones, allowing users to target specific areas of their body for warmth. This feature enhances comfort and caters to individual preferences. Energy-efficient technologies can be integrated into electric blankets, ensuring optimal power consumption. Technological advancements allow for more stylish and aesthetically pleasing designs in electric blankets. By leveraging these technological advancements, electric blanket manufacturers can create innovative products that enhance user convenience, safety, energy efficiency, and aesthetics.

To know more about global electric blanket market opportunities, get in touch with our analysts here.

Global Electric Blanket Market Size, by Material, 2022

Source: Research Dive Analysis

The polyester sub-segment accounted for the highest market share in 2022. Polyester is a synthetic fabric that is widely available and relatively inexpensive compared to natural fibers. This cost advantage makes it an attractive choice for electric blanket manufacturers, as it allows them to offer affordable products to consumers. Polyester is known for its durability and resistance to wear and tear. Electric blankets made from polyester tend to have a longer lifespan compared to blankets made from other materials. This durability factor contributes to the popularity of polyester in the electric blanket market. Polyester fabrics are easy to clean and maintain. This ease of maintenance is appealing to consumers who prefer hassle-free products. Polyester has good insulating properties, which helps in trapping heat generated by the electric blanket. This ensures that the warmth is retained, providing users with a comfortable and cozy experience. The insulating properties of polyester contribute to its popularity in electric blankets. Polyester is highly versatile and can be easily dyed and printed. This allows manufacturers to offer a wide range of designs, patterns, and colors in electric blankets. The availability of attractive designs and colors attracts consumers who value aesthetics in their bedding products.

Global Electric Blanket Market Share, by Size, 2022

Source: Research Dive Analysis

The queen sub-segment accounted for the highest market share in 2022. Queen size electric blankets offer ample space for couples or individuals who prefer a larger sleeping area. Queen size electric blankets often come with dual control features, allowing each partner to adjust the temperature on their side of the bed independently. This feature is particularly appealing to couples who have different temperature preferences during sleep. It enhances personalization and convenience, further driving the demand for queen size electric blankets. Queen size electric blankets are available in various designs, colors, and materials, allowing consumers to choose options that match their bedroom decor and personal style. The aesthetic appeal of these blankets adds to their popularity, as they serve both functional and decorative purposes.

Global Electric Blanket Market Growth, by Heat Setting, 2022

Source: Research Dive Analysis

The medium sub-segment accounted for the highest market share in 2022. Medium heat electric blankets offer a balance between warmth and comfort. Many users prefer a moderate level of heat that keeps them cozy without being too hot or too cold. The medium heat segment caters to this preference and provides a customizable experience, allowing users to adjust the temperature according to their comfort levels. The gentle warmth provided by medium heat electric blankets can help alleviate muscle pain, joint stiffness, and promote relaxation. Some users find medium heat blankets particularly useful for managing conditions like arthritis or poor circulation. Medium heat electric blankets are often designed to be energy-efficient. They consume less electricity compared to high-heat blankets, making them an appealing option for users who want to minimize their energy consumption and reduce utility costs.

Global Electric Blanket Market Analysis, by Distribution Channel, 2022

Source: Research Dive Analysis

The offline sub-segment accounted for the highest market share in 2022. The offline distribution channel benefits from the presence of a wide retail network. Electric blankets are often sold through various physical stores such as department stores, home appliance retailers, specialty bedding stores, and furniture stores. This extensive network allows manufacturers and suppliers to reach a large customer base, including those who prefer to physically examine and purchase products before making a decision. Offline retail channels offer a personalized shopping experience to customers. Shoppers can touch and feel the product, assess its quality, and interact with knowledgeable sales personnel who can provide guidance and recommendations based on individual preferences. This hands-on experience can be especially appealing for customers when purchasing items like electric blankets, where comfort and functionality are important factors. Many consumers still prefer to make significant purchases, such as electric blankets, through offline channels due to the trust and confidence they have in physical retail stores.

Global Electric Blanket Market Trends, by End User, 2022

Source: Research Dive Analysis

The household sub-segment accounted for the highest market share in 2022. Energy-efficient electric blankets are gaining popularity among households. Electric blankets offer various benefits, which appeal to the household segment. The controlled heat provided by electric blankets can help soothe muscle aches, relieve joint pain, and improve blood circulation. In addition, some electric blankets feature dual controls, allowing couples to adjust their own side of the bed to their desired temperature, catering to individual comfort needs. Electric blankets provide convenience and control to users. With features like programmable timers, preheating options, and multiple heat settings, users can effortlessly customize their sleeping environment. The ability to warm up the bed before getting in helps create a comfortable sleeping space, eliminating the need for additional layers of bedding and reducing the time it takes to fall asleep.

Global Electric Blanket Market Size & Forecast, by Region, 2022-2032 ($Million)

Source: Research Dive Analysis

The Europe electric blanket market generated the highest revenue in 2022. Europe has been at the forefront of promoting energy efficiency and sustainability. Electric blankets are considered energy-efficient alternatives to traditional heating methods, such as central heating systems. As consumers in Europe become more conscious about energy consumption and cost savings, the demand for electric blankets has been on the rise. Europe experiences cold climate conditions, especially in northern countries. The demand for electric blankets tends to be higher in regions where winters are harsh and prolonged. As Europe undergoes seasonal changes, the need for effective and convenient heating solutions like electric blankets increases. Electric blankets offer various health benefits like a relieving muscle tension, improving blood circulation, and alleviating joint pain. With a growing focus on health and wellness among consumers, the demand for products that provide comfort and relaxation has increased. Electric blankets, with their therapeutic features, have gained popularity in the European market. The electric blanket industry has witnessed significant technological advancements and product innovations in recent years. Manufacturers have introduced features like programmable timers, multiple heat settings, dual controls for different sides of the bed, and advanced safety mechanisms. These innovations have made electric blankets more user-friendly, efficient, and safer. All these factors contribute to the increase in demand for electric blankets and further drive the regional market growth.

Competitive Scenario in the Global Electric Blanket Market

Investment and agreement are common strategies followed by major market players. For instance, in October 2019, Chinese tech giant Xiaomi Corporation launched a new and innovative PMA smart electric blanket. The features of this newly launched blanket can be accessed vias an app of Xiaomi.

Source: Research Dive Analysis

Some of the leading electric blanket market players are Newell Brands Inc., Jarden Corporation, Beurer, Homefront, Dreamland, Slumberdown, Mylek, Silentnight, Lakeland, and Morphy Richards Ltd.