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Electric Blanket Market Size Projected to Generate a Revenue of $1,122.2 Million by 2032

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The Global Electric Blanket Market Size is predicted to be valued at $1,122.2 million by 2032, surging from $496.2 million in 2022, at a CAGR of 8.3%.

Impact Analysis of COVID-19 on the Electric Blanket Market

The COVID-19 pandemic has had a negative impact on the electric blanket market. The pandemic led to disruptions in global supply chains, affecting the production and distribution of electric blankets. Manufacturing facilities were shut down or operated at reduced capacities, causing delays in the production and delivery of these products. This disrupted supply led to shortages in some regions, making it difficult for consumers to find and purchase electric blankets. Many people faced financial difficulties due to job losses, reduced incomes, or economic uncertainty. Therefore, they were less probably to spend money on luxury or comfort items like electric blankets, leading to a decline in demand. The tourism and hospitality industries suffered significantly during the pandemic. With travel restrictions, lockdowns, and reduced hotel occupancy rates, there was a decline in the demand for hospitality-related products, including electric blankets commonly used in hotels and guest accommodations. This decline in demand from the industries further impacted the electric blanket market growth.

Global Electric Blanket Market Analysis

Electric blankets are specifically designed to provide warmth while minimizing energy consumption. They typically feature insulated heating elements and efficient heat distribution mechanisms to ensure that the generated warmth is effectively trapped. This targeted heating approach allows electric blankets to deliver efficient warmth without wasting excess energy. Moreover, electric blankets provide a cozy and comfortable sleeping environment, especially during colder seasons. They offer customizable warmth levels, allowing users to adjust the temperature according to their preferences. With features such as timers and programmable settings, electric blankets provide convenience and control over the level and duration of warmth. Furthermore, manufacturers continuously innovate and improve electric blanket designs, incorporating advanced features such as dual-zone controls, automatic shut-off timers, wireless controls, and even smartphone connectivity. These innovations enhance the user experience and attract consumers looking for modern and technologically advanced bedding solutions. These are the major factors anticipated to boost the electric blanket market share during the forecast timeframe.

The electric blanket market size is expected to be affected due to availability of alternative heating solutions. Many modern homes are equipped with central heating systems that provide warmth throughout the entire house, including bedrooms. This reduces the need for additional heating solutions like electric blankets. Moreover, portable space heaters offer a convenient way to heat specific areas of a room or provide targeted warmth. They provide an alternative option for people who want to warm up their beds without relying solely on electric blankets. Furthermore, heated mattress pads are designed to be placed directly on the mattress, providing warmth from beneath. These pads offer a similar function to electric blankets but with the advantage of staying in place and evenly distributing heat. They may be preferred by those who find electric blankets uncomfortable or who want a more localized heating option.

Enhancing the heating efficiency of electric blankets is a crucial area for improvement. Research can focus on developing innovative heating elements, such as advanced conductive materials or energy-efficient heating technologies. Improving efficiency will not only provide better comfort to users but also reduce energy consumption and contribute to sustainability efforts. Innovation can focus on developing softer and more comfortable materials, optimizing heat distribution to avoid hot or cold spots, and incorporating customizable temperature settings to cater to individual preferences. Electric blankets need to be durable and able to withstand regular use. Investing in R&D can lead to the development of more robust materials and construction methods, ensuring longer lifespans for these products. This includes researching methods to prevent wear and tear, improving resistance to moisture and other environmental factors, and enhancing the overall durability of the blanket. These factors are anticipated to have positive impact on the electric blanket industry demand.

Global Electric Blanket Market, Segmentation

The electric blanket market is segmented on the basis of material, size, heat setting, distribution channel, end user, and region.


The material segment is classified into polyester, cotton, fleece, faux fur, and others. Among these, the polyester sub-segment is anticipated to be the fastest growing during the forecast period. Polyester is a synthetic fabric that is relatively inexpensive compared to natural materials like wool or cashmere. Therefore, electric blankets made from polyester tend to be more affordable, making them accessible to a wider consumer base. Polyester is known for its durability and resistance to wear and tear. Electric blankets made from polyester can withstand regular use and last for a long time, providing value for money to consumers. Polyester fabric is easy to care for and requires minimal maintenance. Polyester electric blankets are comfortable to use as they help regulate body temperature and prevent overheating during sleep.


The size segment is further classified into twin, full, queen, and king. Among these, the king sub-segment is projected to witness the highest CAGR during the forecast years. King size electric blankets offer a larger sleeping area compared to smaller sizes, allowing users to enjoy more comfort and space. Many consumers prefer king size beds, and they look for electric blankets that match the size of their bed for optimal coverage and warmth. Electric blankets, especially the larger king size, provide added comfort and warmth, contributing to better sleep quality. King size electric blankets often come with dual controls, allowing each person sharing the bed to adjust the temperature according to their individual preferences. This feature is highly valued by couples who may have different warmth requirements, further driving the demand for king size electric blankets.

Heat Setting:

The heat setting segment is further classified into low, medium, and high. Among these, the medium sub-segment is predicted to have the fastest growth during the forecast period. Medium heat settings are often more energy-efficient compared to higher heat settings. This factor is important for consumers who want to reduce their electricity consumption and lower their utility bills while still enjoying the benefits of an electric blanket. Electric blankets provide warmth and comfort during colder months, and the medium heat segment offers a balance between mild warmth and energy efficiency. Electric blankets in the medium heat segment often come with advanced safety features, such as auto shut-off mechanisms and overheat protection. These features provide reassurance to consumers, addressing concerns about potential hazards associated with using electric blankets. Medium heat electric blankets are versatile and can be used in various settings, including beds, sofas, and chairs. They provide warmth and comfort in different situations, making them a popular choice among consumers who seek flexibility and convenience.

Distribution Channel:

The distribution channel segment is further classified into online and offline. Among these, the online sub-segment is predicted to have the fastest growth during the forecast period. Online shopping offers convenience to consumers, allowing them to browse and purchase electric blankets from the comfort of their homes. It eliminates the need to visit physical stores, saving time and effort. Online distribution channels have a global reach, enabling electric blanket manufacturers and retailers to target a broader audience. This expands their customer base beyond geographical limitations and increases market penetration. Online platforms provide a vast range of electric blanket options from various brands and manufacturers. Consumers have access to a wide variety of products, styles, sizes, and price ranges, ensuring they can find the electric blanket that suits their specific needs. Online platforms allow consumers to easily compare prices of different electric blankets and find the best deals. They can also take advantage of online promotions, discounts, and exclusive offers, making the purchase more cost-effective. Online distribution channels offer detailed product descriptions, specifications, and customer reviews. Shoppers can access comprehensive information about electric blankets, including features, materials, safety certifications, and user experiences.

End User:

The end user segment is further classified into household, hotel, and hospital. Among these, the household sub-segment is predicted to have the fastest growth during the forecast period. Electric blankets are primarily purchased by households seeking comfort and warmth during colder seasons or in regions with cold climates. The ability to regulate the heat and provide individualized warmth according to personal preferences is a significant driver for this segment. With growing environmental consciousness and rising energy costs, many households are looking for energy-efficient solutions. Electric blankets offer a way to efficiently heat a specific area (the bed) without having to heat the entire room, leading to potential energy savings. Electric blankets provide users with the convenience of controlling the temperature to suit their needs. Many modern electric blankets come with features such as programmable timers, multiple heat settings, and automatic shut-off functions. These features allow users to customize their sleeping environment for maximum comfort and safety.


The electric blanket market in Europe is projected to show the fastest growth during the forecast period. Europe has been witnessing a rising demand for energy-efficient products across various industries. As consumers become more conscious of energy consumption and environmental impact, they seek electric blankets that offer efficient heating solutions while minimizing energy usage. Many European countries experience cold climates and harsh winters. The need for effective heating solutions during these seasons is high, and electric blankets provide a convenient and comfortable way to stay warm. The colder weather conditions in Europe contribute to the increased adoption and demand for electric blankets in the region. The warmth provided by electric blankets can help alleviate muscle pain, improve blood circulation, and promote relaxation. In Europe, where people prioritize their well-being and seek ways to enhance their comfort levels, electric blankets have gained popularity as a cozy and therapeutic product. Europe has stringent safety and energy efficiency regulations in place to ensure consumer protection and environmental sustainability. Electric blankets that comply with these regulations gain consumer trust and preference. The focus on safety and energy efficiency standards drives the market towards technologically advanced and compliant electric blanket products in the region.

Key Players in the Global Electric Blanket Market

Some of the leading electric blanket market players are

  • Newell Brands Inc
  • Jarden Corporation
  • Beurer
  • Homefront
  • Dreamland
  • Slumberdown
  • Mylek
  • Silentnight
  • Lakeland
  • Morphy Richards
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