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Digital Educational Publishing Market Report

RA08354

Digital Educational Publishing Market by End User (K-12, Higher Education, and Corporate or Skill Based), Product Type (Digital Textbooks, Digital Assessment Books, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2020–2027
Update Available On-Demand

RA08354

Pages: 158

May 2021

COVID-19

pandemic has shown to have an enormous impact on most
industries.

Click Here to access our comprehensive analysis of the

Impact of covid-19 on Digital Educational Publishing Market

Digital Educational Publishing Market Analysis

The global digital educational publishing market was valued at $8,400.8 million in 2019, and is projected to reach $27,891.5 million by 2027, at a CAGR of 17.0%. 

Market Synopsis

One of the major factors driving the growth of the digital educational publishing market is the rapid penetration of smartphone devices globally. 

Availability of open-source platforms like Mozilla Firefox, Google Chrome, Apache HTTP server and others, with the advent of massive open online courses, might be a threat for the growth of digital educational publishing market.

North America was the highest revenue contributor, accounting for $2,945.4 million in 2019, and is estimated to grow with a CAGR of 16.6%. 

Digital Educational Publishing Market Overview

Digital education publishing is the use of digital media to publicize educational content. The content is accessible on various pages and is compatible with different devices such as computers, smartphones, desktops, and tablets. The books offered by digital education are referred to as e-books, which allow students access specific licensing fees. E-books are substitutes for printed books as it involves lower printing cost.

Impact Analysis of COVID-19 on the Global Digital Educational Publishing Market

The coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renew phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis. The digital educational publishing market will witness a positive impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. Due to the impact of COVID-19, the shut-down of educational institutions has resulted in the substitution of schools and colleges with online learning. As a result, digital learning and digital publishing market is experiencing a rapid growth globally.

Rapid Penetration of Smartphones to be an Important Factor for the Growth the Market

One of the major factors driving the growth of the digital educational publishing market is the rapid penetration of smartphone devices globally. The preferences of consumers for reading are gradually moving from conventional print formats to device-compatible formats as smartphones. It enables many leading educational content publishers to deliver a wide variety of digital content that can be accessed through internet-enabled smartphone devices such as cell phones and tablets. Many countries are taking various steps to allow greater use of digital technology in the education sector. Initiatives by multiple institutes to provide distance learning facilities is also expected to fuel the growth of the digital education publishing market during the forecast period.

To know more about global digital educational publishing market drivers, get in touch with our analysts here.

Open-source Platforms may Affect the Growth of the Market

Availability of open-source platforms like Mozilla Firefox, Google Chrome, Apache HTTP server and others, with the advent of massive open online courses, might be a threat for the growth of digital educational publishing market. Furthermore, digital and mobile content needs to adopt more stringent measures in terms of security and quality of content. These issues might hamper the growth of digital educational publishing market.

Government Initiatives are Creating Major Investment Opportunities

Governments across the world are taking various initiatives to boost the penetration of digital technologies in the education sector. For instance, in 2018, the European Commission announced the Digital Education Action Plan for the development of digital competence in the education sector in the EU member countries. The plan primarily focused on the adoption of digital technology devices in educational institutions and the development of digital literacy and skills in students. Similarly, developing countries such as China and India are promoting the use of technology-enabled education through various programs. Many such government support initiatives are boosting the growth of the global digital educational publishing market. Such initiatives by government bodies are creating major investment opportunities.

Digital Educational Publishing Market, by Product Type

On the basis of product type, digital educational publishing market is segmented into digital textbooks, digital assessment books, and others. Among these, digital textbooks sub-segment is anticipated to hold the maximum share of the global market revenue. Also, digital assessment books sub-segment is expected to be the fastest growing sub-segment.

Digital Educational Publishing Market, by Product Type

Source: Research Dive Analysis

Digital textbooks sub-segment is expected to hold a significant share in the forecast period. The digital textbooks sub-segment was the highest contributor to the market, with $3,353.0 million in 2019, and is estimated to grow at a CAGR of 16.5% during the forecast period. Digital textbooks may offer lower costs, make it easier to monitor student progress, and are easier and cheaper to update when needed. Open-source e-textbooks may offer the opportunity to create free, modifiable textbooks for basic subjects, or give individual teachers the opportunity to create e-texts for their own classrooms. This may offer better access to quality texts in the developing world.

Digital assessment sub-segment is anticipated to be the fastest growing during the forecast period with a CAGR of 17.60%. With the ongoing digital trend, students and institutions are preferring online mode of assessments. Through digital assessment, students can take the exam from anywhere and at any time depending on the parameters set by the institution or the teacher. Also, online exam tools can incorporate multimedia such as videos or recordings in the examination itself. These factors are driving the growth of the digital assessment sub-segment.        

Digital Educational Publishing Market, by End User

On the basis of end user, digital educational publishing market is segmented into K-12, higher education, and corporate or skill-based. Among these, K-12 sub-segment is anticipated to hold the maximum share of the global market revenue. Also, higher education sub-segment is expected to be the fastest growing sub-segment.

Digital Educational Publishing Market, by End User

Source: Research Dive Analysis

The K-12 sub-segment was the highest contributor to the market, with $3,747.3 million in 2019, and is estimated to grow at a CAGR of 16.8% during the forecast period. The K-12 education market is driven by schools shifting from the traditional blackboard approach to integrating smart technology into learning environments. In addition to emphasizing 21st-century competencies, K-12 school began to stress the importance of life skills and social-emotional learning. These key trends among K-12 sub-segment are expected to contribute towards the growth of the revenue.      

The higher education sub-segment is anticipated to be the fastest growing with a CAGR of 17.50%. Several higher education institutes are integrating intercultural and international dimensions into education due to the rising need to attract the best students and staff, improve the quality of education, and generate revenue. Also, the increase in tertiary enrollments globally has led to a rise in the need for internationalization. The internationalization of teaching and research is one of the major growth strategies adopted by various higher education institutes. Factors such as the rise in the adoption of advanced technologies, and the continuous development of new products and solutions for higher education will have a significant impact on the growth of the higher education                    

Digital Educational Publishing Market, Regional Insights

The digital educational publishing market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Digital Educational Publishing Market, Regional Insights

Source: Research Dive Analysis

The Market for Digital Educational Publishing in North-America to be the Most Dominant

North-America was the highest revenue contributor, accounting for $2,945.4 million in 2019, and is estimated to reach $9,444.3 million by 2027, with a CAGR of 16.6%. The market in North America is set to dominate the global digital educational publishing market in terms of value and this trend is projected to sustain itself throughout the assessment period. North America digital educational publishing market is the most attractive market, growing at a robust CAGR over the forecast period. Increase in online communications along with a rise in work from home structure across North America have led to an increased the demand of opting for digital publishing and is predicted to drive the region market in the forecast period. 

The Market for Digital Educational Publishing in Asia-Pacific to be the Fastest Growing

Asia-Pacific is the fastest growing, accounting for $1,844.9 million in 2019, and is estimated to reach $6,515.6 million by 2027, at a significant CAGR of 18.0%. The increasing prevalence of smartphones in emerging economies such as China and India are driving the Asia-Pacific market. Additionally, the reduced smartphone prices due to increased competition among manufacturers and service providers are further expected to expand the consumer base and thereby aid the digital educational publishing market.

Competitive Scenario of Global Digital Educational Publishing Market

Product launches and mergers & acquisitions are common strategies followed by major market players.

Competitive Scenario of Global Digital Educational Publishing Market

Source: Research Dive Analysis

Some of the significant digital educational publishing market players are Scholastic Corp., McGraw-Hill Education Inc., Georg von Holtzbrinck, Hachette Livre, Pearson, Cambridge University Press, Cengage Learning, John Wiley & Sons, Oxford University Press, and Thomson Reuters. Market players prefer inorganic growth strategies to expand into local markets. Digital educational publishing market players are emphasizing more on merger & acquisition and advanced product development. These are the frequent strategies followed by established organizations. 

Porter’s Five Forces Analysis for Digital Educational Publishing Market:

  • Bargaining Power of Suppliers: Digital educational publishing market contains huge concentration of distributors/suppliers and hence, their control is expected to be moderate, resulting in moderate bargaining power of dealers.
    Hence, the bargaining power of the supplier is moderate.
  • Bargaining Power of Buyers: Buyers will have high bargaining power, significantly because of the presence of more number of market players operating in the digital educational publishing market.
    Hence, the bargaining power of the buyer is high.
  • Threat of New Entrants: In the modern world, new entrants may face multiple new barriers, like legal and government policies.
    Hence, the threat of the new entrants is moderate.
  • Threat of Substitutes: There are many alternate products for digital educational publishing, like, traditional textbooks and open-source materials.
    Thus, the threat of substitutes is high.
  • Competitive Rivalry in the Market: Robust presence of key players such Scholastic Corp., McGraw-Hill Education Inc., and Cengage Learning is creating massive rivalry in the local as well as international market. Also, high spending on research, business expansion, and strategic tie-ups are some of the main factors rising competitive rivalry among the companies.
    Competitive rivalry in the market is high.
     

Aspect

Particulars

  Historical Market Estimations

  2019-2020

  Base Year for Market Estimation

  2019

  Forecast timeline for Market Projection

  2020-2027

  Geographical Scope

 North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Product Type

  • Digital Textbooks
  • Digital Assessment books
  • Others

  Segmentation by End User

  • K-12
  • Higher Education
  • Corporate or Skill-Based

  Key Companies Profiled

  • Scholastic Corp.
  • McGraw-Hill Education Inc.
  • Georg von Holtzbrinck
  • Hachette Livre
  • Pearson
  • Cambridge University Press
  • Cengage Learning
  • John Wiley & Sons
  • Oxford University Press
  • Thomson Reuters

Frequently Asked Questions
 

A. The global digital educational publishing market was valued at $8,400.8 million in 2019, and is projected to reach $27,891.5 million by 2027, at a CAGR of 17.0%.

A. Scholastic Corp., McGraw-Hill Education Inc., and Georg von Holtzbrinck are some of the key players in the global digital educational publishing market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. The Asia-Pacific mobile value-added services market was valued at $1,844.90 million in 2019, and is estimated to reach $ 6,515.60 million by 2027, with a CAGR of 18.0%.

A. Technological development and strategic partnerships are the key strategies opted by the operating companies in this market.

A. Pearson, Cambridge University Press, and Cengage Learning are investing more on R&D activities for developing new products and technologies.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By product type trends
2.3.By end-user trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Pricing overview

3.8.1.by product type
3.8.2.by end-user

3.9.Market value chain analysis

3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.3.Manufacturing process
3.9.4.Distribution channel analysis
3.9.5.Operating vendors

3.9.5.1.Raw material suppliers
3.9.5.2.Product manufacturers
3.9.5.3.Product distributors

3.10.Strategic overview

4.Digital Educational Publishing Market, by Product Type

4.1.Digital textbooks

4.1.1.Market size and forecast, by region, 2019-2027
4.1.2.Comparative market share analysis, 2019 & 2027

4.2.Digital Assessment books

4.2.1.Market size and forecast, by region, 2019-2027
4.2.2.Comparative market share analysis, 2019 & 2027

4.3.Others

4.3.1.Market size and forecast, by region, 2019-2027
4.3.2.Comparative market share analysis, 2019 & 2027

5.Digital Educational Publishing Market, by End-User

5.1.K-12

5.1.1.Market size and forecast, by region, 2019-2027
5.1.2.Comparative market share analysis, 2019 & 2027

5.2.Higher Education

5.2.1.Market size and forecast, by region, 2019-2027
5.2.2.Comparative market share analysis, 2019 & 2027

5.3.Corporate or skill-based

5.3.1.Market size and forecast, by region, 2019-2027
5.3.2.Comparative market share analysis, 2019 & 2027

6. Digital Educational Publishing Market, by Region

6.1.North America

6.1.1.Market size and forecast, by product type, 2019-2027
6.1.2.Market size and forecast, by end-user, 2019-2027
6.1.3.Market size and forecast, by country, 2019-2027
6.1.4.Comparative market share analysis, 2019 & 2027

6.1.5.U.S.

6.1.5.1.Market size and forecast, by product type, 2019-2027
6.1.5.2.Market size and forecast, by end-user, 2019-2027
6.1.5.3.Comparative market share analysis, 2019 & 2027

6.1.6.Canada

6.1.6.1.Market size and forecast, by product type, 2019-2027
6.1.6.2.Market size and forecast, by end-user, 2019-2027
6.1.6.3.Comparative market share analysis, 2019 & 2027

6.1.7.Mexico

6.1.7.1.Market size and forecast, by product type, 2019-2027
6.1.7.2.Market size and forecast, by end-user, 2019-2027
6.1.7.3.Comparative market share analysis, 2019 & 2027

6.2.Europe

6.2.1.Market size and forecast, by product type, 2019-2027
6.2.2.Market size and forecast, by end-user, 2019-2027
6.2.3.Market size and forecast, by country, 2019-2027
6.2.4.Comparative market share analysis, 2019 & 2027

6.2.5.Germany 

6.2.5.1.Market size and forecast, by product type, 2019-2027
6.2.5.2.Market size and forecast, by end-user, 2019-2027
6.2.5.3.Comparative market share analysis, 2019 & 2027

6.2.6.UK

6.2.6.1.Market size and forecast, by product type, 2019-2027
6.2.6.2.Market size and forecast, by end-user, 2019-2027
6.2.6.3.Comparative market share analysis, 2019 & 2027

6.2.7.France

6.2.7.1.Market size and forecast, by product type, 2019-2027
6.2.7.2.Market size and forecast, by end-user, 2019-2027
6.2.7.3.Comparative market share analysis, 2019 & 2027

6.2.8.Spain

6.2.8.1.Market size and forecast, by product type, 2019-2027
6.2.8.2.Market size and forecast, by end-user, 2019-2027
6.2.8.3.Comparative market share analysis, 2019 & 2027

6.2.9.Italy 

6.2.9.1.Market size and forecast, by product type, 2019-2027
6.2.9.2.Market size and forecast, by end-user, 2019-2027
6.2.9.3.Comparative market share analysis, 2019 & 2027

6.2.10.Rest of Europe

6.2.10.1.Market size and forecast, by product type, 2019-2027
6.2.10.2.Market size and forecast, by end-user, 2019-2027
6.2.10.3.Comparative market share analysis, 2019 & 2027

6.3.Asia-Pacific

6.3.1.Market size and forecast, by product type, 2019-2027
6.3.2.Market size and forecast, by end-user, 2019-2027
6.3.3.Market size and forecast, by country, 2019-2027
6.3.4.Comparative market share analysis, 2019 & 2027

6.3.5.China

6.3.5.1.Market size and forecast, by product type, 2019-2027
6.3.5.2.Market size and forecast, by end-user, 2019-2027
6.3.5.3.Comparative market share analysis, 2019 & 2027

6.3.6.Japan 

6.3.6.1.Market size and forecast, by product type, 2019-2027
6.3.6.2.Market size and forecast, by end-user, 2019-2027
6.3.6.3.Comparative market share analysis, 2019 & 2027

6.3.7.India 

6.3.7.1.Market size and forecast, by product type, 2019-2027
6.3.7.2.Market size and forecast, by end-user, 2019-2027
6.3.7.3.Comparative market share analysis, 2019 & 2027

6.3.8.Australia 

6.3.8.1.Market size and forecast, by product type, 2019-2027
6.3.8.2.Market size and forecast, by end-user, 2019-2027
6.3.8.3.Comparative market share analysis, 2019 & 2027

6.3.9.South Korea 

6.3.9.1.Market size and forecast, by product type, 2019-2027
6.3.9.2.Market size and forecast, by end-user, 2019-2027
6.3.9.3.Comparative market share analysis, 2019 & 2027

6.3.10.Rest of Asia Pacific

6.3.10.1.Market size and forecast, by product type, 2019-2027
6.3.10.2.Market size and forecast, by end-user, 2019-2027
6.3.10.3.Comparative market share analysis, 2019 & 2027

6.4.LAMEA

6.4.1.Market size and forecast, by product type, 2019-2027
6.4.2.Market size and forecast, by end-user, 2019-2027
6.4.3.Market size and forecast, by country, 2019-2027
6.4.4.Comparative market share analysis, 2019 & 2027

6.4.5.Latin America  

6.4.5.1.Market size and forecast, by product type, 2019-2027
6.4.5.2.Market size and forecast, by end-user, 2019-2027
6.4.5.3.Comparative market share analysis, 2019 & 2027

6.4.6.Middle East 

6.4.6.1.Market size and forecast, by product type, 2019-2027
6.4.6.2.Market size and forecast, by end-user, 2019-2027
6.4.6.3.Comparative market share analysis, 2019 & 2027

6.4.7.Africa

6.4.7.1.Market size and forecast, by product type, 2019-2027
6.4.7.2.Market size and forecast, by end-user, 2019-2027
6.4.7.3.Comparative market share analysis, 2019 & 2027

7.Company profiles

7.1.Scholastic Corp.

7.1.1.Business overview
7.1.2.Financial performance
7.1.3.Product portfolio
7.1.4.Recent strategic moves & developments
7.1.5.SWOT analysis

7.2.McGraw-Hill Education Inc.

7.2.1.Business overview
7.2.2.Financial performance
7.2.3.Product portfolio
7.2.4.Recent strategic moves & developments
7.2.5.SWOT analysis

7.3.Georg von Holtzbrinck

7.3.1.Business overview
7.3.2.Financial performance
7.3.3.Product portfolio
7.3.4.Recent strategic moves & developments
7.3.5.SWOT analysis

7.4.Hachette Livre

7.4.1.Business overview
7.4.2.Financial performance
7.4.3.Product portfolio
7.4.4.Recent strategic moves & developments
7.4.5.SWOT analysis

7.5.Cambridge University Press 

7.5.1.Business overview
7.5.2.Financial performance
7.5.3.Product portfolio
7.5.4.Recent strategic moves & developments
7.5.5.SWOT analysis

7.6.Cengage Learning

7.6.1.Business overview
7.6.2.Financial performance
7.6.3.Product portfolio
7.6.4.Recent strategic moves & developments
7.6.5.SWOT analysis

7.7.John Wiley & Sons

7.7.1.Business overview
7.7.2.Financial performance
7.7.3.Product portfolio
7.7.4.Recent strategic moves & developments
7.7.5.SWOT analysis

7.8.Oxford University Press

7.8.1.Business overview
7.8.2.Financial performance
7.8.3.Product portfolio
7.8.4.Recent strategic moves & developments
7.8.5.SWOT analysis

7.9.Thomson Reuters

7.9.1.Business overview
7.9.2.Financial performance
7.9.3.Product portfolio
7.9.4.Recent strategic moves & developments
7.9.5.SWOT analysis

7.10.Pearson 

7.10.1.Business overview
7.10.2.Financial performance
7.10.3.Product portfolio
7.10.4.Recent strategic moves & developments
7.10.5.SWOT analysis

With the need for quality educational content in textbooks rising on the one hand, the digital education sector is also flourishing. In digital education, especially online learning, education publishers play a vital role in research, design, collation, printing, distribution, and publishing the educational contents, while ensuring that high-quality standards of the content is being published.

Digital Educational Publishing to Gain More Attention

Today, various education providers are publishing educational content on various digital platforms. This content can be accessed through different devices such as smartphones, computers, laptops, and tablets. With the growing digitalization, E-books are substituting the traditional printed books. Moreover, the past few years have witnessed a significant rise in the number of smartphone users. Also, the availability of high-speed Internet services has become significantly easy owing to growing advancements in the internet infrastructure in developing countries, such as India. This has propelled the number of smartphone users in the country. With the growing familiarity for smart devices, consumers reading tastes are changing from traditional print formats to digital formats. In addition, easy Internet availability is rising the people’s demand for content on-the-go.

Moreover, although the English language endures to rule the educational publishing arena, publishers are also paying attention to the massive demand for educational content in regional languages and are attempting to develop a robust market for the same.

COVID -19 Pandemic Impact on the Digital Educational Publishing Market

The COVID-19 pandemic has altered the entire scenario of educational institutes and the way these institutes used to deliver education. The pandemic has made a positive impact on the growth of the digital educational publishing market. As per Research Dive statistics, the global digital educational publishing market is expected to surpass $27,891.5 million by 2027, growing at a CAGR of 17.0%.

As the government instructed to close all educational institutions during the pandemic, the institutions have switched to online education to continue their functioning. Numerous foremost educational content publishers are progressively offering a broad array of digital content that people can easily access using their smart devices during the pandemic.

By now, various publishers have published their educational content on digital platforms and have also implemented advanced methods to stay ahead in the competition. The acceptance for online education and digital learning surges over time with the pandemic being the major booster to this advantageous shift toward online education.

Key Trends and Developments in the Digital Educational Publishing Market:

In recent years, educational publishers have developed digital platforms on their own or tied up with ed-tech organizations to offer essential educational content to potential customers. Moreover, they have digitized content that offer homework help for students and also launched semester or term books in digital formats. For instance, in November 2018, York Press, one of the foremost independent publishers in the UK, introduced a novel innovative digital platform, York-E, which intends to digitalize the educational sector.

Also, in July 2019, Pearson, the largest educational publisher worldwide, declared that it is transforming into a digital-first model for textbook publishing, thus leaving behind the print-edition-based system that has been the base of higher education publishing for eras.

In September 2020, Cisco, a global leader in IT and networking, launched the Webex Classrooms platform to aid schools in conducting online classes. This platform offers a classroom structure for teachers as well as students to organize sessions, review curriculums, and schedule and present classes.

Moreover, government bodies all over the world are taking several initiatives to fuel the adoption of digital technologies in the education industry. For instance, the Indian Government has come up with various steps to boost digital education in the country. In May 2020, India’s Finance Minister Nirmala Sitharaman, launched the PM eVidya Program to encourage digital education and make e-Learning more accessible for students and teachers in the country. Also, in April 2021, the United Nations Educational, Scientific and Cultural Organization (UNESCO), launched two digital library initiatives in South Sudan for developing a culture of reading and research through digital media. In the same way, various developing countries, such as China, are encouraging digital education through various programs. Such government support and initiatives are expected to boost the growth of the global digital educational publishing market in the coming years.

The Future of Education is Digital

Education industry trends depict that traditional printed books and online learning will go hand in hand and the future of education will be hybrid. As a result, it is clear that the impact of the pandemic on the education industry is likely to last even after the pandemic relaxes. It is predicted that the availability of educational content on online platforms will be the new normal in the educational world and educational publishers will adapt to this change.

As technology progresses, digital educational publishing will be able to offer even more content, all while enhancing educational equity, reducing the cost of education, and keeping education materials up-to-date. Hence, there is no doubt that digital educational publishing is the future of the education industry.

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