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Global Digital Educational Publishing Market to Experience Noteworthy Growth by 2031 With Increased Adoption of Digital Technology in the Education Sector

In today’s world, education is absolutely essential for both personal and professional development. It provides people with the skills, knowledge, and critical thinking capabilities that are necessary for success in numerous aspects of life. Additionally, there is a rising need for digital learning, which is now more common and significant. This is where digital educational publishing solutions come in.

The digital educational publishing market refers to a sector that creates and distributes educational content in digital format. The information is available on several sites and is appropriate for a variety of gadgets, such as tablets, desktops, cellphones, and computers. E-books, which offer learners access to certain license costs, are provided through digital education. E-books are an alternative to printed books because they require less money for production.

Recent Trends in the Digital Educational Publishing Market

The digital educational publishing market is continuously evolving with new technologies and trends. Adaptive learning technology has gained popularity in the digital educational publishing sector. Adaptive learning systems combine artificial intelligence and data analytics to personalize the learning experience for each student. These systems assess students' performance and offer suggestions and content that are customized to their individual requirements and rate of learning. Additionally, publishers utilized learning analytics and data analytics to acquire insights into learner performance and engagement. By examining data acquired from digital platforms, educators and publishers may identify areas for development, customize learning experiences, and track student progress.

Newest Insights in the Digital Educational Publishing Market

As per a report by Research Dive, the global digital educational publishing market is expected to grow at a CAGR of 15.9% and generate revenue of $41,498.9 million by 2031. The primary factors driving the growth of the market are the growing use of smartphones globally and efforts by many institutions to offer remote learning options. However, the accessibility of open-source platforms and the fact that numerous developing countries lack stable electricity and internet connections are expected to hinder market growth.

The digital educational publishing market in North America is expected to remain dominant in the coming years. The region's high revenue in 2021 was driven by increasing online communication coupled with an expansion in work-from-home structures in this region, which has resulted in an increasing need for digital publishing. This has led to a rising demand for online educational tools and content.

How are Market Players Responding to the Rising Demand for Digital Educational Publishing?

Market players are responding to the rising demand for digital educational publishing by investing in research and development to create more unique and interactive digital teaching materials. They are also growing their digital distribution platforms and collaborating with educational institutions to provide comprehensive digital solutions.

In addition, market players are increasingly focusing on strategic partnerships and collaborations with other players in the industry to leverage their strengths and expand their reach. Some of the foremost players in the digital educational publishing market are McGraw-Hill Education Inc., Scholastic Corp., Hachette Livre, Georg von Holtzbrinck, Pearson, Cengage Learning, Cambridge University Press, John Wiley & Sons, Thomson Reuters, Oxford University Press, and others. These players are focused on implementing strategies such as mergers and acquisitions, novel developments, collaborations, and partnerships to reach a leading position in the global market. 

For instance:

  • In May 2020, Top Hat, the most popular active learning platform in higher education, announced that the company purchased more than 400 volumes of textbooks for higher education from Nelson, the largest educational publisher in Canada. Top Hat transformed these print-only textbooks into digital courseware on its platform and infused them with interactive aspects, allowing instructors to bring active learning to life for their students.
  • In September 2020, Coursera, a U.S.-based company offering massive open online courses, announced two new entry-level professional certifications in collaboration with SV Academy, Salesforce, and IBM. The certifications do not require any specialized education or professional experience, making them available to students from all backgrounds.
  • In July 2021, Byju's, an innovative educational technology platform founded in India, purchased Epic, a digital reading platform for kids aged 12 and under located in the US, to enhance Byju's strategy for increasing its presence in the US and overcoming the learning gap among students there.

COVID-19 Impact on the Global Digital Educational Publishing Market

The COVID-19 pandemic had a positive impact on the global digital educational publishing market. As the new coronavirus pandemic continues to grow, businesses all over the world are steadily flattening their recessionary curve by utilizing digital technology. Many firms went through recovery, response, and refresh phases. Building organizational resilience and promoting adaptability helped businesses to overcome the Covid-19 problem. Moreover, due to COVID-19's influence, schools and colleges replaced online learning as a result of the closure of educational institutions. In turn, this led to a rapid expansion of the global markets for digital publishing and learning. These factors are projected to fuel the digital educational publishing market growth amidst the pandemic.

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