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Automotive Voice Command System Market, by Technology

RA00164

Automotive Voice Command System Market, by Technology (Hybrid, Embedded), by Application (Non-AI, AI), Vehicle Type (Commercial Vehicle, Passenger Vehicle), Regional Analysis (North America, Europe, Asia Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026

RA00164

Pages: 130

Apr 2020

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Global Automotive Voice Command System Market Insights 2026:

Global market report on automotive voice command systemforecast shall be $4,985.8million by 2026,growingfrom $1,208.6million in 2018 at a healthyrate of 19.4%.Asia-Pacificautomotive voice command system market is projected to rise at a noteworthy CAGR of 19.9% by registering revenue of $1,171.7million, throughout the analysis period.Strategic collaborationscoupled with technological innovationsareexpected to accelerate the Asia-Pacific market growth.

The automotive voice command systemis fully advanced in-vehicle communications and entertainment systems of cars and commercial vehicles. These systems offer a common interface to most of the vehicle’s
electronic functions, along with voice recognition software. This system can be used to control integrated features like the radio,sat-nav, and media or phone.This system also helpsthe user to locate and guide to local restaurants or shops by using supported apps, like Google maps. Furthermore, automotive voice command systemalso provides key advantages such as play music on car speakers,set reminders, make calls, edit your calendar and many others.

Driving Factors: The Increasing speed of technologicaladoption is anticipated to drive theglobal automotive voice command system market

Extensively increasing popularity for automotive voice recognition techniques across the world is one of the significant factors for the growth of the automotive voice command system market. Rapid growth in technological evolution and the rising influence of e-commerce in the global automotive industry is also anticipated to boost the growth of the market.For instance, Amazon has announced new automotive products and solutions at CES (Consumer Electronics Show) 2020.Also,Amazon is working with thesoftware providers and systems integrators to deliver the most excellent voice-driven experience in the car. Moreover, customersare showing more preference to the “hands-free” voice controls, which will drive the demand for automotive voice command products; eventually, it will augment the growth ofthe automotive voice command system market. For example, top players of the market such as Apple, and Nuance and Google are enhancing the voice-activation feature which is used in vehicles. These most popular systems areenable drivers to find directions, send emails, make phone calls, and play music, all by using the sound of their voice.Moreover, the voice commandsystem is being increasingly used in cars in order to boost safety and convenience for the driver. These factors are further projected to drive the growth of the automotive voice command system market.

Dual voiceand poor softwareprojected to restrain the growth of the global automotive voice command systemmarket 

Drawbacks such as dual voice and poor software of this system are projected to restrain the demand for automotive voice command product, which is further anticipated to decline the global automotive voice command market growth. Moreover, existing automotive recognition systems use limited vocabulary, keyword, and restrictive grammar. These factors are also anticipated to restrain the global market growth.

A motor-cycle intelligent biometric voice command system isanticipated to create huge opportunities in theglobal market

The increasing promise of the automotive voice command system is highlighted by many established market players. Recently, motor-cycle intelligent biometric voice recognition is becoming more popular among the people. In addition, global players such as Kawasaki are developing AI-based voice command system for the bikes. This systemwill allow bike riders to control the motor-cycles using their voice. Moreover, a newly innovated voice-controlled smart helmet consists of a voice module to turn indication, control the visor, horn, headlights, and also the ignition system. Furthermore, this feature of the helmet helps the user to stay awake throughout the ride and it also provides many options to control the motorcycle. These factors are projected to create enormous opportunities for the growth of the automotive voice command system market.
 

The global embeddedtechnology will have the highest market and it isanticipated to generate a revenue of $2,557.7million by 2026, growing from $709.4million in 2018.Embedded technologyof voice recognition system hassignificantlyimproved the experience of car cockpit. Furthermore, the voice command technology helps the driver to ascertain his control on the car and can move to the car into the parking lot. Also, rising demand for safety and convenience can be fulfilled by this technology which significantly helps to boost the global market.

The AI segment of the automotive voice command system market will have the fastestgrowth and it is projected to surpass $2,413.1million by 2026, with an increase from $530.6million in 2018.AI has a significant use in self-driving vehiclesalong with providingmore convenience and safety, for both the passengers and the driver.Furthermore, fields of AIsuch as natural language processing (NLP) and machine learning, respond to voice commands and take actions without any human intervention. AI has the technological potential that providessmooth, glitch-free experience, which will further anticipate to propel the growth of the market.

Passenger vehicles for automotive voice command system market shall have rapid growth and it is anticipated to generate a revenue of $2,587.6 million by 2026, during the forecast period.Leading market players such as BMW are using the driver's voice and other gestures for the production of fully autonomous cars. Increasing adoption of technology integration and growing global demand for comfort safety and convenience features are also major factors for the growth of the automotive voice command system in the global market. In addition, Analog Devices Automotive Audio Bus technology in the market is becoming more popular among the people. These devicesoffer high fidelity audio and active noise cancellation.

Asia-Pacificautomotive voice command system market share is projected to grow at a CAGR of 19.9% by registering revenue of $1,171.7million by 2026.Extensively increasing sales of passenger cars, rising disposable incomes, and massive adoption of technological innovations in Asian countries such asChina, Japan, India, and South Korea are projected to boost the growth of the automotive voice command system market in the Asian Market.The growing importance of Asian consumers globally along with surging purchasing power of individuals in the Asian region is also projected to drive the demand of the automotive voice command market. Furthermore, leading players are supporting the start-ups with heavy investment for their global expansion. For example,a startup venture Audioburst has raised around $10 million from Dentsu and Hyundai Motor Company to build the AI-powered voice recognition system for vehicles. These factors are projected to fuel the growth of the market, over the forecast period.

North America Automotive Voice Command System Market 2026:

NorthAmericais expected to have asignificantshare in the global market and it is forecaststo generate a revenue of $1,635.3million, during the analysis period. Thisis mainly because of the presence of leading players in the US and Canada

The North America automotive voice command system market was valued at $412.1 million in 2018, and it is expectedto register a revenue of $1,635.3 million by 2026. Growth of the North America automotive voice command system market is primarily attributed to factors such as heavy research & development investments by market playersand the adoption of advanced systems due to superior benefits. Also, massively increasing demand for commercial as well as private vehicles is likely to boost the demand for automotive voice command devices, which will eventually accelerate the growth of the automotive voice command system market during the forecast period.For instance, in 2018, the market player Daimler A.G. has increased its market share of class 6-8 vehicles to 39.8% in the North America region. These key factors are anticipated to make a positive impact on the growth of the North American automotive voice command market.

Some of the leadingautomotive voice command system market players include Nuance Communications, Inc., Microsoft, Alphabet, Amazon.com, Inc., Apple Inc., BMW AG, Daimler AG., Ford Motor Company, LumenVox., and Sensory Inc.Automotive voice command system market players are emphasizing on Merger & acquisition and advanced product developments.These are the frequent strategies followed by the established organizations.

Porter’s Five Forces Analysis for Automotive voice command system market:

  • Bargaining Power of Suppliers:The suppliers are numerous and mostly of small or medium size, whereas established players of the automotive voice command system are much larger and globalized. Numeroussuppliers are dependent on a single car manufacturer. So,there is no threat of suppliers.
    The bargaining power of the supplier is LOW

  • Bargaining Power of Buyer: Buyers have significant bargaining power, mainly because of the huge variety of automotive voice command system devices. This industry provides buyers multiple brands with broadly differing appearance, performance, and pricing. The buyer can freely choose the automotive voice recognition device that best fits his preferences.
    The bargaining power of the buyer is HIGH

  • Threat of New Entrants: Brand equity in the automotive voice recognition device industry is one of the significant factors which obstructs the threats from the new entrants. The reputation of the brand is considerably important to the buyers.However,the switching costs of buyers are not prohibitively high. 
    The bargaining power of the new entrant is MEDIUM

  • Threat of Substitutes: Customer preference is important and there are several substitutes available in this market. However, no alternatives can provide the kind of convenience and accessibility that is provided by an automotive voice command system. 
    The threat of substitutes is LOW

  • Competitive Rivalry in the Market: Concentration of the automotive voice command systemplayers is not high in the global market.. The competitive rivalry among the market players is rather intense, especially between the global leaders: Apple, Inc., Alphabet and Amazon.com, Inc. 
    Competitive Rivalry in the Market isVERY HIGH.

 

                                   Aspect

                            Particulars

  Historical Market Estimations

  2018-2019

  Base Year for Market Estimation

  2018

  Forecast timeline for Market Projection

  2019-2026

  Geographical Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Technology

  • Embedded
  • Hybrid

  Segmentation by Application

  • AI
  • Non AI

  Segmentation by Vehicle Type

  • Commercial Vehicle
  • Passenger Vehicle

  Key Countries Covered

U.S., Canada, Mexico, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, China, Japan, India, Australia, South Korea, Rest of Asia-Pacific, Brazil, Saudi Arabia, United Arab Emirates, Rest of LAMEA

  Key Companies Profiled

  • Nuance Communications, Inc.
  • Microsoft
  • Alphabet,
  • Amazon.com, Inc.
  • Apple Inc.
  • BMW AG
  • Daimler AG.
  • Ford Motor Company
  • LumenVox.
  • Sensory Inc.

 

 


FREQUENTLY ASKED QUESTIONS?
 

A. The global automotive voice command systemmarketsize was over $1,208.6million in 2018 and is projected to reach $4,985.8million by 2026.

A. Sensory Inc., Alphabet, and Apple Inc. are some of the key players in the global automotive voice command system Market.

A. The Asia-Pacificregion possesses great investment opportunities for the investors to witness the most promising growth in the future.

A. The Asia-Pacific marketautomotive voice command system Marketis anticipated to grow at 19.9% CAGR during the forecast period.

A. Technological advancements, product development, along with joint ventures are the key strategies opted by the operating companies in this market.

A. Daimler AG., and Ford Motor Companycompanies are investing more on R&D activities for developing new products and technologies.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By Technology trends
2.3.By Application trends
2.4.By Vehicle Type trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis
3.9.Strategic overview

4.Automotive Voice Command System Market, by Technology

4.1.Hybrid 

4.1.1.Market size and forecast, by region, 2018-2026
4.1.2.Comparative market share analysis, 2018 & 2026

4.2.Embedded

4.2.1.Market size and forecast, by region, 2018-2026
4.2.2.Comparative market share analysis, 2018 & 2026

5.Automotive Voice Command System Market, by Application

5.1.Non AI

5.1.1.Market size and forecast, by region, 2018-2026
5.1.2.Comparative market share analysis, 2018 & 2026

5.2.AI

5.2.1.Market size and forecast, by region, 2018-2026
5.2.2.Comparative market share analysis, 2018 & 2026

6.Automotive Voice Command System Market, by Vehicle Type

6.1.Commercial Vehicle

6.1.1.Market size and forecast, by region, 2018-2026
6.1.2.Comparative market share analysis, 2018 & 2026

6.2.Passenger Vehicle

6.2.1.Market size and forecast, by region, 2018-2026
6.2.2.Comparative market share analysis, 2018 & 2026

7.Automotive Voice Command System Market, by Region

7.1.North America

7.1.1.Market size and forecast, by technology, 2018-2026
7.1.2.Market size and forecast, by application, 2018-2026
7.1.3.Market size and forecast, by vehicle type, 2018-2026
7.1.4.Market size and forecast, by country, 2018-2026
7.1.5.Comparative market share analysis, 2018 & 2026
7.1.6.U.S.

7.1.6.1.Market size and forecast, by technology, 2018-2026
7.1.6.2.Market size and forecast, by application, 2018-2026
7.1.6.3.Market size and forecast, by vehicle type, 2018-2026
7.1.6.4.Comparative market share analysis, 2018 & 2026

7.1.7.Canada

7.1.7.1.Market size and forecast, by technology, 2018-2026
7.1.7.2.Market size and forecast, by application, 2018-2026
7.1.7.3.Market size and forecast, by vehicle type, 2018-2026
7.1.7.4.Comparative market share analysis, 2018 & 2026

7.1.8.Mexico

7.1.8.1.Market size and forecast, by technology, 2018-2026
7.1.8.2.Market size and forecast, by application, 2018-2026
7.1.8.3.Market size and forecast, by vehicle type, 2018-2026
7.1.8.4.Comparative market share analysis, 2018 & 2026

7.2.Europe

7.2.1.Market size and forecast, by technology, 2018-2026
7.2.2.Market size and forecast, by application, 2018-2026
7.2.3.Market size and forecast, by vehicle type, 2018-2026
7.2.4.Market size and forecast, by country, 2018-2026
7.2.5.Comparative market share analysis, 2018 & 2026
7.2.6.Germany 

7.2.6.1.Market size and forecast, by technology, 2018-2026
7.2.6.2.Market size and forecast, by application, 2018-2026
7.2.6.3.Market size and forecast, by vehicle type, 2018-2026
7.2.6.4.Comparative market share analysis, 2018 & 2026

7.2.7.UK

7.2.7.1.Market size and forecast, by technology, 2018-2026
7.2.7.2.Market size and forecast, by application, 2018-2026
7.2.7.3.Market size and forecast, by vehicle type, 2018-2026
7.2.7.4.Comparative market share analysis, 2018 & 2026

7.2.8.France

7.2.8.1.Market size and forecast, by technology, 2018-2026
7.2.8.2.Market size and forecast, by application, 2018-2026
7.2.8.3.Market size and forecast, by vehicle type, 2018-2026
7.2.8.4.Comparative market share analysis, 2018 & 2026

7.2.9.Spain

7.2.9.1.Market size and forecast, by technology, 2018-2026
7.2.9.2.Market size and forecast, by application, 2018-2026
7.2.9.3.Market size and forecast, by vehicle type, 2018-2026
7.2.9.4.Comparative market share analysis, 2018 & 2026

7.2.10.Italy 

7.2.10.1.Market size and forecast, by technology, 2018-2026
7.2.10.2.Market size and forecast, by application, 2018-2026
7.2.10.3.Market size and forecast, by vehicle type, 2018-2026
7.2.10.4.Comparative market share analysis, 2018 & 2026

7.2.11.Rest of Europe

7.2.11.1.Market size and forecast, by technology, 2018-2026
7.2.11.2.Market size and forecast, by application, 2018-2026
7.2.11.3.Market size and forecast, by vehicle type, 2018-2026
7.2.11.4.Comparative market share analysis, 2018 & 2026

7.3.Asia Pacific

7.3.1.Market size and forecast, by technology, 2018-2026
7.3.2.Market size and forecast, by application, 2018-2026
7.3.3.Market size and forecast, by vehicle type, 2018-2026
7.3.4.Market size and forecast, by country, 2018-2026
7.3.5.Comparative market share analysis, 2018 & 2026
7.3.6.China

7.3.6.1.Market size and forecast, by technology, 2018-2026
7.3.6.2.Market size and forecast, by application, 2018-2026
7.3.6.3.Market size and forecast, by vehicle type, 2018-2026
7.3.6.4.Comparative market share analysis, 2018 & 2026

7.3.7.India 

7.3.7.1.Market size and forecast, by technology, 2018-2026
7.3.7.2.Market size and forecast, by application, 2018-2026
7.3.7.3.Market size and forecast, by vehicle type, 2018-2026
7.3.7.4.Comparative market share analysis, 2018 & 2026

7.3.8.Australia 

7.3.8.1.Market size and forecast, by technology, 2018-2026
7.3.8.2.Market size and forecast, by application, 2018-2026
7.3.8.3.Market size and forecast, by vehicle type, 2018-2026
7.3.8.4.Comparative market share analysis, 2018 & 2026

7.3.9.Rest of Asia Pacific

7.3.9.1.Market size and forecast, by technology, 2018-2026
7.3.9.2.Market size and forecast, by application, 2018-2026
7.3.9.3.Market size and forecast, by vehicle type, 2018-2026
7.3.9.4.Comparative market share analysis, 2018 & 2026

7.4.LAMEA

7.4.1.Market size and forecast, by technology, 2018-2026
7.4.2.Market size and forecast, by application, 2018-2026
7.4.3.Market size and forecast, by vehicle type, 2018-2026
7.4.4.Market size and forecast, by country, 2018-2026
7.4.5.Comparative market share analysis, 2018 & 2026
7.4.6.Latin America 

7.4.6.1.Market size and forecast, by technology, 2018-2026
7.4.6.2.Market size and forecast, by application, 2018-2026
7.4.6.3.Market size and forecast, by vehicle type, 2018-2026
7.4.6.4.Comparative market share analysis, 2018 & 2026

7.4.7.Middle East 

7.4.7.1.Market size and forecast, by technology, 2018-2026
7.4.7.2.Market size and forecast, by application, 2018-2026
7.4.7.3.Market size and forecast, by vehicle type, 2018-2026
7.4.7.4.Comparative market share analysis, 2018 & 2026

7.4.8.Africa

7.4.8.1.Market size and forecast, by technology, 2018-2026
7.4.8.2.Market size and forecast, by application, 2018-2026
7.4.8.3.Market size and forecast, by vehicle type, 2018-2026
7.4.8.4.Comparative market share analysis, 2018 & 2026

8.Company profiles

8.1.Daimler AG.

8.1.1.Business overview
8.1.2.Financial performance
8.1.3.Product portfolio
8.1.4.Recent strategic moves & developments
8.1.5.SWOT analysis

8.2.Ford Motor Company

8.2.1.Business overview
8.2.2.Financial performance
8.2.3.Product portfolio
8.2.4.Recent strategic moves & developments
8.2.5.SWOT analysis

8.3.LumenVox.

8.3.1.Business overview
8.3.2.Financial performance
8.3.3.Product portfolio
8.3.4.Recent strategic moves & developments
8.3.5.SWOT analysis

8.4.Sensory Inc.

8.4.1.Business overview
8.4.2.Financial performance
8.4.3.Product portfolio
8.4.4.Recent strategic moves & developments
8.4.5.SWOT analysis

8.5.BMW AG

8.5.1.Business overview
8.5.2.Financial performance
8.5.3.Product portfolio
8.5.4.Recent strategic moves & developments
8.5.5.SWOT analysis

8.6.Apple Inc.

8.6.1.Business overview
8.6.2.Financial performance
8.6.3.Product portfolio
8.6.4.Recent strategic moves & developments
8.6.5.SWOT analysis

8.7.Amazon.com, Inc.

8.7.1.Business overview
8.7.2.Financial performance
8.7.3.Product portfolio
8.7.4.Recent strategic moves & developments
8.7.5.SWOT analysis

8.8.Alphabet

8.8.1.Business overview
8.8.2.Financial performance
8.8.3.Product portfolio
8.8.4.Recent strategic moves & developments
8.8.5.SWOT analysis

8.9.Microsoft

8.9.1.Business overview
8.9.2.Financial performance
8.9.3.Product portfolio
8.9.4.Recent strategic moves & developments
8.9.5.SWOT analysis

8.10.Nuance Communications, Inc.

8.10.1.Business overview
8.10.2.Financial performance
8.10.3.Product portfolio
8.10.4.Recent strategic moves & developments
8.10.5.SWOT analysis

The technology of Automotive Voice Command Systems not only allows drivers to stay connected while in movement but also allows improved safety for passengers. Research shows that this system is used by 82 percent of drivers in the UK who have access to speech solutions. Speech recognition and text to speech technology can allow drivers to use their mobile phones without the need to take their hands off the wheel, enter target entries in navigation systems, and monitor infotainment systems.

With the legislation on the use of mobile telephones when riding increasingly strict, speech solutions will eradicate the notion that the car is a significant white spot in terms of communication. Nevertheless, amid these increasingly strict rules, recent surveys in the UK by the RAC found that 50% of motorists required their mobile to be checked, 21% possibly read a social media message, and 31% reported texting.

Benefits & Applications

Cloud-based recognition systems are a perfect way to provide complete, continuous, and secure access to a cloud server. However, this does not happen in real-time automotive cockpits; so even in the case of an interruption of services, cars should be able to perform a function efficiently. Decentralized processing has advantages over central servers to reduce the number of potentially failing points because every vehicle can collect and manipulate its own voice data. Essential mission activities – such as the safety of users or equipment, privacy, and security – are natively processed on the system for continuous accessibility. The average voice data transmission per second is more than 1,000 times higher than the corresponding text data transmission per second. When voice-audio is used as the only operating method on a scale, then bandwidth limitations can be reasonably sure of occurring quickly. Bandwidth is a very significant possible weakness in anticipation of the rise of the connected vehicle. Bandwidth assignment and synchronization to work depend on a cloud device. 

Drivers

The voice activation function used in vehicles is improved by industry top players such as Apple, Nuance, and Google. Many of the most common systems allow drivers, through the sound of their voices, to locate directions, send emails, make telephone calls, and play music. In addition, the voice control system in cars is being used more and more to improve driver safety and comfort. These factors will also drive growth in the automotive voice control system market. In the global automotive voice control system market, the pace of technological adoption is expected to rise.

Regional Outlook

In 2018, the voice command system market in North America was valued to $412.1 million, and revenues of $1635.3 million are expected to be produced by 2026. Factors such as massive investment in research & development by market players and the adoption of advanced systems due to superior benefits are primarily responsible for the growth in the North American market for automotive voice control. The demand for automotive voice command systems is also likely to increase enormously in order for commercial and private vehicles, which will eventually accelerate the growth in the automotive voice command system market  during the predicted period.

Recent Developments

Polestar is the latest, efficient, and robust division of the Volvo Cars in Sweden and its Auto parent company from China. After the coronavirus forced the cancelation of the Geneva International Motor Show, the Polestar Precept, an electric concept car that was unveiled online, offers both Polestar Design and Android OS brighter future.And even when the phone is switched off, the owners will have access to embedded apps such as the Google Maps, Google Assistant, and Google Play Shop. A digital telephone key tailored the environment for individual users, changing settings for seating, lighting, climate, and entertainment as they come in and unlock the vehicle. Video streaming will also be available from popular apps and services, but only if the car is parked or paid.
 

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