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Probiotics Market Size Projected to Generate a Revenue of $105,336.5 Million by 2031

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The Global Probiotics Market Size is predicted to be valued at $105,336.5 million by 2031, surging from $53,046.8 million in 2021, at a CAGR of 7.6%

Impact Analysis of COVID-19 on the Probiotics Market

The COVID-19 pandemic had a significant impact on the probiotics market. The disruption in global supply chains and the closure of many brick-and-mortar stores negatively affected the market. However, the supply chain of probiotics was affected due to disruptions in the manufacturing, transportation, and distribution channels. In addition, the shift towards online shopping and increase in the consumer awareness of the importance of a healthy diet is expected to have a positive impact on the probiotics market in the long term. Also, the demand for probiotics is likely to increase, as people become more conscious about their health and immunity. Probiotics are known to boost the immune system and help maintain a healthy gut, which can be essential in fighting off diseases and infections. In addition, with the pandemic leading to a surge in the consumption of packaged and processed foods, probiotics are gaining popularity as a means of restoring the balance of good bacteria in the gut, which can be disrupted by such foods. All these factors have positively affected the probiotics market growth during the pandemic.

Global Probiotics Market Analysis

The increased use of probiotics in animal feed is growing, as farmers seek to improve the health and productivity of their livestock without relying on antibiotics. This factor is contributing to the growth of the probiotics market. Probiotics help in maintaining a healthy gut microbiome in animals as well, which in turn helps to improve their overall health and immunity. This can lead to reduced instances of disease and mortality, ultimately increasing the productivity and profitability of livestock. Many countries are implementing regulations to reduce the use of antibiotics in animal feed, driving the demand for probiotics as a viable alternative. With the increase in concerns about antibiotic resistance and the risks associated with its overuse, farmers are looking for alternative ways to improve animal health. Probiotics offer a natural and effective solution, reducing the need for antibiotics and promoting sustainable farming practices. These are the major factors that are anticipated to boost the probiotics market share during the forecast timeframe.

Stringent regulations and global quality standards for probiotic products are among the primary environmental challenges. Many alternative health products claim to offer similar benefits to probiotics, such as prebiotics and fermented foods. Prebiotics are non-digestible fibers that nourish the beneficial bacteria in the gut, while fermented foods like yogurt, kefir, and kimchi are rich in live cultures of beneficial bacteria. These products are often cheaper and more readily available than probiotic supplements, which can make it challenging for probiotic manufacturers to compete, which is projected to hamper the market demand.

More consumers are turning towards probiotic supplements and foods owing to an increase in consumer awareness and a rise in the importance of maintaining a healthy microbiome. This presents a significant opportunity for the probiotics market to expand, as consumers are willing to spend more on products that support their digestive health and overall wellness. In addition, as research continues to support the benefits of probiotics for various health conditions, including immune function and mental health, consumers are becoming increasingly interested in incorporating these products into their daily routines. The increase in consumer awareness of the benefits of probiotics presents a promising opportunity for growth and innovation in the industry.

Global Probiotics Market, Segmentation

The probiotics market is segmented on the basis of ingredient, application, end user, and region.


The ingredient segment is further classified into bacteria and yeast. Among these, the bacteria sub-segment accounted for a dominant market share in 2021 and is anticipated to show the fastest growth in 2031. Probiotics are live bacteria that provide health benefits when consumed in adequate amounts. They help in restoring the natural balance of bacteria in the gut and improve overall digestive health. The increase in awareness about the health benefits of probiotics has led to the growth of the global probiotics market. The use of probiotics has shown to be effective in the treatment of various digestive disorders, such as irritable bowel syndrome, inflammatory bowel disease, and diarrhea.


The application segment is further classified into probiotic supplements, animal feed, and food and beverages. Among these, the food and beverages sub-segment accounted for a dominant market share in 2021. The increase in awareness about the health benefits of probiotics has led to an increase in demand for probiotic-fortified food and beverages. Probiotics are live microorganisms, when consumed in adequate amounts, can provide several health benefits, including improving digestion, boosting the immune system, and reducing the risk of certain diseases.

End User:

The end user segment is further classified into human and animal. Among these, the human sub-segment accounted for a dominant market share in 2021. Probiotics are used to support the digestive and immune systems, which are essential for maintaining good health. This is one of the major factors responsible for the segment growth. Consumers are looking for ways to improve their health and well-being, and probiotics have gained popularity as a natural and effective way to support gut health.


The probiotics market in North America is projected to show the fastest growth in 2031. The high demand for functional foods and dietary supplements that promote digestive health, immunity, and overall wellness is expected to drive the regional market growth. The increasing awareness of the health benefits of probiotics among consumers, the rising prevalence of digestive disorders, and the growing interest in preventive healthcare are some of the factors boosting the growth of the probiotics market in the region. The U.S. is the largest market for probiotics in North America, followed by Canada and Mexico. In addition, the increase in demand for functional food and beverages, such as yogurt, kefir, and kombucha, which are rich in probiotics, is also expected to drive the market growth in the region. Furthermore, the presence of leading probiotic manufacturers, such as Danone and Nestle, in North America is also contributing to the market expansion.

Key Players in the Global Probiotics Market

Some of the leading probiotics market players are

  • Arla Foods Inc.
  • BioGaia AB
  • Chr. Hansen Holding A/S
  • Danone
  • Danisco A/S
  • General Mills Inc.
  • i-Health Inc.
  • Lallemand Inc.
  • Lifeway Foods Inc.
  • Mother Dairy Fruit & Vegetable Pvt Limited

In September 2022, BioGaia, a biotechnology business, announced a collaboration with Skinome on the R&D of a product containing live bacteria that can naturally enhance skin health by maintaining the skin microbiome. This collaboration will offer multimodal shipping services to boost the commercialization of the probiotics market.

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