The Increasing Importance of Brand Loyalty, during the Pandemic of COVID-19, to Promote the Development of Global Content marketing industry
The communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing. On the other hand, the majority of the organizations across the globe are in complete lockdown to prevent the spread of disease. Thus, it has badly affected the business and industrial processes such as manufacturing, supply chain & logistics, and many others. On the contrary, in this emergency situation, most of the players who are operating in the content marketing industry are coming forward to help other businesses like hospitality and retail utilizing content marketing. For example, Fractl, the leading content marketing venture, is providing support to the notable brands like TripAdvisor, Marriot, and Airbnb by building brand awareness and loyalty. In addition, Nike, the major footwear manufacturing enterprise, is taking the support of content marketing to attract clearly-defined customers. By the implementation of these strategies, the market leaders of the global industry are preparing for the impact of post-COVID. During this chaotic situation, we are helping our clients in understanding the impact of COVID19 on global content marketing industry.
Our report includes:
- Technological Impact
- Social Impact
- Investment Opportunity Analysis
- Pre- & Post-COVID Market Scenario
- Infrastructure Analysis
- Supply Side & Demand Side Impact
According to the recent publication of Research Dive, the global content marketing industry is expected to generate a revenue of $137.2 million by 2026, at a CAGR of 16.2% during the projected timeframe. The segmentation of the content marketing industry has been done on the basis of channel type, end-use, and region. The report provides detailed insights on drivers, restraints, opportunities, vital segments, and key players of the global market.
Factors Affecting the Market Growth
As per our analyst estimates, the growth of the global content marketing industry is majorly attributed to the significantly rising adoption of content marketing system by the enterprises for customer engagement, personalized advertising, and excellent experience of the customer. However, a lack of professionals to analyze marketing data is obstructing the growth of the content marketing industry.
Social Media Channel will be the Most Lucrative
Based on the channel type, the global content marketing market is classified into blog, video platform, social media, and others. The social media market valued at $27.0 million revenue in 2026 and is expected to surge at a CAGR of 17.0%, during the analysis period. The huge growth of this segment is mainly driven by the significant growth in social networking sites.
The Lead Generation held the Significant Market Share during the Analysis Timeframe
Depending on end-use, the global content marketing industry is segmented into lead generation, brand awareness, and others. The market for the lead generation will have a significant share and is projected to generate a revenue of $66.5 million in 2026 with a CAGR of 16.3% during the forecast period. The brand awareness segment shall have fastest growth and is antcipated to generate a revenue of $43.0 million in 2026; this is mainly because brand awareness mainly helps to achieve a range of business goals and objectives.
Geographical Analysis and Major Market Players
On the basis of region, the content marketing industry is classified into North America, Europe, Asia Pacific, and LAMEA. The Asia-Pacific Content marketing industry will register a revenue of $32.7 million in 2026 and is projected to increase at 17.2% growth rate during the forecast period. The growth is majorly driven by the massive adoption of cloud technology and usage of smartphones, and the rapid development of content marketing systems, particularly in India, China and South-Korea.
The leading players of the global content marketing industry are Contently, HubSpot, Inc., Adobe., Percolate Industries, Inc., Influence & Co., CoSchedule, LLC, Scripted.com, NewsCred, and others.