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Content Marketing Industry Report

RA00118

Content Marketing Industry, by Channel Type (Social Media, Blog, Video Platform, Others), End Use (Brand Awareness, Lead Generation, Others), Regional Analysis (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026

RA00118

Pages: 110

Mar 2020

COVID-19

pandemic has shown to have an enormous impact on most
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Impact of covid-19 on Content Market

Global Content Marketing Industry Insights 2026:

According to a study conducted by Research Dive, the global Content Marketing Industry forecast will be $107,540.6 million by 2026, increasing from $36,786.6 million in the 2018, at a CAGR of 14.3%. Asia-Pacific region is predicted to experience a healthy growth and growing at a CAGR of 15.3% during the estimated period. North America has dominated the global market and it was valued over $14,678.1 million in 2018 and is expected to generate a revenue of $42,053.7 million by 2026. 

Content marketing is the procedure of creating relevant, valuable content to fascinate, engage and acquire audience attention. This is the formation and circulation of digital marketing content to attain product awareness, publishing the products and others by creating consumer interest. Companies utilize content marketing systems to generate sales and leads by using web analytics, keyword analysis and targeted strategy suggestions. 

Market Drivers: Increasing adoption of content marketing and rising usage of Omni channel messages are significantly driving the Content Marketing Industry growth 

Growing acceptance of content marketing systems for the consumer engagement, personalized marketing, promotion of the products and others are the major Content Marketing Industry drivers. In addition, increase in the usage of content marketing software by the organizations as a solid promotion platform and source of improving the consumer relationship will enhance the market growth. Furthermore, content marketing cost is very less when compared with conventional advertising systems, it effectually builds the product awareness and these factors help to impel the growth of the Content Marketing Industry. Also, increasing use of omni channel messaging with customers through messaging channels such as twitter, Facebook, WhatsApp and other social networks will drive the growth of the market.

To know more about Drivers of Content Marketing Industry, get in touch with our analysts here:

https://www.researchdive.com/connect-to-analyst/118

Dearth of skilled personnel to analyze marketing data is restraining the growth of Content Marketing Industry

Lack of knowledge on content marketing systems for the analysis of data from sources is restraining the growth of the market. Selection of correct content advertising strategy to meet consumer requirements is a difficult task, which is expected to limit the growth of the market.

Constantly increasing innovative technologies are creating major investment opportunities in the global Content Marketing Industry 

Continuous increase in the advanced technologies in the content marketing systems is creating significant growth opportunities for the market. In addition, the marketers are adopting the digitalization of the stores and product exhibitions, which is also projected to propel the market growth in the coming years. 

Content Marketing Industry Segmentation, by Channel Type:

Social media channel type will be the lucrative during the projected period
 Content Marketing Industry Segmentation, by Channel Type

Source: Research Dive Analysis 

Social media channel type is anticipated to grow at a significant rate of 15.2% CAGR; it is projected to continue its growth and is predicted to dominate the global market size during the forecast period. This massive growth in the social media channel is because of rapid increase in the social media users coupled with growing number of social networking applications across the globe. Due to increase in the social network sites, the market for social media channel is estimated to generate a revenue of $21,374.3 million by the end of 2026 and it has been increasing from $6,886.3 million in 2018. Video platform channel type is accounted for the highest Content Marketing Industry size in 2018 and it was valued at $12,575.5 million and is anticipated to reach $35,998.1 million by the 2026. This is majorly owing to video platform being widely used on the advertising. 

Content Marketing Industry, by End Use:

Brand awareness is projected to experience noteworthy growth during the projected time 
 Content Marketing Industry, by End Use

Source: Research Dive Analysis 

Lead generation held the highest global content market share in 2018 and is projected to reach $52,180.8 million by the end of 2026. Brand awareness is growing at a rate of 14.9% CAGR and is anticipated to generate a revenue of $33,739.7 million by 2026. This growth is mainly owing to the majority of consumers using content marketing systems for brand awareness. Content marketing systems help the vendors by making them understand the potentials that make brands unique; due to this advantage the increase in the implementation of content marketing systems by the vendors is expected to drive the market growth in the coming years. 

Content Marketing Industry, by Region:

Asia-Pacific region is predicted to have massive opportunities for the new investors in the coming years

Asia-Pacific region will witness to grow at a notable growth, and the market share is estimated to reach $25,620.4 million by the 2026. This growth is attributed to the growing demand for content marketing by the several sectors such as automotive and electronics to promote and publish their products. In addition, Japan, China and India are major markets in the Asia-Pacific Content Marketing Industry, which are estimated to impel the growth of the market in this region.  

North America region accounted for majority of the market share in 2018, which was 39.9%; it was valued at $14,678.1 million and is estimated to generate a revenue of $42,053.7 million by 2026. This is mainly because of existence of technically advanced countries such as the U.S., Canada and other countries. Moreover, the presence of content marketing infrastructure is projected to enhance the market growth in the North America region. 

To explore more about Content Marketing Industry, get in touch with our analysts here.

Competitive Scenario in Global Content Marketing Industry:

Mergers & acquisitions and R&D investments key strategies followed by the market participants
 Competitive Scenario in Global Content Marketing Industry

Source: Research Dive Analysis

Top gaining key participants in the global content marketing industry are Contently, HubSpot, Inc., Kapost, Percolate Industries, Inc., Sprinklr, Adobe, CoSchedule, Influence & Co., NewsCred, and Scripted among others. These key participants are approaching new strategies such as joint ventures, collaborations & partnerships, product development and R&D activities to rise their position in the global market. 

Porter’s Five Forces Analysis for Content Marketing Industry:

1. Bargaining power of suppliers: The switching cost from one supplier to the other supplier is expected to be high.
The bargaining power of suppliers is High.

2. Bargaining power of consumers:

In this market, the number of consumers is high. Aspects like lack of product knowledge and difficulty to find correct content for the marketing. 
The bargaining power of consumers is High.

3. Threat of new entrants: 

Low initial investments are required for the content marketing venture. This factor for the market is diversified, due to applications in the various industry verticals.
The threat of new entrants is high.

4. Threat of substitutes:

This market has no substitutes for any type of technology or product, providing low switching costs for consumers.
The threat of substitutes is Low.

5. Competitive rivalry in the industry:

This market contains a huge number of large, medium and small-scale participants. Many of the key players are following similar strategies for the improvement of technologies.
The competitive rivalry in the industry is high.

Aspect

Particulars

  Historical Market Estimations

  2018-2019

  Base Year for Market Estimation

  2018

  Forecast timeline for Market Projection

  2019-2026

  Geographical Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Channel Type

 

  • Social Media
  • Blog
  • Video Platform
  • Others

  Segmentation by End Use

 

  • Brand Awareness
  • Lead Generation
  • Others

  Key Countries Covered

U.S., Canada, Germany, UK, Italy, Spain, Russia, Japan, China, India, South Korea, Australia, Brazil, Argentina, GCC, and Saudi Arabia

  Key Companies Profiled

  • Contently
  • HubSpot, Inc.
  • Kapost
  • Percolate Industries, Inc.
  • Sprinklr
  • Adobe
  • CoSchedule
  • Influence & Co.
  • NewsCred
  • Scripted

Source: Research Dive Analysis


FREQUENTLY ASKED QUESTIONS?
 

A. The global Content Marketing Industry size was over $36,786.6 million in 2018, and is further anticipated to reach $107,540.6 million by 2026.

A. Contently, Percolate Industries, Inc., Sprinklr, Adobe, and CoSchedule are some of the key players in the global Content Marketing Industry.

A. Asia-Pacific possesses great investment opportunities for investors to witness the most promising growth in the coming years.

A. Asia-Pacific Content Marketing Industry is projected to grow at 15.3% CAGR during the forecast period.

A. Product development and joint ventures are the key strategies opted by the operating companies in this market.

A. Percolate Industries, Inc., Sprinklr and Adobe are investing more on R&D activities for developing new products and technologies.

1. Research Methodology

1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters

1.4.1. Assumptions
1.4.2. Forecast parameters

1.5. Data sources

1.5.1. Primary
1.5.2. Secondary

2. Executive Summary

2.1. 360° summary
2.2. Channel Type trends
2.3. End Use trends

3. Market Overview

3.1. Market segmentation & definitions
3.2. Key takeaways

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. Porter’s five forces analysis

3.3.1. Bargaining power of consumers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Competitive rivalry in the market

3.4. Market dynamics

3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities

3.5. Technology landscape
3.6. Regulatory landscape
3.7. Patent landscape
3.8. Strategic overview

4. Content Marketing Market, by Channel Type

4.1. Social Media

4.1.1. Market size and forecast, by region, 2018-2026
4.1.2. Comparative market share analysis, 2018 & 2026

4.2. Blog

4.2.1. Market size and forecast, by region, 2018-2026
4.2.2. Comparative market share analysis, 2018 & 2026

4.3. Video Platform

4.3.1. Market size and forecast, by region, 2018-2026
4.3.2. Comparative market share analysis, 2018 & 2026

4.4. Others 

4.4.1. Market size and forecast, by region, 2018-2026
4.4.2. Comparative market share analysis, 2018 & 2026

5. Content Marketing Market, by End Use

5.1. Brand Awareness 

5.1.1. Market size and forecast, by region, 2018-2026
5.1.2. Comparative market share analysis, 2018 & 2026

5.2. Lead Generation

5.2.1. Market size and forecast, by region, 2018-2026
5.2.2. Comparative market share analysis, 2018 & 2026

5.3. Others 

5.3.1. Market size and forecast, by region, 2018-2026
5.3.2. Comparative market share analysis, 2018 & 2026

6. Content Marketing Market, by Region

6.1. North America

6.1.1. Market size and forecast, by channel type, 2018-2026
6.1.2. Market size and forecast, by end use, 2018-2026
6.1.3. Market size and forecast, by country, 2018-2026
6.1.4. Comparative market share analysis, 2018 & 2026
6.1.5. U.S.

6.1.5.1. Market size and forecast, by channel type, 2018-2026
6.1.5.2. Market size and forecast, by end use, 2018-2026
6.1.5.3. Comparative market share analysis, 2018 & 2026

6.1.6. Canada

6.1.6.1. Market size and forecast, by channel type, 2018-2026
6.1.6.2. Market size and forecast, by end use, 2018-2026
6.1.6.3. Comparative market share analysis, 2018 & 2026

6.2. Europe

6.2.1. Market size and forecast, by channel type, 2018-2026
6.2.2. Market size and forecast, by end use, 2018-2026
6.2.3. Market size and forecast, by country, 2018-2026
6.2.4. Comparative market share analysis, 2018 & 2026
6.2.5. Germany 

6.2.5.1. Market size and forecast, by channel type, 2018-2026
6.2.5.2. Market size and forecast, by end use, 2018-2026
6.2.5.3. Comparative market share analysis, 2018 & 2026

6.2.6. UK

6.2.6.1. Market size and forecast, by channel type, 2018-2026
6.2.6.2. Market size and forecast, by end use, 2018-2026
6.2.6.3. Comparative market share analysis, 2018 & 2026

6.2.7. France

6.2.7.1. Market size and forecast, by channel type, 2018-2026
6.2.7.2. Market size and forecast, by end use, 2018-2026
6.2.7.3. Comparative market share analysis, 2018 & 2026

6.2.8. Spain

6.2.8.1. Market size and forecast, by channel type, 2018-2026
6.2.8.2. Market size and forecast, by end use, 2018-2026
6.2.8.3. Comparative market share analysis, 2018 & 2026

6.2.9. Italy 

6.2.9.1. Market size and forecast, by channel type, 2018-2026
6.2.9.2. Market size and forecast, by end use, 2018-2026
6.2.9.3. Comparative market share analysis, 2018 & 2026

6.2.10. Rest of Europe

6.2.10.1. Market size and forecast, by channel type, 2018-2026
6.2.10.2. Market size and forecast, by end use, 2018-2026
6.2.10.3. Comparative market share analysis, 2018 & 2026

6.3. Asia Pacific

6.3.1. Market size and forecast, by channel type, 2018-2026
6.3.2. Market size and forecast, by end use, 2018-2026
6.3.3. Market size and forecast, by country, 2018-2026
6.3.4. Comparative market share analysis, 2018 & 2026
6.3.5. China

6.3.5.1. Market size and forecast, by channel type, 2018-2026
6.3.5.2. Market size and forecast, by end use, 2018-2026
6.3.5.3. Comparative market share analysis, 2018 & 2026

6.3.6. India 

6.3.6.1. Market size and forecast, by channel type, 2018-2026
6.3.6.2. Market size and forecast, by end use, 2018-2026
6.3.6.3. Comparative market share analysis, 2018 & 2026

6.3.7. Australia 

6.3.7.1. Market size and forecast, by channel type, 2018-2026
6.3.7.2. Market size and forecast, by end use, 2018-2026
6.3.7.3. Comparative market share analysis, 2018 & 2026

6.3.8. Rest of Asia Pacific

6.3.8.1. Market size and forecast, by channel type, 2018-2026
6.3.8.2. Market size and forecast, by end use, 2018-2026
6.3.8.3. Comparative market share analysis, 2018 & 2026

6.4. LAMEA

6.4.1. Market size and forecast, by channel type, 2018-2026
6.4.2. Market size and forecast, by end use, 2018-2026
6.4.3. Market size and forecast, by country, 2018-2026
6.4.4. Comparative market share analysis, 2018 & 2026
6.4.5. Latin America  

6.4.5.1. Market size and forecast, by channel type, 2018-2026
6.4.5.2. Market size and forecast, by end use, 2018-2026
6.4.5.3. Comparative market share analysis, 2018 & 2026

6.4.6. Middle East 

6.4.6.1. Market size and forecast, by channel type, 2018-2026
6.4.6.2. Market size and forecast, by end use, 2018-2026
6.4.6.3. Comparative market share analysis, 2018 & 2026

6.4.7. Africa

6.4.7.1. Market size and forecast, by channel type, 2018-2026
6.4.7.2. Market size and forecast, by end use, 2018-2026
6.4.7.3. Comparative market share analysis, 2018 & 2026

7. Company Profiles

7.1. Contently 

7.1.1. Business overview
7.1.2. Financial performance
7.1.3. Product portfolio
7.1.4. Recent strategic moves & developments
7.1.5. SWOT analysis 

7.2. HubSpot, Inc.

7.2.1. Business overview
7.2.2. Financial performance
7.2.3. Product portfolio
7.2.4. Recent strategic moves & developments
7.2.5. SWOT analysis

7.3. Kapost

7.3.1. Business overview
7.3.2. Financial performance
7.3.3. Product portfolio
7.3.4. Recent strategic moves & developments
7.3.5. SWOT analysis

7.4. Percolate Industries, Inc.  

7.4.1. Business overview
7.4.2. Financial performance
7.4.3. Product portfolio
7.4.4. Recent strategic moves & developments
7.4.5. SWOT analysis

7.5. Sprinklr 

7.5.1. Business overview
7.5.2. Financial performance
7.5.3. Product portfolio
7.5.4. Recent strategic moves & developments
7.5.5. SWOT analysis

7.6. Adobe

7.6.1. Business overview
7.6.2. Financial performance
7.6.3. Product portfolio
7.6.4. Recent strategic moves & developments
7.6.5. SWOT analysis

7.7. CoSchedule 

7.7.1. Business overview
7.7.2. Financial performance
7.7.3. Product portfolio
7.7.4. Recent strategic moves & developments
7.7.5. SWOT analysis

7.8. Influence & Co. 

7.8.1. Business overview
7.8.2. Financial performance
7.8.3. Product portfolio
7.8.4. Recent strategic moves & developments
7.8.5. SWOT analysis

7.9. NewsCred

7.9.1. Business overview
7.9.2. Financial performance
7.9.3. Product portfolio
7.9.4. Recent strategic moves & developments
7.9.5. SWOT analysis

7.10. Scripted

7.10.1. Business overview
7.10.2. Financial performance
7.10.3. Product portfolio
7.10.4. Recent strategic moves & developments
7.10.5. SWOT analysis

Digital transformation has changed the world in almost every possible way. In the world of marketing, content marketing is considered as the base of a successful digital marketing campaign. This is because behind every successful brand there exist heaps of valuable and relevant content that deeply connects with the target audience of that business. 

What is content marketing?

Content marketing is a type of marketing which includes strategic planning for creating and distributing relevant, valuable, and consistent content for building customer interest and retaining clearly defined audience. The benefits of content marketing are not just limited to attracting clients and making profit but there are a few other advantages which cannot be measured in terms of revenue. Some of these advantages are obtaining quality backlinks, building relationships with your customers, educating the target customer base, or generating leads to your business, content marketing will help you in all. Due to all these factors, the growth of content marketing has been explosive and is expected to gain more demand in the upcoming years.

Growing demand for content marketing

Many companies are now investing in content marketing systems and tools for increasing the engagement rate of consumers, bringing in personalization in marketing campaigns, and promoting products & services.  Moreover, the increase in the use of content marketing software by the marketers and business owners as a strong platform for promotion and as a tool for enhancing the consumer relationship are expected to propel the growth of content marketing industry. Additionally, in terms of cost, content marketing is much affordable as compared to the conventional advertising methods. Apart from these factors, content marketing is a perfect strategy for building brand awareness. Moreover, growing use of omni channel messaging with clients using messaging channels like twitter, Facebook, WhatsApp, and other social networks is anticipated to drive the growth of the market. All these factors clearly indicate that the market for content marketing is sure to flourish and generate profitable income in the future. 

Recent developments in the content marketing industry

Considering the growing demand for content marketing from various business sectors, many advertising as well as marketing companies have started involving in activities that can help them in making a strong foothold in content marketing industry. Recently, Jack in the Box Worldwide, a media-agnostic communications firm, has introduced a novel business model that empowers creative commerce for its clients.

JITB developed a new business model which is focused on offering fascinating content for its clients through a performance-based system, backed by analytical data. With this model, the firm has helped the conventional digital advertising to go beyond traditional content marketing. 

Apart from Jack in the Box Worldwide, there are many other organizations that are currently building the future of content marketing industry. Some of the top players in this industry are Contently, Kapost, Percolate Industries, Inc., Sprinklr, Adobe, HubSpot, Inc., CoSchedule, Influence & Co., NewsCred, Scripted, and others. These organizations are coming up with several new content marketing strategies, tips, and tools for helping marketers run their campaigns which is boosting the growth content marketing industry at an increased speed.

Future scope of content marketing industry

The competition among businesses is growing rapidly with the growing digitalization all over the world. With the increasing competition among businesses, the global content marketing industry  is foreseen to reach greater heights in the near future reveals a report by Research Dive. According to this report the market is estimated to grow with a healthy growth rate of 14.3%. Especially, the countries in the North American region are expected to contribute majorly for the growth of market. Whereas, Asia Pacific region is expected to offer profitable opportunities for the new entrants in the content marketing sector.  This because of the rising demand for content marketing by automotive and electronics industries for the marketing and promotion of their products in this region. Considering all these factors it is clear that the industry for content marketing is going to witness continuous growth in the upcoming years.

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