We live in a digital era where traditional marketing is losing its effectiveness by the minute. Marketers have now shifted from traditional marketing to digital marketing, as the majority of their target audience spend maximum of their time surfing the Internet. Be it any form of marketing, content has always remained the KING!
Why is content ‘the present and future’ of marketing?
Whenever you hear of “content marketing,” what comes to your mind? You probably think of blogs, Twitter, Facebook, and YouTube videos. But content marketing is not just limited to the Internet, it is present in almost every corner of the marketing be it traditional or digital.
Why? Because content marketing is all about storytelling, and man have been a story teller from the time he could speak. And it’s obvious that only great stories grab more attention. The same is the case when it comes to content in the entire marketing process. In content marketing, you have to form a perfect convergence of the print media and electronic media (including digital marketing). It is a kind of marketing which involves strategic planning for creating and distributing relevant, valuable, and consistent content for attracting and retaining clearly defined audience.
Any sort of marketing is almost impossible without quality content! Irrespective of what form of marketing strategies you use, content marketing should be at the core of your entire marketing journey. Here’s a small description of how every form of marketing gets affected by the content:
• Social media marketing: Social media and content go hand-in-hand to a great extent. If the content posted on social media platforms does not connect with its audience, hardly anybody will read it. Content is like a weapon used by a social media marketer to form relationships, interact, form mutually beneficial partnerships, and buy or sell to each other.
• SEO: Content play a crucial role in generating traffic for your website. According to SEO experts, quality content helps in getting higher Click Through Rate (CTR). Search engines consider CTR as an important factor for ranking your website.
• Pay Per Click (PPC): Content is the base of PPC as it makes up the landing pages that draw traffic from your ads. If you are planning to run a PPC campaign, you need great content which your audience finds interesting and relatable.
• Branding: Consistent, engaging, and high-quality content greatly influences the audience more than any other technique. Quality and relevant content allows your brand to create consistent pieces of information. Uniformity, specially in brand messaging, is one of the significant factors to determine the growth and success of your business.
Why is content the heart of every marketing strategy?
Creating a good quality content needs a lot of efforts, persistence, and patience – it’s not a cake walk. However, it is worth of taking so much efforts, as it is a must require thing if you truly want to offer a better customer experience.
Content does much more than simply filling up your web pages, it builds trust among your existing and future clients. It helps you built your brand identity and generates quality traffic to your website. However, the benefits of content marketing are not just limited to acquiring audiences and generating profits but there are a few other advantages which cannot be measured in terms of monetary benefits. Be it for getting quality backlinks, educating your audience, building relationships with your customers, or generating leads to your business content marketing will help you in all. The growth of content marketing has been explosive and is expected to gain more demand in the upcoming years.
The bottom line:
With the rising competition among businesses, Content Marketing Industry will grow at a faster pace in the upcoming years, says a report by Research Dive. To be precise, online content marketing is the one that will be the determining factor between the success and the failure of a business in the coming years.