Womens Health And Beauty Supplements Market by Product (Vitamins, Mineral, Enzymes, Botanicals, Proteins, Omega-3, Probiotics, and Others), Application (Beauty and Women’s Health), Age Group (Age 15-30, Age 31-50, Age 51-70, and Above 70 years), Consumer Group (Prenatal, Postnatal, PMS, Perimenopause, Postmenopause, and Others), Sales Channel (Online, Direct Sales, Pharmacies/Drug Stores, and Other Offline Channels), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032

Women’s Health And Beauty Supplements Overview

Women's health and beauty supplements are becoming increasingly popular as women are looking for all-natural, holistic ways to maintain their wellbeing. These supplements are described as a manufactured product intended to supplement the diet by mouth in the form of a capsule, tablet, liquid, or pill. In combination or individually, the nutrients that a supplement provides can be those that have been taken from dietary sources or those that have been synthesized. There are several types of dietary supplements available in the market, such as enzymes, vitamins, minerals, omega-3 fatty acids, botanicals, proteins, and probiotics.

Global Women’s Health and Beauty Supplements Market Analysis

The global women’s health and beauty supplements market size was $54.2 billion in 2022 and is predicted to grow at a CAGR of 5.2%, by generating a revenue of $89.5 billion by 2032.

COVID-19 Impact on Global Women’s Health And Beauty Supplements Market

During the COVID-19 crisis, there was an increase in demand for supplements including vitamins C and D, zinc, and other nutrients known to support the immune system as a result of the pandemic’s emphasis on the significance of immunological health.

The demand for supplements containing immune-supportive nutrients likely continued even after the pandemic because of the ongoing awareness of immunological health. The demand for adaptogenic herbs and supplements that support stress management and mental health may have remained strong given the pandemic’s continued challenges.

Increasing Demand from Aging Population to Drive the Market Growth

The significance of preserving excellent health and general wellbeing has generally increased in consciousness. Women resort to supplements as a practical solution as they look for proactive methods to boost their health. Women who want items that assist healthy ageing, such as supplements that support bone health, skin elasticity, and cognitive function, are becoming more prevalent as the world's population ages. In order to address potential nutritional deficiencies and support particular health needs, women are adopting a preventive approach to healthcare that places an emphasis on lifestyle changes and dietary supplements. Besides, an increase in the number of health-conscious population and rise in consumption of probiotic drinks are other factors predicted to boost the growth of the global women’s health and beauty supplements market during the forecast period.

Regulatory Challenges to Restrain Market Growth

Different laws and rules from various nations and areas apply to the dietary supplement sector. Manufacturers may find it difficult and expensive to comply with these laws, which could impede the market expansion, particularly for newer competitors. Some prospective customers can be discouraged from experimenting with new goods due to consumer scepticism and worries about the efficacy and safety of specific supplements. Due to consumer cynicism and concerns about the effectiveness and safety of particular supplements, some potential customers may be dissuaded from experimenting with new products.

Personalized Nutrition and Customization to Drive Excellent Opportunities

Technology developments like genetic testing and personalised health assessments may make it possible to create supplement regimens that are specifically suited to a person's needs and genetic profile. Women's health and beauty supplements may become more effective and specialized as a result of ongoing research into cutting-edge substances and nutrient combinations. There may be more potential for supplements that target hormone balance, fertility assistance, and menopause management as women's hormonal health is still a major concern for many. All these factors are projected to provide huge growth opportunities for the global market by 2032.

Global Women’s Health And Beauty Supplements Market Share, by Product, 2022

The vitamins sub-segment accounted for the highest share in 2022. Women may develop unique dietary deficiencies due to circumstances like monthly cycles, pregnancy, lactation, and menopause. Vitamins are frequently included in women's health supplements to correct these deficits and enhance general wellbeing.

Global Women’s Health And Beauty Supplements Market Share, by Application, 2022

The women’s health sub-segment accounted for the highest market size in 2022. The increased nutritional needs that arise during pregnancy and the postpartum period may be addressed by women's health supplements, which would then supply vital vitamins, minerals, and nutrients for the mother's and the baby's health. In addition, the growing number of health-conscious women across the globe is driving the sub-segment's growth.

Global Women’s Health And Beauty Supplements Market Share, by Age Group, 2022

The age 31-50 sub-segment accounted for the highest market share in 2022. This is mainly because women's concerns regarding bone health increase as they age. For maintaining bone density, supplements with calcium, vitamin D, and other nutrients are common. Women in this age group may experience high levels of stress due to their careers, families, and other commitments. Thus, there is a high demand for supplements that increase energy and help manage stress.

Global Women’s Health And Beauty Supplements Market Share, by Consumer Group, 2022

The postmenopause sub-segment accounted for the highest market size in 2022. Hormonal imbalances can persist in postmenopausal women. During this phase, people look for supplements that have elements that assist hormonal balance and general wellbeing. Postmenopausal women might keep their attention on anti-aging and skin health. Collagen, antioxidants, and skin-friendly nutrients can enhance skin elasticity and a youthful appearance in dietary supplements.

Global Women’s Health And Beauty Supplements Market Share, by Sales Channel, 2022

The direct sales sub-segment accounted for the highest market share in 2022. Distributors that engage in direct sales are better able to get to know their clients and make recommendations that are based on their particular health and beauty requirements. Customer loyalty and trust can be developed through this personalized approach. Distributors can inform customers about the advantages of women's health and beauty supplements because they frequently have in-depth knowledge of the goods they sell. They may provide customers immediate answers to their questions and give product demos.

Global Women’s Health And Beauty Supplements Market Share, by Region, 2022

The Asia Pacific women’s health and beauty supplements market generate highest revenue in 2022. Women in the Asia-Pacific region are becoming increasingly conscious of the value of preserving their health and wellbeing. Women are looking for supplements that target their unique health and aesthetic needs as they grow more health conscious. Increased stress levels and sedentary behaviors are the results of urbanization and lifestyle changes. The demand for supplements that promote stress management, immunological health, and general wellness has increased as a result of this.

Competitive Scenario in the Global Women’s Health And Beauty Supplements Market

Product development and geographic expansion are the common strategies followed by the major market players. For instance, in August 2021, Garden of Life and Hofseth Biocare ASA signed a contract to distribute and market Hofseth products like ProGo and CollaGo in the United States.

Some of the leading women’s health and beauty supplements market players are Herbalife International of America, Inc., Pfizer, Inc, GNC Holdings, Inc, Nature’s Bounty, Blackmores, Bayer AG, Suntory Holdings Limited, Taisho Pharmaceutical Co., Ltd, FANCL Corporation, and Pharmavite LLC