Chat with us, powered by LiveChat


Custom Printing Market Report


Custom Printing Market by Printing Technique (Screen Printing, Digital Printing, Plot Printing, and Others), Printing Design (Graphic Design and Artwork), Application (Clothing, Business Cards, Marketing Material, Packaging, and Stationery), End-use (Commercial and Personal), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 290

Oct 2023

Custom Printing Overview

The act of creating printed materials that are specifically customised to fit needs or design preferences is known as custom printing. It enables companies, people, and organisations to produce one-of-a-kind and personalised printed things, including stationery, garments, packaging, clothes, and more. Custom printing is a popular option for a range of applications since it allows for design, size, colour, and material flexibility.

Global Custom Printing Market Analysis

The global custom printing market size was $32,163.7 million in 2022 and is predicted to grow with a CAGR of 10.3%, by generating a revenue of $86,291.7 million by 2032.

COVID-19 Impact on Global Custom Printing Market

The COVID-19 pandemic has significantly impacted the custom printing market. The pandemic altered the way some custom printed things were in demand. For example, in the face of lockdowns and limitations, more individuals turned to online shopping, increasing demand for custom printed packaging for e-commerce businesses. As a result of gathering and event regulations, there was a decrease in demand for event-related printed products such as invitations, banners, and promotional materials.

Business cards, brochures, and promotional materials became more popular as marketing campaigns ramp up in response to the easing of restrictions and the recovery of the economy. The pandemic changed consumer behaviour, increasing the demand for personalised and exclusive items. The need for unique and customised designs created an opportunity for custom printing businesses.

 Increasing Demand for Personalization and Customization to Drive the Market Growth

The custom printing market is driven by various factors significantly affecting its growth and adoption. Personalised and distinctive products are increasingly valued by consumers and businesses. Custom printing allows people and organisations to create customised designs that are tailored to their specific needs and preferences. Custom printing is an essential component of branding and marketing endeavours. Custom printed materials such as business cards, brochures, banners, and packaging help businesses efficiently advertise their products and services. For online businesses, the need for custom printed packaging has surged because of the growth of the e-commerce industry. Businesses look for distinctive packaging designs, as more customers shop online to strengthen their brand identity and produce an engaging unboxing experience.

Price Sensitivity to Restrain Market Growth

Price sensitivity among consumers and corporations may restrict their willingness to spend money on more expensive customised printing services. As simple printing solutions are less expensive, some customers may prefer them. The custom printing market is incredibly competitive, with so many printing companies offering equivalent services. For custom printing companies, fierce competition can result in pricing pressure and dwindling profit margins. It takes a large investment to stay on top of printing equipment and technology. It could be difficult for smaller printing businesses to invest in new technology and provide cutting-edge custom printing services.

 Developing E-commerce and Online Retail Sectors to Drive Excellent Opportunities

Demand for personalised and exclusive items is expected to rise. Custom printing allows people and businesses to create unique, customised visuals that meet a variety of customer needs. E-commerce is anticipated to increase further, allowing custom printing companies the opportunity to supply personalised packaging choices for online retailers. As more businesses switch their activities online, the demand for specialised packaging is expected to expand. The future is anticipated to see a greater emphasis on environmental responsibility and sustainability. Customers that care about the environment may be drawn to custom printing businesses that use recycled materials, employ sustainable printing techniques, and provide eco-friendly solutions.

Global Custom Printing Market Share, by Printing Technique, 2022

The screen-printing sub-segment accounted for the highest share in 2022.  Screen printing can be used on a wide range of materials, including fabrics, paper, plastics, metal, glass, and others. Custom printing can be applied to a variety of the products such as clothes, promotional items, advertising, packaging, and other consumer goods. Screen printing is a low-cost option, especially for large production runs. Screen printing is a popular technology for mass printing because the cost per unit reduces as the order quantity grows.

Global Custom Printing Market Share, by Printing Design, 2022

The graphic design sub-segment accounted for the highest market size in 2022.  Graphic design is required to produce brand logos, colours, and other visual components that express a company's identity. These design elements are used in custom printing products like business cards, stationery, and packaging to boost consumer retention and brand identity. Graphic design is an effective approach for communicating ideas and information by utilising visual components. It aids in converting difficult-to-understand topics into interesting and engaging images, improving communication efficiency. Graphic design is used in the custom printing industry to create customised and distinctive things that are catered to specific consumer desires. This includes items such as custom-made apparel, prizes, and event invites.

Global Custom Printing Market Share, by Application, 2022

The clothing sub-segment accounted for the highest market size in 2022. Individuals can show their distinct sense of style, individuality, and ingenuity through custom printing on apparel. Customers may stand out and make a statement by wearing personalised clothing because it features unique designs, artwork, and writing. Businesses and organisations can use custom printed clothes as a potent branding and marketing tool. They can produce branded clothing with logos, slogans, and advertising messages, boosting company awareness and exposure.  Custom printed clothing are often used as event merchandise for concerts, festivals, sporting events, conferences, and fundraising activities. It enables event organisers to create exclusive clothing and memories for guests and participants.

Global Custom Printing Market Share, by End-use, 2022

The commercial sub-segment accounted for the highest market size in 2022. To generate customised marketing materials, promotional items, and packaging that successfully communicate their brand message and increase brand visibility, businesses and organisations invest in custom printing services. Custom printing enables businesses to create a unified corporate brand that is present on all printed products, such as marketing collateral, letterheads, envelopes, and business cards. Custom printing is required for producing promotional items such as pens, mugs, t-shirts, bags, and other items used by businesses to market their goods and services. Custom printing is also in high demand for trade shows and events where organisations use banners, posters, brochures, and booth displays to attract clients and leave a positive impression.

Global Custom Printing Market Share, by Region, 2022

The Asia-Pacific custom printing market accounted for the highest market share in 2022. Numerous Asia-Pacific nations have had rapid economic expansion, which has increased consumer disposable income. The market for custom printing is being driven by the increased demand for personalised and customised items. In order to give customers a distinctive and memorable unboxing experience, firms in the Asia-Pacific region have seen an increase in demand for custom printed packaging and labels.

Competitive Scenario in the Global Custom Printing Market

Product development and geographic expansion are key strategies adopted by major players functioning in the highly competitive global custom printing market. Some of the leading custom printing market players are CafePress, Canva, MOO Inc., Overnight Prints, Vistaprint, Shutterfly Inc., GotPrint,, Zazzle Inc., and PsPrint.



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Printing Technique

  • Screen Printing
  • Digital Printing
  • Plot Printing
  • Others

Segmentation by Printing Design

  • Graphic Design
  • Artwork

Segmentation by Application

  • Clothing
  • Business Cards
  • Marketing Material
  • Packaging
  • Stationery


Segmentation by End-use

  • Commercial
  • Personal

Key Companies Profiled

  • CafePress
  • Canva
  • MOO Inc.
  • Overnight Prints
  • Vistaprint
  • Shutterfly Inc.
  • GotPrint
  • Zazzle Inc.
  • PsPrint


Frequently Asked Questions

A. The size of the custom printing market was over $32,163.7 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 10.3% during the forecast period.

A. Canva and Vistaprint are some of the key players in the global custom printing market.

A. Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Product development and geographic expansion are the two key strategies opted by the operating companies in this market.

A. Canva and Vistaprint are the companies investing more on R&D activities for developing new products and technologies.

Purchase Options

Personalize this research

  • Triangulate with your own data
  • Request your format and definition
  • Get a deeper dive on a specific application, geography, customer or competitor
10% Off on Customization
Contact Us

Customers Also Viewed