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Pet Calming Products Market Report


Pet Calming Products Market by Pet Type (Dog, Cat, and Others), Product (Food & Supplements, Snacks & Treats, Gel & Ointment, Spray & Mist, and Others), Distribution Channel (Offline and Online), Type (Prescription and Over-the-Counter), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 290

Oct 2023

Pet Calming Products Overview

Pet calming products offer a variety of options designed to alleviate stress, anxiety, and fear-related behaviors in pets. As more human beings have started thinking about their pets as integral members of the family, the demand for this merchandise has witnessed significant growth. Pet owners recognize the importance of their pets' intellectual well-being and are trying to find effective ways to assist them cope with a range of stressors, such as separation anxiety, loud noises, vet visits, and travel. Pet calming products embody a huge variety of options, along with pheromone-based sprays and diffusers, natural supplements, anxiousness wraps, calming chews, and interactive toys. The purpose of these merchandise products is to create soothing surroundings for pets and promote rest and emotional balance.

Global Pet Calming Products Market Analysis

The global pet calming products market size was $15,935.50 million in 2022 and is predicted to grow with a CAGR of 5.6%, by generating a revenue of $27,212.96 million by 2032.

COVID-19 Impact on Global Pet Calming Products Market

 The COVID-19 pandemic has had a mixed impact on the global pet calming products market. On one hand, the market experienced high demand as pet owners spent more time at their homes with their pets throughout lockdowns and sought approaches to manage their pets' anxiety and stress. The disruption of daily routines, reduced socialization opportunities, and heightened nervousness levels amongst pet owners created a need for products that  comfort their pets. As a result, sales of pet calming products, such as pheromone diffusers, natural supplements, and interactive toys, witnessed a surge all through the pandemic.

On the other hand, the pandemic also brought challenges to the pet calming products market. Supply chain disruptions and manufacturing constraints due to lockdown measures and reduced workforce affected the availability and distribution of these products. Additionally, some pet owners witnessed economic uncertainties, leading to a decrease in discretionary spending on non-essential pet products.

 Increasing Pet Ownership to Drive the Market Growth

The pet calming products market is poised for a huge increase due to the increasing shift towards pet ownership. In current years, there has been an increase in the number of humans adopting pets and thinking about them as part of their families. This surge in pet ownership can be attributed to a range of factors, such as companionship, emotional support, and the high-quality impact of pets on mental well-being. As more humans carry pets into their homes, the demand for products that address the special desires of these furry companions also grows. Pet owners are becoming conscious of the importance of their pets' mental health and are actively looking for options to help manage stress, anxiety, and fear-related behaviors.

 Lack Of Awareness to Restrain Market Growth

While the pet calming products market shows promising growth prospects, one important factor that can restrain its growth is the lack of awareness amongst pet owners. Despite increasing cognizance about pet mental health, many pet owners may nevertheless be unaware of the availability and benefits of pet calming products. Limited information about these products can restrict their adoption and hinder market growth. Pet owners who are unaware of the benefits of calming products may not actively find out these options for their pets, thus relying on regular strategies or assuming that their pets will naturally overcome nervousness or stress. Moreover, the lack of consciousness extends to understanding the working of specific kinds of pet calming products.

Advancements in Technology to Drive Excellent Opportunities

Advancements in technology present extremely good opportunities for the pet calming products market. As technological innovation continues to evolve, progressive solutions are being developed to successfully calm and soothe pets. These developments make a contribution to the growth and expansion of the market in several ways. These devices utilize built-in sensors, artificial intelligence, and customizable settings to provide a tailor-made and responsive calming experience for pets. For example, smart diffusers can emit pheromones or aromatherapy scents based totally on real-time information collected from the pet's environment or behavior. This stage of customization lets pet owners tackle their pets' unique anxiety triggers and offer calming support.

Global Pet Calming Products Market Share, by Pet Type, 2022

The dog sub-segment dominated the market share in 2022. According to various studies, puppies are the most popular pets across the globe, with a presence in one out of three households. The mixture of increased attention to pet anxiety, developing pet ownership, and preference for natural remedies has led to a developing demand for pet calming products for dogs. As humans have become busier, they are more frequently taking their dogs with them on the go, whether or not it be to work, travel, or social events. This can be annoying for some dogs, leading to a larger demand for calming products.

Global Pet Calming Products Market Share, by Product, 2022

The snacks & treats sub-segment accounted for the highest market share in 2022. Snacks and treats are handy to provide to pets and can be integrated into their normal feeding routine. They don't require any exceptional gear or training and can be given to pets as a reward or as a way to calm them down during tense situations. Additionally, quite a few pet calming snacks and treats are made with natural ingredients, such as herbs, vitamins, and minerals, with calming properties. This can be appealing to pet owners who decide on natural treatments for their pets.

Global Pet Calming Products Market Share, by Distribution Channel, 2022

The offline sub-segment garnered the highest market share in 2022. Offline distribution channels, such as pet stores or veterinary clinics, are perfect for shopping for pet calming products due to several reasons including product suggestions from experts, product testing, and immediate availability. In an offline setting, the consumer gets professional recommendations from educated professionals, such as veterinarians, who can advise the appropriate calming products for their pet’s particular needs.

 Global Pet Calming Products Market Share, by Type, 2022

The over-the-counter sub-segment held a dominant market share in 2022. The rising demand for OTC pet calming products can be attributed to their availability, affordability, and convenience.  Recent investment strategies, in particular mergers & acquisitions, have resulted in useful resource availability to enhance new and innovative OTC pet calming products that are safe, effective, and meet the evolving needs of pet owners. For instance, in July 2020, NXMH, a Belgian investment firm which focuses on expanding its product portfolio via acquisitions and product development, acquired Whitebridge Pet Brands. Such strategies are further expected to push the growth of this sub-segment.

Global Pet Calming Products Market Share, by Region, 2022

The North America region dominated the pet calming product market in 2022. With the growing pet adoption tendency in the region, the demand for pet-related products is on the rise.  Additionally, pet owners in the USA spend huge amounts on pet services aside from veterinary needs, along with grooming, insurance, boarding, and training. Rising urbanization, coupled with growing awareness about pet calming products are essential elements propelling the markets in this region.

Competitive Scenario in the Global Pet Calming Products Market

The global pet calming products market is distinctly competitive market characterized by the presence of various players. Several key players in the market provide a large array of pet calming products and enjoy a strong market presence. These organizations invest in research and development to innovate and introduce new products with better efficacy.

Leading players of the global pet calming products market are Nestlé Purina Petcare, Virbac, NOWFoods, Zoetis Inc., PetHonesty, Zesty Paws, THUNDERWORKS, PetIQ, LLC., CEVA (ADAPTIL), and GARMON CORP. (NaturVet), among others.



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Pet Type

  • Dog
  • Cat
  • Others

Segmentation by Product

  • Food and Supplements
  • Snacks and Treats
  • Gel and Ointment
  • Spray and Mist
  • Others

Segmentation by Distribution Channel

  • Offline
  • Online

Segmentation by Type

  • Prescription
  • Over-the-Counter

Key Companies Profiled

  • Nestlé Purina Petcare
  • Virbac
  • NOWFoods
  • Zoetis Inc.
  • PetHonesty
  • Zesty Paws
  • PetIQ, LLC.
  • GARMON CORP. (NaturVet)


Frequently Asked Questions

A. The size of the pet calming products market was over $15,935.50 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2032.

A. THUNDERWORKS, PetIQ, LLC., CEVA (ADAPTIL), and GARMON CORP. (NaturVet) are some of the key players in the global Pet Calming Products market.

A. Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Strategic acquisitions, partnerships, and geographic expansion and market penetration are the key strategies opted by the operating companies in this market.

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