Electric Kick Scooter Market Report
Electric Kick Scooter Market by Battery (Lead Acid, Lithium Ion (Li-Ion), and Others), Drive (Belt Drive, Chain Drive, and Hub Drive), End Use (Personal and Commercial), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032
Electric Kick Scooter Overview
An electric kick-scooter is a stand-up scooter powered by an electric motor and built with a large deck in the center which the rider stands on. It has a handlebar that includes both a brake and throttle. While you do use your whole lower body and engage all the muscles from your foot to your quads and hamstrings, the scooter also works your hip flexors, glutes, the entire core, chest, and back.
Global Electric Kick Scooter Market Analysis
The global electric kick scooter market size was $4.30 billion in 2022 and is predicted to grow with a CAGR of 10.49%, by generating a revenue of $11.42 billion by 2032.
COVID-19 Impact on Global Electric Kick Scooter Market
In the early stages of the pandemic, there were widespread disruptions to manufacturing, supply chains, and logistics, affecting the production and distribution of electric kick scooters. Many countries implemented strict lockdown measures, leading to a decline in consumer demand and sales. The growth of electric scooter rental services faced challenges during the pandemic due to reduced mobility and travel restrictions. Shared mobility companies, which relied heavily on scooter rentals, experienced significant drops in ridership and revenue during this period.
With the easing of restrictions and travel returning to pre-pandemic levels, e-scooter rental services witnessed a rebound. Post-pandemic, there is increased investment in research and development, leading to improved battery technology, longer ranges, better safety features, and smarter scooter models.
Growing Usage of Electric Kick Scooters in Urban Areas to Drive the Market Growth
Electric kick scooters are considered eco-friendly as they produce zero emissions during use. With the growing concerns about climate change and environmental pollution, consumers are increasingly seeking greener transportation options. Electric kick scooters serve as an efficient last-mile solution, particularly in urban areas. They can help commuters bridge the gap between public transportation stations and their final destinations, reducing the need for short car trips and alleviating traffic congestion. Compared to owning and maintaining a car, electric kick scooters are relatively affordable. They have lower upfront costs, minimal maintenance requirements, and consume less energy per mile, making them cost-effective for short-distance travel. Riding an electric kick scooter provides an opportunity for physical activity and outdoor engagement. It promotes a healthy lifestyle, making it attractive to health-conscious consumers. Manufacturers continuously invest in research and development to improve electric scooter design, safety features, and overall user experience. These innovations drive consumer interest and confidence in adopting electric kick scooters.
Inadequate Infrastructure for Electric Kick Scooters to Restrain Market Growth
The infrastructure in many cities is not well-suited to accommodate electric kick scooters. The absence of dedicated scooter lanes or proper parking facilities can create hazards for riders and pedestrians and deter potential users. The electric kick scooter market is subject to evolving regulations, which can vary significantly between cities and countries. Additional costs and administrative burdens on scooter-sharing companies may also restrain the market. Shared electric kick scooters are susceptible to vandalism and theft. This can lead to financial losses for companies operating rental services and may discourage investment in shared scooter fleets. Despite advancements in battery technology, the range of electric kick scooters is still limited compared to other forms of transportation. Battery life may also decrease over time, impacting the scooter's usability and necessitating frequent charging. The electric kick scooter market faces competition from various other micro-mobility solutions, such as bicycles, electric skateboards, and hoverboards. Consumers have a range of choices for short-distance travel, which may impact the demand for electric scooters.
Advancements in Public Transportation to Drive Excellent Opportunities
As cities continue to grow and face challenges related to traffic congestion and air pollution, electric kick scooters offer an excellent solution for last-mile connectivity. Companies can partner with city authorities to integrate electric kick scooters into public transportation systems and promote their use as a sustainable urban mobility option. Electric scooter rental and sharing services have gained popularity in many urban areas. Companies can explore opportunities to expand their rental fleets and establish partnerships with municipalities or private businesses to deploy shared electric kick scooters in high-traffic locations. Electric kick scooters can be utilized for various commercial purposes, such as delivery services. Offering fleet solutions to businesses can be a lucrative opportunity for electric scooter manufacturers and operators. Continuous innovation in design, technology, and safety features can provide a competitive edge in the electric kick scooter market. Companies can focus on improving battery efficiency, range, and overall user experience to attract more consumers. Subscription-based models can provide consumers with more affordable access to electric kick scooters. Companies can explore subscription plans for regular riders, making it an attractive option for daily commuters.
Global Electric Kick Scooter Market Share, by Battery, 2022
The lithium ion (Li-Ion) batteries sub-segment accounted for the highest share in 2022. Li-ion batteries have a high energy density, which allows them to store a lot of power in a relatively compact and light body. Electric kick scooters must be compact and convenient to be handled and moved about easily. Compared to lead-acid or nickel-based rechargeable battery types, Li-ion batteries are lighter. Li-ion batteries can deliver high power output, which is essential for electric kick scooters to achieve sufficient speed and acceleration. The ability to provide a burst of power when needed contributes to a better riding experience. Li-ion batteries do not require periodic maintenance, such as adding water or electrolyte, as some other battery types do. This makes them more convenient and user-friendly for electric kick scooter owners.
Global Electric Kick Scooter Market Share, by Drive, 2022
The hub drives sub-segment accounted for the highest share in 2022. Hub drives are integrated into the wheels of scooters, resulting in a clean and streamlined design. This eliminates the need for external chains or belts, making the scooter look sleek and aesthetically pleasing. Hub drives have fewer moving parts compared to other motor types, which translates to lower maintenance requirements. With fewer components that can wear out or break, hub drive scooters tend to have reduced maintenance costs and longer lifespans. Hub drives provide direct power transmission to the wheels, resulting in efficient energy transfer. This direct connection contributes to a smoother and more responsive riding experience. Some hub motors support regenerative braking, which means they can recover and store energy during braking.
Global Electric Kick Scooter Market Share, by End Use, 2022
Personal electric kick scooter sub-segment accounted for the highest share in 2022. One of the main reasons people use electric kick scooters is to cover the last-mile distance between public transportation stations and their final destinations. This is a personal commuting need that aligns well with the compact and quick nature of electric kick scooters. Electric kick scooters are ideal for short-distance travel within cities or urban areas. They are well-suited for personal errands, local commuting, and running small daily tasks. The primary target market for electric kick scooters has been individual consumers looking for an efficient and eco-friendly mode of transportation. As such, most manufacturers have focused on meeting the needs of personal users. Electric kick scooters generally have limited carrying capacity compared to other commercial transportation options. They are not suitable for transporting large or heavy goods, limiting their use in commercial applications.
Global Electric Kick Scooter Market Share, by Region, 2022
The Europe market generated the highest revenue in the global market in 2022. Many European countries have implemented regulations and infrastructure to promote sustainable transportation, including electric kick scooters. Favorable regulations allow for the legal use of electric kick scooters on bike lanes and pedestrian areas, making them a convenient and viable option for commuting and short-distance travel. Europe has a strong focus on environmental conservation and reducing carbon emissions. Electric kick scooters are perceived as a green mode of transportation which aligns with the region's sustainability goals. Many European cities have well-developed and efficient public transportation systems. Electric kick scooters complement public transit by offering a solution for the first and last-mile connections, making multi-modal transportation more seamless for commuters. European cities have invested in developing bike lanes and shared mobility infrastructure, which also benefits electric kick scooter riders. Dedicated lanes and parking spaces make it easier and safer for people to use electric kick scooters in these areas.
Competitive Scenario in the Global Electric Kick Scooter Market
There are several major players functioning in the highly competitive global electric kick scooter market. In order to increase their market presence and boost their product portfolios companies invest in developing more efficient batteries, enhanced safety features, smart connectivity, and improved overall user experience. Building a strong brand presence is essential in a competitive market. Electric kick scooter companies invest in marketing campaigns, social media engagement, and influencer partnerships to create brand awareness and attract consumers.
Some of the leading electric kick scooter market players are Segway Inc., Jiangsu Xinri E-Vehicle Co. Ltd., YADEA Technology Group Co., Ltd., NIU International, Bird Rides, Inc., SWAGTRON. SEGWAY INC., Xiaomi, iconBIT GmbH, and Razor USA LLC.
Historical Market Estimations
Base Year for Market Estimation
Forecast Timeline for Market Projection
North America, Europe, Asia-Pacific, and LAMEA
Segmentation by Battery
Segmentation by Drive
Segmentation by End Use
Key Companies Profiled
Q1. What is the size of the electric kick scooter market?
A. The size of the electric kick scooter market was over $4.30 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 10.49% from 2023 to 2032.
Q2. Which are the major companies in the electric kick scooter market?
A. Segway Inc., Jiangsu Xinri E-Vehicle Co. Ltd., and YADEA Technology Group Co. are some of the key players in the global electric kick scooter market.
Q3. Which region, among others, possesses greater investment opportunities in the future?
A. The Asia-Pacific region possesses great investment opportunities for investors in the future.
Q4. What are the strategies opted by the leading players in this market?
A. Product innovation and branding & marketing are the key strategies opted by the operating companies in this market.