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Pet DNA Testing Market Report


Pet DNA Testing Market by Animal Type (Dogs and Cats), Sample Type (Blood, Saliva, Semen, and Others), Test Type (Breed Profile, Genetic Diseases, and Health & Wellness), End User (Pet Owners, Breeders, and Veterinarians), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 280

Oct 2023

Pet DNA Testing Overview

Pet DNA testing is a rapidly growing field that provides insights into the genetic makeup of domestic animals. This process involves analyzing a sample of the pet's saliva or cheek cells to uncover details about their breed composition, ancestry, and potential health issues. Such tests have gained popularity among pet owners who are curious about the origins of their furry companions or interested in understanding potential breed-specific health concerns. The testing process typically identifies various breeds present in a pet's lineage and provides a breakdown of the percentage of each breed. This information helps owners comprehend their pets' behaviors, dietary needs, and potential medical predispositions. Moreover, the insights derived from pet DNA testing allow for tailored care plans and early detection of genetic health risks, enabling proactive veterinary care.

Global Pet DNA Testing Market Analysis

The global pet DNA testing market size was $330.1 million in 2022 and is predicted to grow with a CAGR of 9.4%, by generating a revenue of $802.3 million by 2032.

COVID-19 Impact on Global Pet DNA Testing Market

The advent of Covid-19 significantly influenced the pet DNA testing market. Overall, the pet sector remained robust, but the market for optional pet services, such DNA testing, saw some changes. Due to economic instability and lockdown measures, there was a temporary drop in demand for non-urgent pet-related services during the early stages of the pandemic. However, as more individuals spent time at home with their dogs, there was a boom in interest in learning more about their pets' genetic ancestry and associated health problems. As the pandemic advanced, demand for pet DNA testing increased. Furthermore, as pet owners sought contactless and accessible means to get DNA testing kits, e-commerce and online selling of these services grew significantly. The pet DNA testing market is responding to changing consumer behaviours and expectations as the pandemic continues to advance, presenting both difficulties and opportunity for market players in this niche but growing industry.

Rising Awareness about the Advantages of Pet DNA Testing to Drive the Market Growth

The market for pet DNA testing is positioned for significant growth, owing to increased pet owners’ knowledge of the several benefits it provides. Pet DNA testing not only satisfies owners' curiosity about their pet's breed composition, but it also provides crucial insights into potential hereditary health issues, allowing them to make informed decisions regarding their pet's care. As more pet owners become aware of these benefits, more are turning to DNA testing to improve their pets' well-being, resulting in a rise in demand for these services. Furthermore, the growing variety of testing alternatives, such as health screening and disease predisposition evaluations, adds to the market's expansion. This increased acknowledgment of the vital role pet DNA testing plays in pet care is projected to boost market growth in the long term.

Challenges and Concerns Surrounding Pet DNA Testing to Restrain the Marget Growth

Pet DNA testing challenges and concerns have emerged as possible market growth constraints. For instance, concerns regarding the accuracy and interpretation of test findings cast doubt on the dependability of these services. Pet owners may be hesitant to make health or breed-related decisions based entirely on genetic data. Furthermore, privacy and data security issues have gained traction, as personal genetic data of dogs and their owners may be mishandled or misused. Ethical considerations arise as well, particularly when it comes to the breeding of designer pets or the possibility of genetic discrimination against certain breeds. Furthermore, market saturation and competition among testing providers may result in pricing pressures, reducing the profitability of enterprises in this industry.

Advancements in Pet DNA Testing to Drive Excellent Opportunities for Future

Pet DNA testing advancements are positioned to generate tremendous potential for future market growth. As technology advances, these tests become more accurate, inexpensive, and thorough. Pet owners are becoming increasingly interested in learning about their pets' genetic ancestry, health risks, and even behavioural quirks. The increased demand for deeper insights into pets' genetic profiles is pushing industry innovation. Furthermore, the development of easy-to-use at-home testing kits, as well as the spread of online platforms for buying and interpreting findings, make DNA testing more accessible to a wider audience. This accessibility, combined with the potential for personalised pet care regimens based on genetic information, is projected to drive the pet DNA testing industry to sustained growth. Furthermore, increasing research into new genetic markers and their connections with various health issues and characteristics in dogs will broaden the uses of DNA testing, putting the market on an upward growth trajectory.

Global Pet DNA Testing Market, by Animal Type, 2022

The dogs sub-segment accounted for the highest market share in 2022. Dogs hold a prominent position in the realm of pet DNA testing due to their unique role in human lives and their genetic diversity. These animals have been close companions to humans for centuries, leading to an unmatched bond. This connection drives the curiosity to explore their ancestry and traits through DNA testing. Furthermore, the sheer variety of dog breeds contributes to their dominance in this field. The vast range of sizes, colors, behaviors, and health susceptibilities piques the interest of pet owners. DNA testing allows them to unravel the genetic makeup behind these distinctions, aiding in understanding potential health issues and behavioral tendencies. This trend is also fueled by the accessibility of dog DNA testing kits and the simplicity of sample collection. Unlike other pets, obtaining a sample from a dog is relatively straightforward, often requiring only a saliva swab. This convenience has contributed to the popularity of dog DNA tests among pet owners.

Global Pet DNA Testing Market, by Sample Type, 2022

The saliva sub-segment accounted for the highest market share in 2022. Saliva stands as the prevailing choice for pet DNA testing due to its convenience, reliability, and minimal invasiveness. This sample type offers a hassle-free collection process, sparing pets and owners from discomfort. Unlike more intrusive options like blood draws, saliva collection is straightforward, reducing stress for animals. Furthermore, saliva retains a sufficient quantity of DNA for accurate analysis, ensuring dependable results. The stability of DNA in saliva allows for ease of transportation and longer storage without degradation. This ensures that samples can be conveniently sent to testing facilities, even from distant locations. The non-invasive nature of saliva collection is particularly crucial for pets, as it mitigates the risk of injury or distress that might accompany more invasive methods. This aspect is especially beneficial for animals that might resist or react negatively to traditional blood sampling.

Global Pet DNA Testing Market, by Test Type, 2022

The genetic diseases sub-segment accounted for the highest market share in 2022. Genetic disease testing holds prominence in pet DNA testing due to its focus on the health and well-being of beloved animal companions. This test type enables pet owners to gain insights into their pets' genetic makeup, identifying potential hereditary disorders or vulnerabilities. This proactive approach allows early intervention and personalized care, enhancing the quality of life for pets. Such tests analyze specific genes related to various diseases, helping owners understand their pets' risk factors. Genetic disease testing is particularly important for breeds prone to certain ailments, like hip dysplasia in larger dogs or heart conditions in specific breeds. This knowledge empowers owners to tailor their pets' diets, exercise routines, and medical care accordingly.

Global Pet DNA Testing Market, by End User, 2022

The breeders sub-segment accounted for the highest market share in 2022. Breeders seek to make informed decisions to ensure the health and quality of their breeding stock. By using DNA tests, they can screen for hereditary diseases and genetic predispositions and enable them to selectively breed healthier and more robust animals. This ultimately contributes to the overall well-being of the animals and the breeds long-term viability. Secondly, breeders are driven by the desire to produce specific traits in their animals, such as coat color, size, and temperament. DNA testing allows them to identify the presence of desired genes, aiding in precise breeding choices that align with their goals. This targeted approach helps in achieving consistent and predictable outcomes in their breeding programs. Moreover, as responsible custodians of their respective breeds, breeders play a pivotal role in preserving breed standards. DNA testing assists in maintaining and enhancing these standards by confirming pedigree and lineage, ensuring the purity of the breed.

Global Pet DNA Testing Market Share, by Region, 2022

The North America pet DNA testing market generated the highest market share in 2022. North America stands out as the leading hub for the adoption of pet DNA testing due to a convergence of factors. Primarily, the region's cultural inclination towards pets as cherished family members fuels the demand for deeper insights into their well-being. This emotional attachment drives pet owners to seek methods, such as DNA testing, that can provide insights into the breeds, potential health risks, and behavioral traits of their furry companions. Furthermore, North America's robust technological infrastructure and high levels of disposable income enable easy access to these services. The region's advanced veterinary care ecosystem collaborates with DNA testing companies, enhancing the credibility and reach of such tests. This integration of technology with veterinary expertise assures pet owners of the accuracy and practicality of the results.

Competitive Scenario in the Global Pet DNA Testing Market

Investment and agreement are common strategies followed by major market players.   Some of the leading market players are Wisdom Panel (Mars, Inc.), Orivet Genetic Pet Care Ltd., Embark Veterinary, Inc, Dognomics (Clinomics), DNA MY DOG (Canadian Dog Group Ltd.), Basepaws, Inc. (Zoetis), Neogen Corp., GenSolDiagnostics, LLC, FidoCure (OHC), and PetDx.



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Animal Type

  • Dogs
  • Cats

Segmentation by Sample Type

  • Blood
  • Saliva
  • Semen
  • Others

Segmentation by Test Type

  • Breed Profile
  • Genetic Diseases
  • Health & Wellness

Segmentation by End-User

  • Pet Owners
  • Breeders
  • Veterinarians

Key Companies Profiled

  • Wisdom Panel (Mars, Inc.)
  • Orivet Genetic Pet Care Ltd.
  • Embark Veterinary, Inc.
  • Dognomics (Clinomics)
  • DNA MY DOG (Canadian Dog Group Ltd.)
  • Basepaws, Inc. (Zoetis)
  • Neogen Corp.
  • GenSolDiagnostics, LLC
  • FidoCure (OHC)
  • PetDx

Frequently Asked Questions

A. The size of the global pet DNA testing market was over $330.1 million in 2022 and is projected to reach $802.3 million by 2032.

A. Wisdom Panel (Mars, Inc.), Orivet Genetic Pet Care Ltd., Embark Veterinary, Inc, and Dognomics (Clinomics) are the major companies in the pet DNA testing market.

A. Agreement and investment are the two key strategies opted by the operating companies in this market.

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