Chat with us, powered by LiveChat


Diamond Jewelry Market Report


Diamond Jewelry Market by Cut (Round Brilliant Cut Diamond, Princess Cut Diamond, Emerald Cut Diamond, Radiant Cut Diamond, Cushion Cut Diamond, Oval Cut Diamond, Asscher Cut Diamond, Marquise Cut Diamond, Pear Cut Diamond, Heart Cut Diamond, and Others), Clarity (FL and IF, I (1/2/3), VVS 1, VVS 2, VS 1, VS 2, SI 1, and SI 2), Color (Colorless (GRADE D/E/F), Near Colorless (GRADE G/H/I/J), Faint (K/L/M), Very Light (GRADE N/O/P/Q/R), and Light (GRADE S/T/U/V/W/X/Y/Z)), Carat (0.009 CT - 0.30 CT, 0.50 CT, 0.75 CT, 1.00 CT, 1.25 CT, 1.50 CT, 1.75 CT, 2.00 CT, 2.50 CT, 3.00 CT, 3.50 CT, 4.00 CT, and 5.00 CT & Above), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 320

Sep 2023

 Diamond Jewelry Overview

Diamond jewelry comprises jewelry that prominently features diamonds, the highly prized and rare gemstones known for their brilliance and durability. The diamonds, formed from carbon atoms in a distinct crystalline structure, possess exceptional optical properties, making them a coveted choice for adornment. This exquisite jewelry category encompasses a wide array of items, including diamond rings, commonly used as engagement or wedding rings, and fashionable accessories. Diamond earrings, available in various styles like studs, hoops, or drops, add elegance to any ensemble. Necklaces featuring diamonds, whether as striking solitaire pendants or intricate designs, create captivating focal points. Bracelets adorned with single or multiple diamonds set in bands or chains lend sophistication to the wrist. Additionally, diamond brooches and pins, artistic and decorative, are worn on garments or accessories.  Diamond jewelry is often considered an investment as a symbol of luxury and status.

Global Diamond Jewelry Market Analysis

The global diamond jewelry market size was 341.38 million in 2022 and is predicted to grow with a CAGR of 4.5%, by generating a revenue of $515.97 million by 2032.

COVID-19 Impact on Global Diamond Jewelry Market

The COVID-19 pandemic has had an adverse impact on the diamond jewelry market. Supply chain disruptions caused by the pandemic affected the mining, cutting, and polishing of diamonds, reducing the availability of new diamonds and affecting jeweler inventories. As economic uncertainty prevailed, consumers prioritized essential goods, decreasing spending on luxury items like diamond jewelry. Retail closures and restricted footfall in physical stores further dampened diamond sales. However, online diamond jewelry sales surged as consumers turned to e-commerce for safe and convenient purchases. The wedding and engagement market also experienced a decline due to postponements and cancellations of events. Preferences shifted, with some consumers favoring simpler and more meaningful designs, while ethical and sustainable sourcing gained prominence. The pandemic-induced uncertainty led to price volatility in the diamond industry. Overall, COVID-19 altered consumer behavior, disrupted the supply chain, and highlighted the importance of sustainability, leaving a lasting impact on the diamond jewelry market.

Increased Consumer Spending on Luxury Items to Drive the Market Growth

The diamond jewelry market is influenced by various factors that drive its demand, supply, and overall performance. Economic conditions play a vital role, as periods of prosperity and growth lead to increased consumer spending on luxury items like diamond jewelry. Consumer confidence levels also impact the market, with high confidence fostering more discretionary spending. Demographics, including age, income, and lifestyle, influence demand, especially during critical life stages like weddings and anniversaries. Special occasions and celebrations, such as Valentine's Day and anniversaries, drive the demand for diamond jewelry associated with love and commitment. Fashion trends and cultural influences also shape consumer preferences, impacting the specific diamond cuts and styles market. Effective marketing and advertising campaigns create a desire for diamonds, emphasizing their emotional significance. Fluctuations in diamond supply, currency exchange rates, and other external factors also contribute to the market's dynamics.

Price Volatility to Restrain the Market Growth  

The diamond jewelry market experiences cost fluctuations due to changes in supply and demand dynamics, geopolitical events, and financial factors, hindering potential buyers from entering the market. The diamond jewelry market also faces competition from other luxury items, such as high-end fashion, electronics, and travel experiences. Shifting consumer preferences and lifestyles can also impact the demand for diamond jewelry, with younger generations having different priorities or seeking alternative luxury products. Moreover, ethical and environmental concerns related to diamond mining, strict regulations, and certifications regarding conflict diamonds can influence consumer behavior and the supply chain.

Rising Disposable Income to Drive Excellent Opportunities

The diamond jewelry market displayed numerous opportunities for growth and development. The online retail extension has permitted diamond jewelers to reach a broader customer base beyond their physical stores, capitalizing on the development of e-commerce. Additionally, customization and personalization options appeal to consumers seeking unique and bespoke jewelry pieces. The expanding middle class population in regions like Asia and Africa presents a significant opportunity for diamond jewelry sales. Furthermore, innovative marketing strategies utilizing social media, influencer marketing, and experiential retail can engage customers and drive sales. Some consumers also view diamonds as an investment, making the investment angle a potential selling point. Corporate gifting and incentives and the growing interest in lab-grown diamonds offer additional avenues for market growth. Moreover, locations with high tourism rates can serve as ideal markets for diamond jewelry because travelers often purchase luxury items as souvenirs or gifts.

Global Diamond Jewelry Market Share, by Cut, 2022

The round brilliant cut diamond sub-segment accounted for the highest market share in 2022. The dominance of the sub-segment can be attributed to several compelling reasons. Its exceptional sparkle and brilliance are achieved through its strategically arranged 58 facets, making it visually stunning and captivating. Moreover, its universal appeal stems from its timeless and classic appearance, suitable for various jewelry styles and settings, appealing to diverse cultures and generations. The strict grading standards the Gemological Institute of America (GIA) sets ensure consistent quality, instilling buyer confidence. Decades of marketing efforts, particularly in engagement rings, have solidified its position in the market, supported by tradition and social influence. Advancements in cutting technology and CAD have enhanced the precision and efficiency of producing round brilliant cut diamonds, making them more accessible and cost-effective.

Global Diamond Jewelry Market Share, by Clarity, 2022

The VS 2 sub-segment accounted for the highest market share in 2022. In the diamond jewelry market, VS 2 clarity diamonds have emerged as a dominant choice for consumers. Clarity, one of the four Cs used to assess a diamond's quality, is crucial in determining a diamond’s desirability. VS 2 clarity falls within the "Very Slightly Included" range, meaning it contains minor inclusions that are not visible to the naked eye. This eye-clean appearance enhances the appeal of VS 2 diamonds, as they appear clear and flawless without the need for magnification. Moreover, their affordability compared to higher clarity grades like FL and IF makes them accessible to more buyers, further fueling their popularity. Retailers and jewelers have actively promoted VS 2 clarity diamonds as an excellent option for those seeking high-quality diamonds at a reasonable price, contributing to their prominence in the market.

Global Diamond Jewelry Market Share, by Color, 2022

The near colorless (GRADE G/H/I/J) sub-segment accounted for the highest market share in 2022. These diamonds possess a subtle hint of color, but their near-colorless appearance to the naked eye makes them highly sought after. A key factor contributing to their popularity is their affordability compared to higher color-grade diamonds. Near colorless diamonds balance quality and cost, appealing to consumers seeking good value without compromising aesthetics. Additionally, their wide availability and diverse selection across various shapes and sizes further contribute to their prominence in the market. Skillful marketing campaigns have solidified near colorless diamonds as symbols of beauty and elegance, reinforcing their status among customers.

Global Diamond Jewelry Market Share, by Carat, 2022

The 1.00 CT sub-segment accounted for the highest market share in 2022.The dominance of 1.00 CT (carat) diamonds in the diamond jewelry market can be attributed to several key factors. First and foremost, these diamonds are perceived to hold significant value, often associated with substantial milestones like engagements and special occasions. The round number "1" carat adds to their allure and simplicity, making them an appealing choice for buyers seeking a substantial but not overly extravagant diamond. Additionally, tradition and symbolism play a role, as 1.00 CT diamonds have gained cultural significance, symbolizing eternal love and commitment. Market availability also contributes to their popularity, as manufacturers and retailers focus on producing and promoting these sought-after diamonds due to high consumer demand.

Global Diamond Jewelry Market Share, by Region, 2022

Asia-Pacific diamond jewelry market generated the highest revenue in 2022. One of the essential drivers of the regional growth is the rapidly extending middle-class population in nations like China and India, which has led to expanded disposable incomes and higher consumer spending on luxury goods, including diamond jewelry. Moreover, diamonds hold significant cultural value in various Asian nations, frequently associated with prosperity, love, and social status, making them an integral part of local traditions and special events. Economic growth, urbanization, and changing consumer inclinations have also played a role, with urban centers becoming hubs for luxury retail and rising demand for high-end products like diamond jewelry. Diamond engagement rings' popularity and the region's strong gift-giving culture fuel the demand for diamond jewelry. International diamond jewelry brands have recognized the market potential and invested in marketing and retail expansion, making diamond jewelry more accessible to consumers.

Competitive Scenario in the Global Diamond Jewelry Market

Product launches and investment are common strategies followed by major market players.  For instance, in November 2022, Indian lifestyle and premium accessories retailer Tata Cliq Luxury collaborated with France-based fashion boutique Le Mill to launch the fashion boutique on the e-commerce platform. The partnership was aimed at connecting Indian customers with the European fashion scene and offer trendsetting fashion labels - including jewelry - to the Indian audience.


Some of the leading diamond jewelry market players are Tiffany & Co., Bulgari S.p.A., Cartier, Signet Jewelers, De Beers plc, Pandora Jewelry, Indian lifestyle, LLC, Chow Tai Fook Jewelry Group Limited, Swarovski AG, Petra Diamonds Limited, and Trans Hex Group.




Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Cut

  • Round Brilliant Cut Diamond
  • Princess Cut Diamond
  • Emerald Cut Diamond
  • Radiant Cut Diamond
  • Cushion Cut Diamond
  • Oval Cut Diamond
  • Asscher Cut Diamond
  • Marquise Cut Diamond
  • Pear Cut Diamond
  • Heart Cut Diamond
  • Others

Segmentation by Clarity

  • FL and IF
  • I (1/2/3)
  • VVS 1
  • VVS 2
  • VS 1
  • VS 2
  • SI 1
  • SI 2


Segmentation by Color



  • Colorless (GRADE D/E/F)
  • Near Colorless (GRADE G/H/I/J)
  • Faint (K/L/M)
  • Very Light (GRADE N/O/P/Q/R)
  • Light (GRADE S/T/U/V/W/X/Y/Z)

Segmentation by Carat


  • 0.009 CT - 0.30 CT
  • 0.50 CT
  • 0.75 CT
  • 1.00 CT
  • 1.25 CT
  • 1.50 CT
  • 1.75 CT
  • 2.00 CT
  • 2.50 CT
  • 3.00 CT
  • 3.50 CT
  • 4.00 CT
  • 5.00 CT & Above

Key Companies Profiled

  • Tiffany & Co.
  • Bulgari S.p.A.
  • Cartier
  • Signet Jewelers
  • De Beers plc
  • Pandora Jewelry, LLC
  • Chow Tai Fook Jewelry Group Limited
  • Swarovski AG
  • Petra Diamonds Limited
  • Trans Hex Group



Frequently Asked Questions

A. The size of the global diamond jewelry market was over $314.38 million in 2022 and is projected to reach $515.97 million by 2032.

A. Petra Diamonds Limited and Trans Hex Group are some of the key players in the global diamond jewelry market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Product launches and investment are the two key strategies opted by the operating companies in this market.

A. Signet Jewelers, De Beers plc, Pandora Jewelry, LLC, Chow Tai Fook Jewelry Group Limited, and Swarovski AG are the companies investing more on R&D activities.

Purchase Options

Personalize this research

  • Triangulate with your own data
  • Request your format and definition
  • Get a deeper dive on a specific application, geography, customer or competitor
10% Off on Customization
Contact Us

Customers Also Viewed