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Alternative Financing Market Report


Alternative Financing Market by Type (Peer-to-Peer Lending, Crowdfunding, Invoice Trade, and Others), End-user (Individual and Businesses), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 274

Sep 2023

Alternative Financing Overview

Alternative financing refers to unconventional ways of obtaining funding or capital that deviate from traditional borrowing methods through banks or financial institutions. It offers flexibility and accessibility, catering to individuals or businesses who may not qualify for standard loans. Various forms of alternative financing have emerged to meet different needs. Crowdfunding involves raising small amounts of money from numerous people via online platforms. P2P lending connects individual lenders with borrowers directly, enabling competitive loan rates. Venture capital and angel investors provide funding in exchange for equity ownership, often supporting startups with high growth potential. Additionally, there's invoice financing, microfinance for underserved communities, and newer options like cryptocurrency-based fundraising, such as ICOs and STOs. Revenue-based financing allows companies to receive funds in return for a share of future revenue. Alternative financing presents valuable opportunities, but it's essential to comprehend the terms and risks associated with each method before proceeding.

Global Alternative Financing Market Analysis

The global alternative financing market size was $10.82 billion in 2022 and is predicted to grow at a CAGR of 20.20%, by generating a revenue of $70.53 billion by 2032.

COVID-19 Impact on Global Alternative Financing Market

The COVID-19 pandemic had a significant impact on the alternative financing market. The widespread economic uncertainty caused investors to become more risk-averse, leading many to explore alternative financing options that could offer potentially higher returns. This shift in investor preferences boosted the demand for alternative financing products. Small and medium-sized enterprises faced difficulties accessing traditional bank loans, prompting them to turn to alternative financing options such as peer-to-peer lending, crowdfunding, and invoice financing. The pandemic accelerated the adoption of digital technologies, favoring alternative financing platforms that offered convenient and seamless digital experiences. Regulatory changes and government initiatives affected the operations of these platforms, while increased default rates on loans and investments required them to adapt their risk management strategies. The real estate crowdfunding sector experienced both challenges and opportunities, with some projects facing delays while others saw potential in distressed assets.

Access to Capital to Drive the Market Growth

The alternative financing market has experienced rapid growth due to various factors. One key driver is the increased accessibility of capital it offers compared to traditional lending institutions. Technological advancements, especially in digital and internet platforms, have played an important role in facilitating the development of alternative financing options, thereby helping borrowers and investors alike. The diversity of the marketplace, including peer-to-peer lending, crowdfunding, bill financing, and supply chain finance, offers borrowers a variety of financing solutions tailored to their needs. Flexibility in faster approval processes and financial inclusion have also contributed to the market's expansion, as more individuals and businesses can access funding. Additionally, alternative financing has attracted investors seeking to diversify their portfolios beyond traditional assets. Regulatory environments, economic conditions, demand for innovation, and the rise of entrepreneurship and startups have further fueled the growth and evolution of the alternative financing market.

Regulatory Challenges to Restrain the Market Growth  

The alternative financing market faced several factors that restrained its full potential. One significant barrier was the complex and ever-changing regulatory environment, which created uncertainty and increased compliance costs for alternative finance providers. Additionally, the higher risks associated with alternative financing compared to traditional methods made potential investors and lenders more cautious, especially during economic uncertainty. Limited awareness and understanding of alternative financing options among borrowers and investors also hindered the market's growth. Moreover, the challenge of attracting sufficient capital to fund operations restricted the number and size of alternative finance deals that could be facilitated. Building trust and reputation was essential but challenging due to incidents of fraud or default. Furthermore, the relatively young and less established nature of the market, along with limited access to technology and infrastructure in some regions, contributed to the restraints. Economic conditions, competition from traditional institutions, and fixed asset liquidity in specific alternative financing options also shaped the market's growth trajectory.

Peer-to-Peer (P2P) Lending to Drive Excellent Opportunities

The alternative financing market presented numerous opportunities for investors and businesses alike. Peer-to-peer (P2P) lending platforms were gaining popularity, enabling direct borrowing and lending without conventional financial intermediaries. Crowdfunding offered a democratized way for startups and small businesses to raise capital from various individuals. The rise of cryptocurrencies and blockchain technology provided avenues for innovative financing through ICOs, STOs, and DeFi platforms. Impact investing attracted investors seeking to support socially and environmentally responsible initiatives. Invoice financing improved cash flow for businesses by selling outstanding invoices to investors. Microfinance initiatives targeted the unbanked in developing countries, while revenue-based financing allowed startups to secure funds without sacrificing equity. Real estate crowdfunding made the property market more accessible to smaller investors. Green bonds and sustainable finance gained traction, aligning investments with environmental goals. Supportive regulations and increased governmental recognition contributed to the market's stability and growth.

Global Alternative Financing Market Share, by Type, 2022

The peer-to-peer lending sub-segment accounted for the highest market share in 2022. Peer-to-Peer (P2P) lending has risen to dominate the alternative financing market due to several key factors. Technological advancements enabled the creation of efficient online platforms, connecting borrowers and lenders directly without traditional intermediaries. This democratized finance, granting access to capital for individuals and small businesses that may have struggled with conventional bank loans. P2P lending has benefited investors from diversification opportunities as they can invest in loans with different risk profiles and industries. The process was quick, convenient, and cheap, offering borrowers faster access to funds and lower interest rates. Innovative credit scoring models are considered alternative data sources, enabling more accurate risk assessments. Regulatory frameworks and institutional participation further bolstered the industry's credibility and stability, while increased market awareness and acceptance led to its widespread adoption.

Global Alternative Financing Market Share, by End-user, 2022

The businesses sub-segment accounted for the highest market share in 2022. Businesses were dominating the alternative financing market through a range of strategies. They were embracing diverse financing options beyond traditional bank loans, such as crowdfunding, peer-to-peer lending, and invoice financing. Alternative financing providers filled the gap left by stricter lending criteria of traditional banks after the 2008 financial crisis, offering more accessible and flexible funding options for small and medium-sized businesses. These providers leveraged technology and data-driven approaches to assess creditworthiness, enabling quicker and more efficient processes. Fintech solutions played a crucial role, with tech-driven platforms making financing more convenient for businesses. By appealing to niche markets and adopting a customer-centric approach, alternative financing providers built trust and loyalty among borrowers. Moreover, the global reach of digital platforms allowed businesses to access financing solutions from providers around the world.

Global Alternative Financing Market Share, by Region, 2022

The North America alternative financing market generated the highest revenue in 2022. North America has emerged as a dominant player in the alternative financing market for several reasons. Firstly, the region's solid technological advancements and startup ecosystem have given rise to numerous fintech companies offering innovative financing solutions. Secondly, North America's financial centers, like New York and Silicon Valley, attract substantial investments, providing access to capital for alternative financing ventures. Additionally, the region benefits from a supportive regulatory environment for fintech companies, fostering competition and consumer protection. The diversity of the North American economy has also allowed for specialized alternative financing options to cater to various industries and businesses. Furthermore, the cultural emphasis on entrepreneurship and risk-taking has encouraged innovation in the sector. As a result, North America's influence extends globally, with its alternative financing models often serving as benchmarks for other regions.

Competitive Scenario in the Global Alternative Financing Market

Investment and agreement are common strategies followed by major market players. One of the leading market players in the industry is OnDeck. In May 2022, OnDeck disclosed a growing list of strategic alliances, including SoFi Technologies, Inc. and LendingTree, intending to assist small businesses nationwide. These collaborations combine best-in-class fintech offerings and digital lending products with OnDeck’s Artificial Intelligence (AI) and Machine Learning (ML) expertise, providing small businesses with more options for easy access to working capital to support their growth.

Some of the leading alternative financing market players are LendingCrowd, Upstart Network, Inc., Funding Circle, OnDeck, GoFundMe, Wefunder, Inc., LendingTree, LLC, Prosper Funding LLC, Fundly, and Kickstarter, PBC.



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Type

  • Peer-to-Peer Lending
  • Crowdfunding
  • Invoice Trade
  • Others

Segmentation by End-user

  • Individual
  • Businesses

Key Companies Profiled

  • LendingCrowd
  • Upstart Network, Inc.
  • Funding Circle
  • OnDeck
  • GoFundMe
  • Wefunder, Inc.
  • LendingTree, LLC
  • Prosper Funding LLC
  • Fundly
  • Kickstarter, PBC


Frequently Asked Questions

A. The size of the global alternative financing market was over $10.82 billion in 2022 and is projected to reach $70.03 billion by 2032.

A. Fundly and Kickstarter, PBC are some of the key players in the global alternative financing market.

A. The North America region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Agreement and investment are the two key strategies opted by the operating companies in this market.

A. Upstart Network, Inc., Funding Circle, OnDeck, GoFundMe, and Wefunder, Inc. are the companies investing more in R&D activities for developing new products and technologies.

1.    Research Methodology
1.1.    Desk Research
1.2.    Real time insights and validation
1.3.    Forecast model.
1.4.    Assumptions and forecast parameters
1.5.    Market size estimation
1.5.1.    Top-down approach
1.5.2.    Bottom-up approach
2.    Report Scope
2.1.    Market definition
2.2.    Key objectives of the study
2.3.    Report overview
2.4.    Market segmentation
2.5.    Overview of the impact of COVID-19 on Oleochemicals Market
3.    Executive Summary
4.    Market Overview
4.1.    Introduction
4.2.    Growth impact forces
4.2.1.    Drivers
4.2.2.    Restraints
4.2.3.    Opportunities
4.3.    Market value chain analysis
4.3.1.    List of raw material suppliers
4.3.2.    List of manufacturers 
4.3.3.    List of distributors
4.4.    Innovation & sustainability matrices
4.4.1.    Technology matrix
4.4.2.    Regulatory matrix
4.5.    Porter’s five forces analysis
4.5.1.    Bargaining power of suppliers
4.5.2.    Bargaining power of consumers
4.5.3.    Threat of substitutes
4.5.4.    Threat of new entrants
4.5.5.    Competitive rivalry intensity
4.6.    PESTLE analysis
4.6.1.    Political
4.6.2.    Economical
4.6.3.    Social
4.6.4.    Technological
4.6.5.    Environmental
4.7.    Impact of COVID-19 on Oleochemicals Market
4.7.1.    Pre-covid market scenario
4.7.2.    Post-covid market scenario
5.     Alternative Financing Market, by Type  
5.1.    Overview
5.2.    Peer-to-Peer Lending
5.2.1.    Definition, key trends, growth factors, and opportunities
5.2.2.    Market size analysis, by region, 2022-2032
5.2.3.    Market share analysis, by country, 2022-2032
5.3.    Crowdfunding
5.3.1.    Definition, key trends, growth factors, and opportunities
5.3.2.    Market size analysis, by region, 2022-2032
5.3.3.    Market share analysis, by country, 2022-2032
5.4.    Invoice Trade
5.4.1.    Definition, key trends, growth factors, and opportunities
5.4.2.    Market size analysis, by region, 2022-2032
5.4.3.    Market share analysis, by country, 2022-2032
5.5.    Others
5.5.1.    Definition, key trends, growth factors, and opportunities
5.5.2.    Market size analysis, by region, 2022-2032
5.5.3.    Market share analysis, by country, 2022-2032 
5.6.    Research Dive Exclusive Insights
5.6.1.    Market attractiveness
5.6.2.    Competition heatmap
6.        Alternative Financing Market, by End-User 
6.1.    Overview
6.2.    Individual
6.2.1.    Definition, key trends, growth factors, and opportunities
6.2.2.    Market size analysis, by region, 2022-2032
6.2.3.    Market share analysis, by country, 2022-2032
6.3.    Businesses
6.3.1.    Definition, key trends, growth factors, and opportunities
6.3.2.    Market size analysis, by region, 2022-2032
6.3.3.    Market share analysis, by country, 2022-2032
6.4.    Research Dive Exclusive Insights
6.4.1.    Market attractiveness
6.4.2.    Competition heatmap
7.    Alternative Financing Market, by Region
7.1.    North America
7.1.1.    U.S.    Market size analysis, by Type    Market size analysis, by End User
7.1.2.    Canada    Market size analysis, by Type    Market size analysis, by End User
7.1.3.    Mexico    Market size analysis, by Type    Market size analysis, by End User
7.1.4.    Research Dive Exclusive Insights    Market attractiveness    Competition heatmap
7.2.    Europe
7.2.1.    Germany    Market size analysis, by Type    Market size analysis, by End User
7.2.2.    UK    Market size analysis, by Type    Market size analysis, by End User
7.2.3.    France    Market size analysis, by Type    Market size analysis, by End User
7.2.4.    Spain    Market size analysis, by Type    Market size analysis, by End User
7.2.5.    Italy    Market size analysis, by Type    Market size analysis, by End User
7.2.6.    Rest of Europe    Market size analysis, by Type    Market size analysis, by End User
7.2.7.    Research Dive Exclusive Insights    Market attractiveness    Competition heatmap
7.3.    Asia Pacific
7.3.1.    China    Market size analysis, by Type    Market size analysis, by End User
7.3.2.    Japan    Market size analysis, by Type    Market size analysis, by End User
7.3.3.    India    Market size analysis, by Type    Market size analysis, by End User
7.3.4.    Australia    Market size analysis, by Type    Market size analysis, by End User
7.3.5.    South Korea    Market size analysis, by Type    Market size analysis, by End User
7.3.6.    Rest of Asia Pacific    Market size analysis, by Type    Market size analysis, by End User
7.3.7.    Research Dive Exclusive Insights    Market attractiveness    Competition heatmap
7.4.    LAMEA
7.4.1.    Brazil    Market size analysis, by Type    Market size analysis, by End User
7.4.2.    Saudi Arabia    Market size analysis, by Type    Market size analysis, by End User
7.4.3.    UAE    Market size analysis, by Type    Market size analysis, by End User
7.4.4.    South Africa    Market size analysis, by Type    Market size analysis, by End User
7.4.5.    Rest of LAMEA    Market size analysis, by Type    Market size analysis, by End User
7.4.6.    Research Dive Exclusive Insights    Market attractiveness    Competition heatmap
8.    Competitive Landscape
8.1.    Top winning strategies, 2022
8.1.1.    By strategy
8.1.2.    By year
8.2.    Strategic overview
8.3.    Market share analysis, 2022
9.    Company Profiles
9.1.    LendingCrowd 
9.1.1.    Overview
9.1.2.    Business segments
9.1.3.    Product portfolio
9.1.4.    Financial performance
9.1.5.    Recent developments
9.1.6.    Audi
9.2.    Upstart Network, Inc.
9.2.1.    Overview
9.2.2.    Business segments
9.2.3.    Product portfolio
9.2.4.    Financial performance
9.2.5.    Recent developments
9.2.6.    SWOT analysis
9.3.    Funding Circle 
9.3.1.    Overview
9.3.2.    Business segments
9.3.3.    Product portfolio
9.3.4.    Financial performance
9.3.5.    Recent developments
9.3.6.    SWOT analysis
9.4.    OnDeck
9.4.1.    Overview
9.4.2.    Business segments
9.4.3.    Product portfolio
9.4.4.    Financial performance
9.4.5.    Recent developments
9.4.6.    SWOT analysis
9.5.    GoFundMe. 
9.5.1.    Overview
9.5.2.    Business segments
9.5.3.    Product portfolio
9.5.4.    Financial performance
9.5.5.    Recent developments
9.5.6.    SWOT analysis
9.6.    Kickstarter, PBC
9.6.1.    Overview
9.6.2.    Business segments
9.6.3.    Product portfolio
9.6.4.    Financial performance
9.6.5.    Recent developments
9.6.6.    SWOT analysis
9.7.    Wefunder, Inc. 
9.7.1.    Overview
9.7.2.    Business segments
9.7.3.    Product portfolio
9.7.4.    Financial performance
9.7.5.    Recent developments
9.7.6.    SWOT analysis
9.8.    LendingTree, LLC
9.8.1.    Overview
9.8.2.    Business segments
9.8.3.    Product portfolio
9.8.4.    Financial performance
9.8.5.    Recent developments
9.8.6.    SWOT analysis
9.9.    Prosper Funding LLC 
9.9.1.    Overview
9.9.2.    Business segments
9.9.3.    Product portfolio
9.9.4.    Financial performance
9.9.5.    Recent developments
9.9.6.    SWOT analysis
9.10.    Fundly
9.10.1.    Overview
9.10.2.    Business segments
9.10.3.    Product portfolio
9.10.4.    Financial performance
9.10.5.    Recent developments

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