Lactation Support Supplements Market by Ingredient (Fenugreek, Fennel, Moringa, Oatmeal, Milk Thistle, and Others), Formulation (Capsules/Tablets, Liquid, Powder, and Others), Sales Channel (Online Sales Channel, Pharmacies, Direct Sales Channel, Other Offline Channels), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032

Lactation Support Supplements Overview

The lactation support supplements increase milk production. These products prioritize nutrients, vitamins and herbal extracts that supports breast feeding mothers’ general health, well-being and help in boosting milk supply and quality. New mothers look for organic solutions to boost their milk supply and increase the nutrients in the milk. Lactation support supplements are made from plant or herbal ingredients. As they are made up of organic elements there is no side effect. Most of the lactation support supplements are available in the form of tablets or capsules to take orally. The other form available is lactation tea; tea is usually less concentrated as compared to capsules.

Global Lactation Support Supplements Market Analysis

The global lactation support supplements market size was $578.3 million in 2022 and is predicted to grow with a CAGR of 6.8%, by generating a revenue of $1,116.2 million by 2032.

COVID-19 Impact on Global Lactation Support Supplements Market

During the COVID-19 pandemic, the lactation support supplements market experienced various trends and challenges. The pandemic also presented challenges for breastfeeding mothers. The stress and anxiety associated with the pandemic, disruptions in healthcare services, and limited access to lactation consultants or support groups affected some mothers' ability to breastfeed successfully. These challenges have prompted many mothers to seek additional support through lactation support supplements to enhance their milk production. The pandemic led to changes in shopping behaviors, with a shift towards online purchasing. This has created opportunities for the e-commerce segment of the lactation support supplements market. Online platforms have provided convenient access to a wide range of lactation support products, allowing mothers to continue their breastfeeding journey with ease.

The pandemic has brought attention to how crucial breastfeeding is to a baby's health and immunity. As a result, it is anticipated that breastfeeding would continue to be prioritised after the pandemic, which will increase demand for supplements that assist lactation. In order to assist their breastfeeding journey, mothers are likely to prioritise their personal health and look for goods that can improve milk production. The significance of mothers’ health and wellbeing has been highlighted by the pandemic. The advantages of healthy nutrition and self-care during the nursing phase are becoming clearer to mothers. With their specialised formulations of crucial nutrients and herbal compounds, lactation support supplements are anticipated to play a critical role in encouraging successful breastfeeding and sustaining maternal health post-pandemic.

Rising Focus on Maternal Health and Wellness to Drive the Market Growth

In recent years, maternal health and wellbeing have attracted a lot of attention. Mothers are becoming more aware of their own health and nutrition. Supplements for lactation are viewed as a means to maintain maternal health and give the body the nutrition it needs to continue producing milk. The demand for these supplements is driven by the emphasis on maternal health. More people are becoming aware of breastfeeding's many advantages for both moms and infants. Breast milk is regarded as the best food source for newborns since it contains antibodies, necessary nutrients, and promotes a child's healthy development. Health organisations around the world advise exclusively breastfeeding infants for the first six months of their lives. As moms look for ways to preserve and enhance their milk supply to facilitate exclusive breastfeeding, this trend has raised the need for lactation support supplements.

Limited Awareness and Education to Restrain Market Growth

Despite growing recognition of the advantages of breastfeeding, moms still lack a thorough understanding of nutrients that assist lactation. The availability and possible advantages of these supplements may not be widely known among women, which could impede market expansion. The acceptance of nursing as a social and cultural norm can affect the need for lactation support supplements. Breastfeeding may not be extensively practised in some cultures, or mothers may be discouraged from seeking supplements due to societal pressure or stigma. For some moms, the price of these supplements may be a barrier, particularly if they are not covered by insurance or other support systems. The adoption of these items may be hampered by their limited availability and high cost.

Increasing Demand for Natural and Organic Products to Drive Excellent Opportunities

Natural and organic products are becoming increasingly popular among consumers across a range of markets, including healthcare and wellness. Manufacturers of lactation support supplements now have the chance to create and market natural and organic formulas that suit the tastes of consumers who are health-conscious thanks to this trend. Although the market for supplements to assist lactation has expanded, there are still undiscovered markets with high rates of nursing and potential demand for these goods. Manufacturers can concentrate on growing their market share in developing nations where nursing is becoming more popular and where consumer awareness of lactation support supplements is still growing.

There is an increasing need for individualised healthcare options because every mother's experience with lactation is different. Manufacturers can look into the possibility of providing specialised lactation support products that are catered to distinct needs and preferences. Formulations that target particular nutrient shortages or take on particular lactation difficulties fall under this category.

Global Lactation Support Supplements Market Share, by Ingredient, 2022

The fenugreek sub-segment accounted for the highest share in 2022. Fenugreek-based lactation support pills give nursing women an easy and handy way to support their breastfeeding journey. These supplements are readily incorporated into daily routines because they are offered in a variety of formats, including capsules, powders, teas, and extracts. More women are becoming aware of the advantages of lactation support supplements and are willing to try natural treatments like fenugreek as breastfeeding advocacy and education initiatives rise. The demand for supplements that assist lactation and are fenugreek-based is fueled by this rising awareness and acceptance. More women are becoming aware of the advantages of lactation support supplements and are willing to try natural treatments like fenugreek as breastfeeding advocacy and education initiatives rise. The demand for supplements that assist lactation and are fenugreek-based is fueled by this rising awareness and acceptance.

Global Lactation Support Supplements Market Share, by Formulation, 2022

The capsules/tablets sector accounted for the highest market size in 2022. Lactating women can easily and conveniently take lactation support supplements by taking them as capsules or tablets. They are perfect for busy mothers who require an immediate and hassle-free option because they may be consumed with water or any other beverage. Due to their standardised quantities, capsules and tablets enable accurate dosage control. As a result, the active components are consistently and accurately ingested, offering an efficient and trustworthy method of supplemental lactation support. The versatility of integrating various substances in a single dose form is provided by capsules and tablets. Due to the inclusion of many herbs, vitamins, minerals, and other substances known to help lactation, producers are able to build comprehensive formulas.

Global Lactation Support Supplements Market Share, by Sales Channel, 2022

The direct sales channel sector accounted for the highest market size in 2022. Selling breastfeeding support supplements through direct sales channels, such as multi-level marketing (MLM) firms or direct selling, offers a personalised approach. Independent distributors or consultants frequently deal directly with customers, offering them specialised product advice, knowledge, and support. Direct sales channels frequently place a high priority on consumer education and offer thorough details about the advantages and application of lactation support supplements. In order to help women make educated decisions regarding their nursing needs, distributors or consultants can provide guidance on product selection, dosage, and general breastfeeding support. Consumers may receive extra perks through direct sales channels including loyalty programmes, savings, or rewards for returning consumers. These benefits may encourage clients to keep utilising breastfeeding support supplements and to keep a long-term partnership with the manufacturer or distributor.

Global Lactation Support Supplements Market Share, by Region, 2022

The Asia-Pacific market was the most dominant in the year 2022. In the Asia-Pacific region, people are becoming more aware of the value of breastfeeding and the need for lactation support. The promotion of breastfeeding-friendly laws and programmes, the increased focus on mother and child health, and expanding knowledge of the advantages of nursing all contribute to this. In the Asia-Pacific region, there is a developing need for breastfeeding support supplements due to reasons such an increase in working women, shifting lifestyles, and an emphasis on maternal nutrition. There is a need for lactation support supplements because women are looking for safe, natural alternatives to increase milk supply and promote nursing.

Competitive Scenario in the Global Lactation Support Supplements Market

Product development and geographic expansion are major players functioning in the highly competitive global lactation support supplements market. In order to help lactating moms lower their chance of experiencing breast pain and mastitis, a painful inflammatory illness of the breast, during breastfeeding, Nestlé in June 2019 announced the launch of MATERNA Opti-Lac, a probiotic treatment. A patented special probiotic strain L. fermentum LC40, which is naturally present in breastmilk from healthy mothers and supports breast health, is contained in MATERNA Opti-Lac, a dietary supplement.

Some of the leading lactation support supplements market players are Pink Stork, Nestle, New Chapter, Mother Love, Mama's Select, ACTIF USA, Rumina Naturals, Anya, Mommy Knows Best, and Mommy’s Bliss Inc.