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Software As A Service (SaaS) Market Report


Software as a Service (SaaS) Market by Component (Software and Services), Deployment (Public Cloud, Private Cloud, and Hybrid Cloud), Enterprise-size (Small & Medium Enterprises, and Large Enterprises), Application (Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Capital Management, Content, Collaboration & Communication, BI & Analytics, and Others), Industry (Banking, Financial Services & Insurance (BFSI), Retail & Consumer Goods, Healthcare, Education, Manufacturing, Travel & Hospitality, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 345

Aug 2023

Software as a Service (SaaS) Overview

Software as a Service (SaaS) is a cloud computing model where software applications are facilitated and provided by a service provider over the Internet.   Users access and use the software solution through a web browser, eliminating the need for local installations.  The service provider handles software maintenance, including updates and security, while users pay a subscription fee for access. SaaS applications are accessible from any location, promote multi-tenancy with shared infrastructure, and allow easy scalability. Automatic updates ensure users have the latest features, and the cost-effectiveness of SaaS stems from eliminating upfront investments. 

Integration capabilities and APIs enable seamless data exchange. Examples of SaaS include CRM platforms like Salesforce, productivity tools like Google Workspace, project management software like Asana, and collaboration tools like Slack. SaaS offers businesses and individuals flexibility, convenience, and cost savings without the hassle of infrastructure management and software upkeep.

Global Software as a Service (SaaS) Market Analysis

The global software as a service (SaaS) market size was $138.53 billion in 2022 and is predicted to grow with a CAGR of 18.0%, by generating a revenue of $667.34 billion by 2032.

COVID-19 Impact on Global Software as a Service (SaaS) Market

The COVID-19 pandemic has had a significant impact on the software as a service (SaaS) market. Despite the overall economic downturn, the SaaS sector experienced significant growth and increased demand in various areas. As remote work became the norm, businesses turned to SaaS tools for collaboration, leading to a surge in platforms like Zoom, Slack, and Microsoft Teams. Moreover, the pandemic acted as a catalyst for digital transformation, with organizations relying on SaaS solutions to streamline operations and automate processes. Cloud computing and SaaS offerings gained traction as businesses recognized their scalability and accessibility. Changes in consumer behavior, including the surge in e-commerce, drove demand for SaaS platforms facilitating online sales and customer support. However, some SaaS companies faced financial challenges, particularly those serving heavily impacted industries.

The pandemic accelerated SaaS adoption as businesses embraced remote work and digital transformation. The need for collaboration tools, scalability, and online business operations solidified SaaS's significance in a post-pandemic world, making it a robust solution for remote work, digital transformation, and the e-commerce industry.

Cost-effectiveness to Drive the Market Growth

The software as a Service (SaaS) market is driven by several components contributing to its development and popularity. One of the critical components is a cost-effective alternative to traditional software solutions. Rather than obtaining and keeping up computer program licenses and infrastructure, SaaS offers a subscription-based model where clients pay a repeating charge to get to and utilize the computer program over the Web. This eliminates the upfront investment in hardware, software licenses, and ongoing maintenance costs.

In addition, SaaS is adaptable and versatile, permitting organizations to adjust their program utilization to their needs rapidly. The rapid deployment of SaaS solutions empowers quick access and use with the basic framework and updates managed by the provider. SaaS also offers continuous upgrades and support, relieving businesses of the burden of managing software updates and security.
To know more about global software as a service (SaaS) market driver, get in touch with our analysts here.

Security and Privacy Concerns to Restrain the Market Growth  

The software as a service (SaaS) market faces various factors restraining its growth and adoption. Security and privacy concerns associated with SaaS solutions, such as storing sensitive data on external servers or sharing information with third-party providers, contribute to business hesitation. Reliability and performance issues stemming from dependence on internet connectivity and service provider infrastructure can hinder user experience and productivity. Integration challenges also arise when merging SaaS applications with existing systems, leading to compatibility and data migration complexities.  Moreover, regulatory compliance obligations, especially in highly regulated industries, hinder SaaS adoption. Cost considerations, both upfront and long-term, can impact the affordability and perceived value of SaaS models. Poor network connectivity and infrastructure availability can also impede adoption in certain areas.


    AI and Automation to Drive Excellent Opportunities

    The software as a service (SaaS) market offers many business opportunities. Artificial Insights (AI) and digitalization are changing the SaaS market lookout. To improve their solutions, SaaS providers integrate AI-driven features such as machine learning, natural language processing, and predictive analytics. These technologies enable businesses to automate processes, gain insights from data, and deliver personalized experiences. The demand for SaaS solutions is skyrocketing as organizations seek cost-effective, scalable software options.

    Global Software as a Service (SaaS) Market Share, by Component, 2022

    The software sub-segment accounted for the highest market share in 2022. The software segment dominates the Software as a Service (SaaS) market due to its inherent advantages and the evolving needs of businesses and consumers. Its flexibility and scalability allow companies to adjust to changing necessities rapidly. At the same time, its cost-effectiveness eliminates the requirement for costly hardware infrastructure and software improvement. SaaS arrangements can be quickly sent over the web, reducing usage time and costs. Additionally, the accessibility and collaboration features of SaaS enable users to access applications and data from any device, promoting remote work and productivity. Furthermore, the Software's data analytics capabilities allow businesses to gain valuable insights for informed decision-making.

    Global Software as a Service (SaaS) Market Share, by Deployment, 2022

    The private cloud sub-segment accounted for the highest market share in 2022. Private cloud infrastructure drives the Software as a Service (SaaS) market forward. It offers a range of benefits supporting SaaS providers' growth and success. Firstly, private clouds provide enhanced security measures, allowing SaaS companies to implement customized protocols and access controls to protect customer data. This heightened security builds trust among users. Secondly, private clouds enable SaaS providers to meet data privacy and compliance requirements by offering greater control over data storage and processing. This ensures adherence to specific regulations and enhances user privacy. Thirdly, private clouds offer customization and scalability, enabling SaaS providers to tailor infrastructure to their specific needs, integrate with existing systems, and scale resources as demand fluctuates. Fourthly, private clouds provide improved performance and reliability through dedicated resources, optimized infrastructure, and redundancy measures. Lastly, the hybrid and multi-cloud strategies made possible by private clouds allow SaaS companies to combine the benefits of private and public clouds, optimizing resource allocation and taking advantage of the best features of each environment.

    Global Software as a Service (SaaS) Market Share, by Enterprise-size, 2022

    The large enterprises sub-segment accounted for the highest market share in 2022. Firstly, their significant monetary assets empower them to invest substantially in SaaS framework, development, and marketing, giving them a competitive advantage. Secondly, their established customer base provides a ready platform for promoting and adopting their SaaS offerings. They can cross-sell and upsell their services to their existing customers, facilitating market penetration. Thirdly, the brand recognition and trust associated with large enterprises make it easier to attract customers and gain their confidence in SaaS solutions.

    Moreover, their extensive network of sales and marketing channels allows them to reach a wider audience and penetrate different industry verticals effectively. Large enterprises can also bundle their SaaS offerings with other products or services, creating comprehensive packages catering to diverse customer needs. 

    Global Software as a Service (SaaS) Market Share, by Application, 2022

    The customer relationship management (CRM) sub-segment accounted for the highest market share in 2022. CRM has dominated the Software as a Service (SaaS) market due to its customer-centric approach and various benefits. SaaS CRM solutions give businesses a centralized, streamlined solution for managing customer-related data, interactions, and processes. By prioritizing customer satisfaction and loyalty, CRM helps companies to grow. The scalability and flexibility of SaaS CRM make it a preferred choice for organizations of all sizes, as it can adapt to evolving needs without substantial framework investments. The subscription-based pricing model diminishes the entire cost of ownership, making CRM accessible to a broader range of businesses. Integration capabilities allow CRM to connect seamlessly with other systems, creating a unified ecosystem that enhances operational efficiency. By collecting and analyzing customer data, CRM provides valuable insights, enabling informed decision-making and personalized customer experiences. Continuous innovation and upgrades from SaaS CRM vendors keep the solutions competitive and aligned with emerging customer expectations.

    Global Software as a Service (SaaS) Market Share, by Industry, 2022

    The banking, financial services & insurance (BFSI) sub-segment accounted for the highest market share in 2022. The banking, financial services and insurance (BFSI) industry has overwhelmed the software as a service (SaaS) market in many ways. BFSI companies were early adopters of SaaS solutions due to their complex regulatory environments, information security concerns, and the requirement for flexibility.   They migrated their core banking system to the cloud-based SaaS solutions to reduce costs and improve efficiency.  SaaS platforms have been instrumental in risk and compliance management, offering specialized tools for fraud detection, AML, KYC compliance, and regulatory reporting. Data security and privacy are crucial for the BFSI sector. SaaS providers invest heavily in security measures to protect customer data. Additionally, SaaS has enabled BFSI companies to improve the customer experience by delivering personalized services and leveraging data analytics.

    Global Software as a Service (SaaS) Market Share, by Region, 2022

    The North America software as a service (SaaS) market generated the highest revenue in 2022. North America is known for its highly advanced technology and infrastructure. This region dominates the Software as a Service (SaaS) market for a few imperative reasons. Firstly, they are good at designing new technologies and developing programs.  North American companies such as Microsoft, Prophet, Salesforce, and Adobe have helped shape the SaaS market.   In addition, North America has great IT and computing frameworks that encourage the delivery of SaaS services.  Moreover, much money is available in North America to invest in SaaS companies. Businesses and people in North America have been utilizing Software for a long time, so they understand and like SaaS solutions. 

    Competitive Scenario in the Global Software as a Service (SaaS) Market

    Investment and agreement are common strategies followed by major market players. Some of the leading software as a service (SaaS) market players are Adobe Inc., Microsoft, Alibaba Cloud, IBM, Google LLC, Salesforce, Inc., Oracle, SAP SE, Rackspace Technology, Inc., and VMware Inc.



    Historical Market Estimations


    Base Year for Market Estimation


    Forecast Timeline for Market Projection


    Geographical Scope

    North America, Europe, Asia-Pacific, and LAMEA

    Segmentation by Component

    • Software
    • Services

    Segmentation by Deployment

    • Public Cloud
    • Private Cloud
    • Hybrid Cloud


    Segmentation by Enterprise-size



    • Small & Medium Enterprises
    • Large Enterprises

    Segmentation by Application


    • Customer Relationship Management (CRM)_ Dominating
    • Enterprise Resource Planning (ERP)
    • Human Capital Management
    • Content, Collaboration & Communication
    • BI & Analytics
    • Others

    Segmentation by Industry


    • Banking, Financial Services & Insurance (BFSI)_ Dominating
    • Retail & Consumer Goods
    • Healthcare
    • Education
    • Manufacturing
    • Travel & Hospitality
    • Others

    Key Companies Profiled

    • Adobe Inc.
    • Microsoft
    • Alibaba Cloud
    • IBM
    • Google LLC
    • Salesforce, Inc.
    • Oracle
    • SAP SE
    • Rackspace Technology, Inc.
    • VMware Inc.



    Frequently Asked Questions

    A. The size of the global software as a service (SaaS) market was over $138.53 billion in 2022 and is projected to reach $667.34 billion by 2032.

    A. Oracle and SAP SE are some of the key players in the global software as a service (SaaS) market.

    A. The North America region possesses great investment opportunities for investors to witness the most promising growth in the future.

    A. Agreement and investment are the two key strategies opted by the operating companies in this market.

    A. Google LLC, Salesforce, Inc., Oracle, SAP SE, Rackspace Technology, Inc., and VMware Inc. are the companies investing more on R&D activities for developing new products and technologies.

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