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Diving Tourism Market Report


Diving Tourism Market by Diving Type (Scuba Diving and Free Diving), Tourist Type (Domestic and International), Age Group (10-20, 20-30, 30-40, 40 & above), Gender (Men and Women) and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 385

Aug 2023

Diving Tourism Overview

Diving tourism, also known as scuba diving tourism or underwater tourism, refers to the practice of travelling to different destinations specifically to engage in scuba diving activities. It includes exploring underwater situations such as coral reefs, wrecks, caves, and other submerged destinations of interest. Diving tourism has gained popularity worldwide as a recreational activity and a form of adventure tourism. It offers individuals the opportunity to discover fascinating marine ecosystems, observe diverse marine life, and encounter the excitement of underwater exploration. Destinations that are known for their exceptional diving sites often attract divers from around the globe. Popular dive sites are known for their clear waters, vibrant coral reefs, and unique underwater landscapes that provide a backdrop for diving tourism. These destinations include tropical areas such as the Great Barrier His Reef, the Maldives, and the Red Sea, as well as specialty diving such as shipwreck, cave, and ice diving.

Guided dive tours led by certified professionals allow tourists to explore underwater ecosystems, spot fascinating marine life, and even visit underwater ruins and sunken ships. Dive tourism offers a wide range of experiences suitable for divers of all skill levels and contributes to local economies through tourism, job creation, and conservation activities.

Global Diving Tourism Market Analysis

The global diving tourism market size was $4,007.28 million in 2022 and is predicted to grow with a CAGR of 10.0%, by generating a revenue of $9,794.24 million by 2032.

COVID-19 Impact on Global Diving Tourism Market

The COVID-19 pandemic has had a profound impact on the diving tourism market. Travel restrictions imposed by governments to control the spread of the virus severely limited international and domestic travel, making it difficult for divers to reach their desired diving destinations. Dive centers and resorts suffered greatly, with many having to temporarily or permanently close due to lockdowns and reduced demand. International tourism came to a halt, causing a significant decline in the number of international divers. This, in turn, had economic repercussions for local communities that depend on diving tourism. Dive operators implemented strict safety protocols and made operational changes to ensure the health and safety of divers. However, with the shift towards local and domestic tourism, some dive operators managed to survive. The long-term effects remain uncertain, and the recovery of the market depends on the progress of vaccination efforts and the restoration of traveler confidence. While the market is expected to gradually recover, the timeline for full recovery is uncertain as travelers may still have concerns about health risks and uncertainties related to the virus.

Unique Underwater Environments to Drive the Market Growth

Diving tourism is driven by a variety of factors that attract enthusiasts and travelers to explore underwater destinations. Diving tourism is primarily motivated by the desire to explore and experience the unique underwater world. Destinations with diverse marine life, vibrant coral reefs, crystal clear waters, underwater caves and shipwrecks are especially attractive to divers. Additionally, a focus on ecotourism and conservation efforts is important as divers prioritize sustainable practices and seek destinations that protect marine ecosystems.

Destination accessibility and infrastructure such as transportation, international airports, diving resorts and well-equipped diving centers also affect diving tourism. Safety measures and regulations, as well as a destination's reputation for excellent diving experiences, contribute to its appeal to divers. Effective marketing, positive word of mouth, and availability of training and certification opportunities continue to drive the diving tourism market. Cultural and recreational activities, affordability, and the presence of dedicated diving events and competitions also help attract diving tourists.

Environmental Concerns to Restrain the Market Growth  

The diving tourism market may be constrained by various factors. One of the main obstacles is that diving tourism is highly dependent on the health and conservation of marine ecosystems. Environmental factors such as coral bleaching, pollution, overfishing, and damage from irresponsible diving practices can deter tourists and affect the sustainability of diving destinations. Accessibility and infrastructure are also important, as limited access to suitable diving sites and inadequate facilities such as diving centers and accommodation can hinder the growth of diving tourism. Another factor is safety concerns. Diving involves risks and accidents, or inadequate safety measures can adversely affect a destination's reputation. Economic factors such as high costs, exchange rate fluctuations and local charges can make diving tourism unaffordable. Political instability and perceived safety, seasonal variations, and competition from other recreational activities add to the deterioration of the diving tourism market growth.

Rise of New Diving Destinations to Drive Excellent Opportunities

The diving tourism market offers many opportunities for businesses and individuals. One of the opportunities lies in the development of destinations where there is a growing demand for unique and diverse diving destinations around the world. Developing new diving sites or promoting lesser-known sites can attract adventurous divers and contribute to the local economy. Identifying undeveloped areas rich in marine biodiversity can provide opportunities for new dive operators and tourism businesses. Linking ecotourism and conservation activities presents new opportunities as environmentally conscious divers seek support for sustainable practices and marine protected areas. Diver education and training programs cater to divers of all levels, while providing a market for manufacturers and retailers by offering quality scuba gear. Technological advances such as dive planning software and underwater communication systems improve the diving experience.

Global Diving Tourism Market Share, by Diving Type, 2022

The scuba diving sub-segment accounted for the highest market share in 2022. There are several reasons why scuba diving has become the dominating sub-segment in diving tourism. Improved accessibility, with advancements in equipment and training programs, has made diving more attainable for a wider range of people. The allure of adventure and exploration, with the chance to discover vibrant underwater ecosystems and encounter diverse marine life, attracts tourists seeking unique and memorable experiences. Additionally, the growing emphasis on ecotourism and conservation has positioned scuba diving as a responsible and environmentally conscious activity, appealing to eco-conscious travelers. Extensive marketing and promotion efforts have showcased the natural beauty and diving opportunities in different destinations, generating interest among potential tourists. The availability of standardized training and certification programs ensures safety and builds trust among divers, while technological advancements have enhanced the overall diving experience. Lastly, the influence of social media and online platforms, where influencers share captivating content, has inspired and motivated others to try scuba diving.

Global Diving Tourism Market Share, by Tourist Type, 2022

The domestic sub-segment accounted for the highest market share in 2022. Domestic tourism dominates the diving tourism market for several reasons. First, it is easier to access, with shorter travel distances and fewer travel restrictions for local divers. This convenience has led more people to explore diving opportunities in their own country. Second, domestic dive trips tend to be more affordable due to lower transportation costs and the ability to use the local currency. This affordability makes diving accessible to more segments of the population, leading to increased domestic demand. In addition, domestic travelers are familiar with their own language, customs, and local infrastructure, reducing the hurdles and uncertainties associated with diving in a foreign country. Governments, tourism boards and local businesses often focus on promoting domestic tourism to stimulate the economy. These marketing activities increase the awareness and interest of the local population, thereby contributing to the dominance of diving tourism in the country.

Global Diving Tourism Market Share, by Age Group, 2022

The 20-30 sub-segment accounted for the highest market share in 2022. The diving tourism market is generally overwhelmed by individuals between the ages of 20 and 30. This is mainly because younger people at this age tend to be physically fit and enthusiastic, which is important for diving. Furthermore, they have a solid craving for new experiences, and diving offers an energizing and exciting opportunity to investigate underwater. Also, individuals in their 20s and 30s usually have more cash to spend on recreational exercises like diving since they have less budgetary duties. Also, more youthful people have more adaptability and free time to arrange and go on diving trips.

Global Diving Tourism Market Share, by Gender, 2022

The men sub-segment accounted for the highest market share in 2022. Men have dominated the diving tourism market primarily due to various societal and cultural factors. Historically, diving has been associated with traits like strength, adventure, and risk-taking, which have been traditionally attributed to masculinity. This perception has influenced the participation and representation of men in the diving industry. Moreover, the diving sector has been predominantly male-dominated in terms of instructors, dive masters, and industry leaders, creating a cycle where men are more visible and influential in the field. Moreover, societal norms and gender stereotypes have molded travel inclinations, with men frequently being energized to carryout bold exercises like diving.

Global Diving Tourism Market share, by Region, 2022

The Europe diving tourism market generated the highest revenue in 2022. Europe has emerged as a dominant region in the diving tourism market due to a combination of factors. Firstly, Europe boasts an extensive coastline, dotted with diverse and picturesque diving destinations. From the crystal-clear waters of the Mediterranean to the chilly but captivating oceans of Northern Europe, the continent offers a wide range of diving experiences to suit different preferences. Moreover, Europe encompasses a wealthy social and authentic legacy, which includes an additional layer of appeal for travelers looking for immersive encounters. The well-preserved shipwrecks, ancient ruins, and underwater archaeological sites further enhance the diving appeal. Moreover, Europe has invested in developing a robust infrastructure to support diving tourism, including a vast network of diving centers, resorts, and professional training facilities. Strict safety standards and environmental conservation efforts have also contributed to Europe's reputation as a reliable and responsible diving destination. Lastly, Europe's accessibility through well-connected transportation networks and its popularity as a tourist hub have significantly contributed to its dominance in the diving tourism market.

Competitive Scenario in the Global Diving Tourism Market

New product launch and investment are common strategies followed by major market players. Some of the leading diving tourism market players are The Natural Travel Collection Ltd,, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures, Fly & Sea Dive Adventures, Ultimate Diving, ZuBlu, and PADI.



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Diving Type

  • Scuba Diving
  • Free Diving

Segmentation by Tourist Type

  • Domestic
  • International


Segmentation by Age Group



  • 10-20
  • 20-30
  • 30-40
  • 40 & above

Segmentation by Gender

  • Men
  • Women


Key Companies Profiled

  • The Natural Travel Collection Ltd,
  • Bluewater Travel
  • Scuba Travel
  • Divers Den
  • Dive Adventures
  • Fly & Sea Dive Adventures
  • Ultimate Diving
  • ZuBlu
  • PADI



Frequently Asked Questions

A. The size of the global diving tourism market was over $4,007.28 million in 2022 and is projected to reach $9,794.24 million by 2032.

A. Bluewater Travel and Scuba Travel are some of the key players in the global diving tourism market.

A. The Europe region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. New product launch and investment are the two key strategies opted by the operating companies in this market.

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