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Women Grooming Market Report


Women Grooming Market by Product (Skin Care, Hair Care, Fragrance, and Others), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 180

Aug 2023

Women Grooming Overview

The women grooming market is a flourishing industry serving the individual care and grooming needs of women. It includes a wide extent of items and administrations to improve magnificence, hygiene, and common wellness. This market includes different categories such as skin care, hair care, makeup, body care, fragrances and other beauty items. Salons, spas, and excellence clinics offer administrations such as hairstyles, styling, facials, manicures and pedicures. Variables such as changing social standards, expanding awareness of personal cleanliness, increasing disposable income of women, and advances in technology have contributed to the growth and enhancement of the market. Buyers have a wide range of choices, from mass-produced items that can be purchased at supermarkets and pharmacies to high-end branded items that can be found in major division stores.

The rise of e-commerce stages has made it simpler for customers to buy merchandise online, while at the same time, social media and digital marketing are impacting buyers’ obtaining choices.

Global Women Grooming Market Analysis

The global women grooming market size was $XX million in 2022 and is predicted to grow at a CAGR of XX%, by generating a revenue of $XX million by 2032.

COVID-19 Impact on Global Women Grooming Market

The COVID-19 pandemic has had a significant impact on the women's grooming market. Lockdowns and social distancing measures led to a decrease in social interactions and events, resulting in a decline in demand for certain grooming products and services. Women focused more on do-it-yourself (DIY) grooming methods and invested in at-home beauty products like hair dyes, facial masks, and nail care kits. Skincare products gained popularity as women emphasized self-care routines at home, with increased sales of cleansers, moisturizers, serums, and face masks. Online shopping and e-commerce became the preferred channel for purchasing beauty and grooming products. Beauty salons and spas faced challenges with closures and reduced capacities. However, as restrictions eased, the demand for salon services gradually recovered. The pandemic also fueled a focus on wellness and natural products, with consumers prioritizing clean and sustainable options. The impact of COVID-19 on the women's grooming market varied by region and depending on the severity and duration of lockdown measures. As the situation continues to evolve, the market is expected to adapt to changing consumer preferences and behaviors.

Changing Societal Norms to Drive the Market Growth

The women grooming market is driven by several persuasive factors. One of the main drivers is changing societal norms around beauty standards and self-care. With changing attitudes, women are demanding products and services that boost their confidence and empower them. In the expansion of this market, increasing disposable income also plays an important role as women invest more in quality care products and services. Technological advancements in the beauty industry such as skin care equipment and smart beauty gadgets are also contributing to the market growth. Social media and influencer culture have a strong impact on beauty trends, influencing customer preferences and driving deals. Also, expanding awareness of women's health and well-being has expanded the request for natural beauty products. The ageing population, along with the rising pace of urbanization and globalization are moreover contributing to the development of the market. Developing awareness of sustainable practices and the accessibility of innovative and customized items are fueling the development of the market.

Socio-Cultural Norms and Expectations to Restrain the Market Growth  

The women grooming market can be restrained by various factors. One significant factor is the influence of socio-cultural norms and expectations. Certain societies or cultures may have strict beauty standards or traditional beliefs that discourage women from investing in grooming products or services. Economic constraints also play a role, as low disposable income or economic instability can lead women to prioritize basic needs over luxury or grooming items. Lack of awareness about grooming options and limited accessibility to products and services can further restrain the market. Health concerns associated with certain ingredients in grooming products, changing beauty ideals, time constraints due to busy lifestyles, and increasing sustainability concerns are additional factors that can impact the women grooming market.

High Demand of Personal care Products to Drive Excellent Opportunities

The Women Grooming Market presents exciting opportunities for businesses and entrepreneurs. One of the key areas of opportunity lies in personal care products, such as skincare, hair care, body care, and cosmetics, as the demand for tailored products for women continues to grow. The rising consumer focus on health and sustainability also creates a market for natural and organic women grooming products. Haircare and styling products catering to diverse hair types and beauty and cosmetics that embrace inclusivity also offer promising prospects. The online realm provides a platform for reaching a wider audience, and businesses can leverage social media and personalized experiences to tap into this market. Wellness and self-care are important considerations, with women seeking products that promote relaxation and overall well-being. Customization and personalization, along with a focus on empowerment and inclusivity, can further enhance the appeal of grooming brands.

Global Women Grooming Market Share, by Product, 2022

The skin care sub-segment accounted for the highest market share in 2022.  Skincare products have a high demand in the women grooming market due to a few key considerations. Firstly, there has been an eminent increase in mindfulness among women with respect to the importance of skincare. With the advent of the Internet and social media, women learn about skincare schedules, items, and their benefits. This increased mindfulness has been interpreted into a developing request for skincare items. Furthermore, magnificence measures have led to a situation wherein a faultless and radiant complexion has become the required norm, prompting ladies to turn to skincare items to maintain healthy skin.  Furthermore, customization and personalization have helped in propelling the skincare industry.

Global Women Grooming Market Share, by Distribution Channel, 2022

The supermarkets & hypermarkets sub-segment accounted for the highest market share in 2022. Supermarkets and hypermarkets have become dominant players in the women grooming market by capitalizing on various factors. One key reason is the wide item choice and comprehensive catalogue of skincare products, haircare products, and cosmetics, offered by supermarkets under one roof. Moreover, their capacity to arrange competitive estimating with producers gives them an advantage in advertising reasonable alternatives to budget-conscious shoppers. The convenience and accessibility of these retail giants, often located in easily reachable areas, make it convenient for women to find grooming products while doing their regular grocery shopping. Moreover, supermarkets and hypermarkets stock a diverse array of well-known brands and private labels, catering to different consumer preferences and giving women the opportunity to choose based on their individual needs and brand loyalty. These retail establishments also run marketing campaigns and promotions to increase awareness and demand for grooming products, utilizing various channels to reach their target audience.

Global Women Grooming Market Share, by Region, 2022

The North America women grooming market generated the highest revenue in 2022. North America's dominance in the women grooming market can be attributed to several factors. The region benefits from a high average disposable income, allowing consumers to allocate more resources to personal care products. With a sophisticated market offering a wide range of grooming products, North America provides the perfect standard of living which pushes the demand for beauty and personal care products. The strong beauty and fashion industry, centered in cities like New York and Los Angeles, drives innovation and sets trends, influenced by celebrities and social media. Effective marketing and advertising strategies, including partnerships with influencers, have built brand awareness and loyal customer bases. The well-developed retail infrastructure comprising of chain stores, beauty retailers, and e-commerce platforms ensures easy accessibility to grooming products. The growing emphasis on personal care and wellness further fuels demand.

Competitive Scenario in the Global Women Grooming Market

Product launch and investment are common strategies followed by major market players. One of the leading market players in the industry is L’Oréal Group. In January 2022, the L'Oréal group announced a new beauty technology innovation to transform the entire hair color category. It introduced an AI-integrated hair coloring system, Coloright, for salon stylists. Colorlight uses an algorithm and Virtual Try-on technology to deliver custom hair color on demand with over 1,500 custom shades.

Some of the leading women grooming market players are Procter & Gamble, Unilever, Beiersdorf AG, Colgate-Palmolive Company, L’Oreal Group, Johnson & Johnson Services, Inc, Coty Inc., IntiMD, Evolution of Smooth (eos), Edge well Personal Care.




Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Product

  • Skin Care
  • Hair Care
  • Fragrance
  • Others

Segmentation by Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online
  • Others

Key Companies Profiled

  • Procter & Gamble
  • Unilever
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • L’Oreal Group
  • Johnson & Johnson Services, Inc.
  • Coty Inc.
  • IntiMD
  • Evolution of Smooth (eos)
  • Edge well Personal Care


Frequently Asked Questions

A. The size of the global women grooming market was over $XX million in 2022 and is projected to reach $XX million by 2032.

A. L’Oreal Group and Johnson & Johnson Services are some of the key players in the global women grooming market.

A. The North America region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. The North America women grooming market is anticipated to grow at XX% CAGR during the forecast period.

A. Product launch and investment are the two key strategies opted by the operating companies in this market.

A. Procter & Gamble, Unilever, Beiersdorf AG, Colgate-Palmolive Company are the companies investing more in R&D activities for developing new products and technologies.

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