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Medicare Supplement Health Insurance Market Report


Medicare Supplement Health Insurance Market by Demographic (Individuals Aged 65 Or Older and Individuals Aged Under 65 With an Eligible Disability), Sales Channel, (Agents, Brokers, Website, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 280

Aug 2023

Medicare Supplement Health Insurance Overview

Medicare supplement insurance, often known as Medigap, fills the gaps in original Medicare, which covers certain but not all services. In other words, it contributes to the payment of expenditures that would otherwise be borne by the individual. However, the fees and benefits vary depending on the Medicare Supplement plan chosen. This insurance assists in the payment of any leftover healthcare bills, such as co-payments, coinsurance, and deductibles. Long-term care, vision or dental treatment, hearing aids, eyeglasses, or private-duty nursing are not covered by Medicare supplement insurance.

Global Medicare Supplement Health Insurance Market Analysis

The market for Medicare supplement health insurance market size was $xxx million in 2022 and is predicted to grow with a CAGR of xx%, by generating a revenue of $xx million by 2032.

COVID-19 Impact on Global Medicare Supplement Health Insurance Market

The COVID-19 pandemic had a considerable effect. As a result of the pandemic fewer people signed up for Medicare supplement insurance because they were worried about their financial stability and capacity to pay the premiums. The pandemic also reduced the number of people who could work and earn a living, which made it more challenging for people to afford Medicare supplement policies. Despite these difficulties, a recovery in the market for Medicare supplement health insurance is anticipated during the next several years. As more people reach the age of 65 and become eligible for Medicare, the ageing population in the United States is anticipated to increase demand for Medicare supplement insurance.

In the upcoming years, the market for Medicare supplement health insurance is anticipated to rebound. Demand is anticipated to be driven by the ageing population, government initiatives, and rising awareness. However, the sector is currently encountering difficulties due to high premiums and complicated regulations.

Growing Knowledge about Supplemental Health Insurance to Drive the Market Growth

The ageing population is one important driver of the market. As the number of eligible beneficiaries grows, the demand for health insurance increases. As healthcare expenses rise, more people are turning to supplemental insurance to fill the gaps left by basic Medicare. The market continues to expand as consumer knowledge of these coverage policies rises. In addition, eligibility requirements, government rules and policies also affect the market. In this rapidly changing industry, fierce rivalry among insurance companies and improvements in medical technology encourage innovation and product diversification to meet changing customer requirements.

Security Concerns to Restrain the Market Growth

One of the key elements that are anticipated to limit the expansion of the Medicare supplement health insurance market is the security worry. People are reluctant to give their personal information to insurance firms due to the rising incidence of cyber-attacks and data breaches. As a result, fewer people are purchasing Medicare supplement health insurance. Stakeholders in the Medicare Supplement Health Insurance market must prioritise strong cybersecurity measures, make investments in cutting-edge data protection technology, and put in place strict fraud detection and prevention systems to address these security issues. To protect the integrity of the market and promote its expansion, regulatory organisations can be extremely important in developing and implementing appropriate security standards. People may find it challenging to obtain the necessary Medicare supplement insurance due to these security worries. They can therefore limit market expansion for this crucial sort of insurance.

Advancements in Technology to Drive Excellent Opportunities

Technology developments can improve the customer experience, operational effectiveness, data analytics, and fraud prevention in the sector. Here are some concrete instances when opportunities may be sparked by technology

Technology enables the creation of user-friendly digital marketplaces that let customers browse, evaluate, and buy Medicare Supplement Health Insurance policies online. Additionally, administrative procedures like enrolment, claims administration, and customer assistance are streamlined through digitalization, which boosts operational effectiveness and reduces costs.

Global Medicare Supplement Health Insurance Market Share, by Demographic, 2022

The individuals aged 65 or older sub-segment accounted for the highest market share in 2022. This is because Medicare supplement plans, which are private health insurance plans that can assist in covering some of the costs that Medicare does not cover, are government-funded health insurance programmes for those 65 and older.

The U.S. Department of Health and Human Services reports that 86.2% of all beneficiaries enrolled in Medicare in 2019 were people 65 or older. This indicates that among this population group, there is a substantial and increasing demand for Medicare supplement coverage. The strong demand for Medicare supplement plans among people 65 and older is influenced by several variables. First, not all medical expenses are paid for by Medicare. For instance, Medicare does not pay for the cost of prescription medications or long-term care. Medicare supplemental insurance can assist in covering these expenses.

Additionally, a lot of people 65 and older have ongoing medical issues. People with these diseases may find it challenging to find health insurance, but Medicare supplement plans can offer coverage.

Global Medicare Supplement Health Insurance Market Share, by Sales Channel, 2022

The agents sub-segment accounted for the highest market share in 2022. This is because agents are the most seasoned and well-established method of selling insurance. They offer a level of personalization that is frequently absent from other channels, including online sales. Additionally, agents often have a deeper understanding of Medicare supplement health insurance than the average consumer, which can assist clients in making intelligent choices regarding their coverage. The agents' segment of the Medicare supplement health insurance market is expanding as a result of a variety of causes. The rising number of persons who qualify for Medicare is one of the contributing factors. The number of adults 65 and older is anticipated to rise. The intricacy of Medicare Supplement health insurance is another element influencing the expansion of the agents' segment. There are numerous plans available, and each has a unique mix of advantages and disadvantages. Customers can get assistance from agents in understanding the various plans and selecting the one that best suits their needs.

Additionally, the agents' segment is also gaining from the growing acceptance of Medicare supplement health insurance. People are becoming aware that Medicare does not pay for all of their medical expenses. The peace of mind that comes from having Medicare supplement health insurance can help fill in the gaps.

Global Medicare Supplement Health Insurance Market Share, by Region, 2022

The North American Medicare supplement health insurance market generated the highest revenue in 2022. The Medicare supplement health insurance market in North America is distinguished by a competitive environment, with many private insurance companies providing a variety of policies to meet the various needs of people looking for supplemental coverage. These plans give consumers options so they can pick one that matches their healthcare needs and financial condition by being flexible in terms of features, rates, and provider networks.

Due to the substantial need for comprehensive coverage above and beyond the core Medicare benefits, the North American region, which includes the United States and Canada, is crucial in the Medicare supplement health insurance industry. The market for Medicare supplement insurance is projected to stay robust in this region as the population continues to age and healthcare demands change.

Competitive Scenario in the Global Medicare Supplement Health Insurance Market

Investment and agreement are common strategies followed by major market players. For instance, in November 2022, an agreement was made between Aspirus Network Inc. and Anthem Blue Cross and Blue Shield to ensure that all Anthem members would continue to have access to care from Aspirus Network providers and facilities while being covered under their plan.

Some of the leading Medicare supplement health insurance market players are Cigna Health & Life Insurance Company, Anthem Blue Cross, United Healthcare Insurance Company, Mutual of Omaha, Humana, State Farm Mutual Automobile Insurance Company, National Health Insurance Company, United American Insurance Company, Washington National Insurance Company, and Everence Association, Inc.



Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Demographic

  •  Individuals Aged 65 or Older
  • Individuals Aged Under 65 with an Eligible Disability

Segmentation by Sales Channel

  •  Agents
  • Brokers
  • Website
  • Others

Key Companies Profiled

  • Cigna Health & Life Insurance Company
  • Anthem Blue Cross
  • United Healthcare Insurance Company
  • Mutual of Omaha
  • Humana
  • State Farm Mutual Automobile Insurance Company
  • National Health Insurance Company
  • United American Insurance Company
  • Washington National Insurance Company
  • Everence Association, Inc.


Frequently Asked Questions

A. The size of the global Medicare supplement health insurance market was over $xx million in 2022 and is projected to reach $xxx million by 2032.

A. Cigna Health & Life Insurance Company, Anthem Blue Cross, and United Healthcare Insurance Company are some of the key players in the global Medicare supplement insurance market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Agreement and investment are the two key strategies opted by the operating companies in this market.

A. Cigna Health & Life Insurance Company, Anthem Blue Cross, United Healthcare Insurance Company are the companies investing more on R&D activities for developing new products and technologies.

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