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Employee Communication Software Market, by Development Type

RA00088

Employee Communication Software Market, by Development Type (On-premises, Cloud), End use (Large Enterprises, Small & Medium Enterprises (SMEs)), Industry (BFSI, Healthcare, Manufacturing, IT & Telecom, Retail, Others), Regional Analysis (North America, Europe, Asia-Pacific, LA Employee Communication Software Market: Opportunity & Forecast 2026MEA): Global Opportunity Analysis and Industry Forecast, 2019–2026

RA00088

Pages: 130

Feb 2020

Global Employee Communication Software Market Insights 2026:

According to Employee Communication Software Market analysis by Research Dive, the global market accounted for $527.0 million in 2018 and is anticipated to generate a revenue of $1,197.2 million by the end of 2026, at a CAGR of 10.8%. Asia-Pacific region is anticipated to experience noteworthy growth during the forest period and is estimated to reach revenue of $239.0 million by 2026. North America region has dominated the global employee communication software market size in 2018 and it was valued at $195.0 million and is anticipated to account for $447.1 million by the 2026.   

Employee communication is the conveying of information between one person or a group in an organization. This software is used by organizations to provide opportunities for employees, management, and workers to share knowledge and interact within the organization. It is similarly used by businesses to generate response mechanisms for the enhancement of processes within the organization.

Upsurge in the adoption of communication software for web conferences among organizations is a significant driving factor of Employee Communication Software Market 

Global Employee Communication Software Market trends: Employee communication platforms are helping the enterprises in streamlining the operations and enhancing productivity and performance irrespective of location of the employee and organization size. This factor is projected to drive the growth of the market. Furthermore, it helps the management to find achievements of work and complication of the project, which is expected to boost the market growth in the coming years. Moreover, employee communication software facilitates the employee or team member to express their feedback and their concerns on the project by sharing knowledge and ideas. This aspect is further expected to enhance the growth of the employee communication software market in the future. 

High capital cost is a major restraint for the Employee Communication Software Market growth

Huge capital cost for the installation of communication software is restraining the growth of the market. Increasing security concerns on organization information is also expected to hinder the growth of the market. 

Increasing the adoption of IoT and BYOD are key investment opportunities for the growth of Employee Communication Software Market 

Increasing the acceptance of bring your own device (BYOD) and increasing the interest on Internet of Things (IoT) are anticipated to create great opportunities of the employee communication software market growth in the coming years. Propagation of BYOD and IoT systems is enabling enterprises to provide digital communication through the employee communication software to communicate, interact and share the knowledge in the enterprises. The development in IoT and BYOD is expected to drive the growth of the market in the near future. 

Employee Communication Software Market, by Development Type:

Cloud type communication software is projected to be most lucrative till the end of 2026
 Employee Communication Software Market, by Development Type

Source: Research Dive Analysis

The cloud type communication software is anticipated to experience significant growth during the forecast period. The cloud type allows management/workers to access the employee communication software through their mobiles, thus offering them compatibility and flexibility of the software. The market for cloud type communication software is expected to generate a revenue of $594.1 million by 2026, growing at a rate of 11.6% CAGR. On-premises type communication software held the highest employee communication software market size in 2018; it was valued at $279.3 million. 

Employee Communication Software Market, by End Use:

Large enterprises registered for majority of the global market share, which was of 58.0% in the 2018. 
 Employee Communication Software Market, by End Use

Source: Research Dive Analysis

Small and medium enterprises (SMEs) will witness a notable growth during the projected time. This growth is attributed to the growing number of SMEs across the globe. These SMEs have started understanding the importance of employee communication software to interact and share knowledge within the enterprise. The market for SMEs is estimated to generate a revenue of $512.4 million by the end of 2026. Large enterprises accounted for majority of the global market share and it was registered for $305.7 million in 2018. This dominance is because large enterprises are increasing in the deploying of communication software to assist employees. These enterprises have huge number of employees and they are located in the different places. Due to this vast acceptance of communication software, the market for large enterprises is projected to account for $684.8 million by 2026.

Employee Communication Software Market, by Industry:

Healthcare industry is predicted to be most lucrative during the estimated time period.
 Employee Communication Software Market, by Industry

Source: Research Dive Analysis

Healthcare industry is anticipated to experience a noteworthy growth during the estimated time. This is majorly owing to increase in the adoption of employee communication software by hospitals and clinics. This adoption is to access the information from several locations to support the operational performance along with patient safety. The market for healthcare industry is expected to reach $95.8 million by the end of 2026. IT & Telecom industry registered the largest market size  in 2018 and it was valued at $121.2 million. This highest market size due to growing number of IT and Network startups coupled with adoption of this communication software for the transferring the real time information in the organization.

Employee Communication Software Market, by Region:

Asia-Pacific Employee Communication Software Market is projected to create ample investment opportunities for the market investors to grow over the coming years.

Asia-Pacific region is projected to grow rapidly with a highest growth rate of 12.2% CAGR during the estimated period. The increase in digitalization of organizations is anticipated to stimulate the market growth in the Asia-Pacific region. In addition, growing investments along with existence of large customer base is expected to boost the employee communication software market growth in the Asia-Pacific region. Due to rise in the investments, the market for Asia-Pacific region is expected to reach $239.0 million by the 2026 and it has been increasing from $94.9 million in 2018. 

The global employee communication software market was dominated by North America region and it is anticipated to continue its dominance over the global market in the coming years. The dominance is because of technological advancements in the communication software and swift adoption of this software by the all size of enterprises across the North America region. Due to adoption of employee communication software, the market for North America region is anticipated to account for $447.1 million by the end of 2026.  

To explore more about Employee Communication Software Market, get in touch with our analysts here. https://www.researchdive.com/88/Analyst-Review/employee-communication-software-market

Key Players of the Employee Communication Software Market:

Product development and joint ventures are the most common strategies followed by the market players
 Key Players of the Employee Communication Software Market

Source: Research Dive Analysis

Nudge Rewards Inc., GuideSpark, Beekeeper AG, Sociabble, Inc., SocialChorus, Inc., Poppulo, OurPeople, Smarp and theEMPLOYEEapp are the some of the key players in the global employee communication software market. The key players are adopting several strategies including new technology introduction, new product launches and current technology upgradation to gain highest employee communication software market size. 

In October 2019, SocialChorus, Inc. launched new software “Analyze”, which is designed to deliver answers to the most stimulating and elusive questions about the health of an organization. Analyze is the industry’s most advanced measurement tool for workforce communication. 
 

Aspect

Particulars

Historical Market Estimations

2018-2019

Base Year for Market Estimation

2018

Forecast timeline for Market Projection

2019-2026

Geographical Scope

North America, Europe, Asia-Pacific, LAMEA

Segmentation by Development Type

  • Web Based
  • Cloud Based

Segmentation by End Use

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

Segmentation by Industry

  • BFSI
  • Healthcare
  • Manufacturing
  • IT & Telecom
  • Retail
  • Others

Key Countries Covered

U.S., Canada, Germany, France, Spain, Russia, Japan, China, India, South Korea, Australia, Brazil, and Saudi Arabia

Key Companies Profiled

  • Nudge Rewards Inc.
  • GuideSpark
  • Beekeeper AG
  • Sociabble, Inc.
  • SocialChorus, Inc.
  • Poppulo
  • OurPeople
  • Smarp
  • theEMPLOYEEapp

Source: Research Dive Analysis


FREQUENTLY ASKED QUESTIONS?
 

A. The global Employee Communication Software Market forecast will be $1,197.2 million by 2026 and is increasing from $527.0 million in 2018.

A. Nudge Rewards Inc., Sociabble, Inc., SocialChorus, Inc. and OurPeople are some of the key players in the global Employee Communication Software Market.

A. Asia-Pacific possess great investment opportunities for the investors to witness the most promising growth in the coming years.

A. Asia Pacific Employee Communication Software Market is projected to grow at 12.2% CAGR during the forecast period.

A. Product development, and joint ventures are the key strategies opted by the operating companies in this market.

A. OurPeople, Sociabble, Inc., and SocialChorus, Inc. are investing more on R&D activities for developing new products and technologies.

1. Research Methodology

1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters

1.4.1. Assumptions
1.4.2. Forecast parameters

1.5. Data sources

1.5.1. Primary
1.5.2. Secondary

2. Executive Summary

2.1. 360° summary
2.2. Development Type trends
2.3. End Use trends
2.4. Industry trends 

3. Market Overview

3.1. Market segmentation & definitions
3.2. key takeaways

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. Porter’s five forces analysis

3.3.1. Bargaining power of consumers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Competitive rivalry in the market

3.4. Market dynamics

3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities

3.5. Technology landscape
3.6. Regulatory landscape
3.7. Patent landscape
3.8. Strategic overview

4. Employee Communication Software Market, by Development Type

4.1. On-premises

4.1.1. Market size and forecast, by region, 2018-2026
4.1.2. Comparative market share analysis, 2018 & 2026

4.2. Cloud based 

4.2.1. Market size and forecast, by region, 2018-2026
4.2.2. Comparative market share analysis, 2018 & 2026

5. Employee Communication Software Market, by End Use

5.1. Large Enterprises

5.1.1. Market size and forecast, by region, 2018-2026
5.1.2. Comparative market share analysis, 2018 & 2026

5.2. Small & Medium Enterprises

5.2.1. Market size and forecast, by region, 2018-2026
5.2.2. Comparative market share analysis, 2018 & 2026

6. Employee Communication Software Market, by Industry

6.1. BFSI

6.1.1. Market size and forecast, by region, 2018-2026
6.1.2. Comparative market share analysis, 2018 & 2026

6.2. Healthcare

6.2.1. Market size and forecast, by region, 2018-2026
6.2.2. Comparative market share analysis, 2018 & 2026

6.3. Manufacturing

6.3.1. Market size and forecast, by region, 2018-2026
6.3.2. Comparative market share analysis, 2018 & 2026

6.4. IT & Telecom

6.4.1. Market size and forecast, by region, 2018-2026
6.4.2. Comparative market share analysis, 2018 & 2026

6.5. Retail

6.5.1. Market size and forecast, by region, 2018-2026
6.5.2. Comparative market share analysis, 2018 & 2026

6.6. Others

6.6.1. Market size and forecast, by region, 2018-2026
6.6.2. Comparative market share analysis, 2018 & 2026

7. Employee Communication Software Market, by Region

7.1. North America

7.1.1. Market size and forecast, by development type, 2018-2026
7.1.2. Market size and forecast, by end use, 2018-2026
7.1.3. Market size and forecast, by industry, 2018-2026
7.1.4. Market size and forecast, by country, 2018-2026
7.1.5. Comparative market share analysis, 2018 & 2026
7.1.6. U.S.

7.1.6.1. Market size and forecast, by development type, 2018-2026
7.1.6.2. Market size and forecast, by end use, 2018-2026
7.1.6.3. Market size and forecast, by industry, 2018-2026
7.1.6.4. Comparative market share analysis, 2018 & 2026

7.1.7. Canada

7.1.7.1. Market size and forecast, by development type, 2018-2026
7.1.7.2. Market size and forecast, by end use, 2018-2026
7.1.7.3. Market size and forecast, by industry, 2018-2026
7.1.7.4. Comparative market share analysis, 2018 & 2026

7.1.8. Mexico

7.1.8.1. Market size and forecast, by development type, 2018-2026
7.1.8.2. Market size and forecast, by end use, 2018-2026
7.1.8.3. Market size and forecast, by industry, 2018-2026
7.1.8.4. Comparative market share analysis, 2018 & 2026

7.2. Europe

7.2.1. Market size and forecast, by development type, 2018-2026
7.2.2. Market size and forecast, by end use, 2018-2026
7.2.3. Market size and forecast, by industry, 2018-2026
7.2.4. Market size and forecast, by country, 2018-2026
7.2.5. Comparative market share analysis, 2018 & 2026
7.2.6. UK

7.2.6.1. Market size and forecast, by development type, 2018-2026
7.2.6.2. Market size and forecast, by end use, 2018-2026
7.2.6.3. Market size and forecast, by industry, 2018-2026
7.2.6.4. Comparative market share analysis, 2018 & 2026

7.2.7. Germany

7.2.7.1. Market size and forecast, by development type, 2018-2026
7.2.7.2. Market size and forecast, by end use, 2018-2026
7.2.7.3. Market size and forecast, by industry, 2018-2026
7.2.7.4. Comparative market share analysis, 2018 & 2026

7.2.8. France

7.2.8.1. Market size and forecast, by development type, 2018-2026
7.2.8.2. Market size and forecast, by end use, 2018-2026
7.2.8.3. Market size and forecast, by industry, 2018-2026
7.2.8.4. Comparative market share analysis, 2018 & 2026

7.2.9. Spain

7.2.9.1. Market size and forecast, by development type, 2018-2026
7.2.9.2. Market size and forecast, by end use, 2018-2026
7.2.9.3. Market size and forecast, by industry, 2018-2026
7.2.9.4. Comparative market share analysis, 2018 & 2026

7.2.10. Italy

7.2.10.1. Market size and forecast, by development type, 2018-2026
7.2.10.2. Market size and forecast, by end use, 2018-2026
7.2.10.3. Market size and forecast, by industry, 2018-2026
7.2.10.4. Comparative market share analysis, 2018 & 2026

7.2.11. Rest of Europe

7.2.11.1. Market size and forecast, by development type, 2018-2026
7.2.11.2. Market size and forecast, by end use, 2018-2026
7.2.11.3. Market size and forecast, by industry, 2018-2026
7.2.11.4. Comparative market share analysis, 2018 & 2026 

7.3. Asia Pacific

7.3.1. Market size and forecast, by development type, 2018-2026
7.3.2. Market size and forecast, by end use, 2018-2026
7.3.3. Market size and forecast, by industry, 2018-2026
7.3.4. Market size and forecast, by country, 2018-2026
7.3.5. Comparative market share analysis, 2018 & 2026

7.3.6. China

7.3.6.1. Market size and forecast, by development type, 2018-2026
7.3.6.2. Market size and forecast, by end use, 2018-2026
7.3.6.3. Market size and forecast, by industry, 2018-2026
7.3.6.4. Comparative market share analysis, 2018 & 2026

7.3.7. Japan

7.3.7.1. Market size and forecast, by development type, 2018-2026
7.3.7.2. Market size and forecast, by end use, 2018-2026
7.3.7.3. Market size and forecast, by industry, 2018-2026
7.3.7.4. Comparative market share analysis, 2018 & 2026

7.3.8. India

7.3.8.1. Market size and forecast, by development type, 2018-2026
7.3.8.2. Market size and forecast, by end use, 2018-2026
7.3.8.3. Market size and forecast, by industry, 2018-2026
7.3.8.4. Comparative market share analysis, 2018 & 2026

7.3.9. Australia

7.3.9.1. Market size and forecast, by development type, 2018-2026
7.3.9.2. Market size and forecast, by end use, 2018-2026
7.3.9.3. Market size and forecast, by industry, 2018-2026
7.3.9.4. Comparative market share analysis, 2018 & 2026

7.3.10. South Korea

7.3.10.1. Market size and forecast, by development type, 2018-2026
7.3.10.2. Market size and forecast, by end use, 2018-2026
7.3.10.3. Market size and forecast, by industry, 2018-2026
7.3.10.4. Comparative market share analysis, 2018 & 2026

7.3.11. Rest of Asia Pacific

7.3.11.1. Market size and forecast, by development type, 2018-2026
7.3.11.2. Market size and forecast, by end use, 2018-2026
7.3.11.3. Market size and forecast, by industry, 2018-2026
7.3.11.4. Comparative market share analysis, 2018 & 2026

7.4. LAMEA

7.4.1. Market size and forecast, by development type, 2018-2026
7.4.2. Market size and forecast, by end use, 2018-2026
7.4.3. Market size and forecast, by industry, 2018-2026
7.4.4. Market size and forecast, by country, 2018-2026
7.4.5. Comparative market share analysis, 2018 & 2026
7.4.6. Latin America

7.4.6.1. Market size and forecast, by development type, 2018-2026
7.4.6.2. Market size and forecast, by end use, 2018-2026
7.4.6.3. Market size and forecast, by industry, 2018-2026
7.4.6.4. Comparative market share analysis, 2018 & 2026

7.4.7. Middle East

7.4.7.1. Market size and forecast, by development type, 2018-2026
7.4.7.2. Market size and forecast, by end use, 2018-2026
7.4.7.3. Market size and forecast, by industry, 2018-2026
7.4.7.4. Comparative market share analysis, 2018 & 2026

7.4.8. Africa

7.4.8.1. Market size and forecast, by development type, 2018-2026
7.4.8.2. Market size and forecast, by end use, 2018-2026
7.4.8.3. Market size and forecast, by industry, 2018-2026
7.4.8.4. Comparative market share analysis, 2018 & 2026

7.4.9. Rest of LAMEA

7.4.9.1. Market size and forecast, by development type, 2018-2026
7.4.9.2. Market size and forecast, by end use, 2018-2026
7.4.9.3. Market size and forecast, by industry, 2018-2026
7.4.9.4. Comparative market share analysis, 2018 & 2026

8. Company Profiles

8.1. Nudge Rewards Inc.

8.1.1. Business overview
8.1.2. Financial performance
8.1.3. Product portfolio
8.1.4. Recent strategic moves & developments
8.1.5. SWOT analysis

8.2. GuideSpark

8.2.1. Business overview
8.2.2. Financial performance
8.2.3. Product portfolio
8.2.4. Recent strategic moves & developments
8.2.5. SWOT analysis

8.3. Beekeeper AG

8.3.1. Business overview
8.3.2. Financial performance
8.3.3. Product portfolio
8.3.4. Recent strategic moves & developments
8.3.5. SWOT analysis

8.4. Sociabble, Inc.

8.4.1. Business overview
8.4.2. Financial performance
8.4.3. Product portfolio
8.4.4. Recent strategic moves & developments
8.4.5. SWOT analysis

8.5. SocialChorus, Inc.

8.5.1. Business overview
8.5.2. Financial performance
8.5.3. Product portfolio
8.5.4. Recent strategic moves & developments
8.5.5. SWOT analysis

8.6. Poppulo

8.6.1. Business overview
8.6.2. Financial performance
8.6.3. Product portfolio
8.6.4. Recent strategic moves & developments
8.6.5. SWOT analysis

8.7. OurPeople

8.7.1. Business overview
8.7.2. Financial performance
8.7.3. Product portfolio
8.7.4. Recent strategic moves & developments
8.7.5. SWOT analysis

8.8. Smarp

8.8.1. Business overview
8.8.2. Financial performance
8.8.3. Product portfolio
8.8.4. Recent strategic moves & developments
8.8.5. SWOT analysis

8.9. theEMPLOYEEapp

8.9.1. Business overview
8.9.2. Financial performance
8.9.3. Product portfolio
8.9.4. Recent strategic moves & developments
8.9.5. SWOT analysis

The modern workplace is becoming more and more digitized with shifting work culture and technological advancements. An obsession with collaboration has become the most important facets influencing the efficiency and productivity in the modern corporate world. Companies across the globe have adopted new methods for collaboration and communication.

This software is used by organizations to provide opportunities for employees, management and workers to share knowledge and interact within the organization. It is similarly used by businesses to generate response mechanisms for the enhancement of processes within the organization.

The advancement in technology is offering a lot of options to take the internal communication at workplace to the next level and make the collaboration more efficient, dynamic, and engaging.

Factors driving the market growth

Employee communication platforms are helping the enterprises in the streamlining operations and enhancing their productivity and performance irrespective of location of the employee and organization size. This factor is projected to drive the growth of the market.

Moreover, employee communication software facilitates the employees to offer their feedback and share their concerns related to the assigned projects. This aspect is further expected to enhance the growth of the employee communication software market in near future.

Another few reasons that impact the market growth are enlisted below:

Internal communication has become more important than ever. Companies need to communicate frequently and strategically with employees to share relevant message which offer obvious contribution to the market growth.

  • The non-desk workers, freelancers, non-contract employees don’t get corporate email addresses or regular access to desktop computers. A software application is both convenient and safer for such employees. With the help of such apps they can stay connected with their respective clients.
     
  • As per recent studies by IDC, the Working Council of CIOs and Reuters states that employees spend almost 20% of their working hours in researching and collecting the necessary information for their assigned task. By using an employee app, companies can reduce these time-consuming activities by 15%.
     
  • Employee communication apps increase the engagement levels up to 75% by providing the employees a medium that become central to their everyday communication habits. The engaging designs and features of such apps boost the engagement levels, which can save the companies anywhere from 25 to 65% on turnover costs.

Restraints and Opportunities

Huge capital cost for the installation of communication software is restraining the growth of the market. Along with, increasing the security concerns on organization information is also expected to hinder the growth of the market.

Increasing the acceptance of bring your own device (BYOD) and increasing the interest on Internet of Things (IoT) are anticipated to create great opportunities of the employee communication software market growth in the coming years.

Propagation of BYOD and IoT systems are enabling enterprises to provide digital communication through the employee communication software to communicate, interact and share the knowledge in the enterprises. The development in IoT and BYOD are expected to drive the growth of the market in the near future.

Recent Developments/Mergers and Acquisitions

With the recent developments in the employee communication software market, companies are seen to be engaged in product developments and joint ventures. The key players of the market include Nudge Rewards Inc., GuideSpark, Beekeeper AG, Sociabble, SocialChorus, Poppulo, OurPeople, Smarp and theEMPLOYEEapp among many others.

These market players are adopting several strategies including new technology, new product launches and current technology upgradation to gain highest employee communication software market size.

For instance, in October 2019, SocialChorus Inc. launched new software “Analyze”, which is designed to deliver answers to the most stimulating and elusive questions about the health of an organization. Analyze is the industry’s most advanced measurement tool for workforce communication.

According to a report published by ResearchDive, the global employee communication software market is anticipated to generate a revenue of $1,197.2 million by the end of 2026, at a CAGR of 10.8%.

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