Reusable Water Bottle Market by Material Type (Glass, Stainless Steel, Plastic, Silicon, and Others), Distribution Channel (Hyper/Supermarkets, Independent Stores, Online Sales, and Others), Primary Usage (Everyday, Sports, Travel, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032

Reusable Water Bottle Overview

Reusable water bottle is the container, or the packaging product used for containing and packaging water. These water bottles can be used for a long period of time and are generally made of a wide range of materials. The main purpose of using reusable water bottles is to protect the environment, reduce waste, save money, and to protect our health. These water bottles come in various sizes, shapes, and materials to suit different wants and needs, such as stainless steel, glass, silicon, and others. Among these, the stainless-steel bottles are durable, lightweight, and rust free. These bottles have vacuum insulation, which helps to keep water hot or cold, as per need for extended periods. Stainless steel bottles are a popular choice due to their long life and ability to retain temperature.

Global Reusable Water Bottle Market Analysis

The global reusable water bottle market size was $9.0 billion in 2022 and is predicted to grow at a CAGR of xx%, by generating a revenue of $14.2 billion by 2032.

COVID-19 Impact on Global Reusable Water Bottle Market

The Covid–19 pandemic has had a negative impact on the growth of the reusable water bottle market. This is mainly due to the lockdown and travel restrictions, as many people across the globe were inside their homes. No traveling took place due to the spread of coronavirus, which led to less sales of reusable water bottle. Besides, the demand for the earthen pot increased rather than the reusable water bottle.

However, post-pandemic the situation is likely to be totally in the favor of reusable water bottle market. People are now traveling, going to their offices, schools, malls, etc., which will increase the demand for reusable water bottles and significantly impact the market growth during the forecast period.

Growing Demand for Reusable Water Bottle for Sports and Travel to Drive the Market Growth

It’s easy to carry a reusable water bottle while playing sports or traveling allows to stay hydrated throughout the day without relying on single-use bottles. It can be easily refilled at water fountains, taps, or filtered sources, which promotes a healthier lifestyle. Besides, reusable water bottles are easy to use and carry, which makes it a convenient choice over other bottles. This factor is driving the growth of the market. Besides, the reusable water bottles are made from materials that are free from harmful chemicals like Bisphenol BPA, which reduces the risk of chemical leaching and potential health concerns associated with disposable plastic bottles. They are easier to clean at home or at any place, which make them safer for use.

 Moreover, change in consumer preferences, lifestyle, and enhancement in the standard of living due to rise in personal disposable income especially in the developing countries are other factors anticipated to fuel the growth of global reusable water bottle market during the forecast period.

High Costs to Impact the Market Growth

Fluctuations in the cost and availability of raw materials used for manufacturing reusable water bottles may create hindrances for the market growth rate. These bottles are higher cost compared to conventional products will further dampen the reusable water bottle market growth rate. Besides, rising environmental concerns and stringent regulations pertaining to the use of plastic may affect the market growth in the coming years.

Government Initiatives to Discourage the Use of Single-use Plastic to Drive Excellent Opportunities

Governments around the world are implementing regulations and initiatives to reduce plastic waste. Governments of various countries across the globe are taking steps to ban the use of single-use plastic water bottles and promote the use of reusable bottles, which are made of metal, glass, and other environmentally friendly materials. For example, countries like the US, Canada, and Australia have prohibited on single-use plastic water bottles, which is expected to create massive growth opportunities for reusable water bottle market.

As people become more aware of the negative side of single-use plastic bottles for the environment, there is a growing demand for a good alternative of it. Reusable water bottles offer a practical and eco-friendly solution, reducing plastic waste and promoting a greener lifestyle.

Global Reusable Water Bottle Market Share, by Material Type

The plastic material sub-segment accounted for the highest market share in 2022. This is mainly because bottles made with plastic materials are cheaper in cost as compared to any other material and their lifespan is also good. Plastic bottles are lighter in weight and easy to carry while travelling, making them the only option for people who are mostly on the travelling or who engage in outdoor activities like hiking or cycling. Plastic bottles are also available in various shapes, colour, and sizes, allowing people to choose the one that best fits their needs and wants. Another factor contributing to the popularity or more need of plastic reusable water bottles in the market is their longevity. Compared to glass or ceramic bottles, plastic bottles are less likely to break or burst if accidentally dropped. This makes them a safer option, particularly for individuals with an active lifestyle or for parents who want to give their children a bottle that won't easily break. This are some factors, make people buy the plastic reusable water bottle more than any other material bottles. All these factors drive the plastic material sub-segment growth during the forecast period.

Global Reusable Water Bottle Market Share, by Distribution Channel

The hyper/supermarkets sub-segment accounted for the highest market share in 2022. Supermarkets are sizeable retail stores with a broad selection of goods, including groceries and household goods. Because of this, they are convenient and available to most customers. Marketers take advantage of foot traffic by selling reusable water bottles alongside other goods, giving shoppers a simple way to buy these items. In addition, supermarkets have established distribution networks and relationships with manufacturers and suppliers. They have the infrastructure and logistical capabilities to efficiently source and distribute products, including reusable water bottles, to their stores. This allows them to ensure a consistent supply of bottles and maintain a diverse selection to cater to different customer preferences.  

Global Reusable Water Bottle Market Share, by Primary Usage

The sports sub-segment accounted for the highest market share in 2022. People who play sports or any out-door games are the dominant users of reusable water bottle as they drink a lot of water in a whole day. Thei water intake in a complete day is more as compared to the people who don’t play any sport. Thus, athletes or players always need to carry a water bottle with them while playing any sport. They prefer to carry a reusable water bottle more than drinking the water from a single-use bottle.  They prefer to carry water from their home in a reusable water bottle to drink clean and safe water and remain healthy.

Global Reusable Water Bottle Market Share, by Region, 2022

The Asia-Pacific reusable water market generated the highest revenue in 2022. The demand for reusable water bottle is expected to increase in the region mainly owing due to the increasing population, which has increased the demand for reusable water bottles.

The population of countries like India and China is rising day by day, so their demand for some item is also increasing as the day progress. Reusable water bottle is one of the major items which has high demand in Indian market. The purchasing power is also increasing in the region which eventually leads to purchasing of reusable water bottle. Besides, realizing the dangers of plastic water bottles, the governments are actively pushing bottle makers to use sustainable and eco-friendly materials. This initiative also is likely to propel the growth of reusable water bottles in the Asia-Pacific region.

Competitive Scenario in the Global Reusable Water Bottle Market

Some of the leading reusable water bottle market players include CamelBak Products LLC, Brita GmbH, Klean Kanteenm, Inc., Newell Brands, Can’t Live Without It, LLC, Thermos LLC, A.O. Smith Corporation, Bulletin Brands LLC, Nalge Nunc International Corp., and Zhejiang Haers Vacuum Containers Co. Ltd.

Product development and geographical expansion are common strategies followed by major market players. For instance, In February 2021, Hydaway introduced a new version of its pocket-sized collapsible bottle. It comes in two sizes: 25 ounces and 17 ounces, and it has a conventional cap closure as well as a handy spout lid. The bottle is constructed of silicone and BPA-free plastic.