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Diet And Nutrition Apps Market Report


Diet and Nutrition Apps Market by Type (Exercise & Weight Loss and Activity Tracking), Platform (Android and iOS), Device Type (Smartphones, Tablets, and Wearables Devices), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 280

Jul 2023

Diet and Nutrition Apps Overview

The diet and nutrition apps are software applications used for managing diets and tracking nutritional intakes for healthy eating, weight maintenance, and fitness. Diet and nutrition apps are also in demand for healthcare to track allergies, food sensitivities, and medical conditions, such as heart disease, high blood pressure, and diabetes. These apps are offered in devices, such as smartphones, tablets, and laptops. Diet and nutrition applications provide its users with a variety of features and functionality, such as personalized meal planning, calorie and nutrient tracking and food recording and recipe ideas and even virtual coaching and assistance are all available. These applications frequently make use of data analytics and machine learning to offer personalized suggestions based on the user's tastes, dietary restrictions, and health objectives.

Global Diet and Nutrition Apps Market Analysis

The global diet and nutrition apps market size was $xx million in 2022 and is predicted to grow with a CAGR of xx%, by generating a revenue of $xx million by 2032.

COVID-19 Impact on Global Diet and Nutrition Apps Market

The diet and nutrition apps have been significantly impacted by COVID-19 pandemic. Many people have turned to digital solutions to maintain a healthy lifestyle and control their diets as a result of lockdowns and social isolation measures, and restricted access to gyms and exercise facilities that affected people globally. During the pandemic there was an increased focus on personal health and well-being, with individuals seeking ways to strengthen their immune systems and eat a balanced diet. This shift in consumer behavior has led to an increase in demand for diet and nutrition applications with features such as meal planning and tracking. One of the primary benefits of diet and nutrition apps is their ease of use and accessibility as people spent more time at home. However, it's worth noting that the COVID-19 pandemic has also posed challenges for the diet and nutrition apps market. With economic uncertainties and job losses, some individuals may have had to cut back on expenses, including subscriptions to premium app features. Moreover, the increased reliance on digital platforms has led to a rise in competition among various diet and nutrition apps, making it essential for developers to constantly innovate and provide unique features to retain and attract users.

Growing Awareness of People About Health and Wellness to Drive the Market Growth

People are becoming more aware of the benefits of leading a healthy lifestyle and being mindful of their food choices. Diet and nutrition apps provide users with useful information and tools for properly managing their diet and allowing them to make healthier food choices and reach their wellness objectives. Diet and nutrition apps provide an easy and quick approach for people to track their food intake and check their nutritional values and create individualized objectives, these applications are conveniently accessible on smartphones, allowing users to stay involved and inspired on their health journey.  Besides, the diet and nutrition app business has grown rapidly in the recent years. These applications are designed for those who want to better manage their diet and measure their food intake and improve their general health and well-being. Various reasons, such as a growing number of chronic illnesses like obesity and diabetes, rising health consciousness among individuals, and the growing popularity of smartphones and other mobile devices, are the factors driving the growth of the diet and nutrition apps market.

Increase in the Number of Pirated Apps to Impact the Market Growth

The diet and nutrition app market has been restrained by the increasing number of pirated apps being circulated. The growing number of apps in the market has increased competition among key players in the market. The growing demand for greater functionalities is expected to increase the cost of the development of diet and nutrition apps during the forecast period. Besides, the

diet and nutrition apps often rely solely on technology and algorithms to provide guidance and support. This lack of human interaction may limit the ability to address individual concerns, provide emotional support, and offer personalized advice that takes into account unique circumstances. 

Advancements in Diet and Nutrition Apps to Drive Excellent Opportunities

Advances in technology, such as artificial intelligence and machine learning, can enable diet and nutrition apps to provide personalized recommendations and adaptive meal plans. By analyzing user data, including genetics, microbiome, and lifestyle factors, these apps can offer tailored advice and interventions. Besides, collaborating with healthcare professionals, such as registered dietitians or nutritionists, can enhance the effectiveness of diet and nutrition apps. Integrating telehealth capabilities within the app can enable users to receive personalized guidance, have their questions answered, and receive professional support remotely. Moreover, increasing use of smartphone apps owing to a surge in individuals with higher personal innovativeness is creating opportunities for the market’s growth.

Global Diet and Nutrition Apps Market Share, by Type, 2022

The activity tracking sub-segment accounted for the highest market share in 2022. Activity tracking is the dominant type in diet and nutrition apps for several reasons. Firstly, activity monitoring enables users to correctly measure their physical activity levels. Users may receive data about their general activity levels and make educated decisions about their food and nutrition by collecting information like steps taken and distance traveled or calories burnt during exercise. Secondly, activity tracking provides a sense of accountability and motivation. When users can see their progress and achievements in terms of physical activity, it encourages them to stay active and maintain a healthy lifestyle. By setting goals and tracking their activity, users can challenge themselves and strive for continuous improvement.  Lastly, activity tracking helps users to establish a routine and identify patterns in their physical activity. It enables them to identify peak activity times, adjust their schedules accordingly, and optimize their workouts. By tracking their activity over time, users can also identify trends, such as periods of decreased activity, and take steps to address them.

Global Diet and Nutrition Apps Market Share, by Platform, 2022

The android sub-segment accounted for the highest market share in 2022. Android is regarded as the main platform for diet and nutrition apps because Android has a bigger market share than other mobile operating systems, such as iOS. This means that there are more android users than IOS and thus the diet and nutrition app have a larger potential user base. In addition, android has a more open environment than iOS, which gives developers more freedom in building and distributing their programs. Developers may simply publish diet and nutrition applications on the Google Play Store and make them available to Android consumers all over the world. Moreover, android offers a highly customized user experience, installing third-party launchers and widgets, and other customization options allowing users to customize their Android smartphones. When using diet and nutrition applications, this flexibility can improve the user experience by allowing users to customize the apps to their unique requirements and tastes.

Global Diet and Nutrition Apps Market Share, by Device Type, 2022

The smartphones sub-segment accounted for the highest market share in 2022. Smartphones have become the main device for diet and nutrition applications, for example, cell phones are portable and handy, allowing users to access their apps at any time and from any location. Individuals may simply track their food and nutrition objectives using their cell phones whether they are at home or at work. In addition, smartphones provide an extensive range of features and functions that improve the user experience of diet and nutrition applications. These devices include sensors like accelerometers and gyroscopes that may be used by apps to measure physical activity levels and calories burnt and steps walked. Furthermore, cell phones are internet-connected, allowing users to access a wealth of food and nutrition-related information, they may get applications that include tailored food planning, calorie counters, cooking ideas, and educational materials. Users may also receive real-time updates, reminders, and notifications, keeping them interested and inspired in their nutritional path, thanks to the ongoing connectivity.

Global Diet and Nutrition Apps Market Share, by Region, 2022

The North America diet and nutrition apps market generated the highest revenue in 2022. This is mainly because North America region has been at the forefront of technological advancements. The region has a well-developed tech infrastructure, widespread internet access, and high smartphone penetration. This technological landscape provides a conducive environment for the adoption and usage of diet and nutrition apps. This region also has a significant emphasis on health and wellness. There is a growing awareness of the importance of maintaining a healthy lifestyle, which includes proper nutrition and regular exercise. The culture of health consciousness drives the demand for tools and resources like diet and nutrition apps to assist individuals in achieving their health goals. In addition, many leading diet and nutrition app developers and companies are based in North America. These companies invest in marketing and promotion efforts to raise awareness and generate interest in their apps. Additionally, North America region tends to be the first market for app releases and updates, which contributes to the region's dominance in app usage.

Competitive Scenario in the Global Diet and Nutrition Apps Market

Investments and collaborations are the common strategies followed by the major players of the market. For instance, in July 2021, Leaf Group Ltd. announced to invest $ 1.5 Million in AI technology for a better and good result for their customers.

Some of the leading diet and nutrition apps market are Under Armour Inc, Leaf Group Ltd, Noom Inc, Lifesum AB, Plankk, Azumio Inc, Fooducate Ltd, FitOn Inc, FitNow Inc, and MyNetDiary Inc.




Historical Market Estimations


Base Year for Market Estimation


Forecast Timeline for Market Projection


Geographical Scope

North America, Europe, Asia-Pacific, and LAMEA

Segmentation by Type

  • Exercise & Weight Loss
  • Activity Tracking

Segmentation by Platform

  • Android
  • iOS

Segmentation by Device Type

  • Smartphones
  • Tablets
  • Wearables Devices

Key Companies Profiled

  • Under Armour Inc.
  • Leaf Group Ltd.
  • Noom Inc.
  • Lifesum AB
  • Plankk
  • Azumio Inc.
  • Fooducate Ltd.
  • FitOn Inc.
  • FitNow Inc.
  • MyNetDiary Inc.

Frequently Asked Questions

A. The size of the global diet and nutrition apps market was over $xx million in 2022 and is projected to reach $xx million by 2032.

A. Under Armour Inc, Leaf Group Ltd, Noom Inc, Lifesum AB, Plankk, Azumio Inc, Fooducate Ltd, FitOn Inc, FitNow Inc, and MyNetDiary Inc

A. : The North America region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Technological advancements and investments are the two key strategies opted by the operating companies in this market

A. Under Armour Inc and Leaf Group Ltd are investing more on R&D activities.

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