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Global Online Tutoring Services Market Report


Global Online Tutoring Services Market by Tutoring Type (Structured Tutoring and On-demand Tutoring), Duration (Short-term Courses and Long-term Courses), Course Type (Language Courses, Science, Technology, Engineering, And Mathematics (STEM) Courses, and Others), Tutoring Style Outlook (Test Preparation Service and Subject Tutoring Service), End-user Outlook (K-12, Higher Education, Others ), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 260

Sep 2023

Online Tutoring Services Overview

Online tutoring services offer educational support and direction to students remotely through online platforms.  These services allow for scheduling and location flexibility to learners. Online tutoring services allow students to access tutoring sessions wiht the convenience of their own homes or any other location that has an internet connection. This flexibility makes scheduling simple and eliminates the need to visit actual tutoring facilities. Students receive individualized attention from online tutoring programmes. With online tutoring services, each student’s unique needs and learning preferences can be determined by tutors, who can then customize their education. This individualized method aids students in strengthening concepts, addressing their areas of weakness, and achieving their academic objectives.

Global Online Tutoring Services Market Analysis

The global online tutoring services market size was $7.7 billion in 2022 and is predicted to grow at a CAGR of 14.8%, by generating a revenue of $30.7 billion by 2032.

COVID-19 Impact on Global Online Tutoring Services Market

There has been an increase in demand for remote learning options, including online tutoring services, as a result of the shutdown of schools and other educational institutions during the COVID-19 pandemic. Online tutoring was used by students and parents to fill the educational gap and maintain academic progress throughout lockdowns and social seclusion measures.

Online tutoring services will continue to be useful, as educational institutions eventually move to a hybrid learning paradigm that blends online and in-person training. Online tutoring is still an option for students looking for extra help and individualized instruction to supplement their classroom learning. Students and parents will continue to embrace the ease and adaptability of online tutoring.

Increasing Demand for Continuous Learning to Drive the Market Growth

By removing the need for physical travel and enabling flexible scheduling, online tutoring services provide accessibility and convenience to students. Continuous learning and skill improvement are becoming more and more in demand. In addition to K–12 and college students, adult learners and working professionals who want to advance their knowledge and abilities can also use online tutoring services. The market responds to the expanding need for professional development and chances for continuous learning.

Limited Physical Interaction to Restrain Market Growth

Online tutoring services rely primarily on the technological infrastructure, including dependable hardware, video conferencing platforms, and consistent internet access. Technical problems, such as slow internet, device malfunctions, or software bugs, might interfere with tutoring sessions and affect the user experience. Dependence on technology increases vulnerability and dependence on outside forces. Online tutoring loses the tutors’ physical presence and in-person interactions with pupils. Some learners might prefer face-to-face teaching and gain from the rapid feedback and non-verbal cues offered by a live tutor. For students who flourish in a traditional classroom setting, the lack of face-to-face connection with online tutoring can be a barrier.

Continued Demand for Remote Learning to Drive Excellent Opportunities

Even after the COVID-19 pandemic has subsided, the trend towards distant learning, which was driven by the pandemic, is likely to continue. Tutoring platforms can access new markets and broaden their reach worldwide with the help of technological and communication developments. This offers a chance to close educational disparities globally and offer educational help to pupils in underprivileged places. Tutors may speak with students and teachers, share materials, and align their education with the curriculum in the classroom because of seamless integration. The market potential for online tutoring services is increased by this integration, which also improves the whole educational experience.

Global Online Tutoring Services Market Share, by Tutoring Type, 2022

The on-demand tutoring sub-segment accounted for the highest market share in 2022. Students get fast access to help anytime they run into problems or require clarification on particular subjects, because of on-demand tutoring. Through online platforms, chat features, or video conferencing, students can communicate with tutors in real-time, assuring prompt responses and assistance when needed. On-demand tutoring offers flexible scheduling options, allowing students to request tutoring sessions at their convenience. This flexibility accommodates students’ busy schedules, extracurricular activities, or unexpected needs for assistance.

Global Online Tutoring Services Market Share, by Duration, 2022

The long-term courses sub-segment accounted for the highest market size in 2022. Long-term courses frequently allow for individualized instruction and curriculum customization. Courses can be chosen by students based on their individual educational objectives, interests, or desired careers. Online tutors can offer individualized teaching and direction to meet the special needs and learning preferences of pupils.

Global Online Tutoring Services Market Share, by Course Type, 2022

The science, technology, engineering, and mathematics (STEM) courses sector accounted for the highest market size in 2022. Complex concepts, problem-solving techniques, and critical thinking skills are frequently required in STEM studies. These topics may be challenging for students to comprehend and apply. STEM tutoring services provide students with individualized instruction, clarifications, and practice chances to assist them overcome obstacles and achieve academic success in STEM fields.

Global Online Tutoring Services Market Share, by Tutoring Style Outlook, 2022

The subject tutoring service sector accounted for the highest market size in 2022. Students who want to raise their academic performance in a particular topic seek out subject tutoring services. Subject tutoring gives students targeted support to help them understand concepts, reinforce information, and get better scores. Students may have trouble learning certain courses or topics.

Global Online Tutoring Services Market Share, by End-user Outlook, 2022

The K-12 sub-segment accounted for the highest market size in 2022. K–12 children can receive extra instruction and academic support from online tutoring programmes. Outside of the typical classroom, parents and children look for additional resources and distinctive support to improve academic performance, close learning gaps, and be ready for tests. Online tutoring services cater to the unique needs of K–12 children by providing specialized help and personalized instruction.

Global Online Tutoring Services Market Share, by Region, 2022

The North America online tutoring services market accounted for the highest market share in 2022. Significant technology improvements and high internet penetration rates in the North America region have facilitated the expansion of online tutoring services. The accessibility of cutting-edge digital platforms and the availability of dependable internet connectivity allow for seamless virtual interactions between teachers and students.

Competitive Scenario in the Global Online Tutoring Services Market

Product developments and geographical expansion are the key strategies followed by the major players functioning in the highly competitive global online tutoring services market. For instance, in October 2021, the technology-driven upskilling platform, Scaler Academy announced the purchase of online coaching business Coding Minutes for USD $1 billion in cash. Algorithms, data structures, programming languages including C++, Python, and Java, version control systems, machine learning, competitive programming, and data science are among the topics covered in the platform’s short-duration courses.

Some of the leading online tutoring services market players are Ambow Education, ArborBridge, iTutorGroup, Beijing Magic Ears Technology Co., Ltd, Qkids Teacher, BYJU'S, Varsity Tutors, Chegg Inc., Vedantu, and Club Z! Inc.



  Historical Market Estimations


  Base Year for Market Estimation


  Forecast Timeline for Market Projection


  Geographical Scope

  North America, Europe, Asia-Pacific, and      LAMEA

  Segmentation by Tutoring Type

  • Structured Tutoring
  • On-demand Tutoring

  Segmentation by Duration

  • Short-term Courses
  • Long-term Courses

  Segmentation by Course Type

  • Language Courses
  • Science, Technology, Engineering, And Mathematics (STEM) Courses
  • Others

  Segmentation by Tutoring Style Outlook

  • Test Preparation Service
  • Subject Tutoring Service

  Segmentation by End-user Outlook

  • K-12
  • Higher Education
  • Others

  Key Companies Profiled

  • Ambow Education
  • ArborBridge
  • iTutorGroup
  • Beijing Magic Ears Technology Co., Ltd
  • Qkids Teacher
  • BYJU'S
  • Varsity Tutors
  • Chegg Inc.
  • Vedantu
  • Club Z! Inc.

Frequently Asked Questions

A. The size of the online tutoring services market was over $7.7 billion in 2022 and is expected to reach $30.7 billion by 2032.

A. Chegg Inc. and BYJU’s are some of the key players in the global online tutoring services market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Product development and geographic expansion are the two key strategies opted by the operating companies in this market.

A. Chegg Inc. and BYJU’s are the companies investing more on R&D activities for developing new products and technologies.

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