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Global Hangover Cure Products Market Report


Global Hangover Cure Products Market by Products (Drinks/Solutions, Powder, Tablets & Capsules, Patches, and Others), Distribution Channel (Online and Offline), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 290

Jun 2023

Hangover Cure Products Overview

Hangover cure products are used to treat hangover from alcohol. Using them is the best way to get rid of the harmful symptoms of a hangover. Especially in India, more than 10 million cases of hangover problems are recorded every year. Thus, everyone must be familiar with the method to counter the health risks of a hangover.

Alcohol consumption is increasing, which is fuelling the expansion of hangover cure goods such as rehydration pills, drinks, and powders. Furthermore, the growing consumer focus on maintaining health even after consuming alcoholic beverages is expected to drive the market. Dehydration, sleep disturbance, hormone imbalance, and direct toxic effects can all be caused by alcohol intake. With increased awareness of the negative side effects of alcohol consumption, such as dehydration and inflammation, customers are focusing on using alcohol detox solutions, such as hangover treatment products, to avoid the deteriorating side effects of excessive alcohol intake.

Global Hangover Cure Products Market Analysis

The global hangover cure products market size was $1,832.39 million in 2022 and is predicted to grow with a CAGR of 14.1% by generating a review of $6,556.92 million by 2032.

COVID-19 Impact on Global Hangover Cure Products Market

The COVID-19 pandemic has had an impact on various industries, including the market for hangover cure products. During the COVID-19 pandemic, the number of high-risk drinkers increased, and the heaviest drinkers escalated their consumption the most, raising the risk of additional alcohol-related health problems. Changes in alcohol consumption continued throughout 2020 and 2021 countrywide lockdowns. For instance, in England, alcohol-related mortality increased by 20% in 2020 compared to 2019.

After the COVID-19 outbreak, there has been a growth in the market for hangover treatment remedies. People may be looking for cures for hangover symptoms after socializing and consuming alcohol, which may have been limited during the pandemic. This growing demand for hangover cure products indicates that people are looking for ways to alleviate the discomfort and side effects of excessive alcohol intake.

Increasing Alcohol Consumption to Drive the Hangover Cure Market Growth

Hangover cure products were gaining popularity due to the growing demand to alleviate hangover symptoms. Hangovers are in many instances experienced after consuming alcoholic beverages, and they can reason a variety of disagreeable signs and symptoms such as headaches, nausea, fatigue, and dehydration.

The growing demand for hangover cure products can be attributed to a number of elements such as rising alcohol consumption. With the increase in social drinking and alcohol consumption, mainly among younger adults, the incidence of hangovers has increased. This has created a market possibility for products that declare to alleviate or forestall hangover symptoms. There is a growing cognizance of the terrible consequences of excessive alcohol consumption on fitness and well-being. As a result, men and women are looking for approaches to reduce the effect of hangovers and enhance their post-drinking recovery. Hangover remedy products are marketed as a convenient answer for this purpose. Also, hangover cure products offer convenience to buyers by presenting convenient on-hand remedies in the structure of pills, drinks, powders, or patches. These merchandise are frequently marketed as speedy and handy options to alleviate hangover symptoms, making them alluring to persons searching for immediate relief.

Lack of Regulation and Control to Restrain Market Growth

In many regions, the hangover cure products market is not strictly regulated. The availability of products that might not adhere to safety or quality requirements can result from this negligence. Some items can contain substances that pose as health hazards or make false promises. These worries may reduce consumer confidence and restrain market expansion. Hangover remedies frequently combine a variety of nutrients and herbal extracts. Although these substances may be generally safe for the majority of individuals, they have the potential to cause negative effects or interact with prescription drugs. It can be difficult to guarantee the safety and efficacy of these products without appropriate regulation and thorough investigations, which may discourage some people from using them.

Increasing use of Herbal and Natural Products in Hangover Products to Drive Excellent Opportunities.

Alcoholic beverages are widely consumed globally, but they pose significant health risks due to the toxic nature of alcohol and its metabolite acetaldehyde. Chronic alcohol use disorder and occasional binge drinking can lead to various health issues, including hangovers, liver damage, and even cancer. However, some natural products, such as traditional herbs, fruits, and vegetables, show potential as dietary supplements or medicinal products for preventing and treating problems caused by excessive alcohol consumption. One such herb is kudzu (Pueraria lobata), which has been used in traditional Chinese medicine for various ailments. Kudzu has shown promise in alleviating hangover symptoms and treating chronic alcoholic liver injury. It has also been utilized in the treatment of alcohol use disorder. Another natural product with potential hepatoprotective activity is fenugreek (Trigonela foenum-graecum). Fenugreek seed extracts have demonstrated protective effects against alcohol-induced liver damage. The polyphenolic extract of fenugreek seeds (FPEt) has been found to safeguard hepatocytes from alcohol-induced abnormalities. These natural products offer a glimpse into the potential of using plant-based remedies for mitigating the harmful effects of alcohol consumption. However, further research and clinical studies are necessary to fully understand their efficacy, optimal dosages, and potential interactions with other medications. It is important to consult with healthcare professionals before considering the use of any natural products for the prevention or treatment of alcohol-related health problems.

Global Hangover Cure Products Market Share, by Product 2022

The drinks/solutions sub-segment accounted for the highest market share in 2022. Due to the strong demand from health-conscious consumers for premium hydration products to treat hangovers, hangover cure solutions are gaining momentum. Players in the market have launched hangover remedies in a variety of flavors, including lemon, cola mint and morning fresh. Demand for this market segment is anticipated to rise as a result of the growing number of product releases made to satisfy consumer demand. For instance, Dong-A Pharmaceutical refreshed its hangover beverage "Morning Care" in November 2020 and offered customers the option to choose between versions S, H, or D. Customers can select drinks based on their individual demands because the company's design has taken into account their wants.

Global Hangover Cure Products Market Size, by Distribution Channel 2022.

The offline sub-segment accounted for the highest market share in 2022. Retailers have dedicated specific shelf space to accommodate hangover cure items due to the huge profit margins. For instance, in April 2021, Vitamin Cottage Natural Grocers, a health and food company established in the US that produces hangover supplements, increased its market share by opening four specialty stores in the country. Hangover treatment merchandise are often sought after when shoppers are already experiencing the symptoms of a hangover. In such situations, offline channels, such as brick-and-mortar stores, pharmacies, and comfort stores, provide the gain of instantaneous availability. Consumers can truly visit these physical retail locations and purchase the merchandise they need besides any ready time or delays. This comfort thing plays a full-size position in using offline income and making the offline sub-segment more profitable. Hangover therapy products frequently come in specific forms, such as pills, powders, or beverages. Offline channels furnish buyers with the possibility to physically see, touch, and study the products earlier than making a purchase. This tactile trip can instill confidence in consumers, as they can examine factors like packaging, ingredients, and product quality, which may also influence their buying decisions. This tangible experience is missing in online channels and contributes to the profitability of the offline sub-segment.

Global Hangover Cure Products Market Size & Forecast, by Region

The Asia-Pacific hangover cure products market generated the highest revenue in 2022. The hangover cure products market in the Asia-Pacific region is expected to experience significant growth due to the rising urban population, changing lifestyles, and increasing disposable incomes. Increased awareness of hangover cure products in countries such as India, Australia, China, Japan, Singapore, and Malaysia is likely to enhance regional growth. Furthermore, product introductions contribute to market growth. For instance, in August 2022, Taiho Pharmaceutical Co., Ltd. debuted Solmack Q-Arl S, a designated quasi-drug, at pharmacies and drugstores throughout Japan. Solmack Q-Arl S is useful for hangover exhaustion caused by malnutrition in everyday living.

Competitive Scenario in the Global Hangover Cure Products Market

Investment and agreement are common strategies followed by major market players. For instance, in June 2022, Alka-Seltzer, the Bayer brand renowned for its effervescent antacid and pain relief products, announced a partnership with musician and producer T-Pain to launch its latest innovation, Alka-Seltzer Hangover Relief. The partnership saw the introduction of a new product designed to provide fast relief from headaches, body aches, and mental fatigue the morning after a night of drinking.

Some of the leading players in hangover cure products are Bayer AG, More, Labs, Flyby, Rally Labs LLC, Himalaya Wellness, DOTSHOT, DONG-A SOCIO HOLDINGS, GLAMI.COM, NoDaysWasted, HK inno.N Corp, DrinkAde, Party Patch, HANDOK, and Cheers Health Inc.



  Historical Market Estimations


  Base Year for Market Estimation


  Forecast Timeline for Market Projection


  Geographical Scope

  North America, Europe, Asia-Pacific, and LAMEA

  Segmentation by Products

  • Drinks/Solutions
  • Powder
  • Tablets & Capsules
  • Patches
  • Others

  Segmentation by Distribution Channel

  • Online
  • Offline

  Key Companies Profiled

  • Bayer AG
  • More Labs
  • Flyby
  • Rally Labs LLC
  • Himalaya Wellness
  • No Days Wasted
  • HK inno. N Corp
  • DrinkAde
  • Party Patch
  • Cheers Health Inc.

Frequently Asked Questions

A. The global hangover product market size was over $1,832.39 million in 2022 and is further anticipated to reach $6,556.92 million by 2032.

A. Bayer AG, Cheers Health Inc., and Himalaya Global Holdings Ltd., Rally. are some of the key players in the global hangover cure products market.

A. The Asia-Pacific region is predicted to possess greater investment opportunities for investors in the coming years.

A. Product development and partnership are the key strategies opted for by the operating companies in this market.

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