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Global Individual Health Insurance Market Report


Global Individual Health Insurance Market by Type (Public and Private), by Demographics (Minors, Adults, and Seniors), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032


Pages: 280

Jun 2023

Individual Health Insurance Overview

The insurance that offers medical coverage to a person on a particular sum insured basis is called individual health insurance. It refers to the type of health insurance plan that needs to be purchased separately for each family member. It allows you to customize the coverage as per your health needs, and not the entire family. It offers individuals the flexibility to choose their coverage options.

This type of health insurance provides financial help for medical costs, including hospitalization and doctor visits. With the help of individual health insurance, people can choose the insurance company, plan, and options that meet their needs.  They can renew or change health insurance plans, opportunities, and companies during the annual Open Enrollment period.

Global Individual Health Insurance Market Analysis

The Global Individual Health Insurance Market Size was $392.14 billion in 2022 and is predicted to grow with a CAGR of 6.6%, by generating a revenue of $696.33 billion by 2032.

Impact Analysis of COVID-19 on the Global Individual Health Insurance Market

The global individual health insurance industry faced challenges during the COVID-19, with increased demand for coverage and evaluation of COVID-19-related costs. Telemedicine gained popularity, while travel restrictions impacted ex-pats. Premium adjustments were made, and policy terms changed due to affordability concerns. Regulatory modifications supported policyholders, and insurers introduced new coverage options. The long-term impact remains uncertain.

The COVID-19 pandemic has increased awareness and demand for health insurance coverage as individuals recognize the potential financial risks associated with healthcare expenses. The pandemic has also highlighted the need for coverage addressing COVID-19-related costs, prompting insurance companies to introduce or modify new policies. The industry has experienced a rapid digital transformation, with insurance companies embracing online platforms for policy issuance, claims processing, and customer support. Risk assessment and underwriting processes have been challenged, requiring insurers to incorporate new parameters related to the virus. Governments and regulatory bodies have implemented measures to ensure adequate health coverage, including relaxing regulations and encouraging COVID-19-specific benefits. The pandemic's economic impact has affected individuals' affordability of health insurance premiums, leading to a reassessment of coverage and increased demand for more affordable plans. Insurance companies have had to adapt pricing strategies to address changing affordability concerns.

Increasing Healthcare Prices and Medical Inflation to Drive the Market Growth

Increasing healthcare prices and medical inflation are forcing individuals to seek insurance coverage to shield themselves from the financial burden of medical expenses. People are also becoming more conscious of the significance of health insurance as they comprehend the unpredictable nature of medical emergencies. The increased prevalence of chronic diseases stimulates the demand for individual health insurance to manage long-term treatment expenditures. The rising middle-class population, particularly in emerging nations, can afford and prioritize health insurance coverage. Furthermore, the shift from employer-sponsored plans to individual coverage, technological developments, regulatory support, and incentives drive the market's expansion. Overall, these forces highlight the importance of personal health insurance and drive demand for insurance coverage.

To know more about global individual health insurance market drivers, get in touch with our analysts here.

High Insurance Premiums to Restrain the Market Growth

There are several challenges that the individual health insurance market faces. Affordability issues and high rates make complete coverage unattainable for many people, especially those with minimal financial resources. The complicated regulatory landscape necessitates insurance carriers to navigate compliance requirements, resulting in operational challenges and delays in entering new markets. Adverse selection occurs when people with higher health risks seek coverage, resulting in risk imbalances and higher rates for everyone. Due to the limited range, individuals with pre-existing diseases are discouraged from acquiring comprehensive coverage. A lack of knowledge and comprehension regarding health insurance benefits is a barrier, particularly in emerging markets. Furthermore, different healthcare funding structures and market volatility in the healthcare sector add to market uncertainty. Addressing these issues necessitates measures to increase affordability, simplify regulations, improve coverage options, and raise awareness about the importance of individual health insurance.

Increasing Personalized Healthcare Demand to Drive Excellent Opportunities

Individual health insurance holds promising opportunities in the market. Increasing demand for personalized healthcare coverage, driven by the need for tailored and affordable options, presents a significant growth potential. Technology and data analytics advancements enable insurers to offer innovative solutions and improve the customer experience. Regulatory changes and healthcare reforms create avenues for market expansion. The rising health and wellness awareness encourages preventive care and chronic disease management, aligning with the evolving market trends. Moreover, the ageing population and the gig economy's growth has increased the need for individual health insurance as gig workers often lack employer-sponsored coverage. Insurers are expanding their market by developing tailored products, portable coverage options, and digital solutions. Partnerships, customized plans, and regulatory considerations further shape the evolving landscape. To seize these opportunities, insurers must adapt, embrace technology, and effectively communicate the value proposition to customers.

To know more about global individual health insurance market opportunities, get in touch with our analysts here.

Global Individual Health Insurance Market Share, by Type, 2022

The public sub-segment accounted for the highest market share in 2022. The dominance of the public sector in the individual health insurance market varies by country. Public influence can be seen through government health insurance programs. The program is funded by taxes or contributions and provides affordable coverage. Governments also enact regulations such as insurance requirements and consumer protection, thereby shaping the market. Some countries operate health insurance exchanges and governments regulate plans and provide subsidies to facilitate access to insurance. Some countries are discussing public options, which are government insurance plans that compete with private insurers. The level of public control depends on the country's health care system, with some countries preferring public health care and others relying more heavily on private insurance.

Global Individual Health Insurance Market Size, by Demographics, 2022

The seniors sub-segment accounted for the highest market share in 2022. Seniors, those over the age of 65, have a very large presence in the private health insurance market. To start with, seniors in the Joined Together States are qualified for Medicare, the government's health insurance program that gives comprehensive scope for people 65 and older. Medicare includes inpatient, outpatient care, and medicine drugs. Furthermore, populations are maturing all over the world, expanding the market for health insurance custom fitted to the wants of the elderly. Third, older people regularly get higher levels of medical care due to age-related health issues, expanding the request for health insurance. Furthermore, many seniors resign sometime recently at the age of 65 and lose employer-provided health insurance, requiring individual health insurance arrange amid this scope crevice. Finally, arrangements of the Affordable Care Act expanded access to health insurance, making it more reasonable for low-income seniors who don't qualify for Medicare. The dominance of seniors in the person's health insurance market may change over time due to demographics, healthcare arrangements and administrative evolution.

Global Individual Health Insurance Market Growth, by Region, 2022

The Asia-Pacific individual health insurance generated the highest revenue in 2022. There is a significant increase in healthcare costs, driven by the demand for quality healthcare services and treatments. Rising disposable income levels in the region have led to the ability and willingness to invest in healthcare insurance. There is a growing awareness among the public about the importance and value of health insurance, which is further driving market growth. A substantial population in countries like China and India provides a large customer base for insurance providers. The emergence of private insurance companies offering advanced and reasonably priced insurance policies has contributed to the market's upward trajectory in the region.

Competitive Scenario in the Global Individual Health Insurance Market

Mergers and agreements are common strategies followed by major market players. One of the leading market players in the industry is Aetna Inc., a provider of individual health insurance plans. They assist people who need access to employer or government healthcare. The plans offered by Aetna include coverage for examinations, hospital stays, medications, and treatments. To guarantee that patients receive high-quality care, they work together with medical professionals and facilities.

Some leading individual health insurance market players are Cigna, Bupa, Now Health International, Aetna Inc., HBF Health Limited, AXA, Allianz Care, Aviva, AIA Group Limited, and Oracle Corporation.



  Historical Market Estimations


  Base Year for Market Estimation


  Forecast Timeline for Market Projection


  Geographical Scope

  North America, Europe, Asia-Pacific, and LAMEA

  Segmentation by Type

  • Public
  • Private

  Segmentation by Demographics

  • Minors
  • Adult
  • Seniors

  Key Companies Profiled

  • Cigna
  • Bupa
  • Now Health International
  • Aetna Inc.
  • HBF Health Limited
  • AXA
  • Allianz Care
  • Aviva
  • AIA Group Limited
  • Oracle Corporation

Frequently Asked Questions

A. The size of the global individual health insurance market was over $392.14 billion in 2022 and is projected to reach $696.33 billion by 2032.

A. Cigna and Bupa are some of the key players in the individual health insurance market

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Asia-Pacific individual health insurance market is anticipated to grow at 6.3% CAGR during the forecast period.

A. Merger and agreement are the two key strategies opted by the operating companies in this Market.

A. AIA Group Limited and Oracle Corporation are companies investing more in R&D activities for developing new products and technologies.

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