Laundry Detergent Market Report
Laundry Detergent Market by Product Type (Powder, Liquid, Gel, and Pods/Tablets), Application (Household and Industrial), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028
Global Laundry Detergent Market Analysis
The global laundry detergent market size is predicted to garner $103,286.00 million in the 2021–2028 timeframe, growing from $61,711.00 million in 2020, at a healthy CAGR of 6.70%.
Strategic alliances among market players, along with growing demands for laundry detergent across the globe, are expected to accelerate the growth of the laundry detergent market.
However, complexities in manufacturing laundry detergent are some of the growth-restricting factors for the market.
According to the regional analysis, the Asia-Pacific laundry detergent market size is anticipated to grow during the review period and generate a revenue of $43,173.50 million, with CAGR of 7.30% due to increasing demand for laundry detergent in the region.
Laundry Detergent Overview
Laundry detergent is a type of detergent that cleans the dirt that is present on the laundry or clothes. Laundry detergents are in many forms that include liquid, powder, gel, and pods form. Some of the components that are present in laundry detergents are bleach, surfactants, soil anti deposition agents, and enzymes.
Covid-19 Impact on Laundry Detergent Market Shares
The global market for laundry detergent is estimated to experience a moderate growth amid the COVID-19 pandemic. Disruptions in supply chain and limited manufacturing facilities across the globe have hit the supply chain and it is impacting the businesses and workers engaged in it.
However, the start-ups and established companies operating in global laundry detergent market are trying their best to provide laundry detergent amidst shutdowns. For instance, Unilever, consumer based company, announced in April 2021, that they are in partnership with LanzaTech and India Glycols, for producing a surfactant that is made of industrial carbon emissions in place of fossil-fuels. This innovation shift towards the production that utilizes the biotechnologies has configured supply chain between all the partners.
Increasing Household Expenditure for Laundry Detergent to Surge the Market Growth
The global laundry detergent industry is witnessing a massive growth mainly due to increasing demand for laundry detergent drugs owing to growing concerns regarding the health and hygienic living among the people. Also, rising capita spending on household cleaning products is one of the aspects that is accelerating the growth of global laundry detergent market. Moreover, laundry detergents have low R&D costs; all such factors may fuel the growth of the global laundry detergent market.
Furthermore, now-days fresh fragrances are trending because of which people are buying detergents that have different fragrances making them popular among urban areas, these factors are thereby driving the market growth. Moreover, increasing urban and fast-moving lifestyles are already motivating leading market players to innovate strategies to attract customers. These types of factors are predicted to drive the growth of the market.
To know more about global laundry detergent market trends, drivers, get in touch with our analysts here.
High Cost of Laundry Detergent to Restrain the Market Growth
There are many fake products launched in laundry detergent industry and it is very difficult to distinguish between the fake and original products. Moreover, most of the detergents are made up of petroleum, so manufacturers are dependent on the volatile oil industry. Therefore, manufacturers are searching for alternatives that are of low cost. These are some of the factors anticipated to hinder the market value of the laundry detergent in the next few years.
Growing Trends of Green Laundry Products to Create Massive Investment Opportunities
The global laundry detergent market is growing at a very fast pace due to rising living standards of people which is encouraging them to buy best quality products for their day to day lives. People across the globe are opting for laundry detergents which offer components that are biodegradable such as natural washing soda, coconut oil, plant based enzymes, and mineral based surfactants. All these factors will bring lucrative market opportunities for key players in the upcoming years.
To know more about global laundry detergent market trends, opportunities, get in touch with our analysts here.
Laundry Detergent Market
Source: Research Dive Analysis
The powder type sub-segment is predicted to have a dominating share as well as fastest market growth in the global market and register a revenue of $44,206.90 million during the forecast period. Laundry detergent powders are used for cleaning dirty clothes or laundries. Some of the components that are used in making a laundry detergent powder generally include bleach, soil anti-deposition agents, water softeners, foam regulators, surfactants, enzymes, optical brighteners, fragrances, dyes, and corrosion inhibitors. These factors and strategic alliances may bolster the growth of the sub-segment during the forecast period and increase laundry detergent market demand.
Laundry Detergent Market
Source: Research Dive Analysis
The household sub-segment of the global laundry detergent market is projected to be the dominant as well as have the fastest growth and surpass $70,540.30 million by 2028, with an increase from $41,775.80 million in 2020. Household use of laundry detergent is increasing due to growing busy lifestyle which will lead to increase in the sale of washing machines globally, driving the sub-segment growth.
Laundry Detergent Market
Source: Research Dive Analysis
The Market for Laundry Detergent in Asia-Pacific to be the Most Dominant and Fastest Growing
The Asia-Pacific laundry detergent market accounted $24,622.70 million in 2020 and is projected to register a revenue of $43,173.50 million by 2028. The extensive growth of the Asia-Pacific laundry detergent market is mainly driven by factors such as high number of people using laundry detergent in daily life in Asian countries like India, Japan, and Australia. In addition to this, Asia-Pacific has significant market for laundry detergent owing to rising population in region along with growing disposable income across the consumers. Moreover, the rising health concerns and cleanliness after the COVID-19 pandemic among consumers especially in India, China, Japan, and Australia are driving laundry detergent market. Such types of elements showcase that the demand for laundry detergent will exponentially increase, which will eventually accelerate the Asia-Pacific laundry detergent market, in the upcoming years.
Competitive Scenario in the Global Laundry Detergent Market
Product launches and mergers & acquisitions are common strategies followed by major market players.
Source: Research Dive Analysis
Some of the leading laundry detergent market players are BASF SE, Unilever, Church & Dwight Co., Inc., The Clorox Company, P&G, NIRMA LIMITED, Henkel AG & Co. KGaA, The Sun Products Corporation, Rochester Midland Corporation, and GOJO Industries, Inc.
Porter’s Five Forces Analysis for the Global Laundry Detergent Market:
- Bargaining Power of Suppliers: The product suppliers of laundry detergent market are high in number and are larger and more globalized. Bargaining power of supplier depends upon production process and raw material requirement. So, there will be less threat from the suppliers.
Thus, the bargaining power of suppliers is low.
- Bargaining Power of Buyers: Buyers have huge options to select from different laundry detergents; this has increased the pressure on the laundry detergent providers to offer the best product. This gives the buyers the option to freely choose laundry detergent products that best fit their preferences.
Thus, the bargaining power of the buyers is high.
- Threat of New Entrants: Companies entering the laundry detergent market are adopting various innovations but companies that are already in the laundry detergent market are more globalized,
Thus, the threat of the new entrants is low.
- Threat of Substitutes: There is no substitute available for laundry detergent.
Therefore, threat of substitutes is low.
- Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players including BASF SE and Unilever. These companies are launching their value-added services in the international market and strengthening the footprint worldwide.
Therefore, competitive rivalry in the market is high.
Historical Market Estimations
Base Year for Market Estimation
Forecast Timeline for Market Projection
North America, Europe, Asia-Pacific, LAMEA
Segmentation by Product Type
Segmentation by Application
Key Companies Profiled
Q1. What is the size of the global laundry detergent market?
A. The size of the global laundry detergent market was over $61,711.00 million in 2020 and is projected to reach $103,286.00 million by 2028.
Q2. Which are the major companies in the laundry detergent market?
A. BASF SE and Unilever are some of the key players in the global laundry detergent market.
Q3. Which region, among others, possesses greater investment opportunities in the near future?
A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.
Q4. What will be the growth rate of the Asia-Pacific Laundry detergent market?
A. Asia-Pacific laundry detergent market is anticipated to grow at 7.30% CAGR during the forecast period.
Q5. What are the strategies opted by the leading players in this market?
A. Technological development and strategic partnerships are the key strategies opted by the operating companies in this market.
1.2.Real time insights and validation
1.4.Assumptions and forecast parameters
2.2.By product type trends
2.3.By Application trends
3.1.Market segmentation & definitions
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.8.Market value chain analysis
3.8.1.Stress point analysis
3.8.2.Raw material analysis
3.8.4.Sales Channel analysis
22.214.171.124.Raw material suppliers
126.96.36.199.product type manufacturers
188.8.131.52.product type distributors
4.Laundry Detergent Market, by Product type
4.1.1.Market size and forecast, by product type
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region, 2020-2028
4.2.3.Market share analysis, by country 2020 & 2028
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region, 2020-2028
4.3.3.Market share analysis, by country 2020 & 2028
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region, 2020-2028
4.4.3.Market share analysis, by country 2020 & 2028
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast, by region, 2020-2028
4.5.3.Market share analysis, by country 2020 & 2028
5.Laundry Detergent Market, by Application
5.1.1.Market size and forecast, by Sales Channel
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country 2020 & 2028
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region, 2020-2028
5.3.3.Market share analysis, by country 2020 & 2028
6.Laundry Detergent Market, by Region
6.1.1.Market size and forecast, by region
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by product type, 2020-2028
6.2.3.Market size and forecast, by Application , 2020-2028
6.2.4.Market size and forecast, by country, 2020-2028
184.108.40.206.Market size and forecast, by product type, 2020-2028
220.127.116.11.Market size and forecast, by Application ,2020-2028
18.104.22.168.Market size and forecast, by product type, 2020-2028
22.214.171.124.Market size and forecast, by Application , 2020-2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by Application , 2020-2028
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by product type, 2020-2028
6.3.3.Market size and forecast, by Application , 2020-2028
6.3.4.Market size and forecast, by country, 2020-2028
184.108.40.206.Market size and forecast, by product type, 2020-2028
220.127.116.11.Market size and forecast, by Application , 2020-2028
18.104.22.168.Market size and forecast, by product type, 2020-2028
22.214.171.124.Market size and forecast, by Application , 2020-2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by Application , 2020-2028
184.108.40.206.Market size and forecast, by product type, 2020-2028
220.127.116.11.Market size and forecast, by Application , 2020-2028
18.104.22.168.Market size and forecast, by product type, 2020-2028
22.214.171.124.Market size and forecast, by Application , 2020-2028
6.3.10.Rest of Europe
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by Application , 2020-2028
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by product type, 2020-2028
6.4.3.Market size and forecast, by Application , 2020-2028
6.4.4.Market size and forecast, by country, 2020-2028
184.108.40.206.Market size and forecast, by product type, 2020-2028
220.127.116.11.Market size and forecast, by Application , 2020-2028
18.104.22.168.Market size and forecast, by product type, 2020-2028
22.214.171.124.Market size and forecast, by Application , 2020-2028
126.96.36.199.Market size and forecast, by product type, 2020-2028
188.8.131.52.Market size and forecast, by Application , 2020-2028
184.108.40.206.Market size and forecast, by product type, 2020-2028
220.127.116.11.Market size and forecast, by Application , 2020-2028
18.104.22.168.Market size and forecast, by product type, 2020-2028
22.214.171.124.Market size and forecast, by Application , 2020 2028
126.96.36.199.Comparative market share analysis, 2020 & 2028
6.4.10.Rest of Asia Pacific
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by Application , 2020-2028
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by product type, 2020-2028
6.5.3.Market size and forecast, by Application , 2020-2028
6.5.4.Market size and forecast, by country, 2020-2028
220.127.116.11.Market size and forecast, by product type, 2020-2028
18.104.22.168.Market size and forecast, by Application , 2020-2028
22.214.171.124.Market size and forecast, by product type, 2020-2028
126.96.36.199.Market size and forecast, by Application , 2020-2028
188.8.131.52.Market size and forecast, by product type, 2020-2028
184.108.40.206.Market size and forecast, by Application , 2020-2028
7.1.2.Operating business segments
7.1.5.Recent strategic moves & developments
7.2.2.Operating business segments
7.2.5.Recent strategic moves & developments
7.3.Church & Dwight Co., Inc.
7.3.2.Operating business segments
7.3.5.Recent strategic moves & developments
7.4.The Clorox Company
7.4.2.Operating business segments
7.4.5.Recent strategic moves & developments
7.5.2.Operating business segments
7.5.5.Recent strategic moves & developments
7.6.2.Operating business segments
7.6.5.Recent strategic moves & developments
7.7.Henkel AG & Co. KGaA
7.7.2.Operating business segments
7.7.5.Recent strategic moves & developments
7.8.The Sun Products Corporation
7.8.2.Operating business segments
7.8.5.Recent strategic moves & developments
7.9.Rochester Midland Corporation
7.9.2.Operating business segments
7.9.5.Recent strategic moves & developments
7.10.GOJO Industries, Inc.
7.10.2.Operating business segments
7.10.5.Recent strategic moves & developments
Laundry detergent or washing powder is used for cleaning laundry. Generally, the components used in making a laundry detergent powder include water softeners or builders, bleach, enzymes, surfactants, soil anti-deposition agents, foam regulators, optical brighteners, fragrances, corrosion inhibitors, and dyes. The factors influencing the growth of the laundry detergent market include growing population and rising penetration of washing machines in developing economies.
COVID-19 Impact on Laundry Detergent Market
The outbreak of COVID-19 across the globe has moderately impacted the global laundry detergent market growth. Disruption in supply chain and manufacturing capacity during the pandemic period has affected the market growth. However, growing health concerns regarding self-hygiene and cleanliness are factors increasing the laundry detergent market growth. Besides, the established companies as well as start-ups operating in global industry are trying their best to provide laundry detergents amidst shutdowns. For example, in April 2021, Unilever, the consumer-based company, entered into a partnership with India Glycols and LanzaTech, for producing a surfactant made of industrial carbon emissions instead of fossil-fuels. All these factors have positively impacted the market growth during the pandemic period.
Laundry Detergent Market Trends and Developments
The companies operating in the global industry are adopting several growth strategies and business tactics such as partnerships, collaboration, business expansion, and product launches to obtain a leading position in the global industry, which is predicted to drive the global laundry detergent market growth in the upcoming years.
For instance, in April 2021, Godrej Consumer Products Limited, a leading consumer goods company, announced the expansion of its laundry detergent portfolio by launching ‘Godrej Ezee 2-in-1’ liquid detergent & fabric conditioner. This move has marked GPCL’s entry in the regular liquid detergent category.
In June 2021, Hindustan Unilever’s detergent brand, Surf Excel announced the launch of a single-use soluble laundry detergent capsule, ‘Surf Excel 3 in 1 Smart Shots,’ with an aim to make the chore of doing laundry more efficient. These capsules are specially designed for fully automatic top and front load washing machines and contains smart technology for advanced care for fabrics, stain removal, and long-lasting fragrance.
In June 2021, Procter & Gamble’s Tide, laundry detergent and fabric care products, has signed a Space Act Agreement with NASA in order to develop laundry detergent solutions and test these on the International Space Station. The first cargo launch, ‘Mission PGTide’ will be in 2022 that will transport the detergent. It will test the stability of its ingredients under exposure to radiation and microgravity conditions. Tide to Go Pens and Tide to Go Wipes will be tested for stain removal performance.
Forecast Analysis of Global Market
The global laundry detergent market is projected to witness an exponential growth over the forecast period, owing to the growing trend of green laundry products and strategic alliances among market players. Conversely, the complexities associated with manufacturing of laundry detergents is expected to hamper the market growth in the projected timeframe.
The rising demand for laundry detergent drugs due to the increasing concerns related to health and hygienic living amongst people and the increasing capita spending on household cleaning products are the significant factors and laundry detergent market trends estimated to bolster the growth of the global market in the coming future. According to a latest report published by Research Dive, the global laundry detergent market is expected to garner $103,286.0 million during the forecast period (2021-2028). Regionally, the Asia-Pacific market is estimated to witness dominant growth by 2028, owing to the increasing number of people making use of laundry detergent in daily life, especially in Asian countries like Australia, Japan, and India.
The key players functioning in the global market include BASF SE, Church & Dwight Co., Inc., Unilever, The Clorox Company, NIRMA LIMITED, P&G, Henkel AG & Co. KGaA, Rochester Midland Corporation, The Sun Products Corporation, and GOJO Industries, Inc.