Insurance Brokerage Market by Insurance Type (Life Insurance and Property & Casualty Insurance), Brokerage Type (Retail Brokerage and Wholesale Brokerage), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022-2031

Global Insurance Brokerage Market Analysis

The Global Insurance Brokerage Market Size was $2,95,945.5 million in 2021 and is predicted to grow with a CAGR of 7.0%, by generating a revenue of $5,70,765.4 million by 2031.

Global Insurance Brokerage Market Synopsis

In order to offer assistance online and boost sales and profits, insurance agents and brokers are investing in digital technologies. Digitalization is the process of turning information into digital representations. This includes offering knowledge and skills in digital formats to agents and brokers through insurance websites, digital distribution methods, and online interactions. These online tools and other mobile programs are made to streamline business operations and cut costs. Technology integration into current services is thought to accelerate market expansion. These factors are anticipated to drive the market growth.

The availability of different platforms for purchasing insurance products as well as customers' direct purchase of insurance plans may restrict market growth. For instance, technologies like location analytics and cloud computing provide information about its clients. Due to the considerable data and knowledge that these technologies give insurance brokerage firms about their consumers, they are able to offer timely, pertinent coverage based on their needs. It could be challenging for salesmen, insurance agents, or brokers to promote their product to customers if they are unaware of current technological trends. The above-mentioned factors are anticipated to hamper the market growth over the forecast period.

People can now access a wide range of services due to initiatives being launched by several governmental entities in the insurance plans sector. Governments also educate prospective clients about many options, risk coverages, and assets that can be secured by an insurance plan. In addition, the government is implementing a number of programs such as Universal Health Insurance Scheme that was initiated by the government of India to help the insurance business serve people from all walks of life with insurance plans. Such government initiatives are anticipated to present lucrative chances for the insurance brokerage market growth in the upcoming years.

Insurance Brokerage Overview

An insurance broker is a person who works with numerous insurers to sell, request, or negotiate insurance products on behalf of their clients. An insurance broker serves as a link between policyholders and insurers, and thus plays a crucial role in the development of the company’s economy. Insurance brokers provide their clients with technical and expert insurance advice. Health insurance, property & casualty insurance, and medical insurance are among the insurance products offered by brokers. Insurance brokers work closely with their clients to ensure that their coverage needs are met.

COVID-19 Impact on Global Insurance Brokerage Market

The expansion of the insurance brokerage sector has been negatively impacted by the COVID-19 pandemic. In order to stop the virus from spreading, governments in majority of countries had implemented lockdowns and closed down companies, public institutions, and private organizations worldwide. The consumer demand for insurance had also gradually decreased as a result of the closure of numerous insurance brokerage firms throughout developing countries. Additionally, the shareholders of publicly traded insurance brokerage companies withdrawing their contributions from the company to raise money to meet their daily and conventional needs impacted the market considerably. In addition, shareholders of publicly traded insurance brokerage firms withdrew their investments to raise money to fulfill their regular and everyday needs.

Growing Awareness of the Need of Insurance Policies is Driving the Market Growth

There has been a surge in demand for insurance products such as life insurance, auto insurance, house insurance, and health insurance, among others, in the insurance brokerage market growth. This rise in demand is mostly due to greater consumer knowledge of insurance policies, as well as education on the necessity of insurance policies and the numerous benefits offered to policy holders. Due to the result of the increased demand for insurance policies, the market has grown, as policyholders want the assistance of a broker when obtaining a policy that is appropriate for their needs and preferences. The worldwide insurance brokerage industry is growing due to the integration of IT & analytic solutions and the provision of professional solutions and services. Furthermore, the market's expansion is hampered by customers' direct purchases of insurance plans and the widespread availability of alternative platforms for obtaining insurance policies.

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Direct Purchases of Insurance by Clients to Limit Market Growth

Customers' direct purchases of insurance policies and the availability of several platforms to obtain insurance products might restrict market expansion. These technologies provide extensive data and insights about clients to insurance brokerage firms and enable them to provide timely pertinent coverage based on individual needs. Lack of knowledge about these ongoing technological trends for sales persons, insurance agents or brokers might make it difficult for them to market their product to customers.

Advancements in Digital Technology May Increase the Opportunities

Insurance brokers and agents are investing in digital technologies in order to provide services online and raise sales and profitability. This includes providing agents and brokers with digital tools and resources via insurance portals, exchange websites, and other digital distribution methods. These web-based portals and other digital channels are designed to increase a company’s processing efficiency while lowering expenses. For example, according to a survey on insurance digital transformation, 39%of agents provide web-based portals for customers to request policy changes, obtain insurance ID cards, check policy information and report claims, payments, and obtain insurance certificates, and 78%are increasingly using social media to acquire new customers on Facebook and 68%through LinkedIn. These technological advances might increase the opportunities for insurance brokerage market forecast period.

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Global Insurance Brokerage Market, by Insurance Type

Based on insurance type, the market has been divided into life insurance and property & casualty insurance. Among these, the property and casualty insurance sub-segment accounted for the highest market share in 2021 and the segment is estimated to continue its dominance in terms of revenue during the forecast period.

Global Insurance Brokerage Market Share, by Insurance Type, 2021

Source: Research Dive Analysis

The property & casualty insurance sub-segment accounted for a dominant market share in 2021 and the segment is projected to continue its dominance over the forecast period. It provides financial compensation to a property's owner or tenant and its contents in the event of damage or theft, as well as to a third party other than the owner or renter in the event that the person is hurt on the property. A homeowner or renters policy often provides coverage for personal property. The increasing occurrence of major natural disasters necessitates accurate risk assessment. With the changing risk landscape, changing customer expectations, and the entry of new players, the property and casualty insurance landscape is rapidly evolving.

Life insurance subsegment is anticipated to grow at the highest CAGR during the forecast period. Age is the main variable affecting a policyholder's life insurance premiums. A young individual has a better probability of holding the life insurance coverage for a long time, according to the insurer. Also, he or she has a lower risk of passing away too soon from an age-related illness.

Global Insurance Brokerage Market, by Brokerage Type

Based on brokerage type, the market has been divided into retail brokerage and wholesales brokerage. Among these, the retail brokerage sub-segment accounted for the highest revenue share in 2021.

Global Insurance Brokerage Market Size, by Brokerage type, 2021

Source: Research Dive Analysis

The retail brokerage sub-segment accounted for a dominant market share in 2021. Retail brokers and agents are investing in digital technologies to offer services online and thereby increase sales and boost margins. Insurance brokers and agents can be contracted with single or multiple insurance companies as they try to meet different client needs with available insurance products. This market excludes the direct selling of insurance products by insurance companies. The value of the market is based on the fees or commissions paid to brokers by the insured, both commercial and personal. Implementation of technologies in existing products and service lines are increasing the revenue of retail brokerage.

Global Insurance Brokerage Market, Regional Insights

The insurance brokerage market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Global Insurance Brokerage Market Size & Forecast, by Region, 2021-2031 (USD Million)

Source: Research Dive Analysis

The Market for Insurance Brokerage in North America was the Most Dominant

North America held the highest market share in 2021. Its dominance is largely attributable to the increased awareness of the advantages of insurance coverage and government measures to cover all people under insurance coverage. In addition, North America, particularly the United States, has the region's most developed public healthcare system, making it the largest insurance brokerage market share for health insurance in the region.

Competitive Scenario in the Global Insurance Brokerage Market

Investment and agreement are common strategies followed by major market players. For instance, in October 2021, Gallagher, a leading multinational insurance brokerage company, announced the acquisition Edelweiss Insurance Brokers, another insurance brokerage company. This acquisition is expected to help the acquiring company.

Source: Research Dive Analysis

Some of the leading insurance brokerage market analysis players are Marsh & McLennan, AON PLC, Willis Towers Watson PLC, Arthur J. Gallagher, Hub International, Lockton, Truist Insurance Holdings, Acrisure LLC, Alliant Insurance Services, Inc., and Brown & Brown.