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Adventure Tourism Market Report

RA08340

Adventure Tourism Market, by Type (Hard, Soft, Others), Activity (Land-based Activity, Water-based Activity, Air-based Activity), Type of Traveler (Solo, Friends/Group, Couple, Family), Age Group (Below 20 Years, 20 - 30 Years, 30 - 50 Years, 50 years and above), Regional Analysis (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2027
Update Available On-Demand

RA08340

Pages: 320

Feb 2021

COVID-19

pandemic has shown to have an enormous impact on most
industries.

Click Here to access our comprehensive analysis of the

Impact of covid-19 on Adventure Tourism Market

According to a recent study done by Research Dive, the global adventure tourism market size is predicted to reach $1,796,243.8 million by 2027, at a 15.0% CAGR, growing from $609,000.0 million in 2019. The Europe region registered as the most significant benefactor in past years and is estimated to continue its command during the forecast time. Asia-Pacific region market was the second highest contributor to the market.

COVID-19 Effect on Adventure Tourism Market:

The COVID-19 pandemic had an undesirable impact on the global adventure travel market growth in 2020. As per the World Travel and Tourism Council (WTTC), the number of adventure travelers has drastically declined due to the global lockdown and travel limitations. However, the global market will grow at a significant rate post the COVID-19 outbreak as market leaders are opting new strategies for safer travels. For instance, in May 2020, Abercrombie & Kent expanded their offering in the Alaska and American West by adding 6 new tailor-made adventure trips and 2 new great American road trips. The company also introduced new tailor-made trips through USA. The trip itinerary covers national parks in California, Arizona and Utah; wildlife experiences in Wyoming and Alaska; culinary tours and inspiring wine tours in Sonoma and Napa valleys. The opportunity to travel with customization will drive the market growth in the coming years.

Escalating interest to exploring new destinations is a major driving factor for the growth of the adventure tourism market

Adventurism tourism is a travel activity that includes cultural exchange, activities in the nature, and physical activity. It involves travel and exploration with a certain degree of risk and it may require physical strength and special skills. Further, adventure travelling is about interacting and connecting with new landscapes and cultures. Adhering to these aspects, adventure tourism has interested people from all walks of lives. Travelling reduces mental stress, tension, and anxiety levels leading to exponential growth of the market. In addition, it is a great escape for urban citizens. According to United Nations World Tourism Organization (UNWTO), international tourist arrivals worldwide reached about 1.1 billion and adventure tourism has increased by 5.0% in 2019 compared to that in 2018. These factors are accelerating the young age travelers to gain much excitement by stepping out from comfort zones, which is predicted to fuel the industry growth in the forecast time.

To know more about adventure tourism market drivers, get in touch with our analysts here.

Potential risks engaged in adventure travel is the major restraint for the adventure tourism market

Some of the potential risks involved in adventure tourism are unpredictable climate changes, habitat loss and cultural & language loss. These factors are predicted to hinder the growth of the adventure tourism industry growth in the forecast years.

Incorporation of new technologies by the key operators is a significant growth opportunity in the market

Key operators are continuously adopting novel technologies like virtual reality, artificial intelligence, IoT and other technologies to provide advanced features to attract customers. Such initiatives are predicted to produce vast prospects for the adventure tourism market growth in the forecast years. For instance, adventure travel operators are focusing on virtual reality to offer realistic visual experience of adventure activities and natural surroundings.

To know more about adventure tourism market opportunities, get in touch with our analysts here.

Adventure Tourism Market, by Type:

Soft type generated for major market size in past years

Adventure Tourism Market, by Type

Source: Research Dive Analysis 

In 2019, the market for soft type sub-segment dominated the global market by producing highest revenue share, which was 60.9% and is predicted to maintain its constant growth throughout the analysis time. The growth of soft adventure sub-segment is by the virtue of lower risk rates and minimal experience requirement. The soft adventure travel will considerably gain popularity in the coming 10 years as young people who have experienced soft adventure travel tend to opt for it time and again. 

Adventure Tourism Market, by Activity:

Land based activity registered for the highest market share in the previous years

Adventure Tourism Market, by Activity

Source: Research Dive Analysis 

Land-based activity sub-segment generated the highest market size for adventure tourism. It was over $381,797.5 million in 2019 and is predicted to experience a constant growth throughout the forecast time. Huge demand for land-based activities such as cycling tours, trekking & wildlife safaris among the all age groups is significantly propelling the market growth in the forecast years. In addition, rising interest of people towards archeological expeditions, attending local fairs and bird watching are expected to fuel the demand for land-based activities. These factors are projected to drive the growth of the market in the forecast years. 

Adventure Tourism Market, by Type of Traveler:

Family sub-segment was the highest contributor to the market in 2019
Adventure Tourism Market, by Type of Traveler

Source: Research Dive Analysis 

Family sub-segment held an evident market share in the past years, it accounted to $168,069.8 million in 2019 and is anticipated to generate $555,461.2 million revenue by 2027. Adventure trips encourage children and family members to take up travel to experience new things together and enhance their family bond. Further, adventure trips open the doors of opportunities to spend quality time and create memories with loved ones. This factor is directly influencing families to go explore adventure travel. This will fuel the growth of the market in the forecast time. 

Adventure Tourism Market, by Age Group:

20 – 30 years age group generated for major industry size in 2019

Adventure Tourism Market, by Age Group

Source: Research Dive Analysis 

In 2019, the 20-30 years age group registered for about 41.5% revenue share based on age group segment and is predicted to continue its constant growth during the forecast timeframe. As per the data, there has been about 17% - 21% growth in 20 – 30 years age group travelling over the last three years. This growth is majorly due to youngsters spending time on adventure travelling to explore new cultures and wildlife. This factor is predicted to bolster the growth of the market in the forecast time.

Adventure Tourism Market; Regional Insights:

Europe will witness huge growth opportunities in the market during the forecast period

Adventure Tourism Market; Regional Insights

Europe held the highest revenue share of 30% the adventure tourism market in 2019, and is predicted to account for $632,996.3 million in 2027. On an average, Europe registers about 100 million trips per year. Europeans cherish the feeling of travelling to different places and hence, there is a huge demand for adventure tourism. This factor is predicted to drive the market growth in the Europe region. Further, rising number of online travel agents due to growth in the number of independent/solo travelers is anticipated to accelerate the market growth in the coming years. 

To explore more about adventure tourism market, get in touch with our analysts here.

Key Players in the Global Adventure Tourism Market:

Product launches and R&D investments are some of the common strategies followed by key players

Key Players in the Global Adventure Tourism Market

Source: Research Dive Analysis

The global adventure tourism market players are Butterfield & Robinson Inc., MTSOBEK, Recreational Equipment, Inc., Topdeck Travel Limited, Lindblad Expeditions, ElderTreks, Austin Adventures, Intrepid Group, Abercrombie & Kent USA, LLC. And G Adventures.

Porter’s Five Forces Analysis for Adventure Tourism Market:

  • Bargaining Power of Suppliers: The market consists of huge number of small & medium and large dealers, and key players are launching new trips, resulting in Moderate bargaining power of suppliers.
  • Bargaining Power of Consumer: Adventure tourism has huge number of purchasers and rising demand for adventure trips is resulting in High negotiating power of consumer.
  • Risk of New Entrants: Growing demand for adventure travel due to rising consumer interest and existence of dominant players are delivering High risk of new participants in the market.
  • Threat of Substitutes: This market has average number of alternatives, and thereby there is Moderate threat of substitutes.
  • Competitive Rivalry in the Market: Adventure tourism market has a large number of significant players. These players are profusely working on product advancements with plans of launching new trip destinations to increase their market growth. This factor is providing high rivalry between the players.
    The intensity of rivalry in the market is HIGH.

Aspect

Particulars

  Historical Market Estimations

  2019-2019

  Base Year for Market Estimation

  2019

  Forecast timeline for Market Projection

  2020-2027

  Geographical Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Type

  • Hard
  • Soft
  • Others

  Segmentation by Activity

 

  • Land-based Activity
  • Water-based Activity
  • Air-based Activity

  Segmentation by Type of Traveler

 

  • Solo
  • Friends/Group
  • Couple
  • Family

  Segmentation by Age Group

 

  • Below 20 Years
  • 20 – 30 Years
  • 30 – 50 Years
  • 50 Years and above

  Key Countries covered

U.S., Canada, Germany, UK, Italy, Spain, Russia, Japan, China, India, South Korea, Australia, Brazil, Argentina, GCC and Saudi Arabia

  Key Companies Profiled

  • Butterfield & Robinson Inc.
  • MTSOBEK
  • Recreational Equipment, Inc.
  • Topdeck Travel Limited
  • Lindblad Expeditions
  • ElderTreks
  • Austin Adventures
  • Intrepid Group
  • Abercrombie & Kent USA, LLC.
  • G Adventures

Frequently Asked Questions
 

A. The global adventure tourism market size was over $609,000.0 million in 2019 and is further anticipated to reach $1,796,243.8 million by 2027.

A. Austin Adventures, Intrepid Group, Butterfield & Robinson Inc. and Lindblad Expeditions are some of the key players in the global adventure tourism market.

A. Europe region possesses great investment opportunities. The region will witness the most promising growth in the coming years.

A. Europe adventure tourism market accounted for $209,496.0 million in 2019.

A. New trips and collaboration are the key strategies opted by the operating companies in this market.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model

1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.Type trends
2.3.Activity trends
2.4.Type of travelers trends
2.5.Age group trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis
3.9.Strategic overview

4.Adventure Tourism Market, by Type 

4.1.Hard

4.1.1.Market size and forecast, by region, 2019-2027
4.1.2.Comparative market share analysis, 2019 & 2027

4.2.Soft

4.2.1.Market size and forecast, by region, 2019-2027
4.2.2.Comparative market share analysis, 2019 & 2027

4.3.Others

4.3.1.Market size and forecast, by region, 2019-2027
4.3.2.Comparative market share analysis, 2019 & 2027

5.Adventure Tourism Market, by Activity 

5.1.Land-based 

5.1.1.Market size and forecast, by region, 2019-2027
5.1.2.Comparative market share analysis, 2019 & 2027

5.2.Water-based 

5.2.1.Market size and forecast, by region, 2019-2027
5.2.2.Comparative market share analysis, 2019 & 2027

5.3.Air-based

5.3.1.Market size and forecast, by region, 2019-2027
5.3.2.Comparative market share analysis, 2019 & 2027

6.Adventure Tourism Market, by Type of travelers 

6.1.Solo

6.1.1.Market size and forecast, by region, 2019-2027
6.1.2.Comparative market share analysis, 2019 & 2027

6.2.Friends/Group

6.2.1.Market size and forecast, by region, 2019-2027
6.2.2.Comparative market share analysis, 2019 & 2027

6.3.Couple

6.3.1.Market size and forecast, by region, 2019-2027
6.3.2.Comparative market share analysis, 2019 & 2027

6.4.Family

6.4.1.Market size and forecast, by region, 2019-2027
6.4.2.Comparative market share analysis, 2019 & 2027

7.Adventure Tourism Market, by Age group

7.1.Below 20 years

7.1.1.Market size and forecast, by region, 2019-2027
7.1.2.Comparative market share analysis, 2019 & 2027

7.2.20 – 30 years

7.2.1.Market size and forecast, by region, 2019-2027
7.2.2.Comparative market share analysis, 2019 & 2027

7.3.30 – 50 years

7.3.1.Market size and forecast, by region, 2019-2027
7.3.2.Comparative market share analysis, 2019 & 2027

7.4.50 years and above

7.4.1.Market size and forecast, by region, 2019-2027
7.4.2.Comparative market share analysis, 2019 & 2027 

8.Adventure Tourism Market, by Region

8.1.North America

8.1.1.Market size and forecast, by Type, 2019-2027
8.1.2.Market size and forecast, by activity, 2019-2027
8.1.3.Market size and forecast, by type of travelers, 2019-2027
8.1.4.Market size and forecast, by age group, 2019-2027
8.1.5.Market size and forecast, by country, 2019-2027
8.1.6.Comparative market share analysis, 2019 & 2027

8.1.7.U.S.

8.1.7.1.Market size and forecast, by Type, 2019-2027
8.1.7.2.Market size and forecast, by activity, 2019-2027
8.1.7.3.Market size and forecast, by type of travelers, 2019-2027
8.1.7.4.Market size and forecast, by age group, 2019-2027
8.1.7.5.Comparative market share analysis, 2019 & 2027

8.1.8.Canada

8.1.8.1.Market size and forecast, by Type, 2019-2027
8.1.8.2.Market size and forecast, by activity, 2019-2027
8.1.8.3.Market size and forecast, by type of travelers, 2019-2027
8.1.8.4.Market size and forecast, by age group, 2019-2027
8.1.8.5.Comparative market share analysis, 2019 & 2027

8.1.9.Mexico

8.1.9.1.Market size and forecast, by Type, 2019-2027
8.1.9.2.Market size and forecast, by activity, 2019-2027
8.1.9.3.Market size and forecast, by type of travelers, 2019-2027
8.1.9.4.Market size and forecast, by age group, 2019-2027
8.1.9.5.Comparative market share analysis, 2019 & 2027

8.2.Europe

8.2.1.Market size and forecast, by Type, 2019-2027
8.2.2.Market size and forecast, by activity, 2019-2027
8.2.3.Market size and forecast, by type of travelers, 2019-2027
8.2.4.Market size and forecast, by age group, 2019-2027
8.2.5.Market size and forecast, by country, 2019-2027
8.2.6.Comparative market share analysis, 2019 & 2027

8.2.7.Germany 

8.2.7.1.Market size and forecast, by Type, 2019-2027
8.2.7.2.Market size and forecast, by activity, 2019-2027
8.2.7.3.Market size and forecast, by type of travelers, 2019-2027
8.2.7.4.Market size and forecast, by age group, 2019-2027
8.2.7.5.Comparative market share analysis, 2019 & 2027

8.2.8.UK

8.2.8.1.Market size and forecast, by Type, 2019-2027
8.2.8.2.Market size and forecast, by activity, 2019-2027
8.2.8.3.Market size and forecast, by type of travelers, 2019-2027
8.2.8.4.Market size and forecast, by age group, 2019-2027
8.2.8.5.Comparative market share analysis, 2019 & 2027

8.2.9.France

8.2.9.1.Market size and forecast, by Type, 2019-2027
8.2.9.2.Market size and forecast, by activity, 2019-2027
8.2.9.3.Market size and forecast, by type of travelers, 2019-2027
8.2.9.4.Market size and forecast, by age group, 2019-2027
8.2.9.5.Comparative market share analysis, 2019 & 2027

8.2.10.Spain

8.2.10.1.Market size and forecast, by Type, 2019-2027
8.2.10.2.Market size and forecast, by activity, 2019-2027
8.2.10.3.Market size and forecast, by type of travelers, 2019-2027
8.2.10.4.Market size and forecast, by age group, 2019-2027
8.2.10.5.Comparative market share analysis, 2019 & 2027

8.2.11.Italy 

8.2.11.1.Market size and forecast, by Type, 2019-2027
8.2.11.2.Market size and forecast, by activity, 2019-2027
8.2.11.3.Market size and forecast, by type of travelers, 2019-2027
8.2.11.4.Market size and forecast, by age group, 2019-2027
8.2.11.5.Comparative market share analysis, 2019 & 2027

8.2.12.Rest of Europe

8.2.12.1.Market size and forecast, by Type, 2019-2027
8.2.12.2.Market size and forecast, by activity, 2019-2027
8.2.12.3.Market size and forecast, by type of travelers, 2019-2027
8.2.12.4.Market size and forecast, by age group, 2019-2027
8.2.12.5.Comparative market share analysis, 2019 & 2027

8.3.Asia Pacific

8.3.1.Market size and forecast, by Type, 2019-2027
8.3.2.Market size and forecast, by activity, 2019-2027
8.3.3.Market size and forecast, by type of travelers, 2019-2027
8.3.4.Market size and forecast, by age group, 2019-2027
8.3.5.Market size and forecast, by country, 2019-2027
8.3.6.Comparative market share analysis, 2019 & 2027

8.3.7.China

8.3.7.1.Market size and forecast, by Type, 2019-2027
8.3.7.2.Market size and forecast, by activity, 2019-2027
8.3.7.3.Market size and forecast, by type of travelers, 2019-2027
8.3.7.4.Market size and forecast, by age group, 2019-2027
8.3.7.5.Comparative market share analysis, 2019 & 2027

8.3.8.India 

8.3.8.1.Market size and forecast, by Type, 2019-2027
8.3.8.2.Market size and forecast, by activity, 2019-2027
8.3.8.3.Market size and forecast, by type of travelers, 2019-2027
8.3.8.4.Market size and forecast, by age group, 2019-2027
8.3.8.5.Comparative market share analysis, 2019 & 2027

8.3.9.Japan  

8.3.9.1.Market size and forecast, by Type, 2019-2027
8.3.9.2.Market size and forecast, by activity, 2019-2027
8.3.9.3.Market size and forecast, by type of travelers, 2019-2027
8.3.9.4.Market size and forecast, by age group, 2019-2027
8.3.9.5.Comparative market share analysis, 2019 & 2027

8.3.10.Australia 

8.3.10.1.Market size and forecast, by Type, 2019-2027
8.3.10.2.Market size and forecast, by activity, 2019-2027
8.3.10.3.Market size and forecast, by type of travelers, 2019-2027
8.3.10.4.Market size and forecast, by age group, 2019-2027
8.3.10.5.Comparative market share analysis, 2019 & 2027

8.3.11.South Korea

8.3.11.1.Market size and forecast, by Type, 2019-2027
8.3.11.2.Market size and forecast, by activity, 2019-2027
8.3.11.3.Market size and forecast, by type of travelers, 2019-2027
8.3.11.4.Market size and forecast, by age group, 2019-2027
8.3.11.5.Comparative market share analysis, 2019 & 2027

8.3.12.Rest of Asia Pacific

8.3.12.1.Market size and forecast, by Type, 2019-2027
8.3.12.2.Market size and forecast, by activity, 2019-2027
8.3.12.3.Market size and forecast, by type of travelers, 2019-2027
8.3.12.4.Market size and forecast, by age group, 2019-2027
8.3.12.5.Comparative market share analysis, 2019 & 2027

8.4.LAMEA

8.4.1.Market size and forecast, by Type, 2019-2027
8.4.2.Market size and forecast, by activity, 2019-2027
8.4.3.Market size and forecast, by type of travelers, 2019-2027
8.4.4.Market size and forecast, by age group, 2019-2027
8.4.5.Market size and forecast, by country, 2019-2027
8.4.6.Comparative market share analysis, 2019 & 2027

8.4.7.Latin America  

8.4.7.1.Market size and forecast, by Type, 2019-2027
8.4.7.2.Market size and forecast, by activity, 2019-2027
8.4.7.3.Market size and forecast, by type of travelers, 2019-2027
8.4.7.4.Market size and forecast, by age group, 2019-2027
8.4.7.5.Comparative market share analysis, 2019 & 2027

8.4.8.Middle East 

8.4.8.1.Market size and forecast, by Type, 2019-2027
8.4.8.2.Market size and forecast, by activity, 2019-2027
8.4.8.3.Market size and forecast, by type of travelers, 2019-2027
8.4.8.4.Market size and forecast, by age group, 2019-2027
8.4.8.5.Comparative market share analysis, 2019 & 2027

8.4.9.Africa

8.4.9.1.Market size and forecast, by Type, 2019-2027
8.4.9.2.Market size and forecast, by activity, 2019-2027
8.4.9.3.Market size and forecast, by type of travelers, 2019-2027
8.4.9.4.Market size and forecast, by age group, 2019-2027
8.4.9.5.Comparative market share analysis, 2019 & 2027

9.Company profiles

9.1.Butterfield & Robinson Inc.

9.1.1.Business overview
9.1.2.Financial performance
9.1.3.Product portfolio
9.1.4.Recent strategic moves & developments
9.1.5.SWOT analysis

9.2.MTSOBEK

9.2.1.Business overview
9.2.2.Financial performance
9.2.3.Product portfolio
9.2.4.Recent strategic moves & developments
9.2.5.SWOT analysis

9.3.Recreational Equipment, Inc.

9.3.1.Business overview
9.3.2.Financial performance
9.3.3.Product portfolio
9.3.4.Recent strategic moves & developments
9.3.5.SWOT analysis

9.4.Topdeck Travel Limited

9.4.1.Business overview
9.4.2.Financial performance
9.4.3.Product portfolio
9.4.4.Recent strategic moves & developments
9.4.5.SWOT analysis

9.5.Lindblad Expeditions

9.5.1.Business overview
9.5.2.Financial performance
9.5.3.Product portfolio
9.5.4.Recent strategic moves & developments
9.5.5.SWOT analysis

9.6.ElderTreks

9.6.1.Business overview
9.6.2.Financial performance
9.6.3.Product portfolio
9.6.4.Recent strategic moves & developments
9.6.5.SWOT analysis

9.7.Austin Adventures

9.7.1.Business overview
9.7.2.Financial performance
9.7.3.Product portfolio
9.7.4.Recent strategic moves & developments
9.7.5.SWOT analysis

9.8.Intrepid Group

9.8.1.Business overview
9.8.2.Financial performance
9.8.3.Product portfolio
9.8.4.Recent strategic moves & developments
9.8.5.SWOT analysis

9.9.Abercrombie & Kent USA, LLC.

9.9.1.Business overview
9.9.2.Financial performance
9.9.3.Product portfolio
9.9.4.Recent strategic moves & developments
9.9.5.SWOT analysis

9.10.G Adventures

9.10.1.Business overview
9.10.2.Financial performance
9.10.3.Product portfolio
9.10.4.Recent strategic moves & developments
9.10.5.SWOT analysis

Analysis of Global Adventure Tourism Market

Adventurism tourism is a travel activity that involves cultural exchange, activities in the nature and physical activity. Although it includes travel and exploration, a certain degree of risk is involved in it. Moreover, adventure travelling is also about interacting and connecting with a new landscape and cultures. Due to these aspects, more people are becoming interested in adventure tourism. These factors are predicted to propel the growth of the adventure tourism market in the analysis period. According to United Nations World Tourism Organization (UNWTO), international tourist arrivals across the world were accounted to be 1.1 billion and adventure tourism has increased by 5.0% in 2019 as compared to 2018. Adventure travel operators are focusing on virtual reality, in order to offer tourists with realistic visual experience of adventure activities and natural surroundings. These factors are anticipated to boost the growth of the adventure tourism market in the analysis period.

The potential risks involved in the adventure tourism market are unpredictable climate changes, cultural & language loss, habitat loss, & erosion. These factors are predicted to hamper the growth of the adventure tourism market in the analysis period. As per a newly published report by Research Dive, the global adventure tourism market is predicted to garner $1,796,243.8 million by 2027. 

Geographically, European market for adventure tourism is estimated to dominate the global industry. A significant rise has been recorded in the number of solo travelers across the Europe in recent years, resulting in a surge in the number of online travel agents. Owing to this factor, the European market is anticipated to witness accelerating growth.The key players operating in the global industry include G Adventures, Butterfield & Robinson Inc., Abercrombie & Kent USA, LLC., MTSOBEK, Intrepid Group, Recreational Equipment, Inc., Austin Adventures, Topdeck Travel Limited, ElderTreks, and Lindblad Expeditions.

Key Developments in the Industry

The key companies operating in the industry are adopting several growth strategies & business tactics such as mergers & acquisitions, collaborations, partnerships, and launches to maintain a strong position in the overall market, which is subsequently assisting the adventure tourism market to grow across the world.

  • In November 2019, Lindblad Expeditions, a travel and holiday company of the U.S., announced a nature and culture expedition that will explore the Caribbean coast. This is supposed to be an exhilarating 8-day expedition.  Starting from Cartagena and all the way to Panama City, it will explore the South American coast. In this the tourists can explore the region’s astonishing cultural and natural treasures.
  • In November 2019, Topdeck Travel Limited, a global Australian travel brand, appointed Lab, a unit of the Lab group of agencies, to revamp its digital platform. The new platform will use a combination of consumer neuroscience and psychology in order to upgrade its digital experience and make it more appealing to the brand's target customers.
  • In February 2020, Intrepid Group, an adventure travel company, partnered with WWF-Australia in order to support Antarctica’s marine life. The new partnership’s aim is to form a protected Southern Ocean marine area. The Intrepid Foundation declared that over the next two years, it will aid in WWF-Australia’s project to protect the Antarctic Giants with a funding of $150,000.

Impact of COVID-19 on the Industry

The pandemic of COVID-19 has had an undesirable impact on the global adventure tourism market growth in 2020. As per the World Travel and Tourism Council (WTTC), the number of adventure travelers has drastically declined due to global shutdown and travel limitations. But, the global adventure tourism market is anticipated to rise at a significant rate after recovery from COVID-19 pandemic, due to various strategies followed by leading market players.

For instance, in May 2020, Abercrombie & Kent, expanded their offering in the Alaska and American West by introducing 6 new tailor made adventure trips and 2 new American road trips. The company also introduced new trips through Tailor Made USA itineraries category. This category covers culinary tours and inspiring wine tours in Sonoma and Napa valleys, national parks in California, Arizona and Utah and wildlife experiences in Wyoming and Alaska. These factors are anticipated to propel the growth of the adventure tourism market in the analysis period.

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