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Charcoal Facewash Market Report

RA00054

Charcoal Facewash Market by Application (Cleansing, Skin Exfoliation, Oil & Acne Control, and Others), Gender (Male, Female, and Unisex), Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Pharmacies, and Online Sales Channel), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

RA00054

Pages: 175

Apr 2022

COVID-19

pandemic has shown to have an enormous impact on most
industries.

Click Here to access our comprehensive analysis of the

Impact of covid-19 on Charcoal Facewash Market

Global Charcoal Facewash Market Analysis

The global charcoal facewash market accounted for $3,106.5 million in 2020 and is predicted to grow with a CAGR of 5.1%, by generating a revenue of $4,607.2 million by 2028.

Market Synopsis

Charcoal facewash market is gaining huge popularity as it is known to purify the skin by removing excessive oils. It also helps in removing whiteheads and opening up the clogged pores. Also, charcoal facewash can help you in getting rid of dirt and impurities. Charcoal fixes and firms your skin owing to its anti-aging properties. The use of charcoal facewash increases the cell restoration rate that builds collagen creation.

However, charcoal facewash is relatively new compared to other facewash available in the market. For instance, pimple clear, fairness facewash is most widely used compared to charcoal facewash which is estimated to restrain the market growth during the forecast period.

Various popular brands have included charcoal facewash into their product offerings along with other facewashes that are available in the market. For instance, Khadi, the leading manufacturer of herbal products, offers Khadi Herbal Activated Charcoal Face Wash. Also, L'Oreal, The Man Company, Pond’s, and RawNature are into the market offering various charcoal facewash products.  

According to regional analysis, the Asia-Pacific charcoal facewash market accounted for $1,125.8 million in 2020 and is predicted to grow with a CAGR of 5.9% in the projected timeframe.

Charcoal Facewash Overview

Charcoal is known to trap and clear toxins from the body owing to which the charcoal facewash market is gaining huge popularity. Charcoal facewash removes dirt, oil, impurities, and makeup residue from your skin that prevents acne by unclogging the pores and brightens the complexion.  

COVID-19 Impact on the Charcoal Facewash Market

The uncertainties and financial crisis caused by COVID-19 pandemic had a severe impact on various industries. However, the leading companies operating in the facewash market has experienced a positive impact owing to significant rise in demand for facewash and other personal care products. For instance, various beauty and personal care brands have switched their manufacturing for the production of soaps, sanitizers, and other cleaning agents to contain the spread of coronavirus. For instance, in March 2020, L'Oreal, the leading cosmetics brand, had begun the production of sanitizer gel to address the worldwide shortage. Similarly, facewash market experienced huge demand as it acts as a cleanser and helps in getting rid of germs and toxins. For instance, as stated in September 2002, by Cosmetics Design Europe, the leading platform that offers news regarding cosmetics industry, the sale of facial skin care products increased during COVID-19 in the UK. Some of the widely used skin care products during pandemic were facewash & cleansers, masks, and toners that improve the skin health. All these factors have led to positive impact on charcoal facewash market size during the pandemic.

To help the society coming out of the chaotic situation caused by the COVID-19 pandemic, several beauty brands have implemented various initiatives. For instance, in March 2020, Kylie Cosmetics, the popular cosmetics brand, donated $1 million to the frontline healthcare professionals. Also, the company has collaborated with Coty, popular beauty brand for the production of hand sanitizers for the hospitals in Southern California to help the healthcare workers.      

Deep Cleansing and Acne Control Benefits of Charcoal Facewash to Drive the Market Growth

The charcoal facewash is creating quite a buzz in the facewash & cleansers market. This is because the use of charcoal facewash can address several skincare concerns such as dull skin during winter and other issues. For instance, charcoal facewash is known to remove impurities from your skin, and it has skin brightening properties. For instance, the charcoal facewash by L’Oréal Paris is formulated with three pure clays and it is enhanced with charcoal that leaves your skin glowing and perfectly clear. The charcoal facewash addresses five major skin issues such as oily skin, stickiness, clogged pores, dullness, and dirt. The power of charcoal helps in eliminating impurities providing a fresh, clean, and healthy look to your skin. The use of activate charcoal acts as an absorbent that can absorb toxins from your skin and detoxifies it. Charcoal gently exfoliates your skin that can help in getting rid of dead skin cells. All these benefits are anticipated to drive the charcoal facewash market demand during the forecast period.             

To know more about global charcoal facewash market drivers, get in touch with our analysts here.

Availability of Substitute Facewash Types to Restrain the Market Growth

Charcoal facewash is relatively new concept compared to already existing facewash types that have gained significant popularity and market share in the overall facewash market. For instance, the facewash that claims to be pimple clear, fairness facewash is more common than charcoal facewash. This factor is predicted to hamper the charcoal facewash market share during the forecast period.

Advent of Social Media and E-commerce Platforms to Generate Excellent Growth Opportunities

The rapid growth of e-commerce platforms and social media marketing is anticipated to generate excellent growth opportunities in the market. Social media plays an important role in gaining new customers owing to ease of marketing and change in customers’ buying habits. In addition, celebrity endorsements are enabling the facewash brands to attract customers with their huge social media presence. For instance, social mediate platforms such as Instagram serve as virtual stores and Instagram feeds act as virtual product display platform. Also, social media has brought global selling into a reality. Earlier it was possible to only order the products that were available in your region and had to wait for a relative or friends to travel abroad to get any imported beauty products. However, with the emergence of social media, ecommerce platforms, and online resellers, it is possible to order products from any brand from the comfort of your home.              

To know more about global charcoal facewash market opportunities, get in touch with our analysts here.

Charcoal Facewash Market
By Application

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Based on application, the market has been divided into Cleansing, skin exfoliation, oil & acne control, and others. Among these, the Cleansing sub-segment accounted for the highest revenue share in 2020 and it is anticipated to show fastest growth during the forecast period. Download PDF Sample Report

Source: Research Dive Analysis

The cleansing sub-type is anticipated to have a dominant market share and generate a revenue of $1,776.5 million by 2028, growing from $1,132.3 million in 2020. The most important characteristic of charcoal facewash is its cleansing ability. For instance, the impurities trapped in your pores can lead to breakout of acne. Due to this, the facewash or cleanser that deeply cleanses your skin and helps you in getting rid of impurities is essential. The charcoal facewash efficiently cleanses your skin and helps you in getting rid of dirt & dust, thereby leaving your skin fresh and clean. Also, charcoal facewash goes beyond in detoxifying and clarifying your skin. Thus, owing to intense cleansing, the overall skin quality is improved, and the skin looks revitalized with a fresh glow.  

Charcoal Facewash Market
By Gender

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Based on gender, the market has been divided into male, Female, and unisex. Among these, the Female sub-segment accounted for the highest revenue share in 2020 and the men sub-segment is estimated to show the fastest growth during the forecast period.

Source: Research Dive Analysis

The female sub-segment is anticipated to have a dominant market share and generate a revenue of $2,447.7 million by 2028, growing from $1,666.6 million in 2020. The adoption of beauty and personal care products such as facewash is high among female population as females tend to be more beauty-conscious and open to try new products. Also, availability of different charcoal facewash from various brands is anticipated to drive the market growth. In addition, significant rise in the population of working women has increased self-consciousness among female and the urge to look confident and presentable. Also, clear, and healthy skin promote self-esteem and social confidence among females. These factors are anticipated to drive the charcoal facewash market demand among females.

The male sub-segment is anticipated to show the fastest growth and shall generate a revenue of $1,670.3 million by 2028, growing from $1,062.7 million in 2020. The popularity of charcoal facewash as one of the best skin care methods among men is increasing rapidly. It is a best method for oily, acne-prone, and combination skin type and many men use this facewash as it works wonders on their skin. Also, its use reduces oil production and sweating that leaves your skin fresh. Also, men usually have big pores that accumulate dirt and germs. The use of charcoal facewash helps in minimizing these pores and this facewash is cost-effective.

Charcoal Facewash Market
By Distribution Channel

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Based on distribution channel, the market has been segmented into Hypermarket/Supermarket, specialty stores, pharmacies, and online platforms. Among these, the Hypermarket/Supermarket sub-segment accounted for the highest revenue share in 2020 and online sales channel is estimated to show the fastest growth during the forecast period.

Source: Research Dive Analysis

The hypermarket/supermarket sub-segment is anticipated to have a dominant market share and generate a revenue of $1,680.6 million by 2028, growing from $1,099.7 million in 2020. Hypermarket/supermarket sub-segment is gaining huge popularity as the customers can enjoy the freedom of selection at these stores. Also, the prices of goods are usually low at hypermarket/supermarkets. One of the distinctive features of hypermarket/supermarket is self-service and one stop shopping destination. The attractive packaging, central location, and variety of merchandise products are some other benefits offered by hypermarket/supermarket. Also, low operational expenses and availability of ample parking space are estimated to drive the growth of hypermarket/supermarket sub-segment in the upcoming years.

The online sales channel sub-segment is anticipated to show the fastest growth and generate a revenue of $1,195.0 million by 2028, growing from $770.7 million in 2020. The online sales channel is gaining significant attraction especially during COVID-19 pandemic due to the availability of various goods and faster buying process. The online sales channel is becoming quite popular as it offers attractive discounts and deals. Also, these platforms facilities lead to ease of purchase and delivery as different payment options are available such as cash on delivery, credit/debit cards, net banking, and others. The customers can check the product pictures, reviews, ratings, and seller information before making a purchase which helps them in knowing the complete product. Nowadays, faster delivery time, easy refund, and order cancellation are some other benefits offered by online sales channel and e-commerce platforms.  

Charcoal Facewash Market
By Region

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The charcoal facewash market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Source: Research Dive Analysis

The Market for Charcoal Facewash in Asia-Pacific to be the Most Dominant and Fastest Growing

The Asia-Pacific charcoal facewash market accounted $1,125.8 million in 2020 and is projected to grow with a CAGR of 5.9%. Growing population of working women, rise in disposable income, and growing consciousness regarding appearance & beauty are estimated to drive the Asia-Pacific charcoal facewash market size. Also, South Korea is one of the leading beauty and cosmetics markets in the world and the production & export of skin care products including facewash has increased rapidly. In addition, rapid urbanization and globalization have increased the pollution issues owing to which the demand for charcoal facewash has increased rapidly. For instance, Pond’s Men Pollution Out facewash is a charcoal-based facewash that helps in removing dirt, dust, and oil from your skin. By reducing the sebum production, charcoal facewash helps in eliminating toxins and pollutants from the skin.     

Competitive Scenario in the Global Charcoal Facewash Market

Product launch and business expansion are common strategies followed by major market players.

Competitive Scenario in the Global Charcoal Facewash Market

Source: Research Dive Analysis

Some of the leading charcoal facewash market players are Guangzhou Zuofun Cosmetics Co. Limited, Clinique, L'Oréal S.A., BuyWOW, Biocrown Biotechnology Co., Ltd, Pond’s, Bioré, Natures Organics, Oxyglow Cosmetics, and Olay.

Porter’s Five Forces Analysis for the Global Charcoal Facewash Market:

  • Bargaining Power of Suppliers: The presence of large number of raw material suppliers and low switching cost give moderate bargaining power to the suppliers. 
    Thus, the bargaining power of suppliers is moderate.
  • Bargaining Power of Buyers: The charcoal facewash market is gaining huge popularity and the number of buyers is increasing rapidly. The facewash is a daily use product, and it is already available at an affordable price. 
    Thus, buyer’s bargaining power will be moderate.
  • Threat of New Entrants: The threat of new entrants is high as the companies operating in charcoal facewash are increasing rapidly. The new players are focusing on low pricing strategy, marketing, and launch of innovative, effective charcoal facewash. 
    Thus, the threat of the new entrants is high.
  • Threat of Substitutes: The threat of substitutes is moderate as there are alternate facewashes available in the market such as fairness facewash and pimple clear facewashes which are quite popular. 
    Thus, the threat of substitutes is moderate.
  • Competitive Rivalry in the Market: The competitive rivalry is high as the companies operating in this market are focusing on widening their customer base via business expansion, launch of product, and selling the products across various platforms such as online ecommerce platforms, and celebrity endorsements. 
    Therefore, competitive rivalry in the market is high.

Aspect

Particulars

  Historical Market Estimations

  2019-2020

  Base Year for Market Estimation

  2020

  Forecast Timeline for Market Projection

  2021-2028

  Geographical Scope

  North America, Europe, Asia-Pacific, LAMEA

  Segmentation by Application

  • Cleansing
  • Skin Exfoliation
  • Oil & Acne Control
  • Others

  Segmentation by Gender

  • Male
  • Female
  • Unisex

  Segmentation by Distribution Channel

  • Hypermarket/Supermarket
  • Specialty Stores
  • Pharmacies
  • Online Sales Channel

  Key Companies Profiled

  • Guangzhou Zuofun Cosmetics Co. Limited
  • Clinique
  • L’Oréal
  • BuyWOW
  • Biocrown Biotechnology Co. Limited
  • Pond’s
  • Biore
  • Nature’s Organic
  • Oxyglow Cosmetics
  • Olay

Frequently Asked Questions
 

A. The size of the global charcoal facewash market was over $3,106.5 million in 2020 and is projected to reach $4,607.2 million by 2028.

A. Guangzhou Zuofun Cosmetics Co. Limited, Clinique, and L'Oréal S.A. are some of the key players in the global charcoal facewash market.

A. The Asia-Pacific region possesses great investment opportunities for investors to witness the most promising growth in the future.

A. Asia-Pacific charcoal facewash market is anticipated to grow at 5.9% CAGR during the forecast period.

A. Product launch and business expansion are the two key strategies opted by the operating companies in this market.

A. BuyWOW, Biocrown Biotechnology Co., Ltd, and Pond’s are the companies investing more on R&D activities for developing new products and technologies.

A. BuyWOW, Biocrown Biotechnology Co., Ltd, and Pond’s are the companies investing more on R&D activities for developing new products and technologies.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.Application trends
2.3.Gender trends
2.4.Distribution Channel trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis
3.9.Strategic overview

4.Charcoal Facewash Market, by Application 

4.1.Cleansing 

4.1.1.Key market trends, growth factors, and opportunities
4.1.2.Market size and forecast, by region, 2020-2028
4.1.3.Market share analysis, by country, 2020 & 2028

4.2.Skin Exfoliation

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region, 2020-2028
4.2.3.Market share analysis, by country, 2020 & 2028

4.3.Oil & Acne Control

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region, 2020-2028
4.3.3.Market share analysis, by country, 2020 & 2028

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region, 2020-2028
4.4.3.Market share analysis, by country, 2020 & 2028

5.Charcoal Facewash Market, by Gender 

5.1.Male

5.1.1.Key market trends, growth factors, and opportunities
5.1.2.Market size and forecast, by region, 2020-2028
5.1.3.Market share analysis, by country, 2020 & 2028

5.2.Female

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country, 2020 & 2028

5.3.Unisex

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region, 2020-2028
5.3.3.Market share analysis, by country, 2020 & 2028

6.Charcoal Facewash Market, by Distribution Channel 

6.1.Hypermarket/Supermarket

6.1.1.Key market trends, growth factors, and opportunities
6.1.2.Market size and forecast, by region, 2020-2028
6.1.3.Market share analysis, by country, 2020 & 2028

6.2.Specialty Stores

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region, 2020-2028
6.2.3.Market share analysis, by country, 2020 & 2028

6.3.Pharmacies

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region, 2020-2028
6.3.3.Market share analysis, by country, 2020 & 2028

6.4.Online Sales Channel

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region, 2020-2028
6.4.3.Market share analysis, by country, 2020 & 2028

7.Charcoal Facewash Market, by Region

7.1.North America

7.1.1.Key market trends, growth factors, and opportunities
7.1.2.Market size and forecast, by Application, 2020-2028
7.1.3.Market size and forecast, by Gender, 2020-2028
7.1.4.Market size and forecast, by Distribution Channel, 2020-2028
7.1.5.Market size and forecast, by country, 2020-2028

7.1.6.U.S.

7.1.6.1.Market size and forecast, by Application, 2020-2028
7.1.6.2.Market size and forecast, by Gender, 2020-2028
7.1.6.3.Market size and forecast, by Distribution Channel, 2020-2028

7.1.7.Canada

7.1.7.1.Market size and forecast, by Application, 2020-2028
7.1.7.2.Market size and forecast, by Gender, 2020-2028
7.1.7.3.Market size and forecast, by Distribution Channel, 2020-2028

7.1.8.Mexico

7.1.8.1.Market size and forecast, by Application, 2020-2028
7.1.8.2.Market size and forecast, by Gender, 2020-2028
7.1.8.3.Market size and forecast, by Distribution Channel, 2020-2028

7.2.Europe

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by Application, 2020-2028
7.2.3.Market size and forecast, by Gender, 2020-2028
7.2.4.Market size and forecast, by Distribution Channel, 2020-2028
7.2.5.Market size and forecast, by country, 2020-2028

7.2.6.Germany 

7.2.6.1.Market size and forecast, by Application, 2020-2028
7.2.6.2.Market size and forecast, by Gender, 2020-2028
7.2.6.3.Market size and forecast, by Distribution Channel, 2020-2028

7.2.7.UK

7.2.7.1.Market size and forecast, by Application, 2020-2028
7.2.7.2.Market size and forecast, by Gender, 2020-2028
7.2.7.3.Market size and forecast, by Distribution Channel, 2020-2028

7.2.8.France

7.2.8.1.Market size and forecast, by Application, 2020-2028
7.2.8.2.Market size and forecast, by Gender, 2020-2028
7.2.8.3.Market size and forecast, by Distribution Channel, 2020-2028

7.2.9.Italy

7.2.9.1.Market size and forecast, by Application, 2020-2028
7.2.9.2.Market size and forecast, by Gender, 2020-2028
7.2.9.3.Market size and forecast, by Distribution Channel, 2020-2028

7.2.10.Spain

7.2.10.1.Market size and forecast, by Application, 2020-2028
7.2.10.2.Market size and forecast, by Gender, 2020-2028
7.2.10.3.Market size and forecast, by Distribution Channel, 2020-2028

7.2.11.Rest of Europe

7.2.11.1.Market size and forecast, by Application, 2020-2028
7.2.11.2.Market size and forecast, by Gender, 2020-2028
7.2.11.3.Market size and forecast, by Distribution Channel, 2020-2028

7.3.Asia Pacific

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Application, 2020-2028
7.3.3.Market size and forecast, by Gender, 2020-2028
7.3.4.Market size and forecast, by Distribution Channel, 2020-2028
7.3.5.Market size and forecast, by country, 2020-2028

7.3.6.China

7.3.6.1.Market size and forecast, by Application, 2020-2028
7.3.6.2.Market size and forecast, by Gender, 2020-2028
7.3.6.3.Market size and forecast, by Distribution Channel, 2020-2028

7.3.7.Japan 

7.3.7.1.Market size and forecast, by Application, 2020-2028
7.3.7.2.Market size and forecast, by Gender, 2020-2028
7.3.7.3.Market size and forecast, by Distribution Channel, 2020-2028

7.3.8.India

7.3.8.1.Market size and forecast, by Application, 2020-2028
7.3.8.2.Market size and forecast, by Gender, 2020-2028
7.3.8.3.Market size and forecast, by Distribution Channel, 2020-2028

7.3.9.South Korea

7.3.9.1.Market size and forecast, by Application, 2020-2028
7.3.9.2.Market size and forecast, by Gender, 2020-2028
7.3.9.3.Market size and forecast, by Distribution Channel, 2020-2028

7.3.10.Australia

7.3.10.1.Market size and forecast, by Application, 2020-2028
7.3.10.2.Market size and forecast, by Gender, 2020-2028
7.3.10.3.Market size and forecast, by Distribution Channel, 2020-2028

7.3.11.Rest of Asia Pacific

7.3.11.1.Market size and forecast, by Application, 2020-2028
7.3.11.2.Market size and forecast, by Gender, 2020-2028
7.3.11.3.Market size and forecast, by Distribution Channel, 2020-2028

7.4.LAMEA

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by Application, 2020-2028
7.4.3.Market size and forecast, by Gender, 2020-2028
7.4.4.Market size and forecast, by Distribution Channel, 2020-2028
7.4.5.Market size and forecast, by country, 2020-2028

7.4.6.Latin America  

7.4.6.1.Market size and forecast, by Application, 2020-2028
7.4.6.2.Market size and forecast, by Gender, 2020-2028
7.4.6.3.Market size and forecast, by Distribution Channel, 2020-2028

7.4.7.Middle East 

7.4.7.1.Market size and forecast, by Application, 2020-2028
7.4.7.2.Market size and forecast, by Gender, 2020-2028
7.4.7.3.Market size and forecast, by Distribution Channel, 2020-2028

7.4.8.Africa

7.4.8.1.Market size and forecast, by Application, 2020-2028
7.4.8.2.Market size and forecast, by Gender, 2020-2028
7.4.8.3.Market size and forecast, by Distribution Channel, 2020-2028

8.Company profiles

8.1.Guangzhou Zuofun Cosmetics Co. Limited

8.1.1.Company overview
8.1.2.Operating business segments
8.1.3.Product portfolio
8.1.4.Financial performance
8.1.5.Key strategy moves and development

8.2.Clinique

8.2.1.Company overview
8.2.2.Operating business segments
8.2.3.Product portfolio
8.2.4.Financial performance
8.2.5.Key strategy moves and development

8.3.L’Oréal

8.3.1.Company overview
8.3.2.Operating business segments
8.3.3.Product portfolio
8.3.4.Financial performance
8.3.5.Key strategy moves and development

8.4.BuyWOW

8.4.1.Company overview
8.4.2.Operating business segments
8.4.3.Product portfolio
8.4.4.Financial performance
8.4.5.Key strategy moves and development

8.5.Biocrown Biotechnology Co. Limited

8.5.1.Company overview
8.5.2.Operating business segments
8.5.3.Product portfolio
8.5.4.Financial performance
8.5.5.Key strategy moves and development

8.6.Pond’s

8.6.1.Company overview
8.6.2.Operating business segments
8.6.3.Product portfolio
8.6.4.Financial performance
8.6.5.Key strategy moves and development

8.7.Biore

8.7.1.Company overview
8.7.2.Operating business segments
8.7.3.Product portfolio
8.7.4.Financial performance
8.7.5.Key strategy moves and development

8.8.Nature’s Organic

8.8.1.Company overview
8.8.2.Operating business segments
8.8.3.Product portfolio
8.8.4.Financial performance
8.8.5.Key strategy moves and development

8.9.Oxyglow Cosmetics

8.9.1.Company overview
8.9.2.Operating business segments
8.9.3.Product portfolio
8.9.4.Financial performance
8.9.5.Key strategy moves and development

8.10.Olay

8.10.1.Company overview
8.10.2.Operating business segments
8.10.3.Product portfolio
8.10.4.Financial performance
8.10.5.Key strategy moves and development

Charcoal facewashes, since the last decade, have gained a lot of popularity due to their cleansing properties. Activated charcoal present in these facewashes helps in detoxifying and cleansing skin as well as boosting skin energy. Charcoal is also thought to have anti-aging properties as regular usage of charcoal facewash enhances cell restoration rate, thereby helping in collagen creation.

Forecast Analysis:

Since the last few years, there has been a massive spike in popularity of charcoal-based facewashes. This growth in popularity is mainly due to the deep cleansing and skin purifying properties of charcoal which is the main ingredient of these facewashes. This growth in demand is expected to boost the charcoal facewash market in the coming years. Moreover, the acne control benefits provided by charcoal facewash along with skin brightening properties is further anticipated to push the market forward. Along with these growth drivers, advent of social media platforms and e-commerce websites is expected to help leading companies of this industry to market and sell their products effectively which, in turn, is predicted to offer numerous growth opportunities to the market. However, availability of substitute facewash types, which are equally popular, might become a hurdle in the growth trajectory of the charcoal facewash market.

Regionally, the charcoal facewash market in the Asia-Pacific region is expected to be the most dominant as well as have the fastest growth rate. It is expected to grow at a stunning CAGR of 5.9% in the 2021-2028 timeframe. Growing population of working women and a general rise in the disposable income levels throughout the region are predicted to be the primary growth drivers of the market in this region. Additionally, there is a growing consciousness with respect to appearance and beauty among the general populace, which is further expected to augment the growth rate of the charcoal facewash market.

According to the report published by Research Dive, the global charcoal facewash market is expected to gather a revenue of $4,607.2 million by 2028 and grow at 5.1% CAGR in the 2021–2028 timeframe. Some prominent market players include Guangzhou Zuofun Cosmetics Co. Limited, Biocrown Biotechnology Co., Ltd, Oxyglow Cosmetics, Clinique, Natures Organics, BuyWOW, Pond’s, Olay, L'Oréal S.A., Bioré, and many others.

Covid-19 Impact on the Market:

The outbreak of the Covid-19 pandemic has had a massive negative effect on almost all industries and businesses across the world. Surprisingly, leading companies of the charcoal facewash market have experienced a positive impact of the pandemic. This growth is mainly on account of the growing demand for beauty and personal care products such as soaps, facewashes, sanitizers, etc. Along with this, new product launches by these key companies, during the pandemic years, have further helped the market grow despite the pandemic situation.

Significant Market Developments:

The significant companies operating in the industry are adopting numerous growth strategies & business tactics such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall market, thus helping the charcoal facewash market to flourish. For instance:

In December 2021, Vivalui, a division of Castlebeard Beard Care Company, announced the launch of a new product, Vivalui Bamboo Charcoal Cleanser. This product is specifically formulated to target acne, blocked pores, oil skin, and similar facial skin problems faced by men. Vivalui claims that strict adherence to a six week skincare routine prescribed by the company will help in countering this problems. This product launch is expected to help the company a lot, as far as widening the customer base is concerned. Also, it will help Vivalui to expand its market share in the long run.

In January 2022, Nua, a leading women’s wellness brand, announced the launch of its new product range called ‘Acne Control’. The newly launched products will exclusively cater to the health demands of women so that they can manage their periods in a better way. With products like pore cleansing face washes, activated charcoal facemasks, etc. Nua is providing a holistic range of period management and women hygiene care products.

In February 2022, Piramal, an India-based multinational conglomerate operating in various sectors of healthcare, financial services, etc., announced the expansion of its Lacto Calamine product range. Lacto Calamine, a well-known Indian brand launched by Piramal Group, specializes in beauty and personal care products such as charcoal facewashes, peel-off masks, sunscreens, etc. This product range and brand expansion is surely expected to help Piramal to consolidate its position in the market.

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