Medical Scales Market, by Product (Regular Scales, Infant and Baby Scales, Wheelchair Scales, Others), Applications (Hospital, Household, Others), Regional Analysis (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2020–2027

Global Medical Scales Market Analysis:

Medical scales refer to accurate and precise weight monitoring equipment which is used in the healthcare industry to assess patient’s weight. Medical scales serve multiple purposes as well such as measuring full-body data points like body mass index. This helps doctors to understand patients’ present body condition regarding fat and muscular weight. Maintaining proper body weight is extremely vital for overall health to avoid multiple diseases. Overweight and obesity in the population could lead to multiple health complications and increase the chances of fatality.  A medical scale helps patients to improve present body conditions by providing all information and data regarding their own body using which they can assess changes and curate future decisions regarding weight loss, mass gain, or for other purposes accordingly.

A Shift of consumers toward a healthy lifestyle increased obesity, and rising cases of chronic diseases are driving the market growth

People across the globe have become more health-conscious and are trying to keep a continuous track of their health. Regular consumption of improper food items with high sugar and salt content has negatively impacted the health of the global population. This is leading to early problems and health issues like diabetes, cancer, obesity, arthritis, high blood pressure, heart diseases, strokes, gallbladder diseases, and other health problems. To avoid all such diseases and health issues, people have become highly aware of their current health and are highly investing in activities that can help in reducing body weight. They are joining physical activities like sports clubs, gyms, swimming classes, and others and also investing in diet plans from dieticians. All these activities require continuous monitoring of body weight in order to understand what changes need to be made in present plans to achieve desired body goals and also ensure the utmost body health. This has led to the massive adoption of medical scales at all such outlets and other places to regularly check patient’s weight, which has boosted the market growth. As per a report by the World Health Organization (WHO), from April 2020, more than 1.9 billion adults over the age of 18 years were overweight of which 650 million were obese in 2016. These numbers have been growing aggressively over the past decade and are creating a major need to promote body health. This has directly increased the demand for medical scales as they help people to assess their growth toward the desired target and also in decision making about future plans.    

Low awareness about healthy lifestyle and high costs in comparison to alternatives are hampering the market growth

A large portion of the population is still unaware of the health hazards of improper lifestyle or don’t give much importance to a healthy lifestyle and eating habits. This significantly reduces the demand for medical scales. Further, people often opt for cheaper alternative weighing machines in comparison to medical scales as they are unaware of its additional benefits.

Government standards, major investments in the healthcare sector, and the growing popularity of diet clinics to create a lucrative market opportunity

Government standards and laws regarding the healthcare sector have become more stringent across the globe. Various standards have been made to promote a healthy lifestyle amongst the population. Also, having proper weighing equipment has been made compulsory in clinics, hospitals, and other healthcare institutes which are aimed at compulsorily measuring patient’s weight and BMI. These standards have promoted the usage of medical scales and created a significant rise in demand globally. Further, significant investments in the healthcare sector have led to opening up of more medical institutes and hospitals which have created major opportunities by increasing the demand for medical scale. Also, the increased popularity of diet clinics amongst various people across the globe who seek proper diet plans to reduce weight has led to a massive rise in demand. These diet clinics and gyms are investing and installing medical scales to keep a track record of progress amongst patients.

Global Medical Scales Market, by Product:

Regular scale segment to be most lucrative till 2027

The regular scale segment will have a dominating share in the global market and is expected to register a significant revenue during the forecasted timeframe. Growing adoption by health clinics and gyms, wide demand by hospitals and general physicians, and growing cases of chronic diseases and obesity are the major factors driving the market growth. Further, growing demand from the household segment due to increased convenience and multiple sale channels has fueled the market growth.

Global Medical Scales Market, by Application:

Hospital segment to register maximum growth

The hospital segment is anticipated to register maximum growth in the global medical scales market during the forecast period. The growth is majorly due to widespread usage of medical scales in patients’ report preparation which helps to understand current body status according to which the surgery or medication is decided. Further, government standards and laws have also mandated having medical scales in hospitals. Also, the majority of the population opts for hospitals as the most optimal treatment place due to the availability of trained staff and all amenities which is propelling the segment’s growth due to increased patients’ inflow. Growing investments have enabled the opening and setup of new hospitals which is also increasing the demand for medical scales. All these factors are leading to an increased usage of medical scales by hospitals, which is helping the market to grow.

Global Medical Scales Market, by Region:

North American region to hold the largest market share

The North America region is expected to hold the largest market share in the global medical scale market during the forecast timeframe. Growing chronic diseases, the majority of the population falling in the obese or overweight zone, growing awareness about a healthy lifestyle, and major openings of new health clinics are driving the market growth. Furthermore, increased adoption of medical scales by the household sector is also propelling the market growth. Also, the rising geriatric population is creating a need for wheelchair medical scales, which is increasing investments in the global medical scale market.

Key Participants in the Global Medical Scales Market:

Merger & acquisition and advanced product development are the frequent strategies followed by the market players

Source: Research Dive Analysis

Some of the significant global medical scales market players include My Weigh, Shekel Scales Ltd., Tanita., seca, DETECTO SCALES, INC., Sunbeam Products Inc., Natus Medical Incorporated., A&D Company, Limited, KERN & SOHN GmbH, and SR Instruments, Inc.

Market players prefer inorganic growth strategies to expand into local markets.

Global medical scales market players are emphasizing more on mergers & acquisitions and advanced product developments. These strategies are followed by established as well as emerging organizations. To emphasize more on the competitor analysis of market players, Porter’s five forces model is explained in the report.