Beacon Technology Market Report
RA00170
Beacon Technology Market, by Deployment Model (Cloud, On-Premise), Platform (iBeacon, AltBeacon, Eddystone), Application (Travel, Tourism & Hospitality, Real-Estate, Retail, Healthcare, Education, Financial Institution), Technology (Wi-Fi, Combined Technologies, BLE, Ultrasound), Regional Analysis (North America, Europe, Asia Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026
Update Available On-Demand
Global Industry Insights of Beacon Technology 2026:
The global beacon technology market forecast shall be $45,213.7 million by 2026,growing from $504.7 million in 2018 at a healthy rate of 75.4%. Asia-Pacific beacon technology market is projected to rise at a note worthy CAGR of 76.7% by registering revenue of $11,258.2 million, throughout the analysis period.
Beacons are wireless transmitters that utilize low-energy Bluetooth technology to sendsignals to other smart devices. Beacons are one of the recent advancements in proximity marketing and location technology. These highly advanced beacons connect and transmit data to smart devices making location-based interaction and searching more accurate and easier.Beacons are simple devices and only consist of three parts such as batteries, radio, and CPU (central processing unit).There are multiple types of beacons available in the global market such as iBeacons or Eddystone beacons.
Driving Factors: The Increasing speed of technological adoption is anticipated to drive the global beacon technology market
Extensively increasing adoption of advanced communication technologies in the fields such as education, retail, healthcare, and hospitality are projected to boost the growth of the market, over the forecast period. Beacons are playing a significant role in reshaping election campaigning, which is also anticipated to boost the growth of the global beacon technology market.Beacon technology is the perfect platform for attracting supporters and providing relevant and useful information.For instance, the Republican Party (United States) has invested heavily in the technology of beacon. Also, this device has been used in elections in Nigeria and India to target potential voters on the basisofage, affinity, consumer behavior, location, gender, and similar audiences. In addition, the increasing penetration of the Internet of Things (IoT) across the world is also projected to drive the growth of the beacon technology market. Furthermore, beacon technology has high significance in the retail and marketing sector mainly because they are cost-effective, straightforwardly effective, and easy to deploy.
Market Restraint: Alternatives such as kpeiz and Onlypult are projected to restrain the growth of the global Beacon Technology market
Substitutes such as kpeiz, Onlypult, and HubSpot Marketing are anticipated to restrain the global market growth.
Application of beacons in disaster management is anticipated to create huge opportunities in the global market
Researchers have designed a secure disaster notification system by using Smartphone-based beacon. The number of disaster occurrences around the globehas been increasing enormously. To prevent and tackle disaster, beacon technology plays a crucial rolewith the help of IoT to detect the disaster at the early stages. Moreover, D-SASS (Disaster Secure Alarm Service System) is primarily using beacon to provide notification service to the disaster-involved region and the safety service to the users. This system provides more reliable and vital information to first-responders and also minimizes the incidents of false alarms. Furthermore, beacons and UAVs (Unmanned Aerial Vehicles) could be utilized for monitoring and emergency response methods. This versatility of beacons is further anticipated to create enormous opportunities for the growth of beacon technology in the global market.
The cloud segment shall have the fastest growth in the global market and it is projected to surpass $23,330.3 million by 2026, growing from $242.8 million in 2018. Cloud-based beacon enables companies to monitor and manage cloud-hosted services across a range of providers. This beacon is primarily helping clients in cost reduction. Cloud beacon uses integrated predictive artificial intelligence algorithms and data analytics to provide real-time insights. Moreover, these cloud-based networks helpin marketing, searching for an accurate location, and are also recognized for replacements of battery-powered beacons.
The AltBeacon platform of the beacon technology market shall have rapid growth and it is expected to cross $14,332.7million by 2026, with the rise from $148.4million in 2018.AltBeacon is becoming more popular among the developer as it provides complete freedom to develop apps for the proximity beacons. AltBeacon is free for all to implement, with no fees or any royalty.AltBeacon has a robust specification for device transmission.
The beacon technology for education will have significant growth and it is projected to registera revenue of $6,917.7 million by 2026, over the projected period.The beacon technology combined with smartphones has transformed the education industry drastically. Beacon technology combining with mobile phones has changed the way the entire education system works, providing education campuses and eLearning solutions. Furthermore, beacon technology provides multiple key advantages such as it offers specific shelf and book information, excellent in-class experiences, better student and faculty relationships, and powerful communication tools.
The Wi-fi segment of beacon technology shall bethe fastest growing and it is anticipated to surpass $9,268.8 million by 2026, increasing at CAGR of 76.6%, during the forecast period. This is mainly because beacon technology is majorly used to improve the experience of the Wi-Fi campus. The use of advanced beacon hardware along with wifi-based sensors can allow clients to search their desired destination without asking for repeated directions.
The Asia-Pacific beacon technology market is a lucrative market and it is projected to spur at a healthy CAGR of 76.7% by registering a revenue of $11,258.2 million by 2026. Rising adoption of beacons in educational institutions is one of the significant factors for the growth of beacon technology in the Asian market. For instance, to improve physical learning spaces, the Hong Kong Polytechnic University, Hong Kong deployed Bluetooth beacons at their campus.Also, the significantly increased adoption of smartphones and extensive demand for beacons in the logistics and transportation applications is projected to drive the growth of the Asian market. Moreover, growing focus on business intelligence to gain a competitive advantage preferably in countries such as China, India, and Japan are boosting the growth of the beacon technology market.
Europe Beacon Technology Market Overview 2026:
Europeis projected to have amajorshare in the global market and it is forecasted to registera revenue of $13,473.7million, throughout the analysis period
The Europe beacon technology market was valued at $161.5 million in 2018, and it is projected to generate a revenue of $13,473.7 million by 2026. The highly advanced internet infrastructure in countries such as the UK, Germany, and Sweden is anticipated to accelerate the adoption of beacon technology in the European region. Moreover, the comprehensive deployment of beacon technology in the application areas such astourism, transportation, and healthcare is also driving the European beacon technology market.
Some of the significant beacon technology market players are PaeDae, Inc. dba Gimbal, Apple Inc., Estimote, Inc, RECO, by Kontakt.io, Glimworm Beacons, HID Global Corporation/ASSA ABLOY AB., SAMSUNG, Qualcomm Technologies, Inc., and Hewlett Packard Enterprise Development LP.Beacon technology established companies are focusing more on merger & acquisition, advanced product developments, and technological evolutions.These are the multiple business strategies followed by market players.
Porter’s Five Forces Analysis for Beacon Technology market:
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Bargaining Power of Suppliers:
Key players of beacon technology are building an efficient supply chain withmultiple suppliers. Moreover, these players are experimenting with designs of products using different raw materials.Thus, if the prices go up of one raw material then the company can easily shift to another.The bargaining power of the supplier is LOW.
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Bargaining Power of Buyer:
The beacon technology market has an extensively large base of customers. It will decrease the bargaining power of the buyers. Moreover, the high concentration of buyers will provide an opportunity for the firm to streamline its sales and production processes.The bargaining power of the buyer is LOW.
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Threat of New Entrants:
Startups areemphasizing majorly on innovating new products and services. Also, these new enterprisesare focusing to achieveeconomies of scale so that it can decrease the fixed cost per unit. The threat of new entrants is HIGH.
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Threat of Substitutes:
The Key players are service oriented rather than just product oriented. Moreover, in the global beacon technology industry, the switching cost for the customers will be high.The threat of the substitute is MEDIUM.
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Competitive Rivalry in the Market:
Market players are building a sustainable differentiation and also focusing mainly on the advancements in the products. Moreover, global companies such as Apple, Inc. are collaborating with competitors to increase the market size. Competitive Rivalry in the Market is VERY STRONG.
| Aspect | Particulars |
| Historical Market Estimations | 2018-2019 |
| Base Year for Market Estimation | 2018 |
| Forecast timeline for Market Projection | 2019-2026 |
| Geographical Scope | North America, Europe, Asia-Pacific, LAMEA |
| Segmentation by Deployment Model |
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| Segmentation by Platform |
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| Segmentation by Application |
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| Segmentation by Technology |
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| Key Countries Covered | U.S., Canada, Mexico, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, China, Japan, India, Australia, South Korea, Rest of Asia-Pacific, Brazil, Saudi Arabia, United Arab Emirates, Rest of LAMEA |
| Key Companies Profiled |
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Q1. What is the size of the Beacon TechnologyMarket?
A. The global beacon technologymarketsize was over $504.7million in 2018 and is projected to reach $45,213.7million by 2026
Q2. Which are the major companies in the Beacon Technology Market?
A. Sensory Inc., Alphabet, and Apple Inc. are some of the key players in the global beacon technology Market.
Q3. Which region possesses greater investment opportunities in the coming future?
A. The Asia-Pacificregion possesses great investment opportunities for the investors to witness the most promising growth in the future.
Q4. What is the growth rate of the Asia-Pacificmarket?
A. : The Asia-Pacific marketbeacon technology Marketis anticipated to grow at 76.7% CAGR during the forecast period
Q5. What are the strategies opted by the leading players in this market?
A. Technological advancements, product development, along with joint ventures are the key strategies opted by the operating companies in this market.
Q6. Which companies are investing more on R&D practices?
A. RECO, and Estimote, Inccompanies are investing more on R&D activities for developing new products and technologies.
1.Research Methodology
1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters
1.4.1.Assumptions
1.4.2.Forecast parameters
1.5.Data sources
1.5.1.Primary
1.5.2.Secondary
2.Executive Summary
2.1.360° summary
2.2.By Deployment Model trends
2.3.By Platform trends
2.4.By Application trends
2.5.By Technology trends
3.Market overview
3.1.Market segmentation & definitions
3.2.Key takeaways
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.4.Market dynamics
3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities
3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis
3.9.Strategic overview
4.Beacon Technology Market, by Deployment Model
4.1.On-Premise
4.1.1.Market size and forecast, by region, 2018-2026
4.1.2.Comparative market share analysis, 2018 & 2026
4.2.Cloud
4.2.1.Market size and forecast, by region, 2018-2026
4.2.2.Comparative market share analysis, 2018 & 2026
5.Beacon Technology Market, by Platform
5.1.iBeacon
5.1.1.Market size and forecast, by region, 2018-2026
5.1.2.Comparative market share analysis, 2018 & 2026
5.2.AltBeacon
5.2.1.Market size and forecast, by region, 2018-2026
5.2.2.Comparative market share analysis, 2018 & 2026
5.3.Eddystone
5.3.1.Market size and forecast, by region, 2018-2026
5.3.2.Comparative market share analysis, 2018 & 2026
6.Beacon Technology Market, by Application
6.1.Travel
6.1.1.Market size and forecast, by region, 2018-2026
6.1.2.Comparative market share analysis, 2018 & 2026
6.2.Tourism & Hospitality
6.2.1.Market size and forecast, by region, 2018-2026
6.2.2.Comparative market share analysis, 2018 & 2026
6.3.Real-Estate
6.3.1.Market size and forecast, by region, 2018-2026
6.3.2.Comparative market share analysis, 2018 & 2026
6.4.Retail
6.4.1.Market size and forecast, by region, 2018-2026
6.4.2.Comparative market share analysis, 2018 & 2026
6.5.Healthcare
6.5.1.Market size and forecast, by region, 2018-2026
6.5.2.Comparative market share analysis, 2018 & 2026
6.6.Education
6.6.1.Market size and forecast, by region, 2018-2026
6.6.2.Comparative market share analysis, 2018 & 2026
6.7.Financial Institution
6.7.1.Market size and forecast, by region, 2018-2026
6.7.2.Comparative market share analysis, 2018 & 2026
7.Beacon Technology Market, by Technology
7.1.Wi-Fi
7.1.1.Market size and forecast, by region, 2018-2026
7.1.2.Comparative market share analysis, 2018 & 2026
7.2.Combined Technologies
7.2.1.Market size and forecast, by region, 2018-2026
7.2.2.Comparative market share analysis, 2018 & 2026
7.3.BLE
7.3.1.Market size and forecast, by region, 2018-2026
7.3.2.Comparative market share analysis, 2018 & 2026
7.4.Ultrasound
7.4.1.Market size and forecast, by region, 2018-2026
7.4.2.Comparative market share analysis, 2018 & 2026
8.Beacon Technology Market, by Region
8.1.North America
8.1.1.Market size and forecast, by deployment model, 2018-2026
8.1.2.Market size and forecast, by platform, 2018-2026
8.1.3.Market size and forecast, by application, 2018-2026
8.1.4.Market size and forecast, by technology, 2018-2026
8.1.5.Market size and forecast, by country, 2018-2026
8.1.6.Comparative market share analysis, 2018 & 2026
8.1.7.U.S.
8.1.7.1.Market size and forecast, by deployment model, 2018-2026
8.1.7.2.Market size and forecast, by platform, 2018-2026
8.1.7.3.Market size and forecast, by application, 2018-2026
8.1.7.4.Market size and forecast, by technology, 2018-2026
8.1.7.5.Comparative market share analysis, 2018 & 2026
8.1.8.Canada
8.1.8.1.Market size and forecast, by deployment model, 2018-2026
8.1.8.2.Market size and forecast, by platform, 2018-2026
8.1.8.3.Market size and forecast, by application, 2018-2026
8.1.8.4.Market size and forecast, by technology, 2018-2026
8.1.8.5.Comparative market share analysis, 2018 & 2026
8.1.9.Mexico
8.1.9.1.Market size and forecast, by deployment model, 2018-2026
8.1.9.2.Market size and forecast, by platform, 2018-2026
8.1.9.3.Market size and forecast, by application, 2018-2026
8.1.9.4.Market size and forecast, by technology, 2018-2026
8.1.9.5.Comparative market share analysis, 2018 & 2026
8.2.Europe
8.2.1.Market size and forecast, by deployment model, 2018-2026
8.2.2.Market size and forecast, by platform, 2018-2026
8.2.3.Market size and forecast, by application, 2018-2026
8.2.4.Market size and forecast, by technology, 2018-2026
8.2.5.Market size and forecast, by country, 2018-2026
8.2.6.Comparative market share analysis, 2018 & 2026
8.2.7.Germany
8.2.7.1.Market size and forecast, by deployment model, 2018-2026
8.2.7.2.Market size and forecast, by platform, 2018-2026
8.2.7.3.Market size and forecast, by application, 2018-2026
8.2.7.4.Market size and forecast, by technology, 2018-2026
8.2.7.5.Comparative market share analysis, 2018 & 2026
8.2.8.UK
8.2.8.1.Market size and forecast, by deployment model, 2018-2026
8.2.8.2.Market size and forecast, by platform, 2018-2026
8.2.8.3.Market size and forecast, by application, 2018-2026
8.2.8.4.Market size and forecast, by technology, 2018-2026
8.2.8.5.Comparative market share analysis, 2018 & 2026
8.2.9.France
8.2.9.1.Market size and forecast, by deployment model, 2018-2026
8.2.9.2.Market size and forecast, by platform, 2018-2026
8.2.9.3.Market size and forecast, by application, 2018-2026
8.2.9.4.Market size and forecast, by technology, 2018-2026
8.2.9.5.Comparative market share analysis, 2018 & 2026
8.2.10.Spain
8.2.10.1.Market size and forecast, by deployment model, 2018-2026
8.2.10.2.Market size and forecast, by platform, 2018-2026
8.2.10.3.Market size and forecast, by application, 2018-2026
8.2.10.4.Market size and forecast, by technology, 2018-2026
8.2.10.5.Comparative market share analysis, 2018 & 2026
8.2.11.Italy
8.2.11.1.Market size and forecast, by deployment model, 2018-2026
8.2.11.2.Market size and forecast, by platform, 2018-2026
8.2.11.3.Market size and forecast, by application, 2018-2026
8.2.11.4.Market size and forecast, by technology, 2018-2026
8.2.11.5.Comparative market share analysis, 2018 & 2026
8.2.12.Rest of Europe
8.2.12.1.Market size and forecast, by deployment model, 2018-2026
8.2.12.2.Market size and forecast, by platform, 2018-2026
8.2.12.3.Market size and forecast, by application, 2018-2026
8.2.12.4.Market size and forecast, by technology, 2018-2026
8.2.12.5.Comparative market share analysis, 2018 & 2026
8.3.Asia Pacific
8.3.1.Market size and forecast, by deployment model, 2018-2026
8.3.2.Market size and forecast, by platform, 2018-2026
8.3.3.Market size and forecast, by application, 2018-2026
8.3.4.Market size and forecast, by technology, 2018-2026
8.3.5.Market size and forecast, by country, 2018-2026
8.3.6.Comparative market share analysis, 2018 & 2026
8.3.7.China
8.3.7.1.Market size and forecast, by deployment model, 2018-2026
8.3.7.2.Market size and forecast, by platform, 2018-2026
8.3.7.3.Market size and forecast, by application, 2018-2026
8.3.7.4.Market size and forecast, by technology, 2018-2026
8.3.7.5.Comparative market share analysis, 2018 & 2026
8.3.8.India
8.3.8.1.Market size and forecast, by deployment model, 2018-2026
8.3.8.2.Market size and forecast, by platform, 2018-2026
8.3.8.3.Market size and forecast, by application, 2018-2026
8.3.8.4.Market size and forecast, by technology, 2018-2026
8.3.8.5.Comparative market share analysis, 2018 & 2026
8.3.9.Australia
8.3.9.1.Market size and forecast, by deployment model, 2018-2026
8.3.9.2.Market size and forecast, by platform, 2018-2026
8.3.9.3.Market size and forecast, by application, 2018-2026
8.3.9.4.Market size and forecast, by technology, 2018-2026
8.3.9.5.Comparative market share analysis, 2018 & 2026
8.3.10.Rest of Asia Pacific
8.3.10.1.Market size and forecast, by deployment model, 2018-2026
8.3.10.2.Market size and forecast, by platform, 2018-2026
8.3.10.3.Market size and forecast, by application, 2018-2026
8.3.10.4.Market size and forecast, by technology, 2018-2026
8.3.10.5.Comparative market share analysis, 2018 & 2026
8.4.LAMEA
8.4.1.Market size and forecast, by deployment model, 2018-2026
8.4.2.Market size and forecast, by platform, 2018-2026
8.4.3.Market size and forecast, by application, 2018-2026
8.4.4.Market size and forecast, by technology, 2018-2026
8.4.5.Market size and forecast, by country, 2018-2026
8.4.6.Comparative market share analysis, 2018 & 2026
8.4.7.Latin America
8.4.7.1.Market size and forecast, by deployment model, 2018-2026
8.4.7.2.Market size and forecast, by platform, 2018-2026
8.4.7.3.Market size and forecast, by application, 2018-2026
8.4.7.4.Market size and forecast, by technology, 2018-2026
8.4.7.5.Comparative market share analysis, 2018 & 2026
8.4.8.Middle East
8.4.8.1.Market size and forecast, by deployment model, 2018-2026
8.4.8.2.Market size and forecast, by platform, 2018-2026
8.4.8.3.Market size and forecast, by application, 2018-2026
8.4.8.4.Market size and forecast, by technology, 2018-2026
8.4.8.5.Comparative market share analysis, 2018 & 2026
8.4.9.Africa
8.4.9.1.Market size and forecast, by deployment model, 2018-2026
8.4.9.2.Market size and forecast, by platform, 2018-2026
8.4.9.3.Market size and forecast, by application, 2018-2026
8.4.9.4.Market size and forecast, by technology, 2018-2026
8.4.9.5.Comparative market share analysis, 2018 & 2026
9.Company profiles
9.1.Apple Inc.
9.1.1.Business overview
9.1.2.Financial performance
9.1.3.Product portfolio
9.1.4.Recent strategic moves & developments
9.1.5.SWOT analysis
9.2.by Kontakt.io
9.2.1.Business overview
9.2.2.Financial performance
9.2.3.Product portfolio
9.2.4.Recent strategic moves & developments
9.2.5.SWOT analysis
9.3.PaeDae, Inc. dba Gimbal
9.3.1.Business overview
9.3.2.Financial performance
9.3.3.Product portfolio
9.3.4.Recent strategic moves & developments
9.3.5.SWOT analysis
9.4.Glimworm Beacons
9.4.1.Business overview
9.4.2.Financial performance
9.4.3.Product portfolio
9.4.4.Recent strategic moves & developments
9.4.5.SWOT analysis
9.5.SAMSUNG
9.5.1.Business overview
9.5.2.Financial performance
9.5.3.Product portfolio
9.5.4.Recent strategic moves & developments
9.5.5.SWOT analysis
9.6.HID Global Corporation/ASSA ABLOY AB.
9.6.1.Business overview
9.6.2.Financial performance
9.6.3.Product portfolio
9.6.4.Recent strategic moves & developments
9.6.5.SWOT analysis
9.7.Hewlett Packard Enterprise Development LP
9.7.1.Business overview
9.7.2.Financial performance
9.7.3.Product portfolio
9.7.4.Recent strategic moves & developments
9.7.5.SWOT analysis
9.8.Qualcomm Technologies, Inc.
9.8.1.Business overview
9.8.2.Financial performance
9.8.3.Product portfolio
9.8.4.Recent strategic moves & developments
9.8.5.SWOT analysis
9.9.RECO
9.9.1.Business overview
9.9.2.Financial performance
9.9.3.Product portfolio
9.9.4.Recent strategic moves & developments
9.9.5.SWOT analysis
9.10.Estimote, Inc
9.10.1.Business overview
9.10.2.Financial performance
9.10.3.Product portfolio
9.10.4.Recent strategic moves & developments
9.10.5.SWOT analysis
The beacon technology has a wide scope in the proximity marketing and location-based technology. Beacons, as data collecting tools, help Google to understand businesses that use the services it offers and enable the users to improve their algorithm.
Some factors behind the growth of the market
Increasing adoption and popularity of advanced communication technologies in the fields such as education, retail, healthcare, and, hospitality is the factors attributing to the growth of the market in upcoming years.
Beacons are also playing a significant role in the reshaping of election campaigning, which is also anticipated to boost the growth of the global beacon technology market. This technology has been proved to be the perfect platform for attracting supporters and providing relevant and useful information during the time of election.
Moreover, the rising instillation of the Internet of Things (IoT) across the world is also projected to be one of the major attributes boosting the beacon technology market. Furthermore, beacon technology has high significance in the retail and marketing sector mainly because they are cost-effective, straightforwardly effective, and easy to deploy.
Progression of Beacon technology throughout years – A Timeline (Source)
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1.Apple introduced iBeacon as part of iOS 7 at World Wide Developer Conference held in 2013.
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2.500 beacons were installed by Titan in Manhattan phone booths between in the span from September to November 2013.
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3.Apple installed beacons in December 2013, in all 254 of their US shops, offering clients with in-store notifications about the product.
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4.In August 2014, 3 UK stores trialed beacon technology in their mannequins with the aim of providing prices and links for online buying online when the customers entered the beacon’s 50-meter range. Suggestively, customers needed to have an app downloaded to receive the beacon’s information.
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5.Macy’s installed over 4,000 devices across their shops on 29th September 2014.
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6.On 21st November 2014, Aruba Networks implemented “blue dot” indoor navigation via beacons. This offered aninexpensive alternative to Wi-Fi for indoor navigation.
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7.Some of the largest and most downloaded apps, including Facebook and Shazam, began integrating beacons into their functionality around May 2015.
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8.In July 2015, Google launched Eddystone, a platform-agnostic competitor to Apple’s iBeacon.
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9.In the late 2017 Google pilots began Project Beacon which is still ongoing.
As mentioned by a recent report by Reserch Dive, the most significant players of the beacon technology market are Apple Inc.,SAMSUNG, Gimbal, PaeDae, Inc., Glimworm Beacons,Estimote, Inc, RECO, Kontakt.io, Hewlett Packard Enterprise Development LP, HID Global Corporation/ASSA ABLOY AB., Qualcomm Technologies Inc., and many more.
These market players are adopting several strategies including new product launches,merger and acquisition, new technology, and technology upgradation to gain the highest Beacon technology market size. For instance, Gimbal, the beacon hardware and software company of Qualcomm Retail Solutions was acquired by The Mobile Majority in November 2016.
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