Sex Toys Market Report
Sex Toys Market, by Distribution Channel (E-commerce, Mass Merchandizers, and Specialty Stores), End User (Male, Female), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026
Update Available On-Demand
Global Sex Toys Market Insights 2019-2020:
According to the global sex toys market report published by Research Dive, the global market will be $45,767.2 million by 2026, increasing from $24,929.0 million in 2018, at a CAGR of 7.9%. The Asia-Pacific regional market will experience a noteworthy growth and is anticipated to reach a revenue of $12,952.1 million by 2026. The global market is being dominated by the North America region; it generated a revenue of over $7,428.8 million in 2018 and is projected to account for $12,906.4 million till 2026.
Sex toys,such as massagers, vibrators and dildos, are objects that are mainly used to enhance the sexual experience of humans. Most of the current sex toys are intended to look like human genitals. These are also sexual aid devices used for masturbation to enhance sexual pleasure between partners. Sex toys can be useful for the treatment of menopausal signs in the women. These products also include BDSM objects and sex furniture.
Driving Forces: Growing awareness of sex toys among consumers and increasing number of suppliers are major driving aspects for the growth of the sex toys market
Global sex toys market trends: Changing consumer perception about sexual enhancement products along with growing number of providers globally to meet the requirement of products are significant sex toys market drivers. In addition, growing popularity of sex toys among LGBT community along with frequent purchase of sex toys is one of the key driving factors for the growth of the market. Along with legalization of sex toys in many countries and penetration of social media, rising knowledge on the use of sex toys due to its health benefits are projected to impel the market growth. Furthermore, movies, social media and pop culture have majorly influenced people in accepting sexual enhancement toys for enriching sexual life. Also, the availability of sex toys with several features such as remotely connected devices, virtual devices and augmented reality devices will witness to drive the growth of the market.
Risk of addiction and lack of awareness are major restraints for the growth of sex toys market
The heavy costs associated with products along with chemicals used in sex toys are significant restraints for the sex toys market growth. In addition, negative social awareness on using sex toys and risk of addiction towards the use of sex toys are also limiting the growth of the market size.
Growing demand for products and growing e-commerce platforms are anticipated to generate enormous investment opportunities in the sex toys market
Growing online stores due to swift growth of e-commerce platforms are projected to create substantial opportunities for the sex toys market growth. This rapid growth is encouraging several manufacturers and emerging start-ups to launch unique design and innovative products. In addition, growing demand for sex toys due to internet penetration is also estimated to boost market growth in the near future.
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Mass merchandisers distribution channel will experience a significant growth and is estimated to generate a revenue of $3,936.0 million by 2026. E-commerce platform generated major market size in 2018 and is projected to grow at a rapid pace in the coming years. This is mainly because of growing e-commerce business and key manufactures focusing to create awareness about sex toys products through e-commerce. In addition, online platforms are providing personalized delivery to consumers; this factor will drive the market size in the forecast time. Due to rapid growth in the online suppliers, the market for e-commerce is estimated to generate a revenue of $26,956.9 million in the 2026 at a CAGR of 7.1%.
Female end user segment accounted for the largest market size and is projected to continue its dominance over the market during the forecast time. This significant market size is because of wide usage of sex toys and about 69% of sex toys being purchased by women across the globe. Furthermore, most of the manufacturers of sex toy products such as vibrators, dildos, massagers for women are following promotion and marketing tools to attract high number of female consumers. Due to wide usage, the market for female products is anticipated to register for $29,016.4 million in 2026 at a 7.9% CAGR during the forecast period.
Asia Pacific region market is projected to grow at faster rate at a CAGR of 8.3% during the forecast time
Asia-Pacific region is anticipated to experience significant growth and is expected to produce substantial growth opportunities in terms of revenue during the estimated time. This expected growth is majorly due to growing number of suppliers in the developing countries such as China, Australia and other countries in the Asia-Pacific region. Also, rapid growth in the use of sex toys in China and Japan along with abundant manufacturing amenities in China are projected to impel the market size in the Asia-Pacific region. Due to increase in use of products, the market for Asia-Pacific region is estimated to reach $12,952.1 million till the end of 2026.
North America region led the majority of the sex toys market share, which was 29.8% in 2018 and is estimated to generate a revenue of $12,906.4 million by 2026. This growth is attributed to wide usage of sex toys products to augment the sexual experience in the North America region. In addition, generous sexual lifestyle in the North American countries like U.S and Canada is anticipated to drive the growth of the market size in the forecast period.
Global sex toys market players are LELO, LUVU BRANDS, FUN FACTORY, ANSELL LTD, Lovehoney Group Ltd, Tantus Technologies, Inc., CRYSTAL DELIGHTS, BMS Factory, Doc Johnson Enterprises, ADAM & EVE STORES, Spot of Delight, Church & Dwight Co., Inc. and WE-VIBE. These major players in the global market are concentration on several strategies including new product launches, mergers & acquisitions, joint ventures and product developments to gain significant market size in the sex toys industry.
Porter’s Five Forces Analysis for Sex Toys Market:
Trading Power of Dealers:Growing number of suppliers across the globe is creating higher interchanging costs. The trading power of dealers is predicted to be HIGH.
NegotiatingControl of Consumer: Sex toys market contains huge concentration of consumers and demand for the sexual enhancement devices is growing rapidly. The negotiatingcontrol of the consumer is estimated to be HIGH.
Threat of New Applicants: Stringent government guidelineson the approval of the products and non-legalization of these products in some of the countries are factors that offer LOW threatof new entrants into the market.
Threat of Replacements: Sex toys market has a smaller number of replacement products;this factor offersgreatersignificance for sex toys market.The threat of replacements is LOW.
Competitiveness in the industry: Sex toys markethassignificant number of large and small &medium scalemanufacturers. These significant manufacturers are emphasizing on innovative technology introductions, updating the current products and mergers & acquisitions. These strategies are frequently followed by the significant players and generating HIGH competitiveness in the market.
Historical Market Estimations
Base Year for Market Estimation
Forecast timeline for Market Projection
North America, Europe, Asia-Pacific, LAMEA
Segmentation by Distribution Channel
Segmentation by End User
Key Countries Covered
U.S., Canada, Germany, France, Spain, Russia, Japan, China, India, South Korea, Australia, Brazil, and Saudi Arabia
Key Companies Profiled
Q1. What is the size of sex toys market?
A. The global sex toys marketsize was over $24,929.0 million in 2018, and is further anticipated to reach $45,767.2 million by 2026.
Q2. Which are the leading companies in the sex toys market?
A. LELO, LUVU BRANDS, FUN FACTORY, BMS Factory and WE-VIBEare some of the key players in the global sex toys market.
Q3. Which region possesses greater investment opportunities in the coming future for the sex toys market?
A. : Asia Pacific possesses great investment opportunities for the investors to witness the most promising growth in the coming years.
Q4. What is the growth rate of the Asia Pacific sex toys market?
A. Asia Pacificsex toys marketis projected to grow at 8.3% CAGR during the forecast period.
Q5. What are the strategies opted by the leading players in the sex toys market?
A. Product development, and joint ventures are the key strategies opted by the operating companies in this market.
Q6. Which companies are investing more on R&D practices for the sex toys market?
A. LELO, FUN FACTORY and WE-VIBE are investing more on R&D activities for developing new products and technologies.
1.2.Real time insights and validation
1.4.Assumptions and forecast parameters
2.3.End User trends
3.1.Market segmentation & definitions
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.8.Market value chain analysis
4.Sex Toys Market, by Distribution Channel
4.1.1.Market size and forecast, by region, 2018-2026
4.1.2.Comparative market share analysis, 2018 & 2026
4.2.1.Market size and forecast, by region, 2018-2026
4.2.2.Comparative market share analysis, 2018 & 2026
4.3.1.Market size and forecast, by region, 2018-2026
4.3.2.Comparative market share analysis, 2018 & 2026
5.Sex Toys Market, by End User
5.1.1.Market size and forecast, by region, 2018-2026
5.1.2.Comparative market share analysis, 2018 & 2026
5.2.1.Market size and forecast, by region, 2018-2026
5.2.2.Comparative market share analysis, 2018 & 2026
6.Sex Toys Market, by Region
6.1.1.Market size and forecast, by distribution channel, 2018-2026
6.1.2.Market size and forecast, by end user, 2018-2026
6.1.3.Market size and forecast, by country, 2018-2026
6.1.4.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
6.2.1.Market size and forecast, by distribution channel, 2018-2026
6.2.2.Market size and forecast, by end user, 2018-2026
6.2.3.Market size and forecast, by country, 2018-2026
6.2.4.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
6.2.10.Rest of Europe
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
6.3.1.Market size and forecast, by distribution channel, 2018-2026
6.3.2.Market size and forecast, by end user, 2018-2026
6.3.3.Market size and forecast, by country, 2018-2026
6.3.4.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
6.3.10.Rest of Asia Pacific
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
6.4.1.Market size and forecast, by distribution channel, 2018-2026
6.4.2.Market size and forecast, by end user, 2018-2026
6.4.3.Market size and forecast, by country, 2018-2026
6.4.4.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
18.104.22.168.Market size and forecast, by distribution channel, 2018-2026
22.214.171.124.Market size and forecast, by end user, 2018-2026
126.96.36.199.Comparative market share analysis, 2018 & 2026
188.8.131.52.Market size and forecast, by distribution channel, 2018-2026
184.108.40.206.Market size and forecast, by end user, 2018-2026
220.127.116.11.Comparative market share analysis, 2018 & 2026
7.1.4.Recent strategic moves & developments
7.2.4.Recent strategic moves & developments
7.3.4.Recent strategic moves & developments
7.4.4.Recent strategic moves & developments
7.5.Lovehoney Group Ltd
7.5.4.Recent strategic moves & developments
7.6.Tantus Technologies, Inc.
7.6.4.Recent strategic moves & developments
7.7.4.Recent strategic moves & developments
7.8.4.Recent strategic moves & developments
7.9.Doc Johnson Enterprises
7.9.4.Recent strategic moves & developments
7.10.ADAM & EVE STORES
7.10.4.Recent strategic moves & developments
7.11.Spot of Delight
7.11.4.Recent strategic moves & developments
7.12.Church & Dwight Co., Inc.
7.12.4.Recent strategic moves & developments
7.13.4.Recent strategic moves & developments
Sex Toy Industry Expected To Reap Maximum Heights In Near Future
In the initial days, sex toys were primarily used for treating "hysterical" women, later they were obliquely sold as "massagers".And after some years theybecame acceptable—but were rarely bought asdevices for pleasure. However, today, with the growing awareness about sex toys the sex toys sales is booming continuously.
What are sex toys?
Sex toys also referred as adult toys—are itemsused by people to have more pleasure during sex or masturbation. There are a variety of sex toys available in the market, and people use them for varied reasons. These toys are used for medical treatments in cases such as sexual dysfunction. These toys can also be usedin the treatment of menopausal signs in females. As long as safety and hygiene are maintained, there is nothing harmful about it. Currently, manufacturers in this industry are attempting to design sex toys that resemble human genitals.
Growing awareness and demand for sex toys
The first-ever sex toy known to man was nearly 30,000 years ago, but it took decades for us to feel comfortable speaking about them as they were often surrounded with stereotypes, misconceptions, and feelings of embarrassment. But that era is long over and the picture has completely altered.
At present, the sex toy industry is foreseen to garner $45,767.2 million in 2026 at a CAGR of 7.9, reveals a recent report by Research Dive.New Zealand is the world’s top country in terms of vibrator ownership. As per a survey, around 50% of women start using sex toys in their teenage.
The legalization of sex toys in numerousnationsall across the world, growing awarenessof social media platforms, and increasingadoptionof sex toys due to the health benefits they offer are enormously fueling the demand for sex toys. Additionally, internet, movies, and pop culture is greatly influencing people in accepting sexual enhancement devices for elevating sexual pleasure. Moreover, the availability of sex toys with fascinating features likeremote-operated devices, virtual devices and augmented reality devices are boosting the growth of the sex toy market.
Current picture of the sex toy industry
Recently, Womanizer, a German sex toy company has stated that their present sales from January to March 2020 are nearly 50% higher than what they had in previous year. Whereas, Italy has also showed tremendous rise in sales of sex toys. Whereas, in the US, sales are 60% above typical predictions. This is mainly due to the outbreak of coronavirus pandemics all across the world—as many people stuck in coronavirus self-isolation are discovering the benefits of a little alone time.
On the other hand, Eveies, an online sex store in Ireland, recently introduced 9 new sex toy brands on their site. The company is extremely pleased to have these famous brands included on their online sex store. Among these brands, they have Fetish Submissive,which is a brand that offers a wide range of sex toys from neck and wrist cuffs, leather gag and whip, to Spandex 3 Hole Hood, full-face hood, and vegan leather mask.
Considering the growing demand for sex toys from all over the world, various manufacturers are now hugely investing in developing novel and advanced sex toys that meet people’s needs. Some of the top companies activity contributing to the growth of sex toy industry are ANSELL LTD, LELO, LUVU BRANDS, Church & Dwight Co., Inc., FUN FACTORY, Lovehoney Group Ltd, Tantus Technologies, Inc., CRYSTAL DELIGHTS, BMS Factory, ADAM & EVE STORES, Doc Johnson Enterprises, Spot of Delight, WE-VIBE, and many more.
Future scope of the sex toy industry
Today, sex toy sales are skyrocketing.Increasing demand for products and rising e-commerce platforms are expected to generate massive investment opportunities in the sex toys market. Considering, all these factors it is clear that the sex toy industry will reap maximum heights in the coming years.