Electric Toothbrush Market Report
Electric Toothbrush Market, by Bristle (Soft Bristles, Nano Bristles), Head Movement (Sonic/Side to side, Rotation/Oscillation), End Use (Adult, Children), Regional Analysis (North America, Europe, Asia Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026
Global Electric Toothbrush Market Overview 2026:
Electric toothbrush is a toothbrush with a motor attached to the handle of the brush, which helps in vibrating the head of the brush to clean the teeth. Electric toothbrushes make rapid vibration in the bristles either in the side to side or in a circular motion in order to get the teeth cleaned. Electric toothbrush is powered by a rechargeable battery through an inductive charging when it sits in the charging base between consecutive uses. Electric toothbrushes help in providing better teeth whitening, cutting down plague, and cleaning action. Some electric toothbrushes have Bluetooth facility which gives the feature to the user to get the real time feedback on the person’s brushing habits.
Increase in the oral diseases and rise in the adaption of the electric toothbrush is predicted to drive the electric toothbrush market in the forecast period
Oral diseases are considered to be the most non-communicable diseases across the globe, which affect the people throughout their lifetime causing discomfort, pain and disfigurement. According to the World Health Organization (WHO), around 50% of the world population is suffering from oral diseases. Oral cancer is one of the top 3 cancer types occurring the most across the globe. With the rise in the oral diseases it is predicted that there will be a rise in the use of the electric toothbrush, which will boost to the market in the forecast period. In addition, increase in the disposal income will help in the increase of the adoption of electric toothbrush, which is predicted to increase in the electric toothbrush market in the forecast period. The electric toothbrush is equipped with a variety of features which helps the consumers to keep a track of their oral issues. The growing popularity of smart devices among the population is considered to be the major driving factor for the electric toothbrush market in the forecast period.
Price of the electric toothbrush is considered to be a major restraint for the electric toothbrush market
The price of the electric toothbrush is to be very high as compared to other conventional toothbrushes. The electric toothbrushes are equipped with battery, motor and some versions have in-built sensors, Bluetooth and many more features, which makes it too expensive as compared to the normal toothbrush. In addition, the replacement heads are needed to be changed over time, the price of the heads is quite expensive, which is also predicted to hamper the growth of the market.
Electric Toothbrush Market Segmentation, by Bristle Type:
Soft bristle is predicted to be the most lucrative segment over the forecast period
The soft bristle type segment of electric toothbrush market is predicted to grow immensely over the forecast period. The soft bristle segment type is predicted to grow due to the multiple benefits of the soft bristle electric toothbrush. The soft bristle electric toothbrush removes significant amount of plaque from the surfaces or the back of the teeth and it can reach at both the proximal surfaces of the tooth. The soft bristles of the toothbrush are not as harsh on the gum tissues and help in cleaning sensitive and inflammative areas.
Electric Toothbrush Market, by Head Movement:
Rotational head movement of electric toothbrushes will possess high investment opportunities in the coming future
Rotational head movement segment in the electric toothbrush market is predicted to have the maximum share over the forecast period. Rotational head movement segment is projected to grow due to their superior plaque removal quality and the capacity to overcome gingivitis by making back and forth rotation motion to reach each and every tooth. The rotational head movement electric brush can make up to 8,000 strokes per minute which can clean the cavity causing issues without creating unwanted pressure on the teeth. Due to the above-mentioned reasons the rotation head movement segment is predicted give boost to the electric toothbrush market in the forecast period.
Electric Toothbrush Market, by End Use:
Adult segment in the end use will have maximum share in the electric toothbrush market
The adult segment is predicted to have the maximum share in the forecast period. The increasing stress levels within the adults which have led to the adoption of their unhealthy lifestyle have resulted in their oral health issues. The children segment is predicted to grow at a faster rate over the forecast period. The children segment is predicted to grow due to the availability of wide range of attractive electric toothbrush for kids, and with the designed handles it enables a strong and comfortable hold for kids.
Electric Toothbrush Market, by Region:
North America region will have enormous opportunities for the market investors to grow over the coming years
North America region for the electric toothbrush market is predicted to generate the maximum revenue in the forecast period. North America region is predicted to grow due to the rise in the disposal income among the consumers, supportive government initiatives and the presence of the electric toothbrush manufacturers. In addition, rising old age population in the region is predicted to grow the electric toothbrush market in the forecast period. Asia-Pacific is predicted to have the highest growth rate in the forecast period. Growing awareness about oral diseases among the population is predicted to be the major factor for the growth of the Asia-Pacific region for the electric toothbrush market in the forecast period. In addition, rise in the disposal income and increasing spending on healthcare is predicted to drive the electric toothbrush market for the region in the forecast period.
Key participants in Electric Toothbrush Market:
The major key players in the electric toothbrush market are Colgate Palmolove, JSB Healthcare, Sonic Chic, Shenzhen Risun Technology Co., Ltd., Mornwell, Water Pik, Inc., Procter & Gamble., Philips N.V, Panasonic, and FOREO among others.
Historical Market Estimations
Base Year for Market Estimation
Forecast timeline for Market Projection
North America, Europe, Asia-Pacific, LAMEA
Segmentation by Bristle
Segmentation by Head Movement
Segmentation by End Use
Key Countries covered
U.S., Canada, Germany, France, Mexico, UK, Italy, Japan, China, India, South Korea, Australia, Middle west, Africa, Latin America
Key Companies Profiled
Q1. Which are the leading companies in the Electric Toothbrush Market?
A. Philips N.V. and Colgate-Palmolive are some of the key players in the Global Electric Toothbrush Market.
Q2. Which region possess greater investment opportunities in the coming future?
A. North America possess great investment opportunities for the investors to witness the most promising growth in the coming years.
Q3. What are the strategies opted by the leading players in this market?
A. Product development and investment in R&D are the key strategies opted by the operating companies in this Electric Toothbrush Market.
Q4. Which companies are investing more on R&D practices?
A. Philips N.V. is the company investing more on R&D activities for developing new products and technology.