Electric Toothbrush Market Report
Electric Toothbrush Market by Technology (Sonic and Ultrasonic), Head Movement (Vibrational and Rotational), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021-2028
Global Electric Toothbrush Market Analysis
The global electric toothbrush market was valued at $2,685.8 million in 2020, and is projected to reach $4,009.2 million by 2028, registering a CAGR of 5.3%.
Increased prevalence of oral diseases among millennial, especially young population, is expected to drive the electric toothbrush market size in the forecast time period.
However, high cost of electric toothbrushes compared to manual once is likely to restrain the electric toothbrush market share growth.
According to the regional analysis of the market, the Asia-Pacific electric toothbrush market is anticipated to grow at a CAGR of 6.3%, by generating a revenue of $805.9 million during the review period.
Electric Toothbrush Overview
Electric toothbrushes are the latest technology toothbrushes which are used by the people to clean their teeth and maintain healthy oral environment. Electric toothbrushes are more effective in removing plague deposited on the teeth compared to manual toothbrushes. Thus, many people have shifted their preference towards electric toothbrush.
COVID-19 Impact on the Global Electric Toothbrush Market
The prevalence of COVID-19 pandemic has proved to have a positive impact on electric toothbrush market size growth. As the impact of COVID-19 pandemic has had a severe impact on the health and wellbeing of the people, worldwide, the fear of infection and its severe symptoms have scared the patients. Amid high rate of corona virus transmission and occurrence of serious symptoms, many people started preferring electric toothbrushes for high quality teeth cleaning and fighting oral diseases such as plague and gum infection. Such factors are anticipated to increase the electric toothbrush market revenue in the coming years.
Increasing Awareness about Oral Hygiene to Surge the Market Growth
Rapidly increasing cases of oral diseases like plague and tooth decay, among millennial due to lifestyle changes like unhealthy food eating habits and improper teeth cleaning habits are expected to drive the electric toothbrush market share growth in the forecast time span. Many people across the world suffer from various oral disorders like tooth decay. For instance, according to data collected by Centre for Disease Control and Prevention, U.S organization that manages all healthcare related information, in 2021, every year, in the U.S, 1 in 4 people suffers from untreated tooth decay. Electric toothbrush provides advance level teeth care thus, efficiently removing deposited plague on teeth. Also, rising number of geriatric populations, across the world, and movement disability in them owing to old age have further increased the demand for electric toothbrush. This factor is further anticipated to raise the growth of electric toothbrush market size in the next few years.
To know more about global electric toothbrush market drivers, get in touch with our analysts here.
High Cost of Electric Toothbrush to Restrain the Market Growth
Electric toothbrush, used for oral hygiene maintenance, is very expensive because it consists of highly advanced technology like smart toothbrushes which can be recharged by water. Thus, few people, especially in the developing nations, can afford such high cost electric tooth brush. This factor is likely to hinder the electric toothbrush market share growth of the next few years. Also, not many people are comfortable about the vibration effect of the electric toothbrushes as they are not used to such movements. Apart from this, many people, especially in the developing region, are not aware about the correct method and importance of oral health maintenance. Such factors are also expected to impede the market electric toothbrush market size growth in the future.
Development of Product Portfolio by Major Companies to Fuel the Market Growth
Many companies have now started developing electric toothbrushes to cater growing demand for advanced oral care equipment. Also, major companies dealing in healthcare products manufacturing have also collaborated together to expand their electric toothbrush market across the world and to provide best oral health maintenance devices to their consumers. For instance, according to a news published in Business wire, an online news portal, on March 30, 2021, Colgate-Palmolive, a major healthcare products manufacturing company, and Philips, one of the largest electronic devices manufacturers in the world, collaborated together to launch an exclusive electric toothbrushes portfolio in Latin America to provide people in the region with best oral health care routine. Such initiatives are likely to flourish the electric toothbrush market share growth in the coming years.
To know more about global electric toothbrush market opportunities, get in touch with our analysts here.
Electric Toothbrush Market
Source: Research Dive Analysis
The sonic electric toothbrush sub-segment is predicted to have the highest revenue in the global market and register a revenue of $2,441.20 million during the forecast period. The growth is attributed to the rising demand for sonic electric toothbrushes for better teeth cleaning activities among people. Sonic electric toothbrushes are less expensive compared to ultrasonic electric toothbrushes. Moreover, many people can easily handle the brush movement. These factors are anticipated to generate maximum revenue in the predicted time span.
Electric Toothbrush Market
By Head Movement
Source: Research Dive Analysis
Rotational sub-segment is anticipated to have the fastest market growth rate and generate a revenue of $2,603.40 million in 2028. The increase in the revenue of the sub-segment owes to the high cleaning quality provided by the rotational movement of electric toothbrush. With rotational movement, the electric brush can easily reach to the inner spaces of the teeth and clean the spaces properly, thereby removing all the plagues deposited on the teeth. Such factors are likely to generate huge revenue for the market growth in the future.
Electric Toothbrush Market
Source: Research Dive Analysis
The Market for Electric Toothbrush in Europe to be the Most Dominant
The Europe electric toothbrush market accounted $1,063.60 million in 2020 and is projected to register a revenue of $1,567.60 million by 2028. The growth is attributed to the presence of major healthcare companies in the region like Philips. Also, high affordability rate of costly electric toothbrushes among people is further likely to increase market revenue in future. Also, increased knowledge among millennial about high cleaning effect of electric toothbrush has shifted people’s preference for electric toothbrushes from manual ones. This factor is also likely to drive the market in coming years.
The Market for Electric Toothbrush in Asia-Pacific to Observe the Fastest Growth
The Asia-Pacific electric toothbrush market is expected to observe the fastest growth and register a revenue of $805.9 million in the predicted time span. The growth of the region is subjected to rapidly increasing oral diseases in the people. Apart from this, major market players have now started investing in launching new products in the countries like India and China to boost the healthcare facilities in the region. These factors are likely to flourish the electric toothbrush market growth in the next few years.
Competitive Scenario in the Global Electric Toothbrush Market
Product launches and acquisitions are common strategies followed by major market players.
Source: Research Dive Analysis
The companies involved in the electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
Porter’s Five Forces Analysis for the Global Electric Toothbrush Market
- Bargaining Power of Suppliers: The suppliers in the electric toothbrush market are high in number. And since the technology is advancing, the suppliers must price their products according to the technology used and to attract customers as well.
Thus, the bargaining power suppliers is moderate.
- Bargaining Power of Buyers: Buyers are increasing in number and they demand best and advanced product at low prices.
Thus, the bargaining power of the buyers is high.
- Threat of New Entrants: New companies entering the electric toothbrush market are adopting new electric toothbrush launches in the market in minimum period.
Thus, the threat of the new entrants is high.
- Threat of Substitutes: Electric toothbrushes are expensive. Therefore, many people still prefer to purchase manual and powered tooth brushes.
Thus, the threat of substitutes is high.
- Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players. These companies are launching their new products in the international market and strengthening the footprint worldwide.
Therefore, competitive rivalry in the market is high.
Historical Market Estimations
Base Year for Market Estimation
Forecast Timeline for Market Projection
North America, Europe, Asia-Pacific, LAMEA
Segmentation by Technology
Segmentation by Head Movement
Key Companies Profiled
Q1. What is electric toothbrush used for?
A. Electric toothbrush is used for advanced deep cleaning of plague removal from the teeth.
Q2. What are the 2 technologies of electric toothbrush?
A. Electric toothbrushes are based on two technologies sonic and ultrasonic.
Q3. What is the market size of electric toothbrush market?
A. The global electric toothbrush market was valued at $2,685.8 million in 2020, and is projected to reach $4,009.2 million by 2028, registering a CAGR of 5.3%.
1.2.Real time insights and validation
1.4.Assumptions and forecast parameters
2.3.Head movement trends
3.1.Market segmentation & definitions
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.8.Market value chain analysis
4.Electric Toothbrush Market, by Technology
4.1.1.Key market trends, growth factors, and opportunities
4.1.2.Market size and forecast, by region, 2020-2028
4.1.3.Market share analysis, by country, 2020 & 2028
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region, 2020-2028
4.2.3.Market share analysis, by country, 2020 & 2028
5.Electric Toothbrush Market, by Head Movement
5.1.1.Key market trends, growth factors, and opportunities
5.1.2.Market size and forecast, by region, 2020-2028
5.1.3.Market share analysis, by country, 2020 & 2028
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country, 2020 & 2028
6.Electric Toothbrush Market, by Region
6.1.1.Key market trends, growth factors, and opportunities
6.1.2.Market size and forecast, by Technology, 2020-2028
6.1.3.Market size and forecast, by Head Movement, 2020-2028
6.1.4.Market size and forecast, by country, 2020-2028
18.104.22.168.Market size and forecast, by Technology, 2020-2028
22.214.171.124.Market size and forecast, by Head Movement, 2020-2028
126.96.36.199.Market size and forecast, by Technology, 2020-2028
188.8.131.52.Market size and forecast, by Head Movement, 2020-2028
184.108.40.206.Market size and forecast, by Technology, 2020-2028
220.127.116.11.Market size and forecast, by Head Movement, 2020-2028
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by Technology, 2020-2028
6.2.3.Market size and forecast, by Head Movement, 2020-2028
6.2.4.Market size and forecast, by country, 2020-2028
18.104.22.168.Market size and forecast, by Technology, 2020-2028
22.214.171.124.Market size and forecast, by Head Movement, 2020-2028
126.96.36.199.Market size and forecast, by Technology, 2020-2028
188.8.131.52.Market size and forecast, by Head Movement, 2020-2028
184.108.40.206.Market size and forecast, by Technology, 2020-2028
220.127.116.11.Market size and forecast, by Head Movement, 2020-2028
18.104.22.168.Market size and forecast, by Technology, 2020-2028
22.214.171.124.Market size and forecast, by Head Movement, 2020-2028
126.96.36.199.Market size and forecast, by Technology, 2020-2028
188.8.131.52.Market size and forecast, by Head Movement, 2020-2028
6.2.10.Rest of Europe
184.108.40.206.Market size and forecast, by Technology, 2020-2028
220.127.116.11.Market size and forecast, by Head Movement, 2020-2028
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by Technology, 2020-2028
6.3.3.Market size and forecast, by Head Movement, 2020-2028
6.3.4.Market size and forecast, by country, 2020-2028
18.104.22.168.Market size and forecast, by Technology, 2020-2028
22.214.171.124.Market size and forecast, by Head Movement, 2020-2028
126.96.36.199.Market size and forecast, by Technology, 2020-2028
188.8.131.52.Market size and forecast, by Head Movement, 2020-2028
184.108.40.206.Market size and forecast, by Technology, 2020-2028
220.127.116.11.Market size and forecast, by Head Movement, 2020-2028
18.104.22.168.Market size and forecast, by Technology, 2020-2028
22.214.171.124.Market size and forecast, by Head Movement, 2020-2028
126.96.36.199.Market size and forecast, by Technology, 2020-2028
188.8.131.52.Market size and forecast, by Head Movement, 2020-2028
6.3.10.Rest of Asia Pacific
184.108.40.206.Market size and forecast, by Technology, 2020-2028
220.127.116.11.Market size and forecast, by Head Movement, 2020-2028
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by Technology, 2020-2028
6.4.3.Market size and forecast, by Head Movement, 2020-2028
6.4.4.Market size and forecast, by country, 2020-2028
18.104.22.168.Market size and forecast, by Technology, 2020-2028
22.214.171.124.Market size and forecast, by Head Movement, 2020-2028
126.96.36.199.Market size and forecast, by Technology, 2020-2028
188.8.131.52.Market size and forecast, by Head Movement, 2020-2028
184.108.40.206.Market size and forecast, by Technology, 2020-2028
220.127.116.11.Market size and forecast, by Head Movement, 2020-2028
7.1.2.Operating business segments
7.1.5.Key strategy moves and development
7.2.2.Operating business segments
7.2.5.Key strategy moves and development
7.3.Koninklijke Philips N.V.
7.3.2.Operating business segments
7.3.5.Key strategy moves and development
7.4.Procter and Gamble Co.
7.4.2.Operating business segments
7.4.5.Key strategy moves and development
7.5.2.Operating business segments
7.5.5.Key strategy moves and development
7.6.Water Pik, Inc
7.6.2.Operating business segments
7.6.5.Key strategy moves and development
7.7.2.Operating business segments
7.7.5.Key strategy moves and development
7.8.Shenzhen Risun Technology Co. Ltd
7.8.2.Operating business segments
7.8.5.Key strategy moves and development
7.9.2.Operating business segments
7.9.5.Key strategy moves and development
7.10.2.Operating business segments
7.10.5.Key strategy moves and development
Electric toothbrushes make automatic rapid bristle movements to clean teeth and some hidden spaces between the teeth. These motions are either rotational oscillation or back-and-forth oscillation and have sonic speeds or below that are made by a motor. An electric toothbrush is usually charged via a rechargeable battery through inductive charging when the toothbrush sits in the charging case. Based on frequency or speed of the movement, electric toothbrushes are classified into categories like sonic and ultrasonic with an audible range of 20-20,000 Hz or 2400-2,400,000 Hz per minute.
The growth of the global electric toothbrush market is attributed to the rising prevalence of oral diseases like tooth decay and plague among the younger generation and unhealthy eating habits. Additionally, the increasing geriatric population and its consequential movement disability is yet another factor expected to drive the market growth during the forecast years. Moreover, the ability of these toothbrushes to provide advanced level teeth care and effectively remove deposited plague on teeth is a major factor predicted to boost the growth of the global electric toothbrush market in the 2021-2028 analysis timeframe. Furthermore, strategic collaborations among key market players and their increasing product portfolio development is projected to offer abundant growth opportunities for the global electric toothbrush market by 2028. However, high cost of electric toothbrushes is estimated to impede the market growth.
Regionally, the electric toothbrush market in the Europe region is anticipated to hold a dominant market share and generate a revenue of $1,567.60 million during the 2021-2028 forecast timeframe. This immense growth is attributed to the existence of some renowned healthcare companies like Philips and many others in the region. Moreover, the high affordability rate of people and growing awareness about maintain oral hygiene is also estimated to propel the market growth in the Europe region by 2028. Additionally, the high cleaning effect offered by electric toothbrushes has also made people switch from their manual or normal toothbrushes and adopt the latest technology toothbrushes.
According to the report published by Research Dive, the global electric toothbrush market is expected to gather a revenue of $4,009.2 million and grow at 5.3% CAGR in the 2021–2028 timeframe. Some significant market players include Water Pik, Inc., Panasonic, FOREO, Mornwell, Koninklijke Philips N.V., Shenzhen Risun Technology Co. Ltd., JSB Healthcare, Procter and Gamble Co., SONIC Chic, Colgate Palmolive, and many others.
Covid-19 Impact on the Market
The outbreak of the Covid-19 pandemic has had a disastrous effect on several industries and businesses; however, the global electric toothbrush market was an exception. Since the wave of the corona virus affected many lives with its severe symptoms, the fear of infection persisted within people. This made them prefer electric toothbrushes over their manual ones to maintain better oral hygiene and keep diseases like plague and tooth decay at bay. These factors are anticipated to augment the growth of the global electric toothbrush market post the pandemic stress.
Prominent Market Developments
The significant companies operating in the industry are adopting numerous growth strategies & business tactics such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall, thus helping the electric toothbrush market to flourish. For instance:
In January 2022, Oral B, an American brand of oral hygiene products, recently launched its new Oral B iO10 along with two other wallet-friendly toothbrushes iO4 and iO5. The latest iO10 rechargeable electric toothbrush comes with an app that provides real-time insights and live coaching directly on the iOSense Charger for the user to obtain an advanced level oral hygiene. The iOSense Charger also displays pressure, time, and total tooth coverage.
In June 2021, Colgate’s Hum, a smart electric toothbrush, announced its partnership with obe’ Fitness, an online fitness platform, to host a Fitness Friday program in the Hum by Colgate app. The program’s weekly content will consist of short workouts that can effectively boost people’s mood and get their heart rate up in just 2 minutes, which is the same amount of time they should be brushing their teeth with Colgate’s Hum.
In April 2021, Colgate-Palmolive, an American multinational consumer products organization, announced its collaboration with Philips, a Dutch multinational conglomerate company, to enhance its product portfolio for the people in Latin America. The collaboration deal will help both the companies in launching an exclusive portfolio of Philips Colgate products featuring several new electric toothbrushes across a great price range.