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Indian Kitchen Appliances Market Size Projected to Generate a Revenue of $3,829.8 Million by 2026

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The Indian Kitchen Appliances Market Share is predicted to be valued at $3,829.8 million by 2026, surging from $1,916.8 million in 2021, at a noteworthy CAGR of 15.1%.

Impact Analysis of COVID-19 on the Indian Kitchen Appliances Market

The COVID-19 pandemic had a significant impact on the Indian kitchen appliances market. The pandemic led to an increase in demand for kitchen appliances as more people began cooking at home due to lockdowns and restrictions on dining out. This led to a surge in sales of products such as refrigerators, microwaves, mixer grinders, and other kitchen appliances. However, the pandemic also led to disruptions in the supply chain, resulting in shortages of raw materials and components, which resulted in production delays and higher prices. In addition, the closure of retail stores and showrooms during the lockdowns led to a decline in sales of premium and high-end kitchen appliances. Furthermore, the economic impact of the pandemic has also affected the purchasing power of consumers, leading to a shift in their preferences toward more affordable and value-for-money kitchen appliances. The market continues to face challenges related to supply chain disruptions, economic uncertainty, and changing consumer preferences in the post-pandemic period.

Indian Kitchen Appliances Market Analysis

The rise in disposable income has also led to changes in consumer preferences and lifestyles, with more people opting for modern and convenient kitchen appliances that can help them cook more efficiently and with less effort. This has led to a growing demand for advanced kitchen appliances such as food processors, microwave ovens, induction cooktops, and other such products. Moreover, the growing awareness about health and wellness has also contributed to the demand for kitchen appliances that can help in cooking healthier meals. Consumers are increasingly looking for appliances that can retain the nutritional value of the food while cooking, and also help in reducing oil and fat content. This has led to a growing demand for air fryers, slow cookers, and other similar appliances. The increase in disposable income of Indian consumers has led to increase in demand for high-quality, advanced, and convenient appliances which can help in cooking healthy and delicious meals. These are the major factors anticipated to boost the India kitchen appliances market share during the forecast period.

The high price of advanced appliances such as induction cooktops and air fryers is a barrier for businesses to enter the price-sensitive Indian kitchen appliances market. The availability of cheaper alternatives and a lack of knowledge about the uses and benefits of advanced appliances is also projected to restrain the market expansion. Also, challenges related to distribution, logistics, and after-sales service in rural areas are also factors expected to hamper the market growth.

There is a rising demand for kitchen appliances that can help prepare healthy meals owing to the growing awareness of health and wellness. Appliances such as air fryers, slow cookers, and juicers are becoming increasingly popular as consumers look for options to incorporate healthier cooking habits into their daily routines. Smart kitchen appliances that are connected to the Internet and offer advanced features such as recipe suggestions and nutritional information. Such smart kitchen appliances are also gaining popularity among the customers. The increase in adoption technologically advanced kitchen appliances is expected to create several growth opportunities for the key players operating in the Indian kitchen appliances market.

Indian Kitchen Appliances Market, Segmentation

The Indian kitchen appliances market is segmented on the basis of product type, fuel type, and distribution channel.  

Product Type:

The product type segment is further classified into pressure cookers, mixer grinder, wet grinder, gas stoves & hob, non-stick cookware, induction cooker, kettle, and rice cooker. Among these, the gas stoves & hob sub-segment accounted for the largest market share in 2021. The market for gas stoves in India is anticipated to increase over the next few years owing to increase in urbanization and the trend towards modular kitchens. In addition, the Indian government's promotion of LPG as a cooking fuel and push for clean energy is anticipated to increase demand for gas stoves in the country.

Fuel Type:

The fuel type segment is further classified into electric, cooking gas, and others. Among these, the cooking gas sub-segment accounted for a dominant market share in 2021. The cooking gas segment in the India kitchen appliances market is primarily driven by the increase in use of liquefied petroleum gas (LPG) as a cooking fuel across the country. LPG has become the preferred cooking fuel for Indian households due to its affordability, convenience, and cleanliness. The Indian government's push for clean cooking fuel through the Pradhan Mantri Ujjwala Yojana has also significantly contributed to the growth of the cooking gas segment. Under this scheme, free LPG connections are provided to families below the poverty line, thereby promoting the use of LPG as a safe and clean cooking fuel.

Distribution Channel:

The distribution channel segment is further classified into online and offline. Among these, the offline sub-segment accounted for a dominant market share in 2021. The offline distribution channel is a most preferred mode of distribution in the kitchen appliances market across India. It offers several advantages, including providing customers with a tangible experience of the product and after-sales services. Offline distribution channels also offer opportunities for manufacturers and retailers to create brand awareness through in-store promotions, displays, and demonstrations. This helps to increase brand recognition and brand loyalty among customers.

Key Players in the Indian Kitchen Appliances Market

Some of the leading Indian Kitchen Appliances market players are

  • Bajaj Electricals Ltd
  • Phillips Domestic Appliances India Ltd.
  • Koninklijke Philips N.V.
  • Butterfly Gandhimathi Appliances Limited
  • Havells India Ltd.
  • TTK Prestige Ltd.
  • Usha International Ltd.
  • Stovekraft
  • Hawkins Cookers Limited
  • Panasonic Appliances
  • Inalsaappliances
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