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Culture Media Market Size to Generate $5,736.5 Million by 2031

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The Global Culture Media Market Size is predicted to be valued at $5,736.5 million by 2031, surging from $2,689.5 million in 2021, at a CAGR of 7.9%.

Impact Analysis of COVID-19 on the Culture Media Market

The COVID-19 pandemic had negatively impacted the culture media market due to industrial shutdown and disruption in the supply chain and logistics. The global pandemic had shifted companies’ focus on workplace safety and government guidelines regarding COVID-19. Various factors such as lockdowns, social distancing norms, and others eventually created a negative impact on the culture media market. Investments in the culture media market decreased during the pandemic mainly due to the downturn in the global economy. The economic activity had slowed down or completely halted due to the drop in workforce, raw materials supply, and massive disruption in logistics. Therefore, investors halted their investment plans during the pandemic. However, COVID-19 vaccine research programs based on cell culture offered significant relief to culture media players. The rise in demand for vaccines to curb virus transmission made researchers introduce culture-based vaccines.

Global Culture Media Market Analysis

The basic difference between a normal cell and a cancer cell can be studied using a cell culture model system as both cells can be cultured in an in-vitro environment. Thus, cell culture can be used for studying the effect of the drug on cells and selectively destroying the cancerous cell. The limited application of traditional biopharmaceutical and pharmaceutical drugs has shifted the focus of biopharmaceutical companies on the development of biological medicines boosting the growth of the cell culture market. Furthermore, the demand for artificial organs is anticipated to grow at a significant rate, indicating strong growth potential for the cell culture market. These are the major factors anticipated to boost the culture media market trend during the forecast timeframe.

The high cost of cell biology research is expected to hinder the market growth during the forecast period. In addition, a lack of trained pharmacists and lab technicians is anticipated to restrict the culture media market growth in the coming years.

The number of contract research and production facilities is increasing owing to the expense and expenditure required to set up a cell culture technological infrastructure. The prevalence of chronic diseases has increased the interest of microbiologists in cell biology, cytology, and related research, which is anticipated to drive the development of the cell culture field. Research on stem cell therapies, which aim to cure the disease's core causes, is at its most progressive stage. Cell culture technology has developed rapidly due to the limited applicability of conventional medications and the lack of major competitors in the biotechnology sector. The culture media market opportunity for these artificial organs is anticipated to expand quickly in the next years due to a rise in consumer demand and a promising future for the cell culture media business.

Global Culture Media Market, Segmentation

The culture media market is segmented on the basis of media type, type of customer, lab size, end user, and region.

Media Type:

The media type segment is further classified into dehydrated culture media, prepared culture media, and chromogenic culture media. Among these, the dehydrated culture media sub-segment accounted for the highest culture media market share in 2021. The increase in demand for novel vaccines, antibiotics, and oral insulin is the major factor driving demand for dehydrated culture media in the global market. An increase in investment in R&D activities for the development of next-generation biologics is expected to increase the demand for dehydrated culture media in the upcoming years. Several pharmaceutical companies around the world are competing to develop novel coronavirus vaccines. Moreover, patents for most biologics will expire in the coming years which will lead to an increase in the production of generic molecules. Such factors are expected to boost the demand for dehydrated culture media in the future.

Type of Customer:

The type of customer segment is further divided into private and public. The private sub-segment is anticipated to witness the fastest growth during the forecast period. An increase in investments by private organizations for the development of novel therapies for the treatment of wound injury, diabetes, tuberculosis, HIV, and AIDS is projected to boost the demand for culture media in regenerative medicine research. For instance, in March 2018, SanBio Group signed an agreement with Hitachi Chemical Advanced Therapeutics Solutions, LLC for the manufacturing and development of regenerative medicine products.  The proprietary regenerative product named SB623 is under the development phase by SanBio. Cultural media plays a vital role in the development of regenerative medicines that help in repairing, rebuilding, or forming healthy body structure that helps in the prevention of being infected with any disease.

Lab Size:

The lab size segment is further classified into small labs, medium labs, and large labs. The medium labs sub-segment is anticipated to have the fastest growth during the forecast period. Medium labs are generally the biopharmaceutical company’s manufacturing unit labs and food processing manufacturing unit labs. Pharmaceutical manufacturing labs are used to create novel products with growth potential from a foundation of basic research. The number of R&D centers and research labs is increasing across the world. The increase in R&D activities, investment, and innovations in the life sciences are anticipated to boost the culture media market expansion.

End User:

The end user segment is further divided into clinical microbiology labs, food labs, and pharmaceutical labs. The clinical microbiology labs sub-segment is anticipated to witness the fastest growth during the forecast period. The clinical microbiology laboratory is a full-service laboratory that provides diagnostic bacteriology, mycology, parasitology, virology, and mycobacteriology services. Clinical microbiology is a sophisticated field that includes a wide variety of testing strategies as well as complex organisms and techniques for isolating and identifying them. Clinical microbiology still mainly relies on culture-based procedures and phenotypic approaches for identifying culture organisms, despite major advancements in testing methodologies.


The culture media market in Asia-Pacific is projected to be the fastest growing during the forecast period, as the region is the hub of numerous research organizations. In addition, low manufacturing prices, labor costs, and more investments by governments have further resulted in improving healthcare infrastructure in countries such as China and India. All these factors are projected to the drive the regional market growth during the forecast period.

Key Players in the Global Culture Media Market

Some of the leading culture media market players are

  • BD
  • BioMérieux SA
  • Thermo Fisher Scientific Inc.
  • HImedia Laboratories Private Limited
  • Fujifilm Holdings Corporation
  • Merck & Co. Inc.
  • Corning Incorporated
  • Lonza
  • CellGenix GmbH
  • Sartorius AG.        

For instance, in 2022, Thermo Fisher Scientific expanded its dry powder media manufacturing facility in Grand Island, New York, to meet the rising global demand for cell culture media in the production of vaccines and biologics.

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