Top Trends Every DIY Home Improvement Retailer Should Be Aware Of
Home renovations have taken a slightly different turn with the initiation of the trend for DIY home improvement projects. These projects are easy and pocket-friendly and one can effortlessly try them at home. Experts in the DIY home improvement retailer’s arena advice retailers to focus more on digital efforts to establish themselves as a source of professional advice and support. The lockdown amidst COVID-19 pandemic has opened doors to novel opportunities for DIY home improvement product vendors, which is skyrocketing their sales.
Over the last few years, the idea of dream home has drastically changed. Rather than wishing for a rambling Tudor mansion, many people are on the lookout for sustainable and affordable homes, with easy and Do-it-yourself (DIY) home enhancement projects. There are various DIY home improvement projects and ideas that one can try at home, instead of hiring a professional. DIY home improvement projects, such as painting the front door, changing your window curtains, creating an accent wall, hiding ugly utilities by creating some decorative stuff, renovating old furniture, adding a personal touch to your room with photo frames, and many more, can change the entire look and feel of your house.
With the trend for DIY, decorating homes became easy and pocket-friendly, while adding fun touches to every room. Also, DIYers are nowadays increasingly focusing on zero-waste DIY projects to create an eco-friendly home. Researchers say that with the comeback of the housing market, the demand for home improvement projects will surge, which will unlock several opportunities for the home improvement retailers to connect and attract DIY consumers.
Where Should DIY Home Improvement Retailers Focus on?
Digital platforms have developed as a primary influencer for the DIY consumer. Thus, DIY home improvement product vendors must target their efforts on online tools, social media engagement, and digital mediums that can develop them as a destination for professional advice.
Experts in the DIY home improvement retailer’s arena advice retailers to focus more on digital efforts to establish themselves as a source of professional advice and support. Even though in-store purchase of home improvement products lingers to be the chief point of purchase, modern world DIYers consider to conduct an online research before hitting the brick and mortar shops. According to a DIY consumer survey report by Venveo,
• 90% of DIYers explore for options over the internet before heading to a store to make a purchase.
• 59% of DIYers hunt for detailed product information on their smart phones while in a store.
As people are becoming ever more hooked up on smart phones, DIY home improvement product sellers must consider to think mobile first, and integrate online services into their shopping experience systems. Here’s a glimpse at what some of the top DIY home improvement retailers are doing in the past few years.
In May 2012, Walmart, an American multinational retail company that functions a chain of discount department stores, hypermarkets, and grocery stores, has launched a digital campaign called, Projects Made Simple. The campaign slogan speaks “Projects Made Simple is Walmart’s wide-ranging solution to carry out DIY projects around your home in an easy way.”
Projects Made Simple is a microsite developed by project types with how-to videos, for instance, how to paint an accent wall, revamp a window pane or refurbish a metal furniture. Users can watch videos that demonstrate all the key steps for completing a project as well as download a project sheet with tips and instructions.
Recently, Home Depot, the largest home improvement retailer in the United States, supplying tools, construction products, and services, has partnered with Martha Stewart, an American retail businesswoman, writer, and television personality, to launch a video series which comprises of three unique videos every week. The videos are publicized on both Martha Stewart’s and Home Depot’s websites, and they feature Martha responding some of her most repeatedly asked questions about home enhancement along with some inspiration, useful tips, and guidance that give DIYers an opportunity for creativity and knowledge while performing DIY projects.
Optimizing Sales amidst the Coronavirus Turmoil
The outburst of the COVID-19 turmoil has upturned normality and people began spending more time at home than ever before. This gave a boost to people’s desire to refurbish their homes with DIY projects. Several people across the globe that usually prefer DIY options are investing their time in home improvement projects during COVID-19 lockdown period. Several DIYers are engaging in gardening practices to enhance their living space, which is also keeping them entertained in the lockdown condition. Many DIY home improvement product sellers took this as a marvelous opportunity to boost their sales.
As per a new report by Research Dive, the global Do-It-Yourself (DIY) home improvement retailing market is estimated to garner a revenue of $7,84,024.6 million by 2027, growing at a CAGR of 3.2% from 2020 to 2027. Such a healthy growth of this industry is mainly owing to the growing urbanization as well as changing consumer lifestyle of the people across the globe. In a nutshell, the trend for Do-It-Yourself (DIY) home improvement projects is going to linger for a prolonged period in the coming years.
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