Top 3 Online/Virtual Fitness Platforms Available in the Market in 2023
Online/virtual fitness platforms have witnessed a huge surge in popularity in the past few years, especially since the Covid-19 pandemic. In order to meet the demand for virtual fitness sessions, many new online/virtual platforms have come up in the market which offer various utilities to the subscriber including live streaming of workout sessions, rich library of fitness and wellbeing videos, etc.
One of the many industries that were severely impacted by the Covid-19 pandemic and the subsequent lockdowns was the fitness industry. Gyms, fitness centers, sports arenas, and clubs, were mandatorily shut down during the lockdowns due to the social distancing norms. As a result, athletes and fitness freaks found it difficult to continue their workout routines and regimes. At the same time, fitness instructors and coaches were suddenly out of work and couldn’t get their monthly income. Online/virtual fitness platforms and programs offered relief to both these stakeholders and have been gaining popularity since then. Apart from this, rising adoption of exergaming for ensuring fitness and a healthy lifestyle has further fueled the growth of the global online/virtual fitness market in the past few years. As per a report published by Research Dive, the global online/virtual fitness market is expected to garner a huge market share of $2,04,359.4 million by 2031 and grow at a stunning CAGR of 34.6% during the forecast period from 2022 to 2031.
Top 3 Online/Virtual Fitness Platforms Available in 2023
In response to the growing demand for online/virtual fitness programs, many fitness and sports franchises which earlier had offline presence have started developing their own fitness platforms and healthcare apps. Also, this trend of digitization of fitness has led to many software startups exploring this domain, which has further increased the competition in this market. Some of the online/virtual fitness and platforms have been discussed below:
An advanced cloud-based fitness management platform, ShapeNet, allows one-on-one fitness and workout sessions as well as group fitness webinars. In addition to this, ShapeNet has a rich video library of more than three hundred fitness videos which are available on a video-on-demand basis. Moreover, since the platform is designed to support laptops, tablets, and smartphones, these videos can be accessed and streamed from anywhere with the help of a stable internet connection. ShapeNet also allows the subscriber to create their own fitness routines and customize their priorities with the help of video builder. Not just workout sessions, this platform also offers classes on Yoga and meditation, thus offering a comprehensive health and wellbeing solution.
GymMaster has gained a lot of popularity in the past year due to its ability to stream live fitness sessions seamlessly. The platform gained a lot of appreciation as it has been handling huge traffic on its website efficiently without any glitch. Additionally, one important advantage provided by GymMaster is that the platform integrates with Zoom, meaning the workout and fitness sessions can be watched using Zoom which makes it extremely easy for subscribers across the globe to access the fitness program without any hassle. The fitness programs subscribed on this platform can also be synced with digital calendars, which helps in providing the subscriber with regular alerts and reminders.
A reputed online/virtual fitness studio, Sutra offers a range of paid and donation-based fitness courses which cover the entire gamut of workout regimes. Moreover, Sutra is one of the few virtual fitness platforms which offer basic workout sessions for free; only signing up on the platform is necessary. Apart from live sessions and programs, Sutra also offers a video library which not only includes fitness sessions but also workshops and other recreational activities like meditation and yoga. One of the biggest benefits of subscribing to Sutra is that the platform offers unlimited storage for downloading videos so that the subscriber can watch them later.
The Bottom Line
Just like ShapeNet, GymMaster, and Sutra, many other online/virtual fitness platforms including WellnessLiving, OneFitStop, LIFT, Virtuagym, etc., have become quite popular in the last few years especially after the pandemic. These platforms have been instrumental in increasing the awareness of people regarding the importance of maintaining a healthy lifestyle which has further increased their demand. Apart from these drivers, strategic alliances among the industry players in the form of acquisitions, collaborations, and partnerships are further expected to increase the competition and scope of the market in the next few years.
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