A Brief Look at the Top 5 Indian Kitchen Appliances Brands Available in the Market in 2023
The Indian kitchen appliances market is expected to grow significantly in the coming period on account of internal and external factors such as entry of new players in the industry and launch of new products in European and American market. Moreover, leading players of the industry such as Philips, Samsung, LG, etc., are investing heavily in research and innovation to launch advanced and exciting products in the Indian market which is projected to propel the Indian kitchen appliances market in the next few years.
Indian households place a lot of importance on kitchen appliances; this might mostly be due to various cuisines which are part of Indian culture. As a result, Indian kitchens probably have more diverse set of utensils and appliances than any other households in the world. Naturally, the Indian kitchen appliances market is a huge industry and is further expanding on account of development and manufacturing of new type of appliances which are designed to make people’s lives easier and more convenient.
Top 5 Indian Kitchen Appliances Brands Available in the Market in 2023
As the demand for different kitchen appliances has grown over the last 2-3 decades, many new brands have come up in the market which has made the Indian kitchen appliances industry highly competitive. Some of these brands, along with their flagship kitchen appliances are discussed below:
Established in 1891, Philips started its operations in India in 1930. Since then, Philips India has consolidated its position as the leader of the Indian kitchen appliances market. For a long time now, Philips India’s most trusted and popular appliance has been the pressure cooker. To suit the needs of contemporary cooking styles, Philips India has now launched induction cookers, sandwich makers, air fryers, and grill toaster which have also garnered a lot of demand from the customers.
A multinational electronics company headquartered in South Korea, has, with its unique kitchen appliances. quickly captured a sizeable market of the Indian kitchen appliances industry. Samsung has, over the years, launched products pertaining to almost all segments of electronic appliances. From refrigerators to microwave ovens, Samsung has released some of the most advanced appliances which substantially reduced the labor and time required for cooking.
One of the most trusted consumer electronics brands in India, Whirlpool’s most popular kitchen appliance has been refrigerators. Designed to suit Indian climate, Whirlpool has launched refrigerators which perfectly cater to the demands of an Indian household. Moreover, Whirlpool has diversified its portfolio by launching world-class microwave ovens which have helped the company to gain a significant lead over its peers in the Indian kitchen appliances market.
Bajaj, in the last decade or so, has registered significant growth and has become the go-to brand for Indian households as far as kitchen appliances are concerned. Bajaj has succeeded in capitalizing on the vacuum that was created in the market with respect to appliances such as food processors, juicers, grinders, and mixers. These appliances were initially limited to European market; however, Bajaj has played a huge role in their introduction to the Indian kitchen appliances industry.
LG, as compared to Whirlpool and Philips, has been a late entrant to the Indian kitchen appliances market, but has been quick to establish itself as a major player of the industry. With its advanced microwave ovens and dishwashers, LG has been able to put up a strong competition in the Indian market. Players like LG have been instrumental in pushing other companies in the kitchen appliances industry to go after research and innovation, thus preventing stagnation in the market.
The Bottom Line
Apart from the leading industry players mentioned above, a lot of startups have come up in the Indian kitchen appliances market which have launched their own exciting products. Moreover, new type kitchen appliances such as coffeemakers and electric kettles which are entering the European or American markets has compelled Indian players to introduce their own prototypes for the Indian customers. Thus, the Indian kitchen appliances market is expected to flourish in the near future on account of both internal and external factors.
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